How mid-size companies attract the right talent

How mid-size companies attract the right talent

Keyuri Singh, VP–HR, Blue Star Infotech – a mid size IT company – talks about simple strategies to attract the right talent which can  catalyse a mid size company’s growth to the next level.

A mid size company is driven by its razor sharp focus on building a strong competitive advantage that can catapult them to become an established large player in the market, in the shortest possible time. To do this, mid size organisations focus on building a strong but lean team of competent professionals who can bring a significant business impact.

The biggest challenges that mid size companies face while looking at attracting the right talent is that neither can they promise the charm of a big brand name nor do they have huge HR budgets to promote their companies in generating interest among candidates to work with them.

Added to this is the fact that professionals with similar profiles are being scouted for by the competing large enterprises, which might be ready to provide them a better compensation package in comparison to what a mid size firm can offer.

All this makes the job of HR heads of mid size firms quite challenging, when the business needs to hire the best talent for different job roles, with an aim to take the business to the next level.

In an exclusive interaction with TimesJobs.com, Keyuri Singh, VP-HR, Blue Star Infotech – a mid size IT company with 1350+ employees spread across different geographies – talked about the key points that mid size companies could focus on to attract the right talent:

• Evaluate candidates for right attitude

A mid size company may not be able to provide the candidates with the halo of a big brand name but it can provide a strong ground for immense learning opportunities. Apart from gauging the domain knowledge of the candidate during the hiring process, it is important for a mid size company to critically identify the aspirations which drive the candidate. Check if they can be realistically aligned with the mid size company’s organisational goals.

• Highlight the opportunity to acquire hands-on learning

Within large enterprises, there is typically a six months training program for freshly inducted employees. Unlike this long drawn process, within mid size companies – which are always in a constant state of working towards taking the next leap – freshly inducted employees are made to go through short theoretical training programs.

Post this they are given the opportunity to start hands-on with the project, directly with a senior project leader. Such an exposure is rare in large enterprises and should be highlighted by the HR as a key point while looking out for candidates.

This would ensure that you attract talent which is interested in learning and growing to the next level. Such a collective drive of all employees for personal growth is what would lead to the company’s growth.

• Tweak the variable pay structure for young joinees

Within Blue Star Infotech we have a variable pay compensation structure for employees who have over five years experience, where the variable pay structure is directly linked with the employee’s performance. For employees below five years experience, there is a variable pay compensation structure which is not connected with their performance.

The entire amount promised under the variable pay head is given out as a lump sum at the end of the year to these employees. We had devised this strategy because we observed that the young Gen Yers believe in instant gratification and the variable pay component in their salary which doesn’t come into their hands is a demotivation for many.

• Make your employees your brand ambassadors

The best strategy to attract the right talent to mid size companies is giving your current employees a great work environment to grow and nurture themselves. When employees are happy with the work culture and trust the organisation, they spread good vibes and a positive image of the organisation wherever they go. This is the most simple and inexpensive yet extremely powerful practice for a mid size company which really wants to surge ahead of the competition.

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