Media Professionals Content With The Sector’s Reward And Recognition Structure

Exploring opportunities in the Media industry could be a wise decision for all those with 0-2 years of experience, according to JobBuzz.com data. The industry not only offers extensive learning and development opportunities, but also satisfactory pay packages.

Company’s reward and recognition strategies can greatly motivate employees and bring out the best in them. The employer brand value of any industry depends a lot on the rewards and recognitions (R&R) it has to offer, and helps in retaining employees. During a TimesJobs.com High-Tea chat session, Ramanand Puttige, VP – Talent Management, Infotech Enterprises Limited, highlighted that a well thought out and implemented R&R would definitely help retain some talent. He however, believes that non-monetary rewards are more effective than monetary rewards. “More than monetary rewards, it is recognition and non-monetary rewards that work well in an organisation. This is because monetary rewards do not have any emotional value attached to it – they have a measurable financial value which can easily be bettered by another company,” he adds.

The JobBuzz.com data, further reveals, that candidates with 0-2 years of experience are the ones who reap the benefit, when it comes to R&R. Of the entire candidate base belonging to 0-2 years experience category, in the Media sector, nearly 32 per cent rated R&R to be the best feature of this sector, followed by professionals with 2-5 years of experience (24 per cent).

According to Amod Bhatkhalkar, founder director, Wisecow Marketing and Media Consultants, “The candidates will compare their salaries with classmates when they get into a job.” He further adds, “The returns against efforts are very high. Also, the entry-level packages are designed in such a way that a good amount of emphasis is given on the R&R part.”

Kartik Kapadia, founder director, Wisecow Marketing and Media Consultants, believes that initially young professionals crave for recognition more than the rewards. The rewards have to follow. “Now-a-days, most of the media houses offer trips to their annual conferences abroad and monetary incentives at the end of the year. For experienced staff, anything from company accommodation to sponsored professional courses from leading business institutes also are offered as additional rewards,” he adds.

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