1 Amazon to unveil 3D smartphone in June: WSJ ~ "TAKE NO AS A QUESTION "

Wednesday 16 April 2014

Amazon to unveil 3D smartphone in June: WSJ

Amazon to unveil 3D smartphone in June: WSJ

Amazon to unveil 3D smartphone in June: WSJ
According to WSJ, this smartphone will have four front-facing cameras that will track the user’s retina to “make some images appear in 3D, similar to a hologram.”

NEW DELHI: Amazon is reportedly working on a smartphone that will render 3D images on the screen without the need of any special glasses. According to sources quoted by The Wall Street Journal, this smartphone will have four front-facing cameras that will track the user's retina to "make some images appear in 3D, similar to a hologram." 

The eye-tracking technology will monitor whether the user has moved closer to the screen and automatically zoom into images. It may also "manipulate text and images as a person moves the phone," the report says. 

According to people who have used the smartphone, this technology "would be ideal for gaming." The smartphone's software would also be customized to support "very visual games" and designed to render a sense of depth on the flat screen. 

The report says, "Amazon has been inviting select app and software developers to hotels to demonstrate the handset in suites protected by security guards, two people familiar with the matter said." 

It is not clear which operating system Amazon will use to power its first smartphone. The company uses Google's free Android OS in its Kindle Fire range of tablets as well as the newly-unveiled Fire TV set-top box. However, these devices feature a highly customized version of the operating system, with no access to Google's Play Store for apps. Instead, Amazon has its own app marketplace, which has 200,000 apps at present. The same model may be applied with the smartphone as well. 

Amazon is said to be in talks with two display makers, include Apple supplier Japan Display, to produce the screen of the smartphone. The handset is also expected to go into mass production later in April, with an initial order of 600,000 units. 

The smartphone will be unveiled in June this year and hit the market in September, in time for the holiday shopping season in the US. Apple is also expected to announce the next-generation iPhone, which is likely to feature a much bigger screen than current models, in September. 

The pricing and design of the first Amazon smartphone remain unclear and the report says that the company may change launch plans over "performance and other concerns." 

Amazon sells its hardware at cost, making no profit from the sale of the device itself. Instead, it earns by selling content, such as games, videos and apps, to buyers from its app marketplace. 

Considering smartphones are carried everywhere by users, Amazon stands to gain a lot of personal data if its smartphone is a hit. This data, including location as well as download trends, can be harnessed to customize sale opportunities for content the company sells via its devices. It may also help Amazon foray into the field of mobile payments, which is still in nascent stages and not yet kicked off anywhere in the world. 

However, smartphone makers face an uphill task in saturated markets like the US or Europe, which are dominated by Apple's iPhones and Samsung's Galaxy range of smartphones
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