Why Narendra Modi’s Make In India is indeed a step of a lion

Remember the Independence day speech of Narendra Modi? From the ramparts of Red Fort he had announced,

Let’s resolve to steer the country to one destination. We have it in us to move in that direction.

Come, make in India”, “Come, manufacture in India”. Sell in any country of the world but manufacture here. We have got skill, talent, discipline, and determination to do something. We want to give the world a favourable opportunity that come here, “Come, Make in India” and we will say to the world, from electrical to electronics, “Come, Make in India”, from automobiles to agro value addition “Come, Make in India”, paper or plastic, “Come, Make in India”, satellite or submarine “Come, Make in India”. Our country is powerful. Come, I am giving you an invitation.

And bang! Forty-one days later at Vigyan Bhawan, New Delhi, Modi announced the launch of India’s most ambitious plan to boost manufacturing in the country in the presence of business stalwarts like Mukesh Ambani, Cyrus Mistry, Kumar Mangalam Birla and Azim Premji.

Through Make In India initiative, government will focus on building physical infrastructure as well as creating a digital network to make India a global hub for manufacturing of goods ranging from cars to softwares, satellites to submarines, pharmaceuticals to ports and paper to power.

This initiative is nothing less but a giant leap or the step of a lion. As we write this, the official Facebook page of Make In India has crossed 120K likes and its twitter handle has more than 13K followers, all this, in a day’s time.

Here’s everything about MakeInIndia and why it is a stepping stone towards making India an investment hub.

What is MakeInIndia

Make In India is a new national program designed to transform India into a global manufacturing hub. It contains a raft of proposals designed to urge companies — local and foreign — to invest in India and make the country a manufacturing powerhouse.

Sectors covered

The focus of Make In India programme is on creating jobs and skill enhancement in 25 sectors. These include: automobiles, aviation, chemicals, IT & BPM, pharmaceuticals, construction, defense manufacturing, electrical machinery, food processing, textiles and garments, ports, leather, media and entertainment, wellness, mining, tourism and hospitality, railways, automobile components, renewable energy, mining, bio-technology, space, thermal power, roads and highways and electronics systems.

The logo

The Make In India logo is derived from India’s national emblem. The wheel denotes the peaceful progress and dynamism – a sign from India’s enlightened past, pointing the way to a vibrant future. The prowling lion stands for strength, courage, tenacity and wisdom – values that are every bit as Indian today as they have ever been.

What comes in the package

Global investors have been unsparing in their criticism about complex rules and bureaucratic red tape that delay investment decisions. India ranks 134 out of 189 countries in the World Bank’s ease of doing business index in 2014. As part of Make In India initiative, foreign investment caps in construction will be eased to enable greater participation in the NDA government’s 100 smart cities project and affordable housing. The initiative will also target top companies across sectors in identified countries.

The Prime Minister said

 “FDI” should be understood as “First Develop India” along with “Foreign Direct Investment.”

He urged investors not to look at India merely as a market, but instead see it as an opportunity.

Major highlights of the Make In India plans are as follows:

1. Invest India cell: An investor facilitation cell set up by the government  will act as the first reference point for guiding foreign investors on all aspects of regulatory and policy issues and to assist them in obtaining regulatory clearances. The cell will also provide assistance to foreign investors from the time of their arrival in the country to the time of their departure. The information & facts that potential investors need for each sector have been compiled in brochures.

2. Consolidated services and faster security clearances: All central government services are being integrated with an e-Biz single window online portal while states have been advised to introduce self-certification. The ministry of home affairs have been asked to give all security clearances to investment proposals within 3 months.

3. Dedicated portal for business queries: A dedicated cell has been created to answer queries from business entities through a newly created web portal ([http://www.makeinindia.com). The back-end support team of the cell would answer specific queries within 72 hours. The portal also boasts of an exhaustive list of FAQs answers.

4. Interactions with the users/visitors: A pro-active approach will be deployed to track visitors for their geographical location, interest and real time user behaviour. Subsequent visits will be customised for the visitor based on the information collected. Visitors registered on the website or raising queries will be followed up with relevant information and newsletter.

5. Easing policies and laws: A vast number of defence items have been de-licensed and  the validity of industrial license has been extended to three years.

With a view to providing flexibility in working hours and increased intake of apprentices for on the job training, the government plans to introduce a single labour law for small industries by December. An advisory has been sent to all departments/state governments to simplify and rationalise regulatory environment (which includes online filing of all returns in a unified form).

Why the need to Make In India

Narendra Modi stated the reason and motive to launch Make In India very clearly,

It is important for the purchasing power of the common man to increase, as this would further boost demand, and hence spur development, in addition to benefiting investors. The faster people are pulled out of poverty and brought into the middle class, the more opportunity will there be for global business. Therefore, investors from abroad need to create jobs. Cost effective manufacturing and a handsome buyer – one who has purchasing power – are both required. More employment means more purchasing power.

Modi had felt a mood of gloom among India’s business community in the last few years, due to lack of clarity on policy issues. He said,

“Trust is essential for investors to feel secure. Let us begin with trust; if there is an issue, Government can intervene. Trust too can be a transformative force. Development and growth-oriented employment is the government`s responsibility.”

What does future look like

To the expression “Look East,” Modi added “Link West”, emphasizing on the necessity of a global vision. Referring to his vision of waste water management and solid waste management in 500 towns across India through public private partnership, he said that Mission Swachh Bharat and “waste to wealth” could lead to good revenue models for business as well.

The Prime Minister believes in the infrastructure of the future – including i-ways besides highways – and mentioned port led development, optical fibre networks, gas grids and water grids. Digital India mission would ensure that Government processes remained in tune with corporate processes.

He said,

Make in India…this is the step of a Lion.

Nobody can question the talent of our people, especially after the Mangalyaan”

Make In India’s success relies a lot on the fate of the newer companies and statups. A mission which can go either way at this stage, was envisioned by Narendra Modi as follows,

If each one of our millions of youngsters resolves to manufacture at least one such item, India can become a net exporter of goods. I, therefore, urge upon the youth, in particular our small entrepreneurs that they would never compromise, at least on two counts. First, zero defect and, second again zero effect. We should manufacture goods in such a way that they carry zero defect, that our exported goods are never returned to us. We should manufacture goods with zero effect that they should not have a negative impact on the environment.

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Now use Whatsapp to search for products on MySmartPrice   

MySmartPrice which raised USD 1 Million in funding from Helion Venture Partners and Accel Partners earlier this year, has launched a new service for users to compare prices and discover the best price using WhatsApp. The user just needs to send a message to 9332222222 with their query to get an instant reply.

It is not uncommon to spend a week or two researching the product before making a big purchase. And as the options increase, the time spent on researching also increases significantly. This might lead to analysis paralysis and ultimately to not buying the product at all. MySmartPrice is an online price comparison and shopping platform which enables people to make intelligent buying decisions.

Looking at the boom of ecommerce in India, MySmartPrice was launched in December 2010 by Sitakanta Ray (Ex Oracle, IIM Bangalore, Ex ICICI) and Sulakshan Kumar (Ex Oracle, Ex Infosys) aiming to bring the best price to customers. The platform boasts of a traction of 10 million unique users per month, listing more than 200 product categories from over 50 online stores in India.

Once the above number (9332222222) is saved in your phone, you just need to write the name of the product and send it as a message on Whatsapp. The results become more specific as the queries are narrowed down. We tried to search for a camera using the canon as a filter and this is what we came up with.

After we modified our search term to be more specific, the results improved significantly.

Sulakshan Kumar, Co Founder, MySmartPrice said,

Today, more than 10 million users across India use MySmartPrice on a monthly basis to make their shopping decisions quick and easier. The growing number of users is not merely a reflection of our popularity but an indication of our constant endeavor to introduce best-in-class services to our patrons. Considering the growing popularity of WhatsApp in India and world-over, I am certain that this new feature will become a phenomenal success and facilitate people in making not only the right choice but a ‘smart’ choice.

One of the advantages of this feature is that a user need not move to a browser and type in a long URL, followed by the product name in the search box anymore. This makes a big difference to the behavior part.

Majority of youth prefer social media, Whatsapp and instant messaging tool for communication. Using Whatsapp to search for a product has made it as easy as communicating with a friend. With over 50 million active users in India, Whatsapp provides a good platform for the new feature by MySmartPrice. And using Whatsapp for MySmartPrice’s product might turn out to be a great move and lead to other players going the same way if this catches on.

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EdCast secures $6 million Series A funding led by SoftBank Capital

Tech education startup EdCast has raised $6 million in venture funding led by Softbank Capital, Menlo Ventures, Novel TMT Ventures, Mitch Kapor, Cervin Ventures, Aarin Capital, NewSchools Venture Fund and the Stanford StartX Fund.

The proceedings will help EdCast further its concept of ‘multi-versities’ that exist beyond single institutions via the cloud using its Knowledge Cloud platform to facilitate inter-university collaboration.

EdCast creates knowledge cloud platforms that allow anyone to create their own MOOC with an unlimited number of participants for institutions, educators, enterprises and governments globally. Basically it enables educators and institutions to deliver their content worldwide.

“We are excited to once again back Karl Mehta and his latest vision to transform traditional industries – in this case higher education – by combining the entrepreneurial spirit of Silicon Valley with the latest innovative technologies,” said Steve Murray, Partner, SoftBank Capital. “Karl is a proven entrepreneur and has built a great team committed to their vision for EdCast and its personalized learning networks to reshape the future of online education.”

At present, there are 39 universities, including Columbia University, Michigan State, Trinity College Dublin and the University of Botswana among others are using the startup’s Knowledge Cloud, which was build using OpenEdX.

Universities can use the platform to create their own MOOCs, and EdCast envisions the educational collaboration expanding to include companies and governments alongside the schools.

“These investments represent a quantum jump to let data-rich and personalized Knowledge Clouds enable higher education institutions and top educators to deliver their content globally with sustainable business models,” said Karl Mehta, Founder & CEO of EdCast Inc. and most recently Founder & CEO of PlaySpan, acquired by VISA.

“With EdCast, we’ll see the rise of the ‘multi-versity’ where hundreds of campuses interconnected through public and private hosted clouds offer the best curriculum from major institutions in the U.S. and around the world.”

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[Photo Sparks] Branding and marketing: T-shirts for startups!

In the earlier 19 posts, we brought you creative photographs from an art fair, music festival, telecom expo, art museum, mobile showcase, math museum, social hackathon,bookstore, co-working space, sensorium, lantern festival, outdoor ads and computer museum. In this photo essay, we showcase T-shirts of startups. Make YourStory’sPhotoSparks your regular source of photographs that celebrate creativity and innovation!

Traditional and outdoor media are some channels for getting word out there about your startup – T-shirts are another effective and affordable way of ‘personal’ marketing, and also help rally your team around a fun uniform. Many companies feature a number of elements in their T-shirts, sweatshirts, hoodies, caps, jackets, bags and stationery – company name, URL, Twitter handle, logo, motto, trick question, cartoon and even a sense of humour. It gets visibility for your company and helps start conversations. You can also distribute or sell the T-shirt to others and amplify the message. Service-businesses even use T-shirts as uniforms to convey a sense of professionalism.

Different messages on the front, back and sleeves of the T-shirt can reflect a dialogue, or multiple aspects of your brand. As this week’s photo gallery shows, T-shirts are being effectively used by startups, startup networks (Mobile Monday), startup conferences (TechSparks),co-working spaces (BeagleLoft) and the Startup Weekend movement. Emerging music bands also use T-shirts for getting the word out, such as Divine Raaga (from India) and Yakina (from Malaysia). T-shirts have been used to make cultural and political statements, and even play around with the names of popular products – such as the i-Pho T-shirt from Vietnam (pho is the popular Vietnamese noodle soup!).

So what does your T-shirt look like?   

For more ideas on T-shirt marketing, check out the online posts by Cameron Herold,Mike Riches and Sujan Patel. In the coming editions of PhotoSparks, we will be showcasing cool business cards of startups! 

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Dalal street will be Startup street today: TechSparks Mumbai 

We are at the 18th floor of the Bombay Stock Exchange on the Dalal Street and the view is gorgeous. This is also home to the Zone Startups Accelerator who have helped us in setting up the event which is creating all the startup buzz in Mumbai this weekend.

If you’re still wondering about the event, you sure need to subscribe to our newsletterto stay updated. Today is when the Bombay Stock Exchange is going to be meeting ground for entrepreneurs, investors and other stakeholders in the startup ecosystem-TechSparks Mumbai (final regional event before we dive into the Grand Finale @Bangalore).

What’s happening?

Well, we kick off with the special feature of all regional events this time around- The Tech Bazaar or the Marketplace where a bunch of startups would be showcasing their products/services. The marketplace is open during the networking sessions and whenever you do come across something interesting, do tweet about it with #tsparks.

The Tech Bazaar will be on from 12.30PM- 1.25PM along with some refreshments and networking.

After this inaugural meeting session, we officially kick off the event with a 5 minute speech followed by the first talk of the day- The ScaleArc Story by Gaurav Gupta, VP Engg, ScaleArc. It is a database infrastructure software maker and is a thriving venture funded company. Gaurav will take the audience through their journey.

After half an hour, at 2PM we have the show stealer, “Storytelling as a powerful tool for brand creation by Sussanne Khan, thehomelabel.com & Preeta Sukhtankar, The Label Corp” These ladies will be talking about creating a brand and some of the secret sauce about how they’ve been doing it till now.

The other talk which is scheduled for 3.15PM is by by Roy De Souza, founder & CEO, Zedo on “Running a global business on the cloud.” In between, we have a small talk by the MD and CEO of BSE and a Startup Metrics Workshop by Sequoia Capital.

At 3.45 we dive into two workshops: “The branding and marketing” workshop and one on “Design Thinking”. We wrap up at 6PM with a final round of networking.

HERE is the exact agenda and timelines for the event. (For on the spot registration, make sure you’re walking in by 12PM)

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WooMe.mobi secures funding from 5ideas among others

Pearl Uppal-backed 5ideas Startupfuel has announced investment in WooMe.mobi, along with two other unnamed investors. WooMe is a mobile app for enabling interactivity on TV channels, music, movies, movie trailers, radio, multiplexes and advertising.

With its patented Audio Content Recognition (ACR) technology, WooMe.mobi listens and recognizes what a user is watching or listening and serves additional relevant content such as exclusive videos, pictures, news, trivia etc. to the user’s mobile screen. This allows brands to interact with their users in a contextual and meaningful manner using the mobile screen.

At present, the company has indexed over 30 million songs across genres, including Bollywood, Tamil, Telugu, English and other global music. As of now, it has enabled interactivity on around 25 TV channels, including music channels like 9XM, 9XO, Jalwa, ETC, and will scale to 100 TV Channels by end of this year.

WooMe.mobi is the brainchild of Rapheal brothers (Maxel & Sanju) who have previous experience with consumer media & technology. Maxel, after completing MBA from University of London, was working as an investment banker with Wall Street, while Sanju worked with Motorola Smart phone division for over two years.

“WooMe is revolutionizing how people consume and interact with mass media on a personal level, which is otherwise a traditional one-way communication. With our patent pending technology any TV channel, music, movie trailer or ad anywhere in the world can be activated with interactive content in less than 15 minutes. The advertisers can directly communicate to the consumers like pushing an exclusive deal, extended product video, more info or even conducting a poll as they watch the ad on TV, multiplex or even listening to radio,” says Maxel Raphael.

WooMe has exclusively partnered with SPORTZ Interactive, a STATS Global company, for engaging sports fans with engaging branded content. It also enabled interactive campaigns for several movies such as ‘Ragini MMS2’ where users who, sound tag the trailers and songs, were pushed with uncensored ‘behind the scene’ videos and exclusive stills from the movie.

The company is also integrating its technology with multiplexes across India for making pre-show trailers and commercials more interesting and engaging. Other developments include Interactive Music & Visual Radio with FM radio networks.

Speaking about the idea behind investment, Pearl Uppal from 5ideas Startup Superfuel, says, “India is fast becoming a mobile centric country. We tend to consume more content on our mobile screens than via conventional access points and that trend will continue to strengthen with larger screens, better bandwidth and more computing power. Woome is an innovative and relevant product at the forefront of that wave, helping Indian brands and entertainment powerhouses connect with their customers in a meaningful, contextual and relevant format.”

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HTC One (E8) review: The affordable 'One'

We're now used to seeing device makers introducing cheaper, compact, under-powered variants of their flagship phones. But it's not often that we see a device of the same calibre, just wrapped in a less premium or fancy form factor, being on offer at a much lower price point.

HTC One (E8) is one such smartphone. It takes the best from One (M8), the company's flagship phone for 2014, and packs it in a polycarbonate body. This will let HTC reach out to prospective customers who were holding back because of the high price of One (M8).



Does HTC One (E8) manage to deliver the same premium experience as its sibling? We try to find out in our review.

Build/ Design
HTC One (E8) sports dimensions similar to One (M8) except that it is a bit thicker and is 15gram lighter in weight thanks to its plastic shell. From a distance, the front of the phone looks very similar to that of One (M8), but you'll find some differences upon a closer look.

We got a white coloured variant of One (E8) as our test unit and unlike the Red or Matte grey versions that sport a matching front panel, this one has a silver panel. With its white edges wrapping around the front portion, the combination looked odd. Aesthetically speaking, glossy white and silver don't really go together, especially in plastic.

HTC One E8's display panel sits tapered at the edges just like One (M7). In contrast, HTC One (M8)'s display is enclosed by the chamfered edges. The E8's edges are not rounded and there are no inserts in between.

Besides the 5-inch display, the front panel features the two signature HTC BoomSound speaker grills, a sensor and the 5MP front camera lens. Thanks to the use of on-screen navigation buttons, there are no hardware capacitive keys at the front.



The right edge of the phone features the volume rocker key which is flush with the display panel in the same black colour and a microSD card tray. The volume rocker key offers average tactile feedback. The left edge sports the sim-card tray capable of housing two nano-sim cards. Looks like nano-sim cards are now standard on premium HTC devices.

The metallic power button sits at the top-edge, making it a little difficult to reach the key. HTC could have placed it at the side to make it less cumbersome to reach. The bottom edge features a micro-USB port and a 3.5mm headset jack.

The back is slightly curved but rather plain. The glossy finish makes it susceptible to smudges although these aren't easily visible. The back sports an HTC logo, a camera lens and the LED flash.

Overall, HTC has not only cut corners in the materials department, but has also not innovated in terms of giving the model a distinct design identity. Having said that, One (E8) is still a very solid phone and we like it more than other phones available in this price tier.

Display
HTC One (E8) sports a 5-inch, Full-HD display that looks bright, offers great viewing angles and vivid colours. Colour reproduction is among the best in class, at par with One (M8).



Pictures and text look crisp and sharp. Although the display is a bit reflective, we did not face issues while using the phone under sunlight. It is in fact one of the best displays we've seen off late.

The display comes with Corning Gorilla Glass 3 protection to guard against minor scratches.

Software
Just like HTC One (M8), the One (E8) too comes with Android 4.4.2 KitKat, the latest version of the OS with Sense 6, HTC's custom UI, running on top. While it looks very different from stock Android, we quite like the Sense 6 interface. It doesn't look very different from that of the previous version of Sense.

It sports the on-screen navigation keys, which hide while playing games and using apps that make use of Android's new immersive mode.

HTC has not skinned the notifications tray and has sobered down the settings menu which is now devoid of coloured graphical icons. As with the previous version of Sense, the app launcher involves vertical scrolling.

The phone includes a new version of BlinkFeed, HTC's homescreen utility that brings personalized updates from the user's preferred news sources and social networks.

HTC has also included new gestures for unlocking the screen and going directly to Blink Feed or other home screens. You can read our HTC One (M8) review for more on the software.

Camera
Unlike HTC One (M8), the One (E8) doesn't feature an UltraPixel camera or a secondary camera lens for depth sensing. Instead, it includes a 13MP BSI sensor with f/2.2 aperture.

The rear camera is similar to the one on HTC Desire 816. It's not clear if the phone has a dedicated ImageChip, but the camera shutter is more responsive (almost zero lag) than Desire 816 and also includes Zoe Mode missing in the mid-ranger.


Shot on an overcast day

The Zoe mode lets you capture a full-HD video and convert the footage into stills or take a sequence of pictures with brief video for use with other effects such as object removal.

Images shot with One E8 in optimum light looked great. Colour reproduction, exposure and contrast were just right and images looked natural. While the images looked better (sharper and better at colour reproduction) than the ones shot with One M8 in similar light conditions, they don't offer as much detail as we've seen in images shot with flagship phones like Samsung Galaxy S5.



However, it's the low-light photos where One (E8) doesn't stand up to the level of its metal-bodied sibling which is endowed with the UltraPixel sensor that captures more light. These images looked noisy and lacked detail, and the ones taken without the use of a flash were dull and dark.

One (E8)'s camera also offers Panorama and HDR modes. It is capable of capturing 1080p videos and did not disappoint us in terms of audio and video quality.

One (E8)'s front-camera has a 5MP sensor with f/2.8 aperture for taking selfies, but misses out on the wide angle lens. It also includes a timer switch and touchup feature for enhanced selfies.



The phone clicks good-quality selfies and offers a number of options to eliminate blemishes, fix red eye and whiten skin tone.

Performance
HTC One (E8) is one of the most powerful smartphones available right now. The variant available in India comes with a 2.5GHz Qualcomm Snapdragon 801 quad-core processor and 2GB RAM.

Thanks to all the power under the hood, we did not notice any lag while launching and switching between apps, editing photos, browsing the web, clicking pictures, watching high definition videos, or playing graphics-heavy games.

In terms of synthetic benchmarks, it scored 25,005 in Quadrant Standard, 37,224 in AnTuTu and 58.6 in NenaMark 2, topping the Samsung Galaxy S5 and Sony Xperia Z2 by a small margin in some tests.

Interestingly, it scored a little better compared to our One (M8) unit as well. But we do not recommend a phone based solely on benchmarks as real world performance is different at times.

There's no doubt that HTC One (E8) offers one of the best smartphone experiences.

We were able to play videos of popular file formats barring MOV, without any hiccups. Additional file formats can be played through third party video player apps. The sound delivered by the phone's front-stereo speakers is unparalleled in terms of both quality as well as loudness.

Call quality was excellent and the phone works well even in weak signal areas. We also observed that the phone catches even weak Wi-Fi signals.

The phone comes with GPS and A-GPS for navigation and maps and was easily able to lock a signal.

It comes with FM radio and NFC connectivity options. It's not clear if the phone is capable of supporting Indian 4G LTE bands like its metal sibling. HTC feels that the phone is targeted at a segment different than the one M8 targets.

HTC One (E8) comes with a 2600mAh battery with a claimed standby time of up to 504 hours and talk time of up to 26.8 hours on 3G.

We were satisfied with the battery backup delivered by the phone. With moderate to high usage, including about one to two hours of making calls, playing games, clicking some pictures, listening to music and browsing the web, the phone will last you a full working day, even if you put the screen brightness at the maximum level and keep 3G turned on.

The phone also comes with an Extreme power-saving mode, activating which will make the phone's battery last for 2 weeks, as per HTC. It also claims that the phone can offer 30 hours of talk time in the mode even when the battery's charge level is 10%.

The Extreme mode restricts background data and offers access to Phone, Messages, Mail, Calendar, and Calculator apps.

Gaming
We were able to play games like Temple Run 2, Riptide GP2 and Asphalt 8 (with Visual Quality set to High and Engine at 100%) without encountering any frame drops or freezes, on HTC One (E8).

Verdict
With HTC One (E8), HTC's intent was to offer the same experience as that of HTC One (M8) at a relatively lower price. Has it been able to achieve that? We feel it has succeeded.

Priced at less than Rs 35,000, you get a top-of-the line smartphone that doesn't compromise when it comes to performance. It features the latest hardware and software experience, and will satisfy most users. The dual-sim capability with CDMA support, is an added bonus.

Having said that, HTC could have innovated a little more when it comes to design. We've seen better looking phones from the company sporting polycarbonate bodies (HTC One X, One X+, Butterfly) which have raised our expectations.



The camera, though better than One (M8), could have been tweaked to capture better low-light images. Of course, if you're looking for a 4G phone, then One (M8) is a better option.

In the same price range, you can also consider Samsung Galaxy S5 (available online for under Rs 35,000), iPhone 5C and Nokia Lumia 1520. Samsung Galaxy S5 has a better camera, is water resistant and comes with a removable battery though we don't really like the uninspiring design and TouchWiz UI.

iPhone 5C sports older hardware, but offers good performance and 4G LTE support. Lumia 1520 has a better camera, but you step into phablet territory and Windows Phone has a relatively weaker app ecosystem.

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