Key skills for a successful career as an SEO Expert

Key skills for a successful career as an SEO Expert

At one time, SEO was not a separate profession. Web masters performed some basic SEO for the sites they managed. But today, the demand for good SEO experts is constantly rising, with high demand for junior/entry level professionals
Many young professionals, looking for an interesting career path in digital space, wonder if Search Engine Optimization (SEO) is a good road to take. It is indeed but since it’s a specialised role, the skill requirements are also distinct. Aditi Oberoi, co-founder & CMO, Digital Academy reveals the key skills required to make a successful career as an SEO Ninja.

Stay ahead of the curve: SEO requires a combination of art and science of digital marketing. The job is always exciting. There’s always something to test and something new to learn. You must always be prepared to up-skill and stay ahead of the curve.

Work with other marketing channels: Quality SEO requires research, training and experience. Google is constantly evolving its search algorithm and companies are struggling to keep up with these changes with respect to their SEO activities. Over the year, one of the biggest change has been that SEO has become an integrated part of the marketing process. If you want to be successful as an SEO expert you really need to understand social media and how to use it, distribute content and gain more links. You also need to be well versed in PR and outreach.
Be agile and creative: With an average of two daily algorithm tweaks, Google keeps the SEO industry on its toes all the time. Further, search engines (particularly Google) have grown very complex with a myriad of new variables at play. This means that if you are not agile, creative, analytical and data-driven, you will hardly succeed in a big way. So it’s very important to keep experimenting, testing new techniques, investigating the impact of old activities and using web analytics extensively.
Create killer content strategies: Today,SEO is more than pure on-page and off-page optimisation. It is a blend of creating a content strategy based on what the prospect really needs and putting that strategy in place. SEO is dynamic; therefore, SEO experts should always be flexible. The love of developing content marketing ideas and strategies can take an individual a long way in this career choice.
SEO requires patience: SEO professionals and customers both need to understand that SEO takes constant effort and time. It could take months to move ahead in the ratings or to build effective links. Additionally, if you stop optimising for some time, most likely you will experience a considerable drop in ratings. You need lots of motivation and patience to not give up when things are not going your way.






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