Social media fosters innovation at workplace

Social media fosters innovation at workplace

The nature of business and branding requirements define the extent or ways of using social media. For a B2C organisation, social media is a great tool as it helps reach more customers. On the contrary, the B2B might not have a similar effect. Education is the key for organisations to exercise control in the way social media should be used.

In an interview with TimesJobs, Captain Partha Samai, group head- HR, AGS Transact Technologies Ltd shares the key benefits of using social media for internal communication and how it aids employee engagement strategy across levels.

What are the key benefits of using social media for internal communication?

The employees will be more comfortable and improve on:

• Creating learning and engagement platforms
• Two way communication
• Sharing of best practices
• Developing stronger linkages within organisation results in seamless teamwork

What are the best ways to use social media for workplace communication?

This would vary from organisation to organisation. The nature of business and branding requirements define the extent or ways of using social media. Typically, for a B2C organization, social media is a great tool as it helps reach more customers. On the contrary, the B2B might not have a similar effect.

LinkedIn, twitter, instant messaging, web meetings, video conference would be a good mix and match for controlled use of social media at the work place.

What are the challenges in implementation and usage of this strategy?

Education is a big challenge in implementing this strategy. It takes a lot to design the strategy, execute and finally monitor. Moving employees from physical meetings to communicating on this platform is the first and most critical challenge.

How can organisations exercise control in the use of social media and to what extent?

Again education is the key. Organisations need to have a process in place. The organisation will have to form a monitoring team as social media is used by all kinds of personalities. Anxiety, anger, obsession, superiority are some behaviors which would play in the early stages of implementation. The organisations need to have documents in place which would act as sops or a handbook for ways and means of using social media network.

How can an organisation assess the effectiveness of various communications channels and choose the most relevant to their business environment?

Organisations do better if they keep evolving. This is a sign of progress and an appetite to innovate more and more. To spread the culture of creativity and innovation, social media tools such as LinkedIn, twitter, instant messaging, web meetings, video conference help in drawing scores of engagement, save man hours of travel, recruitment, acquiring new customers and collating data on customer satisfaction.

The objective driven results help in seeing a trend and this is possible only when the tool gives that kind of facility.

Does it also help/ease future recruitment process and aid in employee engagement?

Yes. The employees act as advocates of the business and create peer to peer engagement. This is a key to get the right talent with information beyond resume and interview masters! This helps the hiring team to hire on time, save cost and most importantly, manage talent well! This methodology of hiring creates a pool of talent working together and making it vital for the talent to be retained.

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