Google to kill Nexus range in 2015: Report

Google may be planning to discontinue its highly popular Nexus branded smartphones and tablets as early as next year.

NEW DELHI: Google may be planning to discontinue its highly popular Nexus branded smartphones and tablets as early as next year. Nexus brand has endeared itself for offering quality hardware and stock Android software at affordable prices and speculation has been rife about an upcoming 8-inch Nexus tablet hitting the market soon.

However, a new report has claimed that Google will terminate the Nexus line of smartphones and tablets next year. This information comes courtesy Russian blogger Eldar Murtazin, who has tweeted: "Nexus line by Google is over in 2015 ;) Yes - this line will be replaced by Play Edition (current name, it will be rebranded)."

Google already sells the Play Edition of devices in the US, offering devices with stock Android software without any added applications or software features. At present, the Google Experience range of devices includes Samsung Galaxy S4, HTC One, Sony Xperia Z Ultra and Moto G smartphones, along with LG G Pad 8.3 tablet.

On both Nexus as well as Play Edition devices, Android updates are pushed faster than they are on other devices. While Google releases them for Nexus products, whereas respective manufacturers like Sony, HTC, Samsung, LG and Motorola are responsible for it in the case of Play Edition range.

The hardware of the Google Play Edition devices is manufactured by the companies that make the original versions of the products, namely Samsung, HTC, Sony Motorola and LG right now. Google is not involved in the hardware manufacturing process of these devices. On the other hand, the internet search titan partners with original equipment manufacturers (OEMs) like LG and Asus to manufacturer its Nexus devices.

While the Nexus range of devices is sold by Google as well as e-commerce sites and brick-and-mortar retailers, the Play Edition of products is only available via Google currently.

If the internet search giant does choose to discontinue the Nexus line and replace it with a Play Edition range, it will provide users with a bigger portfolio of devices to users.

However, pricing would need to be handled, as the Nexus range is priced quite low compared to devices with similar specifications. On the other hand, the Google Play Edition smartphones and tablets do not differ much from their original counterparts in terms of pricing
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