Chennai based Atatus tracks and catches front end errors in real time   

Atatus is your typical garage startup where a couple of guys build out a product sitting in their rooms surviving on pizza and cola. I might have taken a few assumptions when I say that but Fizer and Joe are Chennai based developers who are comfortable giving out their first names only and are not fans of having their photos alongside their product. A two man team at the moment, Atatus is a Frontend JavaScript contextual error tracking service. The owner needs to add two lines of code in their web application or web site and get alerted on the error and how it had occurred in the application in realtime.

A bit complex? In layman terms-

When someone develops a website, they don’t have the bandwidth to test all parts of the site on various browsers to make sure that all the users have the same experience with the website. When issues happen on various browsers, the developers get to know the issue only if the user reports it. And even when the user reports it, not everyone would be able to exactly say what they did which triggered the error.

Atatus jumps in at this critical part. When a developer uses Atatus, they will know whenever a error happens to one of their users in the front end. The developer will know which browser was used, which OS was used and will also know what the user did which triggered the error. With this ability, the developer can make the website robust enough for users and it helps to avoid bad user experience. Atatus also makes sure that all the features that have implemented for the users, really work.

Use case?

Fizer ran their code through YourStory and came up with an error we didn’t know of. If we had Atatus, we would have known of the error as soon as it first cropped up. Talking of the target market, Fizer says, “Every website, including enterprise, that wants to avoid bad User Experience and make sure that every feature that was implemented works for all their users. This is a pretty new space and we are showing the value of such product for the tech users.”

On the business side, Atatus has a SaaS model. They charge based on the number of times their script is loaded. “The idea behind this is, we want to make sure that your users avoid bad experience and we are constantly monitoring your site for any errors that pops up,” says Fizer.

Early Days

The duo at Atatus have just started marketing the tool. Atatus was launched in July with an initial set of 50 customers and did a beta run with them. “We learnt a lot from them. And hence we have added newer features and have released Atatus 2.0 last week,” says Fizer. This is an upcoming space with a huge market to go after, Errorception is another such tool created by Mumbai based Rakesh Pai and has already made good headway. For Atatus, the vision is to be a complete solution for all Frontend issues that happens in real time. “We have started with Error Tracking and want to expand with more features, such as performance monitoring in the near future,” says Fizer, probably with a glint in his eye.

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What does it mean to infringe on third party Intellectual Property rights?

This piecce is a part of our series of articles on IP rights for startups…

In our last article, we highlighted few facts about knowing or identifying your own Intellectual Property Rights and also understanding the importance of the same. This article will address the issues based on Third Party Intellectual Property Rights, throwing light on what it means to infringe on Third Party Rights and the consequences of the same. In plain words, this almost relates to issues based on trespassing on someone else’s “property” without their permission. In the case of trespassing of Third Party IP Rights, it may cause civil disputes and may be a criminal offence in the case of Copyrights, which eventually leads into financial loses ending up making one’s solutions to such disputes very expensive.

So what exactly does it mean when one is accused of infringing on a Third Party’s IP right? Each type of Intellectual Property has its own rules and regulations, and trespassing on these IP rights also has different consequences based on the type of IP. When a person/organization knowingly or unknowingly uses the Intellectual Property of a Third Party without their permission, it qualifies as an infringing activity. To get a more practical understanding of how this may play out in certain situations, here are a few cases of infringement and their consequences.

Here is a famous trademark infringement case of HORLICKS Limited whose trademark and copyright of the ‘HORLICKS’ label was registered in India as early as 1943. Kartick Confectionery started manufacturing a similar look-alike toffee under the trademark ‘HORLIKS’ and also reproduced the label amounting to an infringement of the copyright and trademark of ‘HORLICKS’. HORLICKS claimed that products made under the trademark HORLICKS were compliant with strict hygienic conditions and argued that Kartick is misleading people by using the goodwill and reputation of HORLICKS, and filed for a suit to permanently restrain Kartick to illegally use the trademark. The court ruled that HORLIKS is likely to cause confusion among people and therefore barred Kartick Confectionery from reproducing, printing or publishing any label which was a mere reproduction or imitation of the HORLICKS label. Therefore incurring a loss for Kartick Confectionery due to negligence of trespassing of Third Party Intellectual Property

In another recent trademark infringement case, Mr. Kurapathi Babu filed for a trademark application for “Microsoft Multimedia” under services related to education and training, and also registered a domain name ‘www.microsolftmultimedia.com’ assuming that Microsoft trademark protection is limited to software and IT. Microsoft Corp filed for an opposition of the trademark application following which the defendant abandoned the application. Microsoft Corporation also filed for a suit of permanent injunction, restraining infringement, and dilution of trademark against the defendant, claiming damages worth 20 Lakhs.    It was finally ruled that Microsoft is a well known mark and the rights can be enforced even if the trademark is filed in any other class, and the defendant had to pay 2 Lakhs as compensatory damages and 3 Lakhs as punitive/exemplary damages, therefore incurring substantial financial consequences.

With the two above cases it can be understood that certain cases may incur higher losses than the other. So it is always important to take the right steps to ensure that one is not infringing on a Third Party IP right. Trademark rights are generally territorial, however in the case of famous trademarks; they possess rights in many countries under the subject matter of “well known marks”, due to the goodwill and recognition that the brand has achieved over the years with the help of extensive exports, channel partnerships, etc. A Trademark is very important for any company in the long run, so it is important to ensure that ones’ trademark is not similar to, or related to any other existing trademark, which may lead into consequences in the future.

Another type of consequence of using Third Party IP Rights is often seen in patent infringement suits, i.e., royalties and licensing fees. Often, the licenses are forced or coerced onto the companies, as the companies may not have had a chance to formulate a workaround solution or many times the companies wish to follow a defensive policy in patent litigation matters. It is always important to be aware of the patents in one’s respective field of business and one must ensure that a Third Party Right is not being infringed.

An additional notable aspect is that many people have the misconception that a patent right gives them the right to make, use or sell products based on their invention. But in fact a patent right is a ‘negative right’ which gives the owner the right to stop others from making, using or selling products based on the invention. Therefore a patent may not necessarily give a person/organization full authority to commercialize a product that uses their own patented invention if it also involves other steps, processes, methods, etc., for which any other Third Party possesses patent rights for.

There is also certain Intellectual Property that is available for public use. One such example is open source software codes. These are copyrighted codes, but are available in the public domain for any person/company to make use of. But at the same time, each of these copyrighted materials have a few mandatory compliance measures that have to be followed, which may involve specific open source guidelines, policies, regulations and legal obligations. Therefore it is the responsibility of the user to ensure that these guidelines are identified and followed when using such material. If such compliances are not followed, the use of such source codes may result in copyright infringement having both civil and criminal offences aligned to it.

What are the measures one can take to ensure non-infringement of IP Rights? One of the most important and essential tool to check whether any Third Party IP Rights are  preventing one from commercializing their product is a Freedom To Operate study. This study will provide a clearance signal to go forward, or point out what may come as a hurdle in the future. If one, in fact identifies a hurdle, there are few possible solutions. One solution may be to license the IP rights and get permission to use those rights. In another case, the user may strategize to work around the goals/products, in order to be able to commercialize their own products without infringing on Third Party IP Rights. Another possible yet tough solution would be to challenge the rights in the case of patents for invalidation. Therefore a Freedom To Operate study will give the individual/organization the possible consequences in the case of commercialization of a product with respect to infringing on possible Third Party IP Rights.

All startups have several priorities which may seem more important than ensuring that there is no form of Third Party infringement. This is understandable for many companies but may be unexpectedly risky in few cases. A third party infringement suit can cost a company their whole business  given that a startup may not be financially sound in the first few years of their business and hence making it unfeasible to tackle or cope with infringement suits, damages, forced licenses, royalties, etc.

In conclusion, you may continue to retain your priorities but at the same time ensure that your radar towards Third Party IP rights is always on check.

About the authors:

This post is co-authored by Gaurav Singhal and Ananya Dhuddu. Gaurav is the Director and Principal IP Attorney at Patracode Services Pvt Ltd. A B. Tech in Computer Science, LLB from IIT-Kharagpur and Masters in Business Laws from National Laws School of India University, Gaurav has been working in the IPR field since many years.  Ananya Dhuddu is an Intellectual Property Analyst at Patracode Services Pvt. Ltd. She is a Life Sciences graduate from Pennsylvania State University, USA. She holds a PG Diploma in Medical Law and Ethics from National Law School of India University, Bangalore and a PG Diploma in Intellectual Property Rights and Patent Management from GIIP, Bangalore.

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Telecom firms relying on social media to hire talent

Telecom firms relying on social media to hire talent

Prakash Mehra, a 39-year-old telecom professional, was looking for a change and sent his resume to several companies. He got a call one morning from a human resources (HR) executive at a potential employer, who said his LinkedIn profile did not match his CV and that he needed to update it. Mehra eventually got the job.

HR executives at telecom companies are increasingly using social media sites Facebook and Twitter, apart from professional networks such as LinkedIn, as reference points in the recruitment process. According to analysts, hiring through social media is expected to grow by more than 50% this year from 2013.

A critical factor behind this trend is generation-next’s comfort and adaptability with social media, says Ashok Ramchandran, Vodafone India’s HR director.

MTS India, the Indian unit of Russia’s Sistema JSFC, recruited 40% of its employees through the social media this year, up from 22% in 2013, according to Tarun Katyal, the company’s chief HR officer. Other hiring channels used by MTS include 29% through referrals, 24% through direct recruitments and 7% through external consultants. The company has over 2,000 employees.

The availability of profiles of people on websites allows employers to get to know a lot about candidates before an interaction, according to Amit Das, HR head at Reliance Communications, the fourth-largest telecom operator in the country, which has about 9,000 employees.

Experts say that this gives employers a fair chance to review how well a candidate will fit into the organisational culture, which is a critical factor in talent retention. Updated statuses and work profiles on network sites provide recruiters information that helps them to reach out to the right people for a specific job, they add.

“Benefits with using social media are the availability of a large pool of professionals, easy references and acknowledgements, cost savings and ability to do analysis and an ability to find trends in hiring,” says Anne Birgitte Kverum, Uninor’s HR head.

Other advantages include identifying candidates for succession planning, building employee engagement, due diligence on prospective recruits and also finding ways of building job roles and responsibilities in keeping with trends and industry alignments, she added.

There is also a branding element involved in social media hiring.

“When companies hire through social media, it allows them to promote their employer’s brand through this tool,” says Shiv Agrawal, founder of HeadHonchos.com. Sandeep Gandhi, Aircel’s chief HR officer, agrees.

Telecom sector’s hiring increased 36% in August from a year earlier, according to the Naukri Job Speak Index.

As the telecom sector matures, hiring in the industry is expected to remain fairly healthy over the next few quarters, Agrawal says, adding that 4G technology and Reliance Jio Infocomm’s entry will lead to surge in recruitments.

“Reliance Jio is propelling hiring to some extent but they are also poaching talent from other telecom companies. Absolutely boom days are probably behind us, but telecom will be an evergreen sector for some time,” he added.

The emergence of 4G technology, a standard for high-speed data transfer, is already changing the recruiting pattern in the country as it requires new skill sets, according to T Muralidharan, Chairman of TMI Group, a talent acquisition services provider. “Existing telcos will have to consolidate, which is a downer for hiring. However, 4G technology will attract a new set of people, which is a big plus for recruitment,” he said.

According to TimesJobs.com, software, sales and business development, hardware, operations and customer services and engineering project management are the top five departments in the IT/telecom sector that are hiring telecom professionals.

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How mid-size companies attract the right talent

How mid-size companies attract the right talent

Keyuri Singh, VP–HR, Blue Star Infotech – a mid size IT company – talks about simple strategies to attract the right talent which can  catalyse a mid size company’s growth to the next level.

A mid size company is driven by its razor sharp focus on building a strong competitive advantage that can catapult them to become an established large player in the market, in the shortest possible time. To do this, mid size organisations focus on building a strong but lean team of competent professionals who can bring a significant business impact.

The biggest challenges that mid size companies face while looking at attracting the right talent is that neither can they promise the charm of a big brand name nor do they have huge HR budgets to promote their companies in generating interest among candidates to work with them.

Added to this is the fact that professionals with similar profiles are being scouted for by the competing large enterprises, which might be ready to provide them a better compensation package in comparison to what a mid size firm can offer.

All this makes the job of HR heads of mid size firms quite challenging, when the business needs to hire the best talent for different job roles, with an aim to take the business to the next level.

In an exclusive interaction with TimesJobs.com, Keyuri Singh, VP-HR, Blue Star Infotech – a mid size IT company with 1350+ employees spread across different geographies – talked about the key points that mid size companies could focus on to attract the right talent:

• Evaluate candidates for right attitude

A mid size company may not be able to provide the candidates with the halo of a big brand name but it can provide a strong ground for immense learning opportunities. Apart from gauging the domain knowledge of the candidate during the hiring process, it is important for a mid size company to critically identify the aspirations which drive the candidate. Check if they can be realistically aligned with the mid size company’s organisational goals.

• Highlight the opportunity to acquire hands-on learning

Within large enterprises, there is typically a six months training program for freshly inducted employees. Unlike this long drawn process, within mid size companies – which are always in a constant state of working towards taking the next leap – freshly inducted employees are made to go through short theoretical training programs.

Post this they are given the opportunity to start hands-on with the project, directly with a senior project leader. Such an exposure is rare in large enterprises and should be highlighted by the HR as a key point while looking out for candidates.

This would ensure that you attract talent which is interested in learning and growing to the next level. Such a collective drive of all employees for personal growth is what would lead to the company’s growth.

• Tweak the variable pay structure for young joinees

Within Blue Star Infotech we have a variable pay compensation structure for employees who have over five years experience, where the variable pay structure is directly linked with the employee’s performance. For employees below five years experience, there is a variable pay compensation structure which is not connected with their performance.

The entire amount promised under the variable pay head is given out as a lump sum at the end of the year to these employees. We had devised this strategy because we observed that the young Gen Yers believe in instant gratification and the variable pay component in their salary which doesn’t come into their hands is a demotivation for many.

• Make your employees your brand ambassadors

The best strategy to attract the right talent to mid size companies is giving your current employees a great work environment to grow and nurture themselves. When employees are happy with the work culture and trust the organisation, they spread good vibes and a positive image of the organisation wherever they go. This is the most simple and inexpensive yet extremely powerful practice for a mid size company which really wants to surge ahead of the competition.

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Techies with business acumen skills in demand

Techies with business acumen skills in demand

Employers need technology professionals who have a deeper understanding of the business and can effectively collaborate with other business functions…

There has been a marked rise in demand for technology professionals in the IT product and service domain, who have a deeper understanding of the business and can effectively collaborate with other business functions. Kamal Vatnani, senior director-HR, PTC Software India Pvt Ltd explains why, during a High-Tea session, a career chat platform powered by TimesJobs.com. He mentioned that in today’s complex business environment, where technology is changing every hour, it is very important for a technical professional to be aware of the bigger picture.

A technical professional should be aware of the impact that his/her department is having on the other stake holders/departments. No one department is more important than the other; the success of an organisation is a collective effort. “The more knowledge you have of the business function, the more effective will be your service/technical delivery and will create a positive impact. There are more chances of success for the technology leader and the department.”

Understanding Customer Needs

Irrespective of the industry that one works in, understanding customer needs is one of the most important aspects for any business to be successful. Not only does it help the organisation to deliver quality product and services on time, it also strengthens the trust between organisation and the customer. The same holds true in the case of technology professionals working in the IT product and services domain. Now, technology professionals own up sales numbers by ensuring timely and quality delivery to customers.

By understanding specific needs of the client/customer, technology professionals are able to create a win-win situation and have repeat business for the organisation. In an IT services environment, the end product is service delivery, so customer focus is of utmost importance. Happy Customer means continuous and more revenue, says Vatnani.

Transit from Technical to Management Role

According to Vatnani, if one wants to move into a management role, one should focus on building their project management skills through a PMP Certification. “One can also enhance their skills by attending Management Development Program (MDP), or do an executive MBA from institute’s like IIM Ahmedabad, ISB Hyderabad in project or general management.”

He also advised that using their technical skills, one can also opt for techno-commercial roles like a SME consultant who can lead a project from both technical as well as managerial perspectives.

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Tips to evolve as an efficient program manager

Tips to evolve as an efficient program manager

Program managers work in a high pressure environment where they have to constantly veer their team according to changing market dynamics. Ravi Sahi, regional director, Client Solutions – Asia, ESI International talked about four core areas that a program manager should focus on to become more efficient. 

Within an organisation, program managers are responsible for managing large, strategic service engagements that carry a high risk factor. They generally manage and coordinate multiple project initiatives within a single customer site and may also be responsible for managing other project managers.

The role of program manager is evolving so as to be challenging because he/she is expected to constantly align and realign the team’s initiatives with highly changing complex business environments. In a recent Techgig.com webinar, Ravi Sahi, regional director, Client Solutions – Asia, ESI International – providing training in project and program management— talked about four key areas that a program manager should focus on to become more efficient:

• Tie your business to the program: The program manager must be able to instinctively think about the consequences of implementing the program and link it with the benefits it can bring to the business at large. He/she should be a great story teller who can build a compelling business case around the program being worked upon, on who are the final target customers for the particular program and what kind of ROI this brings to the business.

To do this effectively a program manager also needs to be fluent with analysing and communicating financial information so that he/she can take budget-based decisions efficiently.

• Identify team players:  Be an observer of your team’s work. Analyse the team issues and work towards resolving them at the earliest, because team issues have a direct impact on employee productivity. Identify the team players and the non-players. Take timely actions to build a strong team of people who are driven and motivated towards the same goal. 

This is essential for a program manager so that he/she can confidently delegate and cascade job roles to the team members who are driven towards achieving the goal.

• Be a situational thinker: The program manager needs to be a situation thinker who has inside-out radar that allows him/her to predict the impact a project can make on the business in today, next week, next month and the coming years in terms of the organisation’s goal.  

He/she needs to be able to think from within the current business situation and find solutions to program-related issues and also generate innovative ideas to tap rising business opportunities.

• Plan stakeholder management: As a program manager, one has to manage different stakeholders who have a say in the program. The challenge for the program manager is stakeholder management, where every singly stakeholder – who is an influencer – has a different communication style.

To get efficient at stakeholder management, a program manager needs to create and maintain a map of people who are influencers and are either really interested in your program or almost against you in the program.

Try to understand each of the stakeholders involved, their style of communication and the way they perceive the communications target them. Once this is done, build a communication strategy which is best suited to each stakeholder. This would ensure that there is a smooth communication between the program manager and the stakeholders, resulting in a conflict-free collaborative decision making.

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Olacabs launches in-app wallet

Ola cabs is launching Ola wallet, a closed loop prepaid wallet that allows customers to pay for their rides without the hassles of managing cash.

If you're left with loose pocket change and don't spot an ATM around to pay your cabbie, there's help on tap.

In a first, Bangalore-based taxi aggregator Olacabs is launching Ola Wallet, a closed loop prepaid wallet that allows customers to pay for their rides without the hassles of managing cash or looking for change. The in-app wallet allows commuters to top up their Ola Money accounts using net banking, credit or debit cards in a secure environment.

"Over 70% of our bookings in Bangalore are done through the app and that number is over 65% nationally. The in-app wallet allows users to recharge a minimum of Rs 100 and a maximum of Rs 5,000," said Harsha Kumar, head of product in Ola.

Ola's mobile wallet comes close on the heels of RBI launching a pilot project to allow cash withdrawals from prepaid wallets that could turn out to be a big validation for mobile payments to take off in the country. In fact, prepaid e-wallets could come handy for taxi-hailing app Uber, which ran into regulatory challenges with the RBI, to comply with its requirement for two-factor authentication and complete transactions locally.

Ola, founded in Jan 2011 by IIT Bombay alumni Bhavish Aggarwal and Ankit Bhati, has a network of 24,000 cabs across 15 cities offering point-to-point and rental booking services for customers. It has raised Rs 250 crore in fresh funds valuing the three-year old taxi service startup at over Rs 1,000 crore.

In Bangalore, Ola operates over 4,000 cabs with bookings showing a 30% month-on-month increase. The cab aggregator launched a pan-India pilot to test customers' appetite for mobile wallets and 30%-35% of regular commuters opted to pay for their rides from their e-wallets.

"We found customers recharging from anywhere between Rs 800-1500 using the e-wallet," she said. As a promotional offer, Ola is offering a 100% cashback on first time recharge on the wallet till October 31. Ola has also has upgraded its Android, iOS and Windows app with added features like ride tracking features, fare and time estimator with improved location search.

The Indian cab market estimated to be $8 billion market is expected to grow significantly with VCs like Tiger Global and Accel Partners pumping in up top dollars for transportation startups that uses technology to disrupt the traditional taxi services business
.

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Yahoo to shut down its 'Yahoo Directory' service

Yahoo has announced that it is shutting down Yahoo Directory, Yahoo Education and Qwiki.

WASHINGTON: Yahoo has announced that it is shutting down Yahoo Directory, Yahoo Education which is a portal for education services, and Qwiki, an app for creating short movies from videos on a mobile device.

But the real significance, if only sentimentally, is the shutting down of Yahoo's Directory which was once the cornerstone of the company, CNET reported.

The service, lists popular sites by category, instead of surfacing search results by keyword, like search engines such as Google allow.

Even before the formation of the company, co-founders Jerry Yang and David Filo created the directory in 1994, calling it 'Jerry and David's Guide to the World Wide Web.'

The directory will officially close December 31, and advertisers will be given details on getting upgraded to a new service
.

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Huawei launches Honor 6 smartphone at Rs 19,999

Huawei has launched Honor 6 smartphone and Honor T1 tablet in India at Rs 19,999 and Rs 9,999, respectively.

NEW DELHI: Huawei has launched Honor 6 smartphone and MediaPad Honor T1 tablet in India at Rs 19,999 and Rs 9,999, respectively. 

The two devices will be exclusively available on e-commerce website Flipkart. The phone will be available starting October 6 while the tablet goes on sale on October 10. 

Huawei Honor 6 sports a 5-inch full-HD display (1920x1080p,440ppi). The phone is powered by a Huawei Kirin 920 octa-core processor and 3GB RAM. 

The Honor 6 sports a 13MP rear camera and a 5MP front-facing camera. The smartphone comes with a 3,100mAh battery. The phone runs Android 4.4 KitKat with Emotion 2.3 UI. 

The Honor 6 smartphone comes with 16GB internal storage variants and a microSD card slot (supports cards up to 64GB). 

In terms of connectivity options, the Huawei Honor 6 supports 3G, Bluetooth, Wi-Fi and GPS. 

The MediaPad Honor T1 tablet sports an 8-inch HD IPS display. Powered by a 1.2GHz quad-core processor and 1GB RAM, the tablet comes with 8GB storage. It sports a 5MP rear camera and comes with a 4,800mAh battery.

The tablet runs Android 4.3 with Huawei's Emotion UI
.

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'Anti-Facebook' social network creates a buzz

In a matter of days, the new social network Ello, described as the 'anti-Facebook' for its stand on privacy and advertising, has become perhaps the hottest ticket on the internet.

WASHINGTON: In a matter of days, the new social network Ello, described as the 'anti-Facebook' for its stand on privacy and advertising, has become perhaps the hottest ticket on the internet.

Created last year as a 'private' social network, Ello recently opened its doors on an invitation-only basis.

Because of the limited supply and strong demand, the invitations have been selling on eBay at prices up to $500. Some reports said Ello is getting up to 35,000 requests per hour as a result of a viral surge in the past week. Ello appears to have caught on with a simple message that seems to take aim at frustrations of Facebook users. "Ello doesn't sell ads. Nor do we sell data about you to third parties," the company says. Its "manifesto" states: "We believe a social network can be a tool for empowerment. Not a tool to deceive, coerce, and manipulate - but a place to connect, create, and celebrate life. You are not a product."

Ello's policy states that the practice of collecting and selling personal data and mapping your social connections for profit "is both creepy and unethical."

"Under the guise of offering a 'free' service, users pay a high price in intrusive advertising and lack of privacy."

Based in Vermont, Ello was launched by a group of artists and programmers led by Paul Budnitz, whose previous experience include designing bicycles and robots.

Budnitz says on his page that Ello was designed to be 'simple, beautiful and ad-free'. Nathan Jurgenson, a social media researcher at the University of Maryland, welcomed Ello's fresh approach.

"I love these moments of new social media when conversation explodes, moved to imagine how social media can be different, questioning core assumptions instead of just fretting and complaining - all before this paint even dries," he said on his Ello page.A San Francisco protest is planned against Facebook supporting "drag queens" who lost their Facebook accounts. Ello does not require real names.

"Ello is getting so much attention precisely because it promises social media of a different politics. We've collectively come to the realization that the rise of social media has been accompanied by handing far too much power to far too few people, and there's energy to shake things up, even if just a bit."

Ello's rise comes amid complaints against Facebook from the gays that the social network began disabling accounts using stage names instead of real names.

It remains unclear if Ello will end up being a flash in the pan or if it will develop a profitable business plan.

Ello states it plans to remain "completely free to use," but that it could start offering some premium features for a fee.

Some question if Ello can succeed on this kind of model and keep its principles.

But former Ello collaborator Aral Balkan said Ello has already been compromised by taking $435,000 in venture capital funding.

A designer and founder of ind.ie, a privacy advocacy group, Balkan said he worked briefly for Ello but left when he learned of the venture investments.

"When you take venture capital, it is not a matter of if you're going to sell your users, you already have," says a blog post from Balkan.

"It's called an exit plan. And no investor will give you venture capital without one. In the myopic and upside-down world of venture capital, exits precede the building of the actual thing itself. It would be a comedy if the repercussions of this toxic system were not so tragic."

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Yahoo-AOL merger proposal: Why it may or may not help

A proposed merger of AOL and Yahoo could create a nimbler player in web video, but strong growth, the measure of success in Silicon Valley, would remain elusive.

A proposed merger of internet pioneers AOL Inc and Yahoo Inc could create a nimbler player in web video, but strong growth, the measure of success in Silicon Valley, would remain elusive. 

Investors are revisiting one of the most speculated internet combinations, after activist investor Starboard pressured Yahoo to merge with AOL. 

A pairing could help the companies compete in their core advertising business. But even combined, they would remain but a shadow of the internet powerhouses they once were, analysts and advertising experts said. 

Cost cutting after a merger would generate plenty of savings, some $1 billion, according to Starboard's analysis. Accelerating business growth would be harder. 

"Neither company is a leader in ad dollars, and other than cost savings, there is little to gain by combining them," said Erik Gordon, a professor at the Ross School of Business at the University of Michigan. 

Doing the management shuffle
A merger would suck up a lot of management time as the companies integrate staff and systems. In the meantime, the combined company could fall even further behind the competition, said Gordon. 

"You've saved costs and you've become a more efficient slow-growth company," he said. 

In mobile, a high-growth area in which Yahoo and AOL have both been playing catch-up, joining forces would create little apparent benefit, analysts said. 

Yahoo and AOL have a meek and decreasing share of the digital ad market, according to data from research firm eMarketer. Google Inc is expected to command more than a third of the world's $140 billion digital advertising spending this year, with No. 2 Facebook Inc grabbing about 8%. AOL's share is less than 1% and Yahoo's is 2.5%, both down from 2013. 

Some benefits
Still, analysts and advertising experts think a tie-up would help when it comes to video programming and newer, automated ways of buying advertising. 

Last year AOL made its biggest acquisition under CEO Tim Armstrong when it bought an electronic video advertising platform Adap.tv for $405 million. That technology could fit well with Yahoo's recent efforts to deliver more online video programming, such as videos about technology and fashion, along with old episodes of the Saturday Night Live television programme. 

Both companies could benefit from combined content and audience, said Amy Dickerson, vice president, director of digital at Spark, a media agency owned by Publicis. 

Pairing up would make Yahoo and AOL a strong No. 3 player in the display advertising market, behind Google and Facebook, said Pivotal Research Group analyst Brian Wieser. 

Size matters
"The reason why Facebook's size and Google's size matters and helps them so much is that they are a one-stop shop for so many advertisers," said Wieser. 

AOL's heavy investment in programmatic advertising that allows marketers to automate the buying and selling of ads is another asset that would help Yahoo. 

AOL has been reaping the benefits. Last quarter, advertising revenue, almost 75% of AOL overall revenue, jumped 20% in large part to its programmatic efforts and Adap.tv acquisition. 

Additionally, AOL ad pricing, meaning what it gets for each ad, is growing while Yahoo's is shrinking, noted JMP Securities analyst Ronald Josey. 

"AOL is specifically doing better in their core business and Yahoo has room for improvement for sure," he said. 

Combining two online services is not a sure bet. Yahoo and Microsoft Corp voiced similar logic when they struck a Web search deal in 2009. 

With Microsoft technology powering searches and search advertising for both companies, the partners hoped to mount a more competitive challenge to Google, the world's No. 1 search engine. 

But the boost in search advertising prices has failed to materialize so far, and Yahoo has tried to slow the roll out of Microsoft technology on its websites in certain countries.
 

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