Amazon phone to be powered by ‘Prime Data’: Report

According to a report, Amazon will debut a new feature called ‘Prime Data’ with its first smartphone, which will be exclusive to AT&T.

NEW DELHI: Ahead of its official unveiling, the first Amazon smartphone has caught the fancy of the tech community due to rumoured features like 3D capabilities, emphasis on gestures and five front-facing cameras. But the world's biggest online retailer may have another ace up its sleeve.

According to a report by US-based technology website BGR.com, Amazon will debut a new feature called 'Prime Data' with its first smartphone, which will be exclusive to telecom operator AT&T.

'Prime Data' is said to be a data plan for mobile users, but this cannot not be confirmed as "Amazon is holding details of the data package very close to the chest."



Though unable to confirm details about 'Prime Data', the website's sources speculate that it will be similar to AT&T's 'Sponsored Data' plan. Under this plan, when buyers use a company sponsored app on their devices, the bill for the data browsing is paid by the company itself and not charged to the users.

Therefore, Amazon may be able to lure users to buy more videos and songs on its smartphone by footing the bill for the data consumption. While Amazon offers a lot of video content, its library of songs is not as robust as that of iTunes Radio and Spotify. Recent reports have said that Amazon is looking to up the ante in the music segment as well in coming time.

Another speculation is that Amazon may simply offer free data to buyers for a specific number of months after purchase. For example, buyers may be able to browse the web on their Amazon smartphone for three months after purchase.

According to earlier reports and leaked images, the Amazon smartphone will have four front-facing cameras with infrared sensors, apart from the standard front- and rear-facing cameras. The four front-facing cameras will track users' retina to "make some images appear in 3D, similar to a hologram," as per a Wall Street Journal report.

The eye-tracking technology will monitor whether the user has moved closer to the screen and automatically zoom into images. It may also manipulate text and images as a person moves the phone
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