Cognizant acquires digital marketing firm Cadient for $30 million

Cognizant has acquired digital marketing company Cadient Group, that serves a broad spectrum of life sciences companies, for an estimated USD 30 million.

• 
  

NEW YORK: Nasdaq-listed IT company Cognizant has acquired digital marketing company Cadient Group, that serves a broad spectrum of life sciences companies, for an estimated USD 30 million.

"In an increasingly competitive industry with many digitally active stakeholders, the acquisition of Cadient Group will complement Cognizant's digital and interactive solutions capability," Cognizant's vice president and global markets leader, Life Sciences Practice Shankar Narayanan said in a statement.

Cadient clients are spread across pharmaceutical, biotechnology, consumer health and medical device industries.

Cognizant has large presence in India. Its Healthcare and Life Sciences Practice group will manage the acquired company.

When contacted about the deal size, a Cognizant spokesperson said, "Cadient's revenue is around USD 20 million and we paid approximately 1.5 times of the revenue."

Cognizant serves 28 of the top 30 global pharmaceutical companies, 16 of the top 20 health plans in the US, four of the top five pharmacy benefit management companies in the US, nine of the top 10 biotech companies, and 12 of the top 15 medical device companies.

The company's has reported USD 8.843 billion full year revenue for 2013. Annual revenue of its Healthcare and Life Sciences Practice group is about USD 2.5 billion.

Congnizant see this acquisition will further strengthens and expands it's digital marketing capabilities. The terms of the transaction were not disclosed.

Pennsylvania-based Cadient Group has more than a decade of experience in providing digital strategy, marketing, and technology and analytics solutions to industry leaders and emerging companies in the life sciences industry.

As part of this acquisition, more than 100 digital specialists-with expertise across brand strategy and planning, content development, user-centered design, multi-channel analytics, and digital, social and mobile marketing-will join Cognizant.

This acquisition also brings to Cognizant digital assets and intellectual property of Cadient.

"Becoming a part of Cognizant uniquely positions us to deliver integrated solutions to life sciences marketing and sales teams around the world," Cadient Group president and CEO Stephen Wray said.

You Need any soft-skills Training with placement just contact us Contact number : 8904762432. Website: www.moxiestars.com. Facebook:https://www.facebook.com/moxiestarssolutions. LinkedIn : Moxiestars. Email: info@moxiestrars.com.

For Insurance :8904762432.

Hi guys If u like this post please leave a comment in comment box... comment box will top right of every post and bottom of every post. its useful for me give a better information.. check top of the blog there is menu bar in that go to comments i replied for u r comments because there is no direct option for reply for u r comments. if u want to give any suggestion in bottom of blog there is contact information option please leave a msgs with u r mail id sure i will get u.

Read More

Can Hewlett-Packard survive the tablet trend?

Hewlett-Packard, the Silicon Valley stalwart that was once the world's biggest seller of personal computers, is splitting off its PC and printing businesses.

SAN FRANCISCO: Personal computer sales have been in a slump for years, as customers flock to increasingly powerful smartphones, tablets and other mobile devices. Now Hewlett-Packard, the Silicon Valley stalwart that was once the world's biggest seller of personal computers, is splitting off its PC and printing businesses. It's the latest shakeup in a tech industry that's being reshaped by the mobile revolution.

IBM sold its PC business years ago. Dell took its struggles private. Can an HP spinoff focused on personal computing thrive?

"There's a significant transformation going on in that industry, and maybe now HP can make its move," said Forrester tech analyst Peter Burris, one of several analysts who say the iconic tech giant will need to get better at building and selling mobile gadgets if it wants the new spinoff to succeed. HP has stumbled in previous efforts to sell those devices.

HP's split is a sign that CEO Meg Whitman sees more growth and profit opportunity in selling commercial tech products, including data center hardware, business software and cloud services, some analysts say. That's the business she plans to lead, as chief executive of a new company dubbed Hewlett-Packard Enterprise.

That puts more pressure on the HP Inc spinoff, which will be led by current PC and printing executive Dion Weisler as CEO. Though it was once the world leader in both segments, HP is now No. 2 to China's Lenovo in PC sales.

Tablets now out-sell laptop computers. And no other major US tech company is focused on selling only PCs. Apple Inc's growth in recent years has been fueled by the phenomenal success of its iPhone and iPad devices. Dell also sells commercial computer hardware and software. Even Lenovo is purchasing IBM's server business and taking over the Motorola smartphone division from Google Inc.

PC sales aren't going away entirely, to be sure. There are still some cases where PCs are more useful than smaller-screen devices, especially in the workplace, said Bob O'Donnell of TECHnalysis Research. The industry sold more than 310 million desktop and laptop computers last year, and one out of six were sold by Palo Alto, California-based HP. But global sales fell 10% in 2013 and are likely to fall another 4% this year, according to the IDC research firm. PC sales should level off in 2015, forecasts O'Donnell.

"They can be profitable," he said, "but it's a stable, flat kind of market."

Printer ink has been a major source of profit for HP in years past. But printing also is a stagnating business, as more people store photos and files online and view them primarily on their phones and tablets. Even so, tying the printing business to PCs should provide a stable source of revenue for HP Inc for some years to come, said tech analyst Patrick Moorhead of Moor Insights and Strategy.

HP also could expand that business to include 3D printing systems and home networks for internet-enabled thermostats and other gadgets, since many printers today are part of a home network, he added.

Jettisoning PCs doesn't necessarily make Hewlett-Packard Enterprise is a slam dunk. Analysts say HP has some good data center products, but Whitman faces challenges in upgrading its commercial software and technology services businesses.

"Does this mean a new dawn is here for Palo Alto?" asked Burris. "No, it doesn't. It means that HP is going to have to do a lot of hard work to prove itself."

Hewlett-Packard has posted revenue declines in 11 of the past 12 quarters and laid off tens of thousands of people in recent years as it attempts to cut costs. During its most recent quarter HP reported revenue of $27.6 billion, a 1% annual gain. It marked HP's first year-over-year increase in quarterly revenue since late 2011. Printers and PCs contributed roughly half the company's annual revenue, with the rest coming from commercial computer systems, software and technology services.

HP first considered breaking off the PC unit three years ago, when Leo Apotheker was CEO. But the idea was controversial and Whitman rejected it after she took his place in 2011 and launched a lengthy turnaround. She said Monday that HP has now shored up its business enough to support the split. The company believes the two new units will be worth more separately and be able to grow more quickly apart than they can together.

HP is expected to complete its latest round of layoffs, between 11,000 to 16,000 people, this month. Total job cuts will now stand at 55,000, up from a planned 50,000. In an interview with CNBC Monday, Whitman left open the possibility for further layoffs as the separate businesses determine their cost structure going forward.

HP shares rose almost 5% to close at $36.87. The stock is up nearly 32% since the beginning of the year.

You Need any soft-skills Training with placement just contact us Contact number : 8904762432. Website: www.moxiestars.com. Facebook:https://www.facebook.com/moxiestarssolutions. LinkedIn : Moxiestars. Email: info@moxiestrars.com.

For Insurance :8904762432.

Hi guys If u like this post please leave a comment in comment box... comment box will top right of every post and bottom of every post. its useful for me give a better information.. check top of the blog there is menu bar in that go to comments i replied for u r comments because there is no direct option for reply for u r comments. if u want to give any suggestion in bottom of blog there is contact information option please leave a msgs with u r mail id sure i will get u.

Read More

4 reasons why digital media is not going disrupt the consumption of movies

There is no denying the fact that digital industry in India, as a whole, is growing. Ad spends by brands are increasing albeit slowly, more and more users are accessing it thanks to the internet penetration, there is a new generation of consumers aka millennials, and more and more businesses are taking shape in the online space. The signs are positive.

If we focus on the media and entertainment industry, digital consumption of content is also on the rise, be it in the form of video capsules, some of which go ‘viral’, or repeat telecasts of TV shows or other native content created by YouTube channels.

But what about the movies? Is the digital landscape going to disrupt how movies are consumed?

The answer, in my opinion, is No.

Disruption and digital are the new buzzwords but they are often thrown around without understanding the relevance vis-à-vis the industry dynamics.

Apart from the apparent reasons of limited broadband penetration and slow speed of the internet, there are a few critical reasons why the internet may not be a severe competition to cinema halls explained below in order of importance –

The 70mm experience

Watching movies in a cinema hall is more about the experience than just about the availability. It’s the combination of sitting in a dark hall and watching the movie on a big screen with superior picture/sound quality.

It’s also about the factor of social viewing. How many times does one go to a cinema hall alone? Not very often.

We either go with our friends, partner, spouse or family. It’s an integral part of our idea of ‘taking a break from work’ and ‘outing’.

Theaters, in fact, compete more with entertainment parks than with the internet (paid form of downloads) as both of them are fighting for the entertainment share of a family’s monthly expense.

Competition

The biggest competitor for digital releases will not be cinema halls. It will be the illegal downloading sites, especially from the Indian context. Would the majority prefer to pay for content released digitally when the same would be available for free downloading in a couple of days? What is the value addition?

The question then becomes one of changing habits. We are so used to free content online that it will be nearly impossible to expect the same set of consumers to pay for the movie to watch it online. This is one of the reasons why the Home Video / DVD market share for movies in India was never a significant revenue source compared to how it was in the West.

Piracy affects theaters as well but it will be more detrimental if films start releasing digitally only.

This is more of a cultural-cum-habitual issue than it is to do with technological laggardness.

The numbers don’t add up

A movie can take anywhere between INR 15 million to 1000 million to make. Add to that the cost of marketing. In the current eco-system, there is negligible chance of recovering that amount of investment. Why?

The number of online transacting consumers in India is 25 million. Although not directly correlated, it gives a fair idea that we have time to go to and even reach the stage where there is a substantial sample size that has the ability (let alone the desire) to pay for a movie online such that it can make its money back.

Misleading comparison of TV with films

The whole discussion started when YouTube channels started getting popular to the extent that now they have become a threat to TV. But the only similarity between TV and films is that both deliver content. The dynamics of both are vastly different.

a. While TV depends on brands and advertisements (not subscriptions) for its revenues, films depend on the end consumer for purchasing the tickets.

b. TV shows are based on appointment viewing and with YouTube, one gets the option of convenience of viewing the shows as and when they wish to. But when it comes to films, the option of choosing to watch a particular movie at a particular time slot already exists.

c. TV shows have 8-10 minute ads for every 20 minutes show which gives an opportunity for a viewer to switch to online where the ads are only for a couple of minutes. Films have no such ads and the interval at a cinema hall is not a complaining factor. Besides, the attention span of the online consumer suits content of a shorter duration for impulse viewing and not for feature length films of 100+ minutes.

How serious (or not) a threat is YouTube to TV?

We don’t know. Would a ‘Comedy Nights with Kapil’ or an ‘Emotional Atyachaar’ be as successful if it were released only on YouTube? We don’t know and that’s a matter of a different discussion.

But would a ‘Vicky Donor’ or ‘Dhoom 3’ make as much money online as they did at the box office? The answer is a resounding No.

When TV became popular, it was thought to disrupt the movie going experience in the 1940s-50s in the West. Gradually, it has become a healthy source of supplementing revenue.

Digital is likely to play a similar role. There is promise of the platform in providing significant supplementing revenue but it most likely will not disrupt the multiplex industry.

Think about it. Just because you can order food at home, does that mean restaurants will cease to exist in the future?

You Need any soft-skills Training with placement just contact us Contact number : 8904762432. Website: www.moxiestars.com. Facebook:https://www.facebook.com/moxiestarssolutions. LinkedIn : Moxiestars. Email: info@moxiestrars.com.

For Insurance :8904762432.

Hi guys If u like this post please leave a comment in comment box... comment box will top right of every post and bottom of every post. its useful for me give a better information.. check top of the blog there is menu bar in that go to comments i replied for u r comments because there is no direct option for reply for u r comments. if u want to give any suggestion in bottom of blog there is contact information option please leave a msgs with u r mail id sure i will get u.

Read More

eCommerce and storytelling: Product, Packaging and Content

The Dalal Street in Mumbai was converted into a Startup street this Saturday with TechSparks Mumbai hitting the town. There were tracks across the domains but one that raised some interesting questions around eCommerce was the “Storytelling as a powerful tool for brand creation” by Sussane Khan and Preeta Sukhtankar.  Brainchild of Preeta, The Label Corp is an e-commerce company in India that taps into the expertise of celebrities and aims to build India’s first “editorial” e-commerce brand. It has three brands called The Home Label with Suzanne Khan, The Closet Label with Malaika Arora Khan and The Trunk Label with Bipasha Basu.

Yes, they’ve got all the big names in the industry and it gives an instant reach but there is a story behind it and their way of eCommerce has a few lessons for niche eCommerce companies. Preeta has been in the media and branding space which helped her in building a network which she could leverage on starting up. In an earlier interview, Preeta had told us, “I believe that content is disguised form of marketing. They go hand in hand.” This statement says a lot about how an eCommerce company can be built, how carving a story around a product can attach so much more value to it and make it special for the customer. (There is also a clarification though- storytelling is not a way of deceiving users to buy. It is more of a process that naturally builds when you cherish your products you have and present them in a certain way.)

Product, Packaging and Content

Preeta and Sussane narrated the story of Maya- a young, trendy and independent Delhi woman who has a taste. The Label Corp identifies with the needs and wants of Maya, and position the product accordingly. They know their market and the fact makes it easier to tailor make products.

In the grander scheme of things as well, India is at a juncture where the eCommerce industry is well into the consolidation phase and it makes more sense to go with niche eCommerce. When you know an audience, building a community, reaching out to them and measuring marketing spend becomes easier. (The Label Corp is not typically a niche eCommerce company as it deals in the wider spectrum of apparel and is more of an exploration to find ways in which a woman can buy better online)

Once you’ve decided to walk the eCommerce line, the product, packaging and content becomes extremely important. The Label Corp shared an example about an old, rusted vase like product they have which is positioned as a premium rustic iron dinner table accessory. There is a market for such products. To take a different example, if you’re into music related products, you can package them on a theme or show a different use case for a particular instrument and package it accordingly.

The other part alongside packaging would be the content. Closely interwoven, building a story around the product is a key. Different mediums have come in and using them intelligently to reach out to the target market can help a lot. The Label Corp has made videos around products or just the feel of range of products. For companies in other sectors, say fitness, content can be generated about ‘how to do a particular exercise’ which will embed a brand message alongside. The key is to provide value to your customers.

The Label Corp had some insightful takeaways and I’m sure there would be many more insights with other players in the niche eCommerce space. Do share them with us in the comments.

You Need any soft-skills Training with placement just contact us Contact number : 8904762432. Website: www.moxiestars.com. Facebook:https://www.facebook.com/moxiestarssolutions. LinkedIn : Moxiestars. Email: info@moxiestrars.com.







For Insurance :8904762432.

Hi guys If u like this post please leave a comment in comment box... comment box will top right of every post and bottom of every post. its useful for me give a better information.. check top of the blog there is menu bar in that go to comments i replied for u r comments because there is no direct option for reply for u r comments. if u want to give any suggestion in bottom of blog there is contact information option please leave a msgs with u r mail id sure i will get u.

Read More

[Built to last] The story of a small town entrepreneur who has built a 2000 member outsourcing company

Vara Prasad Rongala’s family members have always been running their own businesses for the past 60 years. Hailing from the town of Nidadavole in the West Godavari district of Andhra Pradesh, he too joined the business of managing petrol pumps, cryogenic gases and rice mills back in 1981. As the young Vara Prasad grew to see the world and saw the opportunities in technology, he relocated to Bangalore along with his young family in 1996.

Building a business

The late 90s saw a lot of traction in the business world in India because of the economic liberalization initiated by Manmohan Singh in the early part of the decade. The outsourcing and offshoring method of working was in full swing and India was building its capability in the technology. Vara Prasad started Invensis Technologies in 1998 with an American Partner who was an architect. The firm started with offices in Bangalore and Chicago. The low hanging fruit was the standardized work of CAD/CAM drawings from the civil engineering and architectural firms.

From this starting point, Invensis moved into document management, contact center, finance & accounting and digital imaging domains and gradually built an impressive roster of clients. The company boasts of over 300 clients including Sprint telecom, Wyndham hotels and Groupon across the US, Canada, Europe and Australia. Logistics, customs brokerage, finance and accounting form a major section of the revenue generated. While the initial contracts came via the partner in the US, as the person moved on, most of the business has been through excellent word of mouth and the usage of key reference clients whose testimonials got them through the door.

“Since we handle core financial transactions for our clients across industries, if we do not complete the day’s transactions our clients cannot open for business the next day. It is as simple as that”, says Vara Prasad Rongala about the core business processes that the firm handles. This sense of responsibility is central to the company’s continued existence and the goodwill it has generated in the market. “Of our 300+ clients, at least 35-40 have been with us for over five years and our USP is being dependable”, he adds by way of explaining the long-term relationships they focus on. The firm now has ~700 people in BPO, ~1500 in the Government sector work for Karnataka and Andhra Pradesh governments and ~20 in the newly launched Learning division.

The next frontier – Learning solutions

Globally, the corporate training market is pegged at $250-300 billion, of which e-learning is estimated to form 35% in the US and ~20% in the rest of the world. Invensis has not started ‘Invensis Learning’ division to target this market specifically.

“In the first wave, there was NIIT and Aptech to build technical capability as there were not enough engineering colleges. But now the number of colleges has gone up and the basics are covered in colleges. The gap now is in professional teaching and certifications, running into the millions”, says Vara Prasad Rongala about the reason for incubating this new business.

The company has been putting together processes to build depth of training content and ensuring quality of trainers. Strict evaluation criteria based on in-depth interviews have been put together to select, evaluate and on-board trainers from different parts of the world. They only focus on getting good quality trainers with years of experience and also have an experienced trainer with over 15 years domain expertise to help in selection. “The chain is only as strong as the weakest link – so the quality of trainers is that much more important”, says Vara Prasad Rongala. Adds his son Arvind Rongala, who is currently working on the Learning division, “We ensure certified trainers and we never say no irrespective of the batch size. We once trained a single person in his hotel room in Azarbaijan, because our aim is to deliver quality content wherever the customer may be”. Training solutions are already being delivered across countries including the Middle East.

What makes an entrepreneur?

Invensis has a smaller 200 center in Rajahmundry of East Godavari district in Andhra Pradesh operating without a manager. As they have grown, they have taken on dumb and deaf applicants as full time employees, and say that they are absolutely on par or even better compared to other colleagues. They have expanded their recruiting pool from graduates to looking ITI graduates and even those with no formal degree as long as they are able to pick up the skills.

Having been incorporated in 1998, the firm has weathered two recessions – the dot com bust of 2000 and the financial crisis of 2008 and the founder has a surprising take on this. “What we do is core to our clients’ business. So we had no impact on our business during these two recessions. Our growth might have been slower during this period, but our core business went on steadily.”

Simple, uncomplicated, and focusing on the basics of business, while persisting through thick and thin. That has been the success mantra of Invensis.

[Note: “Built to last” is a series about entrepreneurs who have sustained and grown their companies for over 10 years and are successful businesses in their own right. Others in the series – PAMAC http://yourstory.com/2014/09/pamac-built-to-last/]

Do you have any such companies that have grown on their own and survived for over 10 years? Share their details so that we can cover their story too!

You Need any soft-skills Training with placement just contact us Contact number : 8904762432. Website: www.moxiestars.com. Facebook:https://www.facebook.com/moxiestarssolutions. LinkedIn : Moxiestars. Email: info@moxiestrars.com.







For Insurance :8904762432.

Hi guys If u like this post please leave a comment in comment box... comment box will top right of every post and bottom of every post. its useful for me give a better information.. check top of the blog there is menu bar in that go to comments i replied for u r comments because there is no direct option for reply for u r comments. if u want to give any suggestion in bottom of blog there is contact information option please leave a msgs with u r mail id sure i will get u.

Read More

10 success tips for entrepreneurs from the Bangalore LitFest!

The third annual Bangalore Literature Festival featured three packed days of panels by authors and artistes covering topics ranging from politics and religion to music and entrepreneurship. Here are my Top Ten takeways for startups from many of the authors at the Festival, especially the speakers in the panel ‘Building your Own Blocks: Entrepreneurship in India Today.’

Featured panelists included Ajit Balakrishnan, founder and CEO of Rediff.com and author of ‘The Wave Rider;’ Harish Bijoor, branding expert; Kiran Mazumdar Shaw, managing director of Biocon; T.V. Mohandas Pai, chairman, Manipal Global Education; and Vishwas Mudagal, CEO of GoodWorkLabs  and author of ‘Losing My Religion.’ (See also my earlier article from the Times Literary Carnival, ‘India needs more entrepreneurs: Nandan Nilekani’.)

1. Have the spark of an idea – and keep learning

Learn how to recognise good ideas and create your own. Keep challenging yourself even after you have one successful idea, keep learning to have new ideas and reinvent problems. Prepare yourself for lifelong learning – and unlearning. Be imaginative in every aspect of your problem domain. Unless you clearly differentiate yourself from the competition, you will not have a market advantage. Be original. “It’s ok to play others’ compositions but you really emote yourself when you play your own,” said guitarist Susmit Sen, founding member of the fusion band Indian Ocean, offering creative analogies from the world of music.

2. Explore uncharted territory

Truly successful entrepreneurs are really creative and are not risk averse in conquering uncharted territory. They are willing to create the next ecosystem, and not just a feature of a product. Deep and original insights are key for success. “Good humour comes from deep insight,” said Jane De Suza, author of ‘The Spy Who Lost Her Head,’ showcasing the role of originality in fields like humour writing as well.

3. Harness your passion

Identifying early problems and seeing them through complete solutions requires unrelenting passion. “You should be willing to bang your head against a wall until you find the solution,” advised Mohandas Pai. Passion comes first, then comes rewards, said Harish Bijoor – in fact, the expectation of only a reward is not the main driver for entrepreneurs.

4. Carry through with execution

Ideas and passion come aplenty for many, but the big challenge is making these dreams and products real and sustainable. This requires financial acumen, operational excellence and good teamwork dynamics. It requires a judicious mix of planning, project management and experimentation.

5. Work hard and make sacrifices

Seeing entrepreneurs and startup founders being interviewed in the media and speaking at conferences is only the tip of the iceberg. There is a mountain of brutal hard work beneath, and you have to sweat it out yourself. You also need to make sacrifices to keep at your mission. “I gave up spending on movies for a while so that my venture could take off,” recalled Kiran Mazumdar Shaw.

6. Be persistent and perseverant 

Unless you keep devoting yourself to your vision, you will not succeed in the long run. Vishwas Mudagal’s first book manuscript was rejected 14 times, but he kept refining it and making it better till it finally got accepted. Be a goal-setter and have confidence in yourself. At the same time, be flexible and switch your tactics as circumstances dictate.

7. Don’t think you have to drop out of college to succeed.

It is a myth that college does not teach you enough to be an entrepreneur, and that you have to drop out of college like Bill Gates, Steve Jobs or Mark Zuckerberg. In many cases, unusually talented entrepreneurs conceived of their ideas in college and grew them also while in college, but only to scale them quickly did they really feel the need to find resources outside the college environment. So college does help you at least in the foundational aspects of entrepreneurship. Many successful entrepreneurs, in fact, did both things together – go through college and launch their startup.

8. Understand the relevance of failure

Entrepreneurs may weep when they face failure and not comprehend why things don’t turn out as expected. But failure is relevant to success because it shows the limits of your assumptions, and the endurance and insights you build up after failures is what leads you to success. Think about what you can learn from the failure you have just experienced – and be prepared to bounce back from the next failure as well. “Your victory only lasts till your first mistake,” said veteran journalist and author Shekhar Gupta. Vishwas Mudagal said he experienced failure when his first startup went bust – but then a Canadian company chose him to head its India operations because of the tech skills he had picked up along the way.

9. Have a sense of perspective

See your life from a big picture perspective, right from your childhood years – that will help contextualize your journey and give it meaning. You will realise what is worth winning only when you have lost something in life, observed Mohandas Pai. “My life is a series of failures,” joked Kiran Mazumdar Shaw, recalling how she wanted to become a doctor when she was a child, but could not make it into medical school. She studied zoology, then tried brewing, and finally entered a successful phase through BioCon. A sense of humour also helps; humour is a like a “distortion mirror,” joked Zach O’Yeah, author of ‘Mr.Majestic.’

10. India needs more infrastructure and value ecosystems

Industry veterans and successful entrepreneurs need to focus on growing India’s infrastructure to improve productivity and innovation, especially for the next wave of entrepreneurs. India has only 15 million broadband Internet users, but needs 300 million to reach the kinds of scale that American startups can target in the US, said Ajit Balakrishnan. This also calls for better laws and policies for value creation to enable promising startups to raise money quickly on the stock market, advised Kiran Majumdar Shaw. Entrepreneurs in the long term also need to give back to society, and invest in not just business foundations but a vibrant open culture for the country.

In sum, the entrepreneurship ecosystem is ripe and rich in India with better days to come, especially if there are more serial entrepreneurs and entrepreneur-turned-investors. “There are close to 100 startups a month taking root in Bangalore,” said Shaw. Startups will be as important for the success of India as big companies in creating large numbers of jobs. The stories of these startups will be a powerful narrative in the rise of India in the 21st century.

You Need any soft-skills Training with placement just contact us Contact number : 8904762432. Website: www.moxiestars.com. Facebook:https://www.facebook.com/moxiestarssolutions. LinkedIn : Moxiestars. Email: info@moxiestrars.com.







For Insurance :8904762432.

Hi guys If u like this post please leave a comment in comment box... comment box will top right of every post and bottom of every post. its useful for me give a better information.. check top of the blog there is menu bar in that go to comments i replied for u r comments because there is no direct option for reply for u r comments. if u want to give any suggestion in bottom of blog there is contact information option please leave a msgs with u r mail id sure i will get u.

Read More

[TechSparks Mumbai] Highlights from the Tech Bazaar

This year, at TechSparks 2014 we are trying to give startups a platform to showcase their products/services to the attendees of TechSparks to gain few beta users and also some valuable feedback.

This has been a good experiment for startups to demo their products to attendees and have transactional talks with other startups.

At Bombay Stock Exchange, Mumbai we experienced the same enthusiasm that we have been witnessing throughout the country. Marketplace or the Tech Bazaar as we call it is definitely the best feedback and early traction mechanism for early stage startups.

Here are few startups that caught the most attention -

Sosio

What is it: Community management software for Non profits and social organizations

Why it’s hot: Most non-profit organizations lack technology support that hinders their fund raising campaigns a lot of times. Sosio is trying to help NGOs with technological support. As of today they are providing solutions to more than 30 NGOs and are also helping these NGOs understand the new mediums of digital marketing.  They teach and help NGOs with technology solutions, organize their donor and volunteer records and also help in spreading about their campaigns via various digital media channels. Sosio has also built a platform to help NGOs to analyse their performance reports and provide quality charts to their stakeholders. Currently, this one-man team startup is part of the Zone Startup Incubator in BSE, Mumbai.

Ambitionme.com

What is it: DIY contest platform for brands to actively engage with desired audience

Why it’s hot: Engaging with the relevant audience and building a community is becoming one of the most important tasks for marketers globally. Social media is definitely the way to go forward but then it also needs to be addressed in a quirky and intelligent form. This engagement also serves vital feedbacks to the team from one of their loyal customers. This Mumbai based startup, AmbitionMe started by IIM Calcutta alumnus is trying to provide a DIY campaign management platform to help brands leverage its community for branding, market research, engagement and even hiring at times. For the audience, it’s a great way to know more about various brands, convey their feedback to the brands directly and in return have to the opportunity to earn cash prizes, discount coupons or other goodies. Their assignments with Lonely Planet, Mint, Naukri.com, Nielson, ICICI Bank, foodpanda, healthkart speaks for the potential of their platform. Their platform has more than 10k registered users who actively engage with these campaigns.

Loginext

What is it: Real time shipment tracking hardware + platform

Why it’s hot: If today Flipkart is valued for more than $5-7 billions, then we surely need companies that would help such e-commerce giants in their logistics.  Real time tracking of deliveries with end-to-end solutions is the pain point for most e-commerce and other courier services in India. Loginext is giving very simplified hardware solution coupled with a dashboard for real time tracking of couriers, parcels and other goods. The best part of this solution is – there is no hardware installation. One just needs to keep their GPS dongle with the parcel and its ready to use as against most of the other solutions in the market. Their dashboard gives network analysis, last mile delivery optimization and Salesforce optimization.  A predictive analytics dashboard coupled with their real time tracking data would be a great solution for courier and express cargo providers.

Super Resume

What is it: Mobile app to make and share resumes

Why it’s hot: We have been hearing this ‘mobile first’ focus across sectors from almost every company with the ultimate motive of acquiring users. While we can now order food or book a cab via mobile apps, we couldn’t or rather we aren’t accustomed to making resumes on mobile and share with recruiters. This prompted Faizal to make a very simple and user-friendly app to make and share resumes swiftly. The recently released mobile app has got more than 1 lac downloads in the span of the past 6-7 months. The two-member team is working to further add features to the app in the next few months.  We wrote about the founding story behind this startup few weeks back.

tlkn

What is it: Mobile VOIP affordable product for international calls

Why it’s hot: VOIP is becoming a fast growing market globally with the likes of Viber being acquired by Rakuten and Facebook giving feature update to its messanger to give users the facility to call. Whatsapp is also working on giving the voice call feature update soon to its users globally. The team at tlkn is also working on a very simplistic mobile app to let users call others internationally comfortably. They have also installed VOIP paycall kiosks at various airports to facilitate international travelers including Mumbai International Airport, Boston Airport to name a few. The team has vast experience working on VOIP and it would provide beneficial in their mobile app. Their app would be launched in a couple of month’s time.

GridAnt

What is it: Device agnostic OS for IoT

Why it’s hot: We as humans are growing lazy and have that craving for connected world. Why shouldn’t you smartphone have the same playlist as your iPad? Why can’t two smartphones sync seamlessly without Internet? These questions got this young team at GRidAnt to ponder and come together to build a device agnostic solution for machine-to-machine interactions without the need of Internet.  There are various use-cases for this product; the list keeps increasing with every new alpha user. The team has been working on this product for the past 14 months and believes that they have cracked the solution. The product would be available for consumers and developers soon by year-end.

Did you attend TechSparks Mumbai? Which startup did you like the most? Did we miss something that caught your eye?

You Need any soft-skills Training with placement just contact us Contact number : 8904762432. Website: www.moxiestars.com. Facebook:https://www.facebook.com/moxiestarssolutions. LinkedIn : Moxiestars. Email: info@moxiestrars.com.







For Insurance :8904762432.

Hi guys If u like this post please leave a comment in comment box... comment box will top right of every post and bottom of every post. its useful for me give a better information.. check top of the blog there is menu bar in that go to comments i replied for u r comments because there is no direct option for reply for u r comments. if u want to give any suggestion in bottom of blog there is contact information option please leave a msgs with u r mail id sure i will get u.

Read More

Myntra launches a ‘Fashion Incubator’ for designers to incubate their businesses

Myntra, a prominent eCommerce player in the fashion and lifestyle segment was recently acquired by Flipkart but continues to operate as a separate portal. In an effort to increase mind-share and competency in the fashion space it has launched a ‘Fashion Incubator’. Under this incubator, Myntra.com has announced the launch of ‘Designer in Residence’ program which is an attempt to inspire young entrepreneurs and designers who have a flair for the business of fashion.

Myntra is now inviting applications from all design graduates and fashion entrepreneurs to incubate their business under the ‘Designer in Residence’ program. Application process for the same has started and interested designers can apply via the microsite- myntrafashionincubator for more details, or can write to mfi@myntra.com for any queries. The last date for submission of application is 31st October, 2014.

Speaking on the launch of MFI, CEO of Myntra and Head of Fashion, Flipkart, Mukesh Bansal said,

The idea behind setting up the Myntra Fashion Incubator is to mentor young entrepreneurs who do not have access to capital, supply chain and distribution platforms, and empower them to create sizeable indigenous fashion brands in the long-run. This fashion incubator initiative is an attempt to strengthen our commitment of building sustainable and aspirational fashion brands within the country. We will unearth the talent from every part of India and give them a platform to make it big in the Indian fashion space through this exciting program.

The emphasis of this initiative will be on identifying a business idea that has the potential to scale and sustain itself in the fiercely competitive fashion and lifestyle market. A panel of well-respected judges and experts from the industry will put the shortlisted participants through rigorous assessment and the final set of participants will get an opportunity to work on their idea under the guidance of Myntra Fashion Incubator team. The first batch of the incubator program is expected to roll out in January 2015 and as many as 10 entrepreneurs will get on board early next year.

The Designer in Residence is a yearlong program, targeted at budding designers with an idea to create and develop a fashion business in India. Participants will be mentored and trained along with financial support to create designs for one season. MFI will also provide opportunity to showcase these brands in various platforms as well as help retail the same on various platforms.

Through this program, Myntra will encourage budding designers to test their entrepreneurial skills, ensure they operate independently and allow them to build powerful independent brands. The fashion portal will further invest close to $1 million in equity stakes in the best performing brands after reviewing them for six months to a year.

You Need any soft-skills Training with placement just contact us Contact number : 8904762432. Website: www.moxiestars.com. Facebook:https://www.facebook.com/moxiestarssolutions. LinkedIn : Moxiestars. Email: info@moxiestrars.com.







For Insurance :8904762432.

Hi guys If u like this post please leave a comment in comment box... comment box will top right of every post and bottom of every post. its useful for me give a better information.. check top of the blog there is menu bar in that go to comments i replied for u r comments because there is no direct option for reply for u r comments. if u want to give any suggestion in bottom of blog there is contact information option please leave a msgs with u r mail id sure i will get u.

Read More