Desi companies beat Facebook in 'Swachh' apps race
The
web is already flooded with a clutch of such free apps, all available
on the Android Play Store. One of them promises to map the efficacy of
local initiatives; another app marks out a city’s debris hotspots.
NEW
DELHI: Facebook CEO Mark Zuckerberg may have promised to help the
government create a "Swachh Bharat" or "Clean India" app but local
entrepreneurs seem to have beaten him to the game. The web is already
flooded with a clutch of such free apps, all available on the Android
Play Store. One of them promises to map the efficacy of local
initiatives; another app marks out a city's debris hotspots.
Nearly all are called by some variation of Swachh Bharat. Swachh Bharat by Abhipray Foundation, the description on the Google play store says, it was "created for the Delhi BJP team to record and monitor the progress of its councillors, MLAs and MPs on the Swachh Bharat initiative by the government of India." Another one called "Swachh Bharat Swachh Bengaluru" by Zoomin Softech marks litter spots in the Garden City on a map. The description says it will soon be extended to the rest of Karnataka.
"Swachh Bharat - Clean India" by one Mahek M Shah also does the same, and comes with a Twitter integration. One "Swach Bharath swachbharath.in" does something similar, except it comes with video support too. It requires one to register with a phone number before posting details of areas that need cleaning, or areas they have cleaned. Tap the option "I cleaned my India" and you are prompted to share before and after pictures.
Latest among these is "I Clean India - Swachh Bharat", by a Delhi-based startup Social Cops. Launched on Diwali, it already has an operational linkage with the Bangalore municipal corporation. On the Android app, one can share and geo-tag (mark on a map) pictures of unclean areas. These can then be used to invite Facebook friends or Twitter contacts through the app itself for a "spotfix" or a clean-up.
"A lot of cleanliness drives have been happening all over the country and there are people who want to know how they can pitch in. These drives have to be made sustainable and not just reduced to hype-creating exercises," says Prukalpa Sankar, one of the co-founders of Social Cops, that has earlier worked on apps for volunteers and civic agencies to monitor mid day meal scheme in Bangalore schools, public toilets in Delhi and streetlights in Ranchi.
While already working with the municipal corporation in Bangalore for their Clean India app, they are also planning to rope in municipal corporations from other cities to feed them with the data they collect. "We want this data to go to the municipal corporations as well and are already in talks with a few government officials to arrange the same," says the 22-year-old, whose startup raised $320,000 (nearly Rs 2 crore) in seed funding earlier this year.
The Swachha Bharat campaign was launched by Prime Minister Narendra Modi on Gandhi Jayanti. Since the announcement, many have posted pictures of themselves cleaning up their neighbourhoods. Eminent personalities like Salman Khan, Anil Ambani, and Omar Abdullah have taken up the task a la the Ice Bucket Challenge after being nominated to clean their areas.
As for Zuckerberg's promise, Sankar says she has "nothing against him". "We'd be happy to work with him. And the motto right now is Make In India, right? Why can't an Indian company solve Indian problems?" she asks.
Nearly all are called by some variation of Swachh Bharat. Swachh Bharat by Abhipray Foundation, the description on the Google play store says, it was "created for the Delhi BJP team to record and monitor the progress of its councillors, MLAs and MPs on the Swachh Bharat initiative by the government of India." Another one called "Swachh Bharat Swachh Bengaluru" by Zoomin Softech marks litter spots in the Garden City on a map. The description says it will soon be extended to the rest of Karnataka.
"Swachh Bharat - Clean India" by one Mahek M Shah also does the same, and comes with a Twitter integration. One "Swach Bharath swachbharath.in" does something similar, except it comes with video support too. It requires one to register with a phone number before posting details of areas that need cleaning, or areas they have cleaned. Tap the option "I cleaned my India" and you are prompted to share before and after pictures.
Latest among these is "I Clean India - Swachh Bharat", by a Delhi-based startup Social Cops. Launched on Diwali, it already has an operational linkage with the Bangalore municipal corporation. On the Android app, one can share and geo-tag (mark on a map) pictures of unclean areas. These can then be used to invite Facebook friends or Twitter contacts through the app itself for a "spotfix" or a clean-up.
"A lot of cleanliness drives have been happening all over the country and there are people who want to know how they can pitch in. These drives have to be made sustainable and not just reduced to hype-creating exercises," says Prukalpa Sankar, one of the co-founders of Social Cops, that has earlier worked on apps for volunteers and civic agencies to monitor mid day meal scheme in Bangalore schools, public toilets in Delhi and streetlights in Ranchi.
While already working with the municipal corporation in Bangalore for their Clean India app, they are also planning to rope in municipal corporations from other cities to feed them with the data they collect. "We want this data to go to the municipal corporations as well and are already in talks with a few government officials to arrange the same," says the 22-year-old, whose startup raised $320,000 (nearly Rs 2 crore) in seed funding earlier this year.
The Swachha Bharat campaign was launched by Prime Minister Narendra Modi on Gandhi Jayanti. Since the announcement, many have posted pictures of themselves cleaning up their neighbourhoods. Eminent personalities like Salman Khan, Anil Ambani, and Omar Abdullah have taken up the task a la the Ice Bucket Challenge after being nominated to clean their areas.
As for Zuckerberg's promise, Sankar says she has "nothing against him". "We'd be happy to work with him. And the motto right now is Make In India, right? Why can't an Indian company solve Indian problems?" she asks.
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