Mumbai start-up Wonobo takes on Google, on the street!

Wonobo.com, owned by little-known Genesys International, has captured a 360-degree view of the city roads.

In its two-year journey since ideation, a dozen data-collecting vehicles of Wonobo.com have traversed as much as 150,000 km scanning the major cities in the country to launch an indigenous ‘street view’ service on the lines of Google’s offering.
Wonobo.com, owned by little-known Genesys International, has captured a 360-degree view of the city roads, including the narrowest bylanes, amid a plethora of regulations and rising concerns over privacy.
“The defence ministry is the nodal agency that clears the imagery. Due to the obvious concerns, there are some no-go areas but others they are fine with this,” says Sajid Malik, head and founder of the city-based Genesys International.
Malik, who has been in the mapping industry for over two decades, feels that there is a market for offering a 360- degree street views, which is created by sewing up multiple images taken by cameras fitted on vehicles.
He roped in Zaki Ansari, whose resume includes being part of the launch team of Rediff.com from a small south Mumbai apartment when the Internet was in its infancy, to spin a easy-to-use and consumer-friendly product.
After putting in about USD 35 million, long trips, mixed experiences and tens of zillion bytes of data, the duo launched Wonobo.com a fortnight back.
It can be noted that search engine giant Google is yet to launch its street view application in the country and is reportedly yet to get all the regulatory go-aheads.
Google Street View was launched in May 2007, in several cities in the US, and has since then expanded to include cities and rural areas worldwide.
Ansari, however, dismissed the comparisons with Google. Wonobo possesses a host of features that makes it useful from a city chronicling and also civic administration perspective, apart from empowering a person to indulge in a virtual tour of a place sitting anywhere in the world, he said.
“Suppose there is a pothole on the road. You can click a picture of it and pin it on the actual location on the website. A civic official sitting anywhere can access the same imagery and take action,” he explained.



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