Elections 2014: NDTV and Uber Delhi offer free ride to polling booth

NDTV and Uber, the venture-funded premium taxi service start-up, have tied up to offer voters two free rides to the polling booth and back in Delhi on 10 April, the day of the Lok Sabha elections. The endeavour is being taken up by NDTV and Uber to encourage more and more people to go out and vote in the ongoing Lok Sabha elections that began on 7 April.

Senior citizens wishing to make use of the initiative need to download the Uber app on their iPhone orAndroid smartphone, and enter the promo code NDTVVOTE. (Details)

Using this promo code, senior citizens in Delhi are entitled to two free rides worth Rs. 1,000 each to the polling booth and back between 7am and 7pm on Thursday. Anticipating heavy demand, Uber notes that users might have to try a few times before they can connect to a driver in the vicinity owing to the excess demand.

Other users can make user of this offer by entering the promo code VOTEDELHI. (Details)

Uber has also kept its referral programme active for the period. Users can refer their friends with their unique referral code. While the friends could have made use of the two free rides offers by themselves, with this method both the referrer and referee will get referral credits.

In addition it is also running a contest where users can tweet (#UberVoteDelhi) or Instagram their pictures and videos after voting. Users also have to write back saying why their vote was important. The most interesting answers stand a chance to win Uber credits.

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