Interview Of The Day: ‘Mobile Sourcing Is Growing As A Medium For Talent Acquisition’

Srikanth Rengarajan- executive director & president Operations, ManpowerGroup

A series of optimistic and constructive activities are expected to pick up in 2014. 

1. What are the three things that will change the face of recruitment in 2014? 

The three things are: 

• Recruiters will prefer skills rather than qualifications in the job seekers. Just a mere degree won’t get the job now. The corporate are willing to tap relevant and quality talent only. Skills in the niche areas of IT, social media, security and healthcare would be looked forward to.
• Companies will figure out the mobile recruitment terrain. With the advantages of receiving the job alerts on smart phones, candidates recording answers to written questions from their mobile devices, making the job interview as portable as the application and the employers accessing the interview videos as and when required, mobile sourcing is growing as a medium for talent acquisition.
• Accelerated internal movement is still needed. Continued growth in business units will mean that there will be a much greater need for the rapid movement of current employees into new areas where they can have a higher impact. Effective solutions involve either using corporate recruiters to proactively move underused employees or encouraging employee referrals to quickly identify a wider range of talent for internal openings. 

2. Which were the biggest influencers of 2013 that will continue to influence in 2014, as well? 

• The physical and the digital worlds are fusing and world is emerging with the ‘Internet of things’. It won’t just change the way people live and work, it would also bring new opportunities and markets for businesses. With more data, accessing anything anywhere faster and adoption of smart grid technology internet of things will change the way of work.
• Employee referral will grow as the most trusted, fast and cost effective hotspot for hiring. More and more companies are picking up to adopt this model for filling up vacant positions faster.
• Big Data: The predictive power of big data, when applied to human behavior, is set to revolutionise the way business operates. Big data analytics can be one of the major differentiators for progressive HR organisations from the ones that are not. Big data can predict the behavior of talent with the level of accuracy to allow an organisation to identify a typical profile of people that it should invest in. 

3. 2014 will be the year of: 

The year 2014 will have a positive outlook. A series of optimistic and constructive activities are expected to pick up in the near future.

• Increased employment, in terms of huge job creation for fresher hiring as well as lateral hiring.  The major sectors following a brisk hiring pace would be IT, ITeS, social media, healthcare, pharmaceutical, manufacturing and automotive industry.
• Emerging entrepreneurs and freelancers. Indian B-school graduates are relinquishing their high-profile corporate jobs to take on entrepreneurial ventures.
• Bridging the skill gap through government initiatives. 

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