How tech helps in predicting future

If you got an irresistible discount offer from your telecom provider, it might not be because your number was picked in a lucky draw. 

If you got an irresistible discount offer from your telecom provider, it might not be because your number was picked in a lucky draw. At the backend, they must have had telltale evidences of you being an unhappy customer; the concessional rate was an attempt to ensure your loyalty and pre-empt your probable switch to another service provider. 

Advanced computing technologies have helped collection of large amounts of data: in telecom, for example, a drop in the number of calls made, increased number of calls to customer care etc. An intelligent analysis of those information can lead to insightful details about not only how a system is working, but also how it will work in the future. 

"But, that's easier said than done," says Gaurav Vohra, whose nearly three-year-old Bangalore-based startup Jigsaw Academy has now grown into a leading online data analytics training company. 

The fact that huge amounts of data show interesting patterns about a variety of things -- like retail spending, customer preferences, employee satisfaction etc --was engaging the minds of Vohra and co-founder Sarita Digumarti, back in 2010. 

"There were a few courses in analytics. But it was all academic and bookish. It's one thing to have statistical figures like mean and median, but another to make sense of them in the real-world sense," says Sarita. They felt something needed to be done to bridge the gap, and thus was born Jigsaw Academy. The two initially thought of going the conventional way of setting up physical classrooms, but when they realised that their potential students were scattered across the world, they turned online. "When we launched the first course in May 2011, not only was the subject of online training in data analytics new, but so also the course material we used," says Vohra. 

Says Angshuman Bhattacharya, lead consultant, advanced analytics, Wipro, "One of the challenges in training was the geographic distribution of our team. As our analytics team is spread across multiple locations , Jigsaw's online training approach worked efficiently and saved a lot of cost and time. The approach of using everyday business examples is very good."

Vohra has over 10 years of experience in analytics and has worked across multiple verticals including financial services, retail, FMCG, telecom, pharmaceuticals and leisure industries. With an economics undergrad degree from DU and an MBA from IIM Bangalore, he has been in the analytics industry from its initial days. 

Sarita has over 10 years of analytics and consulting experience across diverse domains including retail, healthcare and financial services. She has worked in India and the US. She has a Master's degree in Quantitative Economics, from Tufts University , Boston, and a PG Diploma in Management from TA Pai Management Institute , Manipal
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