1 "TAKE NO AS A QUESTION "

Saturday, 27 September 2014

[Awesome Startup Employee] The master of all skills at Zovi: Vivek Goel

[Awesome Startup Employee] The master of all skills at Zovi: Vivek Goel 

Meet our ‘Awesome Startup Employee’ Vivek Goel from Zovi. He has been nominated by the CEO and Founder of Zovi, Manish Chopra.
Vivek was one of the first Zovi employees to come on board. “He has done almost every kind of role at Zovi from the early days learning and building on each experience to make Zovi what it stands for today,” says Manish.
Vivek Goel
Vivek joined Zovi as a product manager in April 2011 back when it was just called Robemall Apparels Pvt Ltd. Vivek studied at ISB (Indian School of Business) in 2009-10. Around that time, he met Satish Mani who was setting up the initial team for Zovi. “Listening to the idea of creating the country’s biggest fashion brand online from the tech genius sounded crazy, but isn’t crazy a synonym of revolutionary,” says Vivek.
Vivek shares that his first task was to negotiate and get the four letter domain ‘zovi.com’. The initial two years at Zovi were extremely exciting for Vivek as he was part of each and every department of Zovi from time to time. “I loved taking up new challenges every second month be it sourcing, operations-logistics, customer service or marketing. Zovi has an extremely hands on culture and this helped us in creating a robust customer centric processes in all functions.”
A year ago, Manish asked Vivek to take up the lead in marketing. “This has been the best year of my working life. My daily task is to keep our marketing messages in sync with the company’s product and growth strategy.”In other words, Vivek, along with his team, needs to explore how to take Zovi to more and more new customers everyday while maintaining a consistent message to existing customers.
He further adds, “What I love the most is the marketing team that has worked tirelessly and ensured the exponential growth while creating one of the most loyal customer base for any fashion brand in India. Kudos to these guys and I hope I could get them a better work life balance.”
“His most amazing quality,” shares Manish, is that “he is the most sincere listener that I have met. He hears you always with a genuine desire to understand your point of view. That is why when he speaks we all listen to him because he is bang on with his advise.”
Vivek Goel“Zovi is a nurturing organization which relies upon customer centricity and facts based decision making,” says Vivek. “We love to continuously challenge the status quo. While making any decision at Zovi, we always believe in backing it with facts and solid data but before implementing, it is always validated with our core set of customers. For me any confusion is easy to resolve if I put myself in customer’s shoes and then take the call. Data is something the entire digital marketing team lives and breathes. Experiments with proper data crunching have helped us scale rapidly.”
Manish says, “Genuine, open, respectful with sound and logical decision making ability and boundless enthusiasm for experimental innovations -  Vivek lives and breathes these values everyday!”
Vivek is from Jaipur. He completed his graduation from IIT Delhi in 2004 and became a JAVA developer. While on the job, he got together with a couple of friends and started a company to build a community around stock markets. It was the era of social networks where Orkut was the in-thing and Facebook was just entering India.
“Our virtual stock market community khelostocks.com took off well and we had over 200,000 users. We did bootstrap the venture with services projects but unfortunately in need of raising funds we had to shelve the project after three years and the three of us went our separate ways to business schools,” he says, adding,  “I believe that joining Zovi has been a defining moment for me.”
The biggest challenge for him was when Manish asked him to lead marketing for Zovi. “Now that we cross a new milestone every month there is no dearth of happy moments. To pick one, packing and shipping out the first package of Zovi was the happiest moment for me,” he says.
The things he enjoys most at Zovi is all the ideas that thay come up with and execute on a day to day basis. Vivek says, “The whole innovate, experiment and scale approach is the most amazing part about working in Zovi. Once tested, the pace at which we scale our ideas is phenomenal.”
Manish recalls an anecdote that shows how “no challenge is too much for Vivek.” Once when Vivek was headed home to Jaipur for a short holiday, Manish had asked him to connect Zovi with some of his family contacts who were making women’s kurtis.  “We did not have that category yet. But Vivek dived into it with such enthusiasm that in a week’s time he uncovered multiple superb supply chain relationships for us in Jaipur that kick started our category.”Vivek highly recommends startups as the ideal places to work. “If you are the one who dreams big, loves to create things, gets a kick out of the results of your actions, then startup is the place for you to work,” he says.
He adds, “You should be aware that a startup environment is very demanding both mentally and physically, so if you are a 9 to 5 kind of person don’t join a startup. At startups, you will have to take decisions, execute them and own the success or failure while working at a very rapid pace. In a startup your work is life and life becomes work. You have to bring in some kind of discipline in life to make some personal time.”
He reveals that he is a big movie buff and has movie tickets booked in advance for almost every weekend. On weekdays, a nice post dinner stroll and 10-15 mins of reading helps him in getting a good night’s sleep.
Ask him about the bond he shares with his team and founders and he says, “There is a very open and friendly environment in the team. Manish and Satish are extremely hands on and connected with every member of the team. Over last three years they have inspired everyone to go that extra mile everyday. I feel if I talk more about both of them it would seem like flattery, but yes, Zovi could not have asked for better leaders. When you walk into the Zovi office it is buzzing with excitement. Our whatsapp groups and Zovi universe group in Facebook makes sure that every Zovi team member is having fun together.”
To his team he says, “Guys we are the most rocking team ever!”







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Why Narendra Modi’s Make In India is indeed a step of a lion


Why Narendra Modi’s Make In India is indeed a step of a lion

Remember the Independence day speech of Narendra Modi? From the ramparts of Red Fort he had announced,
Let’s resolve to steer the country to one destination. We have it in us to move in that direction.
Come, make in India”, “Come, manufacture in India”. Sell in any country of the world but manufacture here. We have got skill, talent, discipline, and determination to do something. We want to give the world a favourable opportunity that come here, “Come, Make in India” and we will say to the world, from electrical to electronics, “Come, Make in India”, from automobiles to agro value addition “Come, Make in India”, paper or plastic, “Come, Make in India”, satellite or submarine “Come, Make in India”. Our country is powerful. Come, I am giving you an invitation.
And bang! Forty-one days later at Vigyan Bhawan, New Delhi, Modi announced the launch of India’s most ambitious plan to boost manufacturing in the country in the presence of business stalwarts like Mukesh Ambani, Cyrus Mistry, Kumar Mangalam Birla and Azim Premji.
Make-In-India-launch
Through Make In India initiative, government will focus on building physical infrastructure as well as creating a digital network to make India a global hub for manufacturing of goods ranging from cars to softwares, satellites to submarines, pharmaceuticals to ports and paper to power.
This initiative is nothing less but a giant leap or the step of a lion. As we write this, the official Facebook page of Make In India has crossed 120K likes and its twitter handle has more than 13K followers, all this, in a day’s time.
Here’s everything about MakeInIndia and why it is a stepping stone towards making India an investment hub.
What is MakeInIndia
Make In India is a new national program designed to transform India into a global manufacturing hub. It contains a raft of proposals designed to urge companies — local and foreign — to invest in India and make the country a manufacturing powerhouse.
Sectors covered
The focus of Make In India programme is on creating jobs and skill enhancement in 25 sectors. These include: automobiles, aviation, chemicals, IT & BPM, pharmaceuticals, construction, defense manufacturing, electrical machinery, food processing, textiles and garments, ports, leather, media and entertainment, wellness, mining, tourism and hospitality, railways, automobile components, renewable energy, mining, bio-technology, space, thermal power, roads and highways and electronics systems.
Logo MakeInIndia
The logo
The Make In India logo is derived from India’s national emblem. The wheel denotes the peaceful progress and dynamism – a sign from India’s enlightened past, pointing the way to a vibrant future. The prowling lion stands for strength, courage, tenacity and wisdom – values that are every bit as Indian today as they have ever been.
What comes in the package
Global investors have been unsparing in their criticism about complex rules and bureaucratic red tape that delay investment decisions. India ranks 134 out of 189 countries in the World Bank’s ease of doing business index in 2014. As part of Make In India initiative, foreign investment caps in construction will be eased to enable greater participation in the NDA government’s 100 smart cities project and affordable housing. The initiative will also target top companies across sectors in identified countries.
25-sectors Make In India
The Prime Minister said
 “FDI” should be understood as “First Develop India” along with “Foreign Direct Investment.”
He urged investors not to look at India merely as a market, but instead see it as an opportunity.
Major highlights of the Make In India plans are as follows:
1. Invest India cell: An investor facilitation cell set up by the government  will act as the first reference point for guiding foreign investors on all aspects of regulatory and policy issues and to assist them in obtaining regulatory clearances. The cell will also provide assistance to foreign investors from the time of their arrival in the country to the time of their departure. The information & facts that potential investors need for each sector have been compiled in brochures.
2. Consolidated services and faster security clearances: All central government services are being integrated with an e-Biz single window online portal while states have been advised to introduce self-certification. The ministry of home affairs have been asked to give all security clearances to investment proposals within 3 months.
3. Dedicated portal for business queries: A dedicated cell has been created to answer queries from business entities through a newly created web portal ([http://www.makeinindia.com). The back-end support team of the cell would answer specific queries within 72 hours. The portal also boasts of an exhaustive list of FAQs answers.
4. Interactions with the users/visitors: A pro-active approach will be deployed to track visitors for their geographical location, interest and real time user behaviour. Subsequent visits will be customised for the visitor based on the information collected. Visitors registered on the website or raising queries will be followed up with relevant information and newsletter.
5. Easing policies and laws: A vast number of defence items have been de-licensed and  the validity of industrial license has been extended to three years.
With a view to providing flexibility in working hours and increased intake of apprentices for on the job training, the government plans to introduce a single labour law for small industries by December. An advisory has been sent to all departments/state governments to simplify and rationalise regulatory environment (which includes online filing of all returns in a unified form).
Make In India ModiWhy the need to Make In India
Narendra Modi stated the reason and motive to launch Make In India very clearly,
It is important for the purchasing power of the common man to increase, as this would further boost demand, and hence spur development, in addition to benefiting investors. The faster people are pulled out of poverty and brought into the middle class, the more opportunity will there be for global business. Therefore, investors from abroad need to create jobs. Cost effective manufacturing and a handsome buyer – one who has purchasing power – are both required. More employment means more purchasing power.
Modi had felt a mood of gloom among India’s business community in the last few years, due to lack of clarity on policy issues. He said,
“Trust is essential for investors to feel secure. Let us begin with trust; if there is an issue, Government can intervene. Trust too can be a transformative force. Development and growth-oriented employment is the government`s responsibility.”
What does future look like
To the expression “Look East,” Modi added “Link West”, emphasizing on the necessity of a global vision. Referring to his vision of waste water management and solid waste management in 500 towns across India through public private partnership, he said that Mission Swachh Bharat and “waste to wealth” could lead to good revenue models for business as well.
The Prime Minister believes in the infrastructure of the future – including i-ways besides highways – and mentioned port led development, optical fibre networks, gas grids and water grids. Digital India mission would ensure that Government processes remained in tune with corporate processes.
He said,
Make in India…this is the step of a Lion.
Nobody can question the talent of our people, especially after the Mangalyaan”
Make In India’s success relies a lot on the fate of the newer companies and statups. A mission which can go either way at this stage, was envisioned by Narendra Modi as follows,
If each one of our millions of youngsters resolves to manufacture at least one such item, India can become a net exporter of goods. I, therefore, urge upon the youth, in particular our small entrepreneurs that they would never compromise, at least on two counts. First, zero defect and, second again zero effect. We should manufacture goods in such a way that they carry zero defect, that our exported goods are never returned to us. We should manufacture goods with zero effect that they should not have a negative impact on the environment.






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Now use Whatsapp to search for products on MySmartPrice

Now use Whatsapp to search for products on MySmartPrice   

MySmartPrice which raised USD 1 Million in funding from Helion Venture Partners and Accel Partners earlier this year, has launched a new service for users to compare prices and discover the best price using WhatsApp. The user just needs to send a message to 9332222222 with their query to get an instant reply.
It is not uncommon to spend a week or two researching the product before making a big purchase. And as the options increase, the time spent on researching also increases significantly. This might lead to analysis paralysis and ultimately to not buying the product at all. MySmartPrice is an online price comparison and shopping platform which enables people to make intelligent buying decisions.
Looking at the boom of ecommerce in India, MySmartPrice was launched in December 2010 by Sitakanta Ray (Ex Oracle, IIM Bangalore, Ex ICICI) and Sulakshan Kumar (Ex Oracle, Ex Infosys) aiming to bring the best price to customers. The platform boasts of a traction of 10 million unique users per month, listing more than 200 product categories from over 50 online stores in India.
Once the above number (9332222222) is saved in your phone, you just need to write the name of the product and send it as a message on Whatsapp. The results become more specific as the queries are narrowed down. We tried to search for a camera using the canon as a filter and this is what we came up with.
mysmart-price
After we modified our search term to be more specific, the results improved significantly.
mysmart-price-2
Sulakshan Kumar, Co Founder, MySmartPrice said,
Today, more than 10 million users across India use MySmartPrice on a monthly basis to make their shopping decisions quick and easier. The growing number of users is not merely a reflection of our popularity but an indication of our constant endeavor to introduce best-in-class services to our patrons. Considering the growing popularity of WhatsApp in India and world-over, I am certain that this new feature will become a phenomenal success and facilitate people in making not only the right choice but a ‘smart’ choice.
One of the advantages of this feature is that a user need not move to a browser and type in a long URL, followed by the product name in the search box anymore. This makes a big difference to the behavior part.
Majority of youth prefer social media, Whatsapp and instant messaging tool for communication. Using Whatsapp to search for a product has made it as easy as communicating with a friend. With over 50 million active users in India, Whatsapp provides a good platform for the new feature by MySmartPrice. And using Whatsapp for MySmartPrice’s product might turn out to be a great move and lead to other players going the same way if this catches on.







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EdCast secures $6 million Series A funding led by SoftBank Capital


EdCast secures $6 million Series A funding led by SoftBank Capital

Tech education startup EdCast has raised $6 million in venture funding led by Softbank Capital, Menlo Ventures, Novel TMT Ventures, Mitch Kapor, Cervin Ventures, Aarin Capital, NewSchools Venture Fund and the Stanford StartX Fund.
edcast
The proceedings will help EdCast further its concept of ‘multi-versities’ that exist beyond single institutions via the cloud using its Knowledge Cloud platform to facilitate inter-university collaboration.
EdCast creates knowledge cloud platforms that allow anyone to create their own MOOC with an unlimited number of participants for institutions, educators, enterprises and governments globally. Basically it enables educators and institutions to deliver their content worldwide.
“We are excited to once again back Karl Mehta and his latest vision to transform traditional industries – in this case higher education – by combining the entrepreneurial spirit of Silicon Valley with the latest innovative technologies,” said Steve Murray, Partner, SoftBank Capital. “Karl is a proven entrepreneur and has built a great team committed to their vision for EdCast and its personalized learning networks to reshape the future of online education.”

At present, there are 39 universities, including Columbia University, Michigan State, Trinity College Dublin and the University of Botswana among others are using the startup’s Knowledge Cloud, which was build using OpenEdX.

Universities can use the platform to create their own MOOCs, and EdCast envisions the educational collaboration expanding to include companies and governments alongside the schools.

“These investments represent a quantum jump to let data-rich and personalized Knowledge Clouds enable higher education institutions and top educators to deliver their content globally with sustainable business models,” said Karl Mehta, Founder & CEO of EdCast Inc. and most recently Founder & CEO of PlaySpan, acquired by VISA.

“With EdCast, we’ll see the rise of the ‘multi-versity’ where hundreds of campuses interconnected through public and private hosted clouds offer the best curriculum from major institutions in the U.S. and around the world.”






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[Photo Sparks] Branding and marketing: T-shirts for startups!


[Photo Sparks] Branding and marketing: T-shirts for startups!

In the earlier 19 posts, we brought you creative photographs from an art fairmusic festivaltelecom expoart museummobile showcasemath museumsocial hackathon,bookstoreco-working spacesensoriumlantern festivaloutdoor ads and computer museum. In this photo essay, we showcase T-shirts of startups. Make YourStory’sPhotoSparks your regular source of photographs that celebrate creativity and innovation!
PhotoSparks
Traditional and outdoor media are some channels for getting word out there about your startup – T-shirts are another effective and affordable way of ‘personal’ marketing, and also help rally your team around a fun uniform. Many companies feature a number of elements in their T-shirts, sweatshirts, hoodies, caps, jackets, bags and stationery – company name, URL, Twitter handle, logo, motto, trick question, cartoon and even a sense of humour. It gets visibility for your company and helps start conversations. You can also distribute or sell the T-shirt to others and amplify the message. Service-businesses even use T-shirts as uniforms to convey a sense of professionalism.
Different messages on the front, back and sleeves of the T-shirt can reflect a dialogue, or multiple aspects of your brand. As this week’s photo gallery shows, T-shirts are being effectively used by startups, startup networks (Mobile Monday), startup conferences (TechSparks),co-working spaces (BeagleLoft) and the Startup Weekend movement. Emerging music bands also use T-shirts for getting the word out, such as Divine Raaga (from India) and Yakina (from Malaysia). T-shirts have been used to make cultural and political statements, and even play around with the names of popular products – such as the i-Pho T-shirt from Vietnam (pho is the popular Vietnamese noodle soup!).
So what does your T-shirt look like?   :-)
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For more ideas on T-shirt marketing, check out the online posts by Cameron Herold,Mike Riches and Sujan Patel. In the coming editions of PhotoSparks, we will be showcasing cool business cards of startups! 






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