eCommerce and storytelling: Product, Packaging and Content

eCommerce and storytelling: Product, Packaging and Content The Dalal Street in Mumbai was converted into a Startup street this Saturday with TechSparks Mumbai hitting the town. There were tracks across the domains but one that raised some interesting questions around eCommerce was the “Storytelling as a powerful tool for brand creation” by Sussane Khan and Preeta Sukhtankar.  Brainchild of Preeta, The Label Corp is an e-commerce...

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[Built to last] The story of a small town entrepreneur who has built a 2000 member outsourcing company

[Built to last] The story of a small town entrepreneur who has built a 2000 member outsourcing company Vara Prasad Rongala’s family members have always been running their own businesses for the past 60 years. Hailing from the town of Nidadavole in the West Godavari district of Andhra Pradesh, he too joined the business of managing petrol pumps, cryogenic gases and rice mills back in 1981. As the young Vara Prasad grew to see the world and...

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10 success tips for entrepreneurs from the Bangalore LitFest!

10 success tips for entrepreneurs from the Bangalore LitFest! The third annual Bangalore Literature Festival featured three packed days of panels by authors and artistes covering topics ranging from politics and religion to music and entrepreneurship. Here are my Top Ten takeways for startups from many of the authors at the Festival, especially the speakers in the panel ‘Building your Own Blocks: Entrepreneurship in India Today.’ Featured...

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[TechSparks Mumbai] Highlights from the Tech Bazaar

[TechSparks Mumbai] Highlights from the Tech Bazaar This year, at TechSparks 2014 we are trying to give startups a platform to showcase their products/services to the attendees of TechSparks to gain few beta users and also some valuable feedback. This has been a good experiment for startups to demo their products to attendees and have transactional talks with other startups. At Bombay Stock Exchange, Mumbai we experienced the same enthusiasm...

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Myntra launches a ‘Fashion Incubator’ for designers to incubate their businesses

Myntra launches a ‘Fashion Incubator’ for designers to incubate their businesses Myntra, a prominent eCommerce player in the fashion and lifestyle segment was recently acquired by Flipkart but continues to operate as a separate portal. In an effort to increase mind-share and competency in the fashion space it has launched a ‘Fashion Incubator’. Under this incubator, Myntra.com has announced the launch of ‘Designer in...

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The new entry to the league of mobile wallets in India, Ola app

The new entry to the league of mobile wallets in India, Ola app The latest entity to join the list of mobile wallets in India is Ola. The online cab booking service with 25,000+ cars across 15 cities aims to enable the cashless payments for its users. Paytm, Freecharge, Mobikwik and telecom providers among others have already launched mobile wallets and validated its success in the country. Adding to the convenience in payments...

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Vodafone M-Pesa ties up with railways arm of IRCTC, users can now book tickets via the 139 app

Vodafone M-Pesa ties up with railways arm of IRCTC, users can now book tickets via the 139 app Vodafone India, the telecommunications service providers and Bharat BPO, the official Rail Sampark partner of Indian Railways Catering and Tourism Corporation (IRCTC) has announced a strategic partnership to facilitate online booking of railway tickets through mobile phone with Vodafone M-Pesa as payment option. Vodafone M-Pesa is a mobile...

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