8 success sutras for tech entrepreneurs
Divyesh Kharade, CEO of Drona Mobile, a 7-year old Indian tech company that has Colgate, Wipro, Axis Bank and Thomas Cook as some of its major clients, talks about what it takes to be a successful tech entrepreneur
Divyesh Kharade is CEO of Drona Mobile, a 7 year old company which offers a visual platform to create enterprise grade mobile apps without coding. Some of its clients include Wockhardt, Colgate, Wipro, Murugappa Group, Axis Bank and Thomas Cook. He represents the emerging vibrant crop of tech entrepreneurs who are displaying the zeal and courage to establish their own tech businesses right from scratch.
He is also co-founder of the start-up, Teamgum – which offers a sharing and collaboration tool for team members in an organisation – and of Bizpunditz – a digital video library of top Indian business leaders delivering management lessons.
In his journey as a tech entrepreneur, Divyesh has gone through the rigors of what it takes to establish one’s own business in a market that is flooded with plenty of similar solutions. In an exclusive interaction with TimesJobs.com Bureau, he tells us about the qualities a tech entrepreneur must possess to ensure success in the highly competitive technology market.
1) Keen sense of product market fit: I have seen many tech entrepreneurs being so passionate about tech that they miss out on understanding the market signs if what they are creating has a market fit or not. This is extremely important because at the end of the day a product is bought by customers because it addresses certain specific pain points.
2) Pilot with the right customers: It’s important to choose the right beta/pilot customers who will not only use the product with glitches but also help you fine-tune it and in the process align with the product vision.
3) Fail and iterate fast: It’s never about being successful at the first shot. Successful iteration is a process which has to be done in the right direction by taking inputs from the right customers. Repeated iteration based on regular customer feedback will ensure chiseling of the product into one that resolves customer issues in the best possible way.
4) Create an MVP which solves problems: I see a lot of entrepreneurs shipping out very bad quality material in the name of MVP (minimum viable product). Though meant for initial customers MVP can afford to skip user on-boarding or advanced features but it should never skip core features which solve the concerned problem.
5) Attend to details: Lot of attention needs to be given to details by entrepreneurs while creating a high quality product. This constitutes 80 per cent of effort that needs to be put into the product before it is actually launched. Unfortunately, very few entrepreneurs spend time and effort in this area.
6) A killer UX sense: Though I can understand a good UI (User Interface) is subjective, but UX (User Experience) cannot be compromised. This can only be designed if the entrepreneur puts himself in the shoes of the eventual user of the product.
7) Identify your DNA: Some entrepreneurs operate in a free market, some chase valuations, others chase topline and revenues and some more others who have other ambitions. It’s important to understand what one’s DNA is then hire, build, operate and sell, keeping that in mind.
8) Focus on your strength: There is no point imitating entrepreneurs who do things in a particular way. It is more important to identify and focus on one’s strength and build on it. This will be the differentiating factor.
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