1 Chinese smartphone brand Xiaomi is coming to India in 2014 ~ "TAKE NO AS A QUESTION "

Thursday 24 April 2014

Chinese smartphone brand Xiaomi is coming to India in 2014

Chinese smartphone brand Xiaomi is coming to India in 2014

Chinese smartphone brand Xiaomi is coming to India in 2014
Xiaomi, the China based handset maker known for its aggressive pricing, is coming to India in 2014. 

NEW DELHI: It's official! Xiaomi, the China based handset maker known for its aggressive pricing, is coming to India in 2014.

Xiaomi's official Twitter handle posted a tweet saying, "Xiaomi is coming to 10 countries in 2014! Malaysia, Philippines, India, Indonesia, Thailand, Vietnam, Russia, Turkey, Brazil and Mexico..."
The company has not shared any specifics related to the launch time frame. The announcement comes a day after the company renamed its official website from Xiaomi.com to Mi.com, signalling global expansion. The company sells its flagship smartphones under the 'Mi' sub-brand. Xiaomi's Android-based mobile operating system is also known as MIUI.


Last month, Hugo Barra, vice president of Xiaomi and formerly the vice president of product management for Android, had told technology website CNET in an interview that the company was set to enter India with aggressively priced products. He added that Xiaomi plans to sell phones almost close to cost and that Xiaomi's phones in India will promise performance and quality.

Google India's head, Rajan Anandan had also tweeted about his meeting with Xiaomi executives and had said that the India, which is the second-fastest growing smartphone market in the world after China, is set to change.

Xiaomi, which will be the third known Chinese player after Gionee and Oppo, is working on forming relationships with telecom operators and partners in India. This does not include larger Chinese players like Lenovo, Huawei and ZTE, who have already been present in India.

Xiaomi has a unique business model - it makes a limited number of smartphones that are sold only on the internet. It has tasted success with this method. It sold 10,000 units of its Red Rice smartphone in 36 seconds in November 2013. It has also sold 2,00,000 smartphones in three minutes on last year's Singles Day, which is celebrated as China's answer to Valentine's Day. Xiaomi is regarded as the biggest threat to Apple and Samsung in China
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