1 "TAKE NO AS A QUESTION "

Friday, 17 May 2013

5 things to do on Social Media to get your dream Job

5 things to do on Social Media to get your dream Job


5 things to do on Social Media to get your dream Job

Getting on to a professional network, engaging people and attracting potential (read dream) employment opportunities is not enough these days. Here are 5 steps to boost your chances of getting your dream job through social media:
By Neha Singh Verma
1. Be findable: Irrespective of which social/professional network you choose to join jobseekers should have a clear profile picture and an explanatory bio/description, including how people can get in touch with you, informs Yashwant Mahadik, Vice President, Head of Human Resources, India & Indian Sub-Continent & Global Lead – Learning Strategy and Philips University Program. Also it’s not just enough creating your profile on social media. Incomplete profiles or descriptions about skills quickly decrease your value. And be specific, HR professionals are not going to waste time on your profile if it reads “Searching for something meaningful…”, explains Anupama Katkar, VP-HR, Quick Heal.
2. Join relevant groups: Join groups that will connect you with experts from your industry. You can also start building your own group to establish yourself as an expert in the field. These groups help in spreading your message and connect you with key people, advices Katkar. Supporting the same, Mahadik encourages job-seekers to get engaged in conversations with industry experts, LinkedIn groups, chats etc. which are of interest to you, so that your ‘personal brand’ becomes visible and you get noticed. Eg. Programmers can show their work and code on Github/Stack Overflow. Designers can showcase their work on Behance, Dribbble; mechanical engineers can showcase their expertise on GrabCad. Then there are generic discussion and Q&A forums on LinkedIn and Quora. This raises the likelihood of prospective hiring managers noticing your expertise.
3. Converting Your Virtual Contacts Into Tangibles Ones: According to Jennifer Fernandes – Country HR Director, Faurecia India, followers are a form of digital currency on the web. They are, after all, the ones who are responsible for spreading your message to those who you haven’t reached yet. Inviting them over lunch/dinner will not only build an informal connection but also oblige the network to re-invite you for their social gatherings. Prashant Bhatnagar, Director-HR, Sapient is of the opinion that networking with professionals at dream firm/competitive firms and seek recommendations on your profile.
4. Start a Blog: A blog is great for online visibility and getting indexed by search engines. It can showcase your point of view, expertise and become a platform for other professionals to connect with you, highlights Mahadik. Bhatanagar also tipped that showcase your original work/ point of view that aligns to your dream job and link them via blogs/articles.
5. Be consistent: In words of Navin Chugh, SVP & MD, First Advantage India, be consistent. Don’t overdo and disappear. Do not hibernate. Cross link your social media pages. Adds Fernandes, “The best thing to do is just determine a schedule for your social media and stick to it. Whether that’s an hour per day or a few hours per week, as long as it is YOU doing the work and doing it in real time. This is important because it allows you to engage with people regarding the content you’re posting and it gives you the opportunity to respond to any number of situations that might arise during that time.”

Understanding BYOD

Understanding BYOD

  Interview of the day: Understanding BYOD
Srinivas Tadigadapa, Director – Enterprise Solutions Sales, Intel South Asia

Excerpts from the interview:
1) What strategy should be followed while planning and implementing the BYOD policy at workplace?
BYOD initiatives need to contribute directly to the company’s bottom line, while catering to the employee’s needs for IT consumerisation. Intel’s research found that security, manageability and remote wipe capabilities are valued by IT decision makers as the top three requirements for a successful consumerisation program. We suggest adopting new approaches to BYOD through five steps:
• Understand the powerful forces shaping consumerisation today – the younger workers that grew up with technology will have higher expectation.
• Rethink user computing to optimise the compute experience and keep users productive on any device.
• Create an inclusive approach by addressing both employee owned and employer-provided devices.
• Support employee-owned devices with best practices that address a user-centered strategy and the inherent security issues around BYOD.
• Find the right tools for the job through recognising that there is no one-size-fits-all solution for consumerisation.
2) We live in a BYOD world today, where use of smart phones and tablets are common. To what extent can an organisation control the use of personal devices in workplace?
By leveraging the existing IT investment and taking advantages of the trusted and familiar technology platform such as IA, companies can extend support to personal devices with new programs without interrupting the entire computing experiences – all while gaining greater security and manageability. Control comes through a) technical efficiency, b) usage policies and c) involving employees in creation of policies to encourage behavior modulation and accept training.
• Security advantages through involving employees in policy creation
• Quick refresh – oldest device is 2 years
• Less data exposed – device compromise won’t create much trouble
• More control factors, users help with security settings
• Mobility improves availability risk by improving time to respond, time to contain and time to recover from events
• Involve users in creating a policy, get employees thinking about what they would allow others to do, encourage constructive criticism and improve openness to policy compliance
3) Security is often mentioned as one of the biggest problems with BYOD. What are the other big concerns?
IT managers were asked to rank the top three barriers to allowing certain types of employee-owned computers, tablets, or smart phones from being used for work. Respondents chose from a list of eight statements that addressed – support, compatibility, standardization, customisability, compliance, security. To overcome these, there is a need to drive agility through platform-agnostic applications. Business decision makers can set mandates to ensure the safety of corporate data. Filtering information and tying available information to user privileges can also help to safeguard sensitive data. Employees need to be made aware of policies through active involvement, as explained in the previous response.
4) What is the future potential of BYOD in terms of engaging, retaining and building productive workforce?
The desire among employees to bring personal devices to work is symptomatic of the gap between what employees expect and what IT organisations provide—and it’s contributing to the risk level. Because employers either don’t offer the right technology or are slow to do so, personal device usage remains a chronic challenge: Employees are increasingly using non-supported devices and therefore exposing employers to a number of potential security holes. To address the gap in expectations, IT organizations must rethink their approach to managing consumerisation. With a user-centered strategy that better aligns the at-work technology experience with the at-home experience, you can help improve employee morale and increase productivity, all while gaining greater IT security and control.

15 healthy reasons to eat mangoes


15 healthy reasons to eat mangoes



15 healthy reasons to eat mangoes
15 healthy reasons to eat mangoes

Mango is called the king of fruits not just for its taste and super flashy yellow colour, but also for the array of health benefits it offers.

We give you 15 healthy reasons why you should stock up on mangoes this summer.

Fights cancer
Antioxidants like quercetin, isoquercitrin, astragalin, fisetin, gallic acid and methylgallat present in mango protect the body against colon, breast, leukemia and prostate cancers.

Keeps cholesterol in check
Mango has high level of vitamin C, pectin and fibres that help to lower serum cholesterol levels.

Skin cleanser
Mangoes help you unclog your pores and add freshness to the face. Mangoes are applicable to any skin type.

Alkalises the body
According to natural health school.com, mango is rich in tartaric acid, malic acid and traces of citric acid that primarily help in maintaining the alkali reserve of the body.

Weight loss
Mango has a lot of vitamins and nutrients that help the body feel fuller. Also, the fibrous fruit boosts the digestive function of the body by burning additional calories, helping in weight loss.

Regulates diabetes
Not only the fruit but the leaves of mangoes are healthy too. For people suffering from diabetes, just boil 5-6 mango leaves in a vessel, soak it through night and drink the filtered decoction in the morning. This is helps in regulating your insulin levels.

Mango has a low glycemic index (41-60) so going a little overboard will not increase your sugar levels.

Aphrodisiac
Mango has aphrodisiac qualities and is also called the 'love fruit'. Mangoes increase the virility in men.

Eye care
Did you know that mango is rich in vitamin A. One cup of sliced mangoes equals 25% intake of your daily need of vitamin A. Mangoes help in promoting good eye sight, fights dry eyes and also prevent night blindness.

Helps in digestion
Mango contains enzymes that help in breaking down protein. The fibrous nature of mango helps in digestion and elimination.

Heat stroke
When the sun is bogging you down this summer, just chop of a mango in a juicer; add a little water and a tbsp of sugar free or honey. This juice will instantly cool you down and prevent heat stroke.

Strengthens your immune
The deadly combination of vitamin C, vitamin A and 25 different kinds of carotenoids keep your immune system healthy.

Nutrition chart
According to care2.com, one cup (225 gms contain) contains the following percentages that apply to daily value.
105 calories
76 percent vitamin C (antioxidant and immune booster)
25 percent vitamin A (antioxidant and vision)
11 percent vitamin B6 plus other B vitamins (hormone production in brain and heart disease prevention)
9 percent healthy probiotic fibre
9 percent copper (copper is a co-factor for many vital enzymes plus production of red blood cells)
7 percent potassium (to balance out our high sodium intake)
4 percent magnesium

Body scrub
Make a paste of mashed mango, honey and milk and use as a body scrub, you will feel that your skin is tender and smooth.

Aids concentration and memory
Feed mangoes to children who find it difficult to concentrate on studies. The glutamine acid found in mangoes help in keeping cells alive and boosting memory.

High iron for women
Mango is rich in iron, hence it is a great natural solution for people suffering from anemia. Menopausal women can indulge in mangoes as this will increase their iron levels and calcium at the same time.

Panasonic launches 5-inch smartphone @ Rs 26,990


Panasonic launches 5-inch smartphone @ Rs 26,990



Panasonic launches 5-inch smartphone @ Rs 26,990
Panasonic today re-entered the smartphone market with the global launch of its new P51 smartphone in India.

NEW DELHI: Panasonic today re-entered the smartphone market with the global launch of its new P51 smartphone in India. The phone runs on a quad-core processor and has a 5-inch display, a feature seen in many top-end models nowadays. It has been priced at Rs 26,990 in the Indian market and will compete against the likes of Samsung Galaxy S III, HTC One X and LG Optimus 4X HD, among others.

The company said it has inked a partnership deal with Times Internet Limited, the online division of The Times Of India Group, and the new handset will come preloaded with TOI and ET apps.

The all-new Panasonic P51 features an IPS display with 1280x720p resolution and 295ppi pixel density; the touchscreen boasts of Asahi DragonTrail scratchproof and damage-proof glass for added durability. This device runs on Android 4.2 (Jelly Bean), the latest iteration of Google's free mobile operating system. It has a 1.2GHz quad-core CPU under the hood and packs 1GB RAM and 4GB onboard storage, along with microSD card support up to 32GB.

The connectivity suite of this dual-sim phone comprises features like 2G, 3G, Wi-Fi, Bluetooth 4.0 and microUSB. An 8MP autofocus camera with LED flash is placed on the back of the phone, while a 1.3MP HD unit is used in the front. Powered by a 2,500mAh battery, Panasonic P51 comes with a free magnetic flip cover and supports input via stylus. This phone measures 8.5mm along the waistline, weighs 135gram and will be available in white and black colours.

The Japanese manufacturer has roped in Student Of The Year star Varun Dhawan as the brand ambassador for its smartphone range. He joins Katrina Kaif, who is the brand ambassador for the company's air conditioners, in endorsing the company's products.

Panasonic has joined hands with Jaina Marketing for the distribution, marketing and customer care support of its P51 smartphone. It has said that it will invest Rs 200 crore over the next year in brand building for the mobile range. Panasonic is eyeing an 8% share of the Indian smartphone market in the first year

Daizo Ito, president, Panasonic India, said, "We are now launching our innovative smartphone which will redefine the Indian smartphone consumer experience. We are confident that our product will provide the Indian consumer a great multimedia experience and the 'best value for money' proposition."

Unfair to say IPL shouldn't continue: N Srinivasan


Unfair to say IPL shouldn't continue: N Srinivasan



Unfair to say IPL shouldn't continue: N Srinivasan
"It's not like players are not getting enough money. So, it's not a question of inadequate compensation. You can call it greed," Srinivasan said.

MUMBAI: While the BCCI's million-dollar baby -- its eyeball-grabbing Twenty20 league -- appears to attract more unsavoury elements with each passing season, the cricket board says it is unfair to call the tournament "untenable" because of a few "bad eggs".

Board president N Srinivasan, who is himself the chairman and managing director of a company that owns a Twenty20 franchise, left everything else aside on Thursday to address the media as soon as the spot-fixing scandal involving cricketers S Sreesanth, Ankeet Chavan and Ajit Chandila broke early on Thursday morning.

Calling the incident "truly sad", Srinivasan said, "We thought when we made an example last year (of the five cricketers) that the message was clear and people would not indulge in such things. We will take whatever steps necessary for people to understand this is a serious matter and they can get into trouble."

He was referring to the five cricketers -- TP Sudhindra, Mohnish Mishra, Abhinav Bali, Shalabh Srivastava and Amit Yadav -- who were suspended and banned for life after a television channel exposed them for accepting money to spot-fix performances in 2012. However, it seems like the lure of money has been far bigger than the punishments that BCCI has threatened the players with, and that, Srinivasan said is a simple matter of "greed".

"It's not like players are not getting enough money. So, it's not a question of inadequate compensation. You can call it greed," he said.

Srinivasan also said that to see a Test cricketer getting involved in this mess was truly shocking. "We have an anti-corruption code, the anti-doping code and we have also advised state units on steps to be taken. One of them is a Test player (referring to Sreesanth) and that is what is shocking," he said. "We acted the moment we got information that Delhi police had arrested the three players. Apparently an FIR has been filed but we haven't seen it. We have extended all co-operation to police and other agencies if they want any information from us."

The image of the entire tournament has come into serious question after Delhi police's expose on how the three cricketers went about trying to spot-fix performances. Further, allegations that around 70 cricketers were closely monitored by the police and that a few others may also be involved in the controversy has been doing the rounds.

However, Srinivasan -- who addressed the media hours after the controversy broke -- denied that the tournament's image was getting tarnished.

"I am as sad as all my colleagues in the BCCI, that a player who played Tests for India is involved. But that does not mean that the entire game is corrupt. I do not agree at all. I do not agree the tournament cannot continue. We will take all steps to root out this kind of corruption," he said, adding that he wouldn't agree with the idea of making a sweeping statement that the entire tournament is untenable.

The BCCI chief says the Delhi police has given the board no information yet if there are any other players involved. But as far as the three detained players are concerned, action will be taken as per the rules and procedures and keeping in mind that natural justice has to be preserved. "If more information comes to the BCCI (about involvement of other players), we will take immediate action," he said.

Did BCCI ignore prior warnings of spot-fixing?


Did BCCI ignore prior warnings of spot-fixing?



Did BCCI ignore prior warnings of spot-fixing?
Demonstrators shout slogans as they hold a placard and posters of S Sreesanth during a protest in Ahmedabad.

What was supposed to remain in the realm of speculation and innuendo has now blown up in BCCI's face, with sordid details emerging from the modus operandi of spot fixing and the complicity of players.

Did the T20 League have it coming? Was the tournament's structure vulnerable from the beginning to nefarious elements, who it now appears were allowed to work their charm on susceptible players and systematically go about placing eyes and ears inside a team's inner core? Did BCCI ignore prior warnings of spot-fixing ?

Even as BCCI chief N Srinivasan scrambled to emphasize why the league was not "untenable", questions are being asked whether the arrest of these Rajasthan Royals players is just the tip of the iceberg when it comes to performance fixing, if not result-manipulation.

The League has always had a love-hate reputation when it comes to conflict-ofinterest issues but what needs to be recalled is the issues the tournament has had with policing its own house. The bosses had initially ignored concerns from the ICC's Anti-Corruption Unit before allowing them 'entry' to police the tournament for a brief period. Last year the BCCI set up its own anti-corruption unit, roping in Ravi Sawani, a former head of the ACSU, as head. Clearly the body has not done enough, even in spite of handing out bans to certain fringe players following a TV sting in last year's edition.

This season has been abuzz with rumours even about team owners turning a blind eye to spot-fixing.

Whispers and snide remarks about spot fixing have gained ground since the India TV operation, following which MP pacer TP Sudhindra was handed a life ban and UP's Shalabh Srivastava banned for five years. In fact, there were similar rumours during the 2009 edition too.

Goa off-spinner Amit Yadav, MP batsman Mohnish Mishra and HP all-rounder Abhinav Bali were also handed one-year bans for "loose talk and unsubstantiated bragging" but in hindsight, should the BCCI have taken the sting more seriously and made it a police matter?

The one-year bans, after all, were lifted on Wednesday, a day before the Sreesanth story broke.

With Delhi police commissioner Neeraj Kumar on Thursday having to field questions on the implications of the spot-fixing saga and possible involvement of bigwigs, it is interesting to recall what Amit Yadav told India TV reporters last year when asked about the involvement of team owners.

Yadav was asked, "Franchise owner khud hi fix kar dete hai (franchise owners themselves fix matches)?" His reply was: "Kar dete hain (they do)... aapko meine bol diya ki bhai aaj rok kar pyar se khelna hai (suppose I tell you today you have to play a bit slowly)... ek aapko fix kar liya, ek middle order fix kar liya, bas ho gaya (fixing one more batsman is enough to get the job done)."

The sting had also revealed how bookies coerce susceptible players into bowling wides or no-balls, or playing defensively. Sudheendra revealed how he had been "directly" approached by bookies, and suggested how peer pressure plays a part since other players are doing it.

It could be all "loose talk and bragging" but did the BCCI do more harm by not initiating a police probe? The Sreesanth saga, after all, is bound to impact the credibility of the league. The next time you see a bowler overstepping, or a batsman using a towel or a team losing from a winning position, you might not know what to believe.

Kings XI Punjab stay alive for another day


Kings XI Punjab stay alive for another day



Kings XI Punjab stay alive for another day
KXIP players David Miller,Shaun Marsh an(PTI Photo)

DHARAMSHALA: Staying alive was the theme of Kings XI Punjab on a day when the spot-fixing controversy hit the T20 league big-time.



Playing under the shadow of the sordid disclosures in Delhi, the home team produced a professional display at the HPCA stadium here but still edged out Delhi Daredevils by seven runs and keep their faint hopes of a berth in the playoffs alive.

Put in to bat, KXIP, aided by useful knocks by Adam Gilchrist, Shaun Marsh and David Miller, posted a handy total of 171/4. And with their seam bowlers making better use of the conditions, they throttled the already struggling DD batting line-up to notch up their seventh win. Their chances now rest on Bangalore and Hyderabad losing their remaining games and they themselves defeating Mumbai Indians in their final match here on Saturday afternoon.

The Delhi batsmen continued their miserable run even as they demoted Virender Sehwag to number four. That ploy did not work as Praveen Kumar and Sandeep Sharma made early dents. It put a lot of pressure on Viru who not for them first time failed to deliver.

And with skipper Mahela Jayawardene struggling to collect runs at a fast clip, it was left to Ben Rohrer to give KXIP a fright with a well-struck half-century. But once he fell to Piyush Chawla in the final over it was all over for DD, who are now in danger of finishing last should they lose their final match to Pune Warriors.

Sent in to bat, it was Gilchirst who provided a flying start to KXIP. Gilly likes the ball to come onto the bat and he made full use of the bouncy pitch by collecting five fours and two sixes even though he lived a charmed existence. He and Shaun Marsh put on 60 in 7.3 overs, before Gilchrist was well held by Irfan Pathan off his own bowling. Gilchrist made 42 from 26 balls which set the platform for the likes of Azhar Mahmood and David Miller to launch into a blitzkrieg.

Betting nexus thrived on codes and signals


Betting nexus thrived on codes and signals



Betting nexus thrived on codes and signals
According to the police, it was decided that for the May 9 RR and KXIP match that Sreesanth would put a towel in his trouser in the second over of his first spell and also give enough time for bookies to do some heavy betting.

NEW DELHI: The bookies in the spot fixing scam had a nodal person in Delhi, an old-timer, who is now in custody and whose identity the cops are not yet willing to disclose. He was giving directions to different groups in various states where IPL 6 matches were being played on how the players would signal compliance on field. The modus operandi devised by this D Company man gave enough time to the bookies to put maximum bets.

The signals were such that these won't have ever raised any suspicion on or off the field. Disgraced cricketers S Sreesanth, Ajit Chandila and Ankeet Chavan were willing to do anything - tuck a towel in the trouser, rotate the wrist band, pull their T-shirt up and down, pull out the locket around their neck, do stretching and warming up exercises and even set the field to earn those big bucks, according to the cops.

For example, it was decided that for the May 9 Rajasthan Royals and Kings XI Punjab match that Sreesanth would put a towel in his trouser in the second over of his first spell and also give enough time for bookies to do some heavy betting, said Delhi police commissioner Neeraj Kumar, adding that "he (Sreesanth) did some warming and stretching exercises" too.

"The modus operandi included asking the bowlers to give pre-decided signals with the help of their accessories like wrist-watches, chains, towels etc at the time of starting the over. The bowlers were asked to concede at least a given number of runs in a pre-determined and mutually decided over. After receiving the signal from the bowler, the bookies would bet heavily and make huge profits," said S N Srivastava, special CP, special cell.

If the players failed to give the signal, the money was lost as it happened in the case of Ajit Chandila. Chandila was supposed to pull up his shirt to signal the start of the manipulated over but he forgot to give the signal. Though he conceded the agreed 14 runs, the bookies could not place any bets since they didn't get the signal. "This led to a lot of arguments and demand for return of the money (Rs 20 lakh) advanced to him. Another Rs 20 lakh was to be given after the match," said the police chief.

The bookies, sources said, targeted vulnerable players, who would easily give away runs for money. They got in touch with them at team hotels, stadiums and elsewhere besides using the phone, BBM and whatsapp. Their conversations too were coded with words like 'samaan' (for money), said the source. And the bookies were careful not to use their real names.

During the matches, some associates and bookies remained in the stadium and signals were also given during 'strategic timeouts' and 'commercial breaks', said sources. After the over was successfully bowled according to the bookie's wish, money was delivered in cash to the players.

Officials said several players' names have been used in the recorded conversations between bookies and Chandila, but these players, even after accepting money, did not perform in the previous matches.

A top source said some batsmen, who had not performed and got out mysteriously, could also come under the scanner after the bookies were questioned.

Google introduces new search tools to try to read our minds

Google introduces new search tools to try to read our minds

Google-mouse-pad-635.jpg

Google keeps trying to read our minds.
The company revealed some new search tools Wednesday at I/O, its annual developers conference in San Francisco. Taken together, they are another step toward Google's trying to become the omnipotent, human-like "Star Trek" search engine that its executives say they want it to be.
When people ask Google certain questions, it will now try to predict the person's follow-up questions and answer them, too. Ask for the population of India, for instance, and you will also get the population of China and the United States, because Google knows those are the most common follow-up questions.
"The 'Star Trek' computer shouldn't just answer questions; it should make you more intelligent, should anticipate what you expect next," Amit Singhal, senior vice president for search at Google, said in an interview before the conference.
This is an extension of Google's knowledge graph - its semantic search product that aims to understand the meaning of things, not just keywords. It is why a search for Barack Obama brings up links to Hillary Clinton and Honolulu, for instance.
Google Now, the service that sends you information on traffic and weather before you even ask for it, is also digging deeper into our minds. Google is adding more entertainment alerts, like new music based on videos watched on YouTube, and turning Google Now into a robotic to-do list and a stronger competitor to Apple's Siri. Tell Google to remind you to buy milk next time you are in a grocery store, for instance, and the alert will automatically pop up when you step inside a Safeway.
Google is also trying to make search more conversational by encouraging people to talk to their phones and computers and hear answers out loud. Voice search has already been possible on both types of devices, but Wednesday, Google announced that people can now talk to its Chrome browser to perform a search, by saying, "OK Google." (If Google has its way, we will all soon be walking around shouting, "OK," because "OK Glass" is the command to activate its Internet-connected glasses.)
Google also uses location information to answer questions. So people can ask, "How far from here to Santa Cruz?" and Google will know where "here" is, or they can ask, "How tall do you have to be to ride the Giant Dipper?" and Google will know that is a ride nearby.
In another step to personalize search, Google is expanding its tool that plucks information from Gmail and presents it in search results. Already, a search for "flights" by logged-in users produces flight information from Gmail. Now, you can ask Google to show your photos from your trip to New York last year, and it will find them on Google Plus and show them to you.
Underlying many of these developments is Google's privacy policy, which it revised last year to permit the company to use information shared with one Google service on another one. That is why Google can, for instance, pull information from Gmail to show up in search results or send you alerts about new movies because of a trailer you have watched on YouTube.

Google Plus gets 41 new features with a special focus on photos

Google Plus gets 41 new features with a special focus on photos

google-plus-635-02.jpg

Google is digging deeper into its technology toolkit to turn its social networking service into a more formidable threat to Facebook, sprucing up its photo features at a time when sharing snapshots online and on mobile gadgets is growing more popular.Many of the 41 new features being added to Google Plus beginning Wednesday will draw upon the computing power, machine learning, algorithms, semantics analysis and other innovations that established Google's search engine as the most influential force on the Internet.
"All of these features collectively put more of 'the Google' into Google Plus," said Vic Gundotra, Google's senior vice president of engineering, in an interview. "This will give people a powerful reason to come to Google Plus."
But the most compelling new attraction may be a new photo-management tool that promises to test how much control people want to cede to computers. It will also further blur the lines between a real moment in time and augmented reality.
Google promises the feature will pick out the best shots from a wide assortment of photos. The automatic photo selection is done by calling upon Google's knowledge of the elements that make up a visually pleasing picture, coupled with facial recognitiontechnology and a vast database that helps tie together the relationships of people appearing in a photo. Google says its computers will recognize the best photos featuring family members or close friends of a person who uploads a bunch of pictures to Plus.
"You have amazing images of the most precious image of your life," Gundotra told a software developers conference Wednesday as he discussed the additions to Google Plus. "But if we are honest with each other photos are very labor intensive."
If the photos don't look quite right, Google is promising to enhance them, taking over a job that typically requires people to buy and master special photo editing software such as Adobe System Inc.'s Photoshop, Apple's iPhoto or Google's Picasa. Computer-controlled editing tools will automatically remove red eyes, soften skin tones, sharpen colors and adjust contrast. Google offers something similar through an "I'm Feeling Lucky" button on Picasa.
In an effort to get more photos onto the Plus network, Google is offering to back up all pictures taken on a mobile device, as soon as they're snapped. To accommodate the increased volume, Google Plus will now provide each account holder with up to 15 gigabytes of storage for full-resolution photos.
Gundotra believes Plus' management tools will be compelling because they are designed to save people the time and trouble of choosing and editing photos. Google Plus users will be able to compare all original photos with the versions altered by computers. The auto-enhancement tool can also be turned off.
Another new photo feature promises to stitch together a sequence of photos taken of the same group of people or a panoramic scene. This stitching system can be used to create a single photo that pulls the best shots of everyone featured in a series of pictures. It will also produce an animated clip featuring the motions of people captured in a succession of photos taken against the same background.
By appealing to people's photo fondness, Google is hoping to make Plus a more useful and fun place to hang out than Facebook. But Google Plus still hasn't proven it can become as much of a magnet as Facebook, largely because people had already established their online social circles at Facebook.
Google Plus has built up a broad swath of accountholders since its introduction nearly two years ago, mainly because so many people already had set up Google logins while using the company's Gmail or other services. Gundotra announced Wednesday that Google Plus now has 190 million users who interact on the service each month, up from 135 million in late December. About 390 million people log in to Google Plus each month, but that includes a large number who have tied their Gmail accounts to the social networking service. Facebook says it has about 1.1 billion active users.
As such, Google has a long way to go. Facebook has claimed the title of being the world's largest photo-sharing site for years, and with last year's purchase of Instagram only propelled it further ahead. Instagram has 100 million monthly active users, up from 22 million when Facebook agreed to buy it last spring.
Rather than offer powerful editing tools or high-quality pictures, Facebook became the most popular way to share the photos online simply because it is the most popular place to hang out online. Today, users upload more than 350 million photos to Facebook each day.
Over the years, it enhanced the quality of the photos displayed, too, and has recently redesigned its site to make photos more pronounced. Instagram, meanwhile, offers an easy-to-use mobile app and playful filters users can apply to snapshots of friends, quirky buildings or plates of food.
Google Plus is getting a new look just two months after Facebook spruced up its news feed - the centerpiece of its service - to feature photos more prominently and generally make posts look more like articles in a magazine or newspaper. Unlike Facebook, Google says there are no current plans to show ads on the revamped Plus.
In another change aimed at attracting more traffic, Google Plus will start to display automatic hash tags to identify the main topic being discussed in a post or featured in a photo. Google is using its understanding of semantics and photo-scanning technology to figure out what is going on. Individuals will still have an option of editing or forbidding a hash tag from appearing if they don't agree with Google's automatic selection. Clicking on the hashtag will take Google Plus users to other posts and pictures bearing the same marker. Similar content being shared by family and friend is supposed to show up first, thanks to the same ranking system that Google's search engine uses to pick out the most relevant results.
Facebook doesn't currently use hash tags, though there have been reports that it is working on incorporating them to its site, just as Twitter and Instagram already do.

SMS integration coming to Google+ Hangouts

SMS integration coming to Google+ Hangouts

A Googler takes to Google+ to say that texting via Hangouts is coming soon. But will it help Hangouts pull in a wider audience?

The new Google+ Hangouts was introduced at Google I/O this week.
This week at Google I/O, Google announced it's beefing up Google+ Hangouts by introducing a one-on-one chat feature, access to chat history, and a standalone app. But how about adding some real red meat, like say, SMS integration?
Never fear, hardcore messaging carnivores -- it's on the way.
So says Dori Storbeck, community manager for Google+ Hangouts & Chat, responding to a question on her Google+ page:
...SMS integration is coming soon -- it is one of our most requested features!
No word on how soon we might be able to send texts from within the Hangouts app, but it would put Google in even more direct competition with Facebook, which has been aiming to replace conventional texting with its Messenger app and recently introduced Facebook Home and chatheads for Android.
Hangouts has struggled to gain mainstream traction, though. It remains to be seen if adding SMS capability could be the kind of feature that opens the communications tool to a wider audience -- or if it's more like adding yet another headliner to a music festival in North Dakota in January: No matter how great the lineup, it's just further than most people are willing to go for something they can get closer to (Facebook?) Home.

Google goes under the sea with Street View at Google I/O

Google goes under the sea with Street View at Google I/O

Google's partner in documenting the ocean floor says it needs more help from developers to save the world's coral reefs.

Google showed off its underwater Google Maps Street View photography at the Google I/O show in San Francisco.
SAN FRANCISCO -- Google and its partner The Catlin Seaview Survey need help from developers to document the world's coral reefs and save them from extinction.
During a session at the Google I/O developer conference, Richard Vevers of the Catlin Seaview Survey and Jenifer Austin Foulkes, a business product manager for Google Earth & Maps, talked up Google's efforts to bring underwater panoramic images to Google Maps.
Google first started virtually mapping the ocean floor four years ago, and in September the company launched its first 360 degree panoramic street views of the ocean. Google partnered with The Catlin Seaview Survey, which is taking the pictures and using Google tools to upload the pictures to Google Maps.
The Catlin Seaview Survey is a partnership between the global insurance company Catlin Group Limited, nonprofit Underwater Earth, and The University of Queensland's Global Change Institute. And the group's work is focused on ocean conservation, specifically protecting coral reefs throughout the world. As part of the Street View project with Google, the Survey has plans to document the world's coral reefs to document the state of the reefs today and to monitor changes over time. So far, the group has managed to compile images from six different locations including sites off the Philippines, Hawaii and the Great Barrier Reef off of Australia.
The Catlin Seaview Survey has two major goals for this project, Vevers said. One is to document the state of the reefs for scientific study. And the other is to bring awareness of both the beauty and fragility of the ocean ecosystem to the public in the hopes that people will take action to protect them.
Google Maps ocean Street View allows people to dive with sea turtles, fish, and manta rays. But it also shows scientists the state of the coral reefs. Vevers said that images taken from the Great Barrier Reef recently document a 33 percent devastation of corals compared to the past few decades. Vevers hopes bringing awareness to this issue as people explore the wonders under the sea will help with conservation efforts.
"People don't protect something they can't see," he said. "Google's map tools have been instrumental in helping with the public engagement part so that people can see the images and then they can do something about preserving these environments."
But taking millions of people on virtual tours of the ocean is no easy task. And Vevers said his organization, which has developed special cameras that cost about $50,000 a pop, and has adapted some of Google's Street View photography technology, needs more help.
Specifically, he said that as the project opens up to allow more people to take pictures to document the ocean, the group needs image recognition software that can look at full 360 degree images. He said that the group also needs developers to develop more ways to make the images engaging to get people more involved.
"The effort we are undertaking is a race against time," Vevers said. "We need to monitor these changes and figure out the critical areas to protect. We need more developers. We already have some good support. But we need more help."

Thursday, 16 May 2013

The Art of managing your Boss

The Art of managing your Boss


The Art of managing your Boss According to a recent report by JobBuzz.com, relationship management has been ranked as one of the key skills that a candidate needs to possess to be successful at his job. The key to establishing a meaningful working relationship with your boss is communication

Managing relationships in the corporate world is a tedious job, more so if it is about maintaining an amicable relationship with your boss. Relationship management among employees and between employer and employee is gaining lot of importance lately. According to a recent report by Jobbuzz.com relationship management has been ranked as one of the key skills that a candidate needs to possess to be successful at a job.
Managing the manager
The relationship that one creates and manages with his/her boss is critical to workplace success and career progress. They hold your future prospects in their hands. They are privy to the company’s goals and knows what the company is looking for in future executives. They can inform you of the company’s direction that may affect your future aspirations and can also put in a good word for you when need be. Vaidyanathan, HR-Head, Alten Calsoft Labs agrees, “Whatever good work one does, has to be projected to the outside world – be it the client or the colleagues or the management. Employee’s good working relationship with the manager/boss helps in getting recognition at work and also ensures a peaceful work life.”
The key to establishing a meaningful working relationship with your boss is communication. Learn and understand his/her goals and priorities. At the same time, ask for feedback and accept criticism gracefully.
From manager to mentor
A boss is your ally and your guide. Learn from your boss, he/she has much to teach you. So, ask questions to learn and listen more than you speak to develop an effective relationship with your boss. When a boss takes up the role of a mentor, the equation between him/her and his/her employees, changes automatically. Vaidyanathan suggests that to become a good mentor, every boss/manager should empower their team members. “Managers can become good mentors by passing the success-credit to the executor and giving the confidence to the team members that they always look up to their managers when they come across any problems in their work.” He advised that if an employee fails in the task assigned, protect and teach him the right way to execute the job instead of defaming him.
We agree to disagree
Overall in your relationship with your boss you will sometimes disagree and occasionally experience an emotional reaction. Don’t hold grudges. Disagreement is fine; discord is not. One needs to come to terms with the fact that your boss has more authority and power than you do. And then perhaps you could mould yourself to work better and achieve success in your organisation.

‘Edupreneurs contribute towards a rapidly changing education sector’

‘Edupreneurs contribute towards a rapidly changing education sector’

Interview of the Day: ‘Edupreneurs contribute towards a rapidly changing education sector’ Pavan Chauhan, Founder and MD, Meritnation.com 

With the rising Internet penetration in our country, edupreneurs or education entrepreneurs are venturing into the space of online learning to impart valuable knowledge to the Gen-Y’ers. Pavan Chauhan, Founder and MD, Meritnation.com shares his views behind this concept in India and how it’s helping the student community. 
Excerpts from the interview:
How big is the scope for edupreneurs in India?
The education sector in India has seen a revolution in the way knowledge is imparted. Entrepreneurs who have made inroads into the education sector are fast contributing to a rapidly changing education sector. The increasing demand for quality education and the willingness to spend on education by the middle class is rapidly changing the landscape of the education sector.
The rise of online learning has been an interesting game changer in this aspect. Today, more and more entrepreneurs are stepping into the online education market with ideas that leverage pedagogical expertise with technology, providing a fresh, new approach towards how studying and knowledge gaining is perceived. With the internet becoming a comfortable necessity in our lives, the potential for education entrepreneurs is limitless. Students are becoming tech-friendly at an increasingly earlier age and hence form a huge base for realising entrepreneurial opportunities.
The need of the hour is to have edupreneurs who have the vision to make education more meaningful for students. So if edupreneurs dream of making a difference to this sector by being potential change agents, it is important to focus on creating value for the students –the money will follow.
What have been the primary challenges for the entrepreneurs?
The education sector is complex. The choices, influences and decisions interplay in various combinations. This sector is also constantly evolving, mirroring the socio-economic changes in the consumer. For example, in the K-12 online learning space in which we operate, the ‘consumer’ is the student, while the ‘customer’ in the lower grades is the parent, and in the higher grades it could be the parent or the student. Taking along all the stakeholders – students, parents and teachers – and creating value for all, appears to be by far the biggest challenge.
Poor internet and broadband penetration in the smaller towns continues to pose a big challenge for edupreneurs in the online space.
Finally, the ability of edupreneurs to create sustainable change lies in their ability to create financially viable models. Unless an edupreneur gets the right kind of funding, sustaining the initiative might be a challenge.
How well is this adopted by the student community?
Students in urban areas form the maximum chunk of subscribers using online education as a means to supplement their learning. According to the IAMAI report (2012) a whopping 21% of the subscribers belong to the student community. With several entrance exams either switching to or experimenting with the online mode, students have responded favourably to learning from videos and taking online tests. Online preparation is effective not only in terms of money but also time and effort.
What is the role of an edupreneur in bringing a 360 degree change in how education is perceived? 
An edupreneur plays a very important role in changing how education is perceived. Resistance to change is inevitable. Edupreneurs must be able to effectively advocate the need for change and help create an environment conducive to innovation and effective learning.
In Meritnation we have successfully leveraged technology to provide a meaningful learning environment for the students. Getting an opportunity to make available quality education to students in the remotest corners of the country is the single biggest change effected by online education.
This is also helping to gradually change the perception that quality education is accessible only to students residing in urban towns & cities.
How are educational institutions reacting to this change? 
Schools are gradually warming up to the idea of using technology to make the teaching-learning process more effective. Customised attention made possible using technology, ease of conducting assessments, effective monitoring of individual student progress and that of the class as a whole, using the ‘classroom’ time more effectively for discussions and other student-let learning initiatives –are only some of the various things facilitated by edupreneurs in the online space.

5 Fruits for a glowing skin


5 Fruits for a glowing skin



5 Fruits for a glowing skin
Pulpy pleasures

That fruits are the best medicine is a wellknown fact.

We also know that a cup of fruit juice a day is sure to guarantee a clear complexion. How about a massage with a fruit pulp or a fruit facial? Fruit facials have been there for at least a decade now. But with people getting more wary of effect of chemicals on the skin, a majority of them are now resorting to using something from their own kitchen. What better way to pamper your skin than with pure stuff which is free of toxins and not harmful to your skin?

Besides the fact that they hydrate and rejuvenate your skin, the very smell of a fruit on your face is quite de-stressing. Unlike the chemical beauty treatments, fruits are cost-effective, natural and also bring a visible difference. Here are a few fruits and their properties, choose what suits you best!

Banana: This is one fruit that's abundantly available in India all through the year. We know it's a good source of iron, magnesium and potassium and helps reduce menstrual cramps. The effect of banana on skin too is not something that can be ignored. Bananas are rich in vitamin A, B and E and hence works as an anti-aging agent. A fresh mashed banana facial can do wonders for your skin.

Lemon: Lemon juice is an important ingredient in most Indian recipes. This is also a fruit of all seasons and almost always finds place on your kitchen shelf or refrigerator. With its vitamin C content, its juice will keep your skin beautiful. A glass of warm water with a tsp of honey and a dash of lemon juice on an empty stomach every morning is a great skin cleanser. With its astringent properties, it can be used to lighten the skin tone and also diminish acne scars. Rub the inside of a lemon peel on your elbow remove dark spots. Mix lemon and honey and use it as a natural bleach on your skin.Apple: An apple a day keeps the doctor away is cliched, but its health benefits are undisputable. Apple's antioxidant property prevents cell and tissue damage. Studies by nutritionists have shown that apples contain abundant amounts of elastin and collagen that help keep the skin young. Applying a mixture of mashed apple, honey, rose water and oatmeal can act as a great exfoliating mask on your skin.

Orange: Rich in vitamin C that improves skin texture. Like apple, orange too contains collagen that slows skin aging process. Rub the insides of orange on your skin to tighten the skin. Oranges can be dried and powdered and used as a natural scrub. Like lemon, oranges too help clear skin blemishes.

Papaya: The benefits of this fruit on skin have perhaps been talked about since the time of our ancestors. Papaya is rich in antioxidants and contain a special enzyme called papain that can kill dead cells and cure skin impurities. A glass of papaya milk or just applying the flesh of papaya on your skin can do wonders to your skin.

Mango: Rightly called the king of fruits for not just its taste but also for health benefits. The soft pulpy fruit has an amazing effect on skin too. Rich in vitamin-A and rich antioxidants, it fights against skin aging, regenerates skin cells and restores the elasticity of skin.

Slowdown: Flipkart, Jabong cutting jobs


Slowdown: Flipkart, Jabong cutting jobs



Slowdown: Flipkart, Jabong cutting jobs
Online retailers are handing out pink slips in large numbers as they shift attention to controlling costs from acquiring customers.

BANGALORE: Online retailers are handing out pink slips in large numbers as they shift attention to controlling costs from acquiring customers, several industry executives said. Among the companies sacking staff are Flipkart and Jabong, which are among the biggest in the business, illustrating the growing pain in India's e-commerce sector.

Nearly 250 employees, or about one-tenth of Flipkart's workforce, are being shown the door, according to at least three people with direct knowledge of the development. At Jabong, too, a similar number of employees have been sacked, but the company employs fewer than 1,000 staff.

"People are being let off every month," said a Flipkart employee who was sacked in April. Most of the layoffs are from the supply chain, logistics and call centre teams. Flipkart did not reply to emails seeking its comments. A spokesman said asking "non-performers," or the 10% of employees with the lowest ratings, to resign is a general practice during the annual appraisal process. Jabong's co-founder Praveen Sinha, however, admitted to sacking only 20 employees, so far.

Both companies said they continue to hire, but industry executives who spoke on condition of anonymity said it is for the first time that e-commerce firms are sacking staff in such numbers. Inkfruit, an apparel portal acquired by web retailer Zovi.com last year, has also asked several employees to leave.

The retrenchment in India's online retail sector is a consequence of the drive by companies for acquisition of customers at a breakneck pace. Gross margins at many online retailers are in the negative territory.

An estimated 70% of revenue is used to acquire new customers. "The period of land-grabbing is over. Now there is investor pressure to achieve efficiency and positive economics per transaction," said Pearl Uppal, co-founder of early stage investment firm 5Ideas, who was earlier the chief executive of apparel portal FashionandYou.com.

Many ecommerce firms have been under pressure to alter their business models to comply with regulations. At present, online ventures that have received foreign direct investment cannot sell multiple brands directly to customers. Many online retailers have therefore adopted a marketplace model where they aggregate the products of multiple vendors on their sites.

"A marketplace model requires fewer employees, leading to the current spate of lay-offs," said an industry executive.

While bottom lines have been negative, the Indian online retail segment is growing fast, with revenues this year estimated to rise to Rs 10,000 crore from Rs 6,500 crore, according to the Internet and Mobile Association of India.

Investors keen to back such growth are now insisting that companies focus on profitability. "Companies cannot lose money in terms of high direct costs," said Rahul Khanna, managing director of early stage investor Canaan Partners, which has backed firms such as Naaptol and Instacart.

A spate of mergers is also leading to lay-offs in the sector. Inkfruit has asked about 80 employees to put in their papers, according to industry sources. The merger between apparel portals FashionAndYou and UrbanTouch last year led to the exit of 200 employees of UrbanTouch, according to multiple individuals with direct knowledge of the development.
Experts said those seeking a career in ecommerce sector must be clear that these are jobs with a one-year outlook, mostly. "It's best to join an ecom startup which has at least raised two rounds of funding," said WaqarAzmi, founder CEO of SutraHR, a hiring firm that works with top ecommerce portals.

T20 league season six records 52% viewership growth


T20 league season six records 52% viewership growth



T20 league season six records 52% viewership growth
The fast-paced, action packed cricket is streamed live by Times Internet Limited (TIL), the official digital partner of the league in partnership with YouTube.

NEW DELHI: The domestic T20 league's sixth season is proving to be a smashing hit online. Cricket fans in India and all over the world are enjoying front seat live action on Internet, contributing to strong growth in online viewership of the exciting tournament. The numbers reflect a new benchmark in online viewership in global and Indian sports history.

The fast-paced, action packed cricket is streamed live by Times Internet Limited (TIL), the official digital partner of the league in partnership with YouTube. As per the viewership numbers recorded at 38 matches, which is fifty percent of the tournament - the www.boxtv.com and www.youtube.com/indiatimes combine recorded a 52% growth viewership over 2012 (75.2M vs 49.3M last year).

Furthermore, the combined viewership of users watching highlights and clips saw a whopping 480% growth in watch hours over 2012. No other live event has ever created this kind of reach in India. In India, Bangalore and Hyderabad lead the viewership with 14 per cent each, with Delhi coming in a close second at 10 percent. The matches that registered the maximum online views were RCB vs PW on April 23 and MI vs RCB on April 25,

"Over the last two years, we have offered IPL fans across the world a superior experience online and steadily grown a loyal viewer base. For IPL 2013, we have worked hard to make the online experience more social and interactive than ever before, and our traffic numbers so far are proof enough that IPL fans are loving it." said Satyan Gajwani, CEO of Times Internet.

Speaking about the response to season 6, Praveen Sharma, head of media sales, Google India, said, "Better streaming experience, increased mobile and tablet device access and growing awareness about the availability of the event online is fueling this growth in viewership. In the past, we usually saw a rise in the first two weeks of the tournament and then it picked up again during the final week. But this year, the growth has been consistent through the tournament. At this rate, we are hopeful of registering strong growth in total viewership by the end of the tournament over last year."

Rajasthan Royals lose steam to leave Mumbai Indians on top


Rajasthan Royals lose steam to leave Mumbai Indians on top



Rajasthan Royals lose steam to leave Mumbai Indians on top
Mumbai pacers bowled incisive spells to slice through the opposition batting line-up.

MUMBAI: It takes one poor decision to ruin a good contest and that job was done on Wednesday night by umpire Sudhir Asnani.


The 52-year-old from Bhopal, adjudged Rajasthan Royals' skipper Rahul Dravid out caught behind when he had missed his attempted hook off Mitchell Johnson by a good eight inches in the Indian T20 league game against Mumbai Indians.

The decision incensed Dravid no end and the batsman, known for his calm demeanour, just stood transfixed at the crease, before departing. He also had a real go at Asnani and tried to throw his bat in disgust in the dug out, before better sense prevailed.

Royals, who were chasing a competitive 167 for victory, tried to make a match of it but Lasith Malinga made sure they could not by bowling perfect yorkers at the death. Rajasthan lost by 14 runs to put Mumbai on top of the tally.

Rajasthan also lost James Faulkner, Sanju Samson and Ajinkya Rahane cheaply and were looking wobbly at 58 for 4 at the end of nine overs. Mitchell Johnson (3-0-17-2) and Dhawal Kulkarni (3-0-11-2) had once again bowled incisive spells to slice through the opposition top-order. Shane Watson, Stuart Binny and Brad Hodge played cameos to raise hopes but those were not enough to see the team through.

Dravid's reaction was an indication of how much this match meant to both sides despite them qualifying for the playoffs. It was a turbo-charged humid night and when Watson walked in at No. 5, it reached tipping point. He was sledged by his big-hitting MI counterpart Kieron Pollard and it needed the intervention of umpire Asad Rauf to calm things down.

Earlier, Dravid expectedly put MI in as his side had been in good chasing form. It suited Rohit Sharma, the MI skipper too as his boys have done well whenever they have batted first, especially at home.

It was no different on Wednesday too as they ended with a competitive 166 for 8. The score was possible thanks to a buccaneering innings from season's debutant Aditya Tare 59 (37balls, 8x4, 1 x6) and his 76-run stand for the second wicket off 51 balls with Dinesh Karthik (21). The innings went a bit pear shaped in the end as they lost the wickets of their enforcers Rohit Sharma and Kieron Pollard just when they were looking threatening.

BSNL launches loyalty scheme for landline and broadband customers

BSNL launches loyalty scheme for landline and broadband customers

couple-mobile_635.jpg
In a bid to retain loyal customers, state-run BSNL Tuesday said it has launched a scheme for landline and broadband users wherein subscribers above a certain bill amount will get reward points, which can be redeemed to make free calls within its network."Individual customers whose monthly bill amount is Rs. 400 and above or bi-monthly amount is above Rs. 800 and above shall be earning loyalty reward point for every Rs. 50 for invoice paid within pay-by-date," BSNL said in a statement.
The reward points earned can be redeemed for making free calls within BSNL's network. The scheme has been launched with effect from April, 2013.
"BSNL has taken a lead in India by launching the loyalty scheme. The scheme of rewarding a loyal customer for their support to BSNL shall be helpful in retention of customers," BSNL CMD RK Upadhyay said.
BSNL said customers can redeem the points initially after six months from the date of earning loyalty point first time.
"Redemption will be in terms of free MCU (one point is equivalent to one free Metered Call Unit) which will be adjusted for calls made by customers on BSNL network (on-net calls) only," it said.
The redemption can be done in block of minimum 25 points and maximum 500 points, it added.
The scheme, however, would not be available to certain category of customers who are availing concessions in some other form.
As on December 2012, BSNL's landline subscriber base stood at 21.04 million and total internet connections (including broadband and narrowband) were at 13.09 million.

Micromax Canvas Music A88 smartphone with bundled JBL Tempo headset launched for Rs. 8,499

Micromax Canvas Music A88 smartphone with bundled JBL Tempo headset launched for Rs. 8,499

micromax-canvasmusic.jpg
Indian handset manufacturer Micromax has launched a new Android smartphone, the Canvas Music A88 for Rs. 8,499.

As apparent from its name, the major selling point of the smartphone is its music focused experience. The phone offers consumers unlimited songs download via its MLive! content store. It's not clear at this point if access to unlimited downloads is offered free. In addition to this, Micromax has partnered with audio brand JBL to bundle the JBL Tempo headset with the phone.

Micromax Canvas Music A88 is powered by a 1GHz Mediatek dual-core processor (MT 6577) and has 512MB of RAM. The dual-SIM phone features a 4.5-inch display that sports a resolution of 480x854 pixels. The phone runs Android 4.1 Jelly Bean.

Speaking about the new launch, Ajay Sharma, Country Head Smartphone Division, Micromax said "At Micromax, we are continuously channelizing our energies to innovate finest devices that are relevant to our customers. Canvas Music A88 coupled with JBL headset and unlimited songs download via MLive! Application serves as a perfect offering to the youth echoing our vision of providing a fulfilling entertainment experience to all the music and multimedia lovers. Through our latest device, we aim to further build the Canvas success story to unprecedented heights."

The phone has a 5-megapixel rear camera with dual LED flash and a VGA front facing camera. It has an internal storage of 4GB expandable up to 32GB via microSD card and an 1,800mAh battery.

Commenting on the launch, Shubhodip Pal, CMO, Micromax said, "One of the key focus areas for Micromax is to build a strong connect with the consumers by bringing alive brand experiences through our innovative product line up. The launch of Canvas Music A88 reflects the same. We have created an entire music ecosystem by powering the Smartphone with a JBL headset and also giving the end consumers an access to download unlimited music via MLive! Thus, resonating the Indian youth pulse and passion, mirroring their preference for music."

The Canvas Music A88 will be available in Black and White colour variants across all leading retail outlets in India starting May 16, 2013.


Mobiles launched in May 2013

Micromax Canvas Music A88 technical specifications
  • 4.5-inch display with a resolution of 480x854 pixels
  • 1GHZ Mediatek dual-core processor
  • 512MB RAM
  • 4GB internal storage, 1.93GB user accessible, expandable by up to 32GB via microSD card
  • 5-megapixel rear camera, VGA front camera
  • Wi-Fi, Bluetooth 4.0, 3G
  • Android 4.1.1 (Jelly Bean)
  • 1,800mAH battery

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