US threatened to fine Yahoo $250,000 a day

The documents, made public in a rare unsealing by a secretive court panel, "underscore how we had to fight every step of the way to challenge the US government's surveillance efforts," Yahoo general counsel Ron Bell said in a blog post.

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WASHINGTON: US authorities threatened to fine Yahoo $250,000 a day if it failed to comply with a secret surveillance program requiring it to hand over user data in the name of national security, court documents showed on Thursday. The documents, made public in a rare unsealing by a secretive court panel, "underscore how we had to fight every step of the way to challenge the US government's surveillance efforts," Yahoo general counsel Ron Bell said in a blog post.
The documents shed new light on the PRISM program revealed in leaked files from former National Security Agency contractor Edward Snowden.
The program allowed US intelligence services to sweep up massive amounts of data from major Internet firms including Yahoo and Google.
Bell said 1,500 pages of documents were ordered released by the Foreign Intelligence Surveillance Court in the case dating from 2007. He said that in 2007, the government "amended a key law to demand user information from online services."
"We refused to comply with what we viewed as unconstitutional and overbroad surveillance and challenged the US government's authority," he said.
Yahoo's court challenge failed and it was forced to hand over the data. The court records were kept sealed.


"At one point, the US government threatened the imposition of $250,000 in fines per day if we refused to comply," Bell said.
Since the Snowden leaks, Yahoo and others have been seeking to make public these court documents to show they were forced to comply with government requests and made numerous attempts to fight these efforts.
The opening of these court dockers to the public "is extremely rare," Bell said, adding that the company was in the process of making the 1,500 pages publicly available online.
"We consider this an important win for transparency, and hope that these records help promote informed discussion about the relationship between privacy, due process, and intelligence gathering," Bell added.
But he said that "despite the declassification and release, portions of the documents remain sealed and classified to this day, unknown even to our team."

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First Microsoft smartphone without Nokia branding leaked

In the leaked image, above the display where usually the Nokia name is seen is the branding of Microsoft. Thus, this smartphone may be the first one that bears the Microsoft name.

NEW DELHI: Microsoft recently announced three smartphones with Nokia branding, named Lumia 830, 730 and 735. However, this launch was soon followed by reports of Microsoft doing away with Nokia branding on future mobile phones. And now we have the leaked photos of the first smartphone sans the Nokia name.

The images, leaked by French website Nowhereelse.fr, show a big-screen smartphone with ultra-thin bezels, suggesting it may be a top-end device as most manufacturers keep such design innovations for their top models.


Above the display where usually the Nokia name is seen is the branding of Microsoft. Thus, this smartphone may be the first one to bear the Microsoft name. However, the smartphones in the upcoming range will continue to be called Lumias, reports suggest.



Earlier, a report said that Lumia 830, 730 and 835 will be the last smartphones to hit the market with Nokia branding. As part of the deal with Nokia, Microsoft can use the Nokia brand on its mobile phones for a period of 10 years.

It also said that Microsoft will do away with the 'Phone' in the name of its mobile operating system Windows Phone. In July, CEO Satya Nadella had announced that all major versions of Windows will eventually merge into one platform.

According to the rumour mill, the next major version of Windows operating system will integrate various Microsoft software together.

Microsoft-Nokia deal: 10 things to know

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Ecommerce logistics startup Ecom Express raises over Rs.100 Cr funding from Peepul Capital

After ecommerce majors, now investors are showing appetite for logistics ventures dedicated for ecommerce companies. Ecom Express Private Limited, one of India’s fastest growing, e-commerce dedicated logistics solutions providers has secured a fund of over Rs.100 Crore from Peepul Capital. With this new funding, the Company plans to grow its distribution capabilities even faster by expanding operations and reach. The startup plans to expand its current footprint of 190 locations to 800 plus locations in the next 5 years, achieving nationwide coverage.

Earlier this week Gurgaon based Delhivery closed a $35 million round of funding. The Series C investment led by Renuka Ramnath-led private equity firm Multiples Alternate Asset Management along with existing investors.
Ecom Express delivered nearly 5 million packages last year and has 3,000 employees at present on board. The Delhi based company expects to deliver about 20 million packages this year. Last year, Ecom Express had raised angel round of funding led by Oliphans Capital who specialise in early stage investments.
“The infusion will go towards strengthening Ecom Express’s current reach, expanding operations, investing in technology and automation, attracting key talent and to build a healthy flow in working capital,” said the company’s Co-Founder and CEO, TA Krishnan.
“With the intention to become an enabling partner and make significant contributions to the growth of the e-commerce industry, we are confident that this fund infusion will provide the impetus to achieve our company’s vision and drive our growth plans in a more focused manner,” added Krishnan.
The India online retail market is growing at an explosive rate and research shows that it is projected to grow from $3 billion in 2013 to $ 23 billion by 2018. This opens up huge demand for logistic services, offering tremendous opportunities for dedicated solutions providers like Delhivery and Ecom Express. The Company has continually focused on building its capacity and strength in service fulfilment, reverse logistics, technology and automation, and COD (Cash-On-Delivery) management.
With trained and qualified industry professionals in senior management, Ecom Express has a good understanding of the end consumer needs and offers customized and innovative solutions to its e-commerce customers. Ecom Express’ unique delivery models have ranged from ‘try and buy’, same day delivery and branded delivery and as well as catering to flexible remittance cycles.
Speaking about thesis behind investment, Srini Vudayagiri, Investment Director at Peepul Capital Advisors, said “The e-commerce industry is growing quickly and logistics is a critical component of the value chain. There is a tremendous opportunity for a dedicated logistics player who can understand and play an enabling role for the e-commerce industry. Ecom Express is strongly positioned to leverage this opportunity given their track record and the experienced leadership team behind the Company,” he said.





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Unable to raise capital, Yebhi halts its marketplace model; pivots to a product discovery platform

Finally, Yebhi has had to shut down its online marketplace platform. It has now pivoted to being a fashion discovery and redirection site. The new business model will now list products from scores of online fashion stores and help customers to find the most relevant products and coupons through personalized recommendations.

The Gurgaon-based company seems to have been forced to pivot its business model as it was unable to raise further capital to operate the marketplace model. Yebhi’s initial investors Catamaran Fund and Nexus Venture Partners have written off their investment from the company.
“Fashion etailing has evolved significantly in India and customers are seeking more information and engagement before purchasing a product. We are changing Yebhi to address these customers. We are bringing them variety from all the online and local stores, showing them prices with discounts & offers across these stores, and guiding them to products that would most suit their tastes, social circles and body structure,” says Danish Ahmed, CEO of Yebhi.
Earlier in 2014 Nitin Aggarwal, one of Yebhi’s co-founder had left the company. It had raised over $30 million venture capital money in three rounds. At present, the site has over 2 million customers and 3 million monthly visitors.
“Ecommerce is a very capital intensive industry and companies will continue to burn a lot of capital to acquire more customers. We decided to move out of that space and leverage our learnings and brand value to build a business that is highly profitable and scalable. We are building a business which is capital efficient and at the same time consumer efficient in today’s scenario,” adds Danish.
Pivoting business model makes a ton of sense for Yebhi as its marketplace was anyway in stealth mode for a long time. The company has a consumer base of over 2 million, which could be a major driver (for founders) to float product discovery platform. There was no option left for Yebhi as it didn’t manage to convince any other player for acquisition or merger.

 

 

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Twitter is testing the ‘Buy’ button, a way to make purchases on Twitter

Twitter has been curious case throughout its lifecycle- the way it originated, the way it has handled scale and how it has managed to find various revenue channels. Today, Twitter announced on its blog that it has started to test a new way for users to discover and buy products on Twitter.

For a small percentage of U.S. users (that will grow over time), some Tweets from our test partners will feature a “Buy” button, letting you buy directly from the Tweet. This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun.

Users will get access to exclusive offers and merchandise and they can act on them right in the Twitter apps for Android and iOS. Sellers will gain a new way to turn the direct relationship they build with their followers into sales. Twitter has partnered with Fancy, Gumroad, Musictoday and Stripe as platforms for this initial test, with more partners to follow soon.
In the current test, an entire purchase can be completed in a few taps. After tapping the “Buy” button, a user will get additional product details and would be prompted to enter shipping and payment information. Once that’s entered and confirmed, the order information is sent to the merchant for delivery.
Points with respect to security:

• Payment and shipping information is encrypted and stored after the first transaction, so one can easily buy on Twitter in the future (this can be removed from the account)
• Credit card is processed securely and won’t be shared with the seller without permission (see policy page)

Brands will surely take an advantage of the feature but the focus on artists and charities is interesting from Twitter. This new experiment, whenever it is opened up, will change a lot of dynamics. Twitter has also been playing with its timeline (which hasn’t been appreciated by die hard fans) and the closer it gets to FaceBook, the aversion will tend to increase. It’s mighty important for Twitter to keep its magic alive and at the same time, find ways to monetize.

 

 

 

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Ecommerce logistics startup Ecom Express raises over Rs.100 Cr funding from Peepul Capital

After ecommerce majors, now investors are showing appetite for logistics ventures dedicated for ecommerce companies. Ecom Express Private Limited, one of India’s fastest growing, e-commerce dedicated logistics solutions providers has secured a fund of over Rs.100 Crore from Peepul Capital. With this new funding, the Company plans to grow its distribution capabilities even faster by expanding operations and reach. The startup plans to expand its current footprint of 190 locations to 800 plus locations in the next 5 years, achieving nationwide coverage.

Earlier this week Gurgaon based Delhivery closed a $35 million round of funding. The Series C investment led by Renuka Ramnath-led private equity firm Multiples Alternate Asset Management along with existing investors.
Ecom Express delivered nearly 5 million packages last year and has 3,000 employees at present on board. The Delhi based company expects to deliver about 20 million packages this year. Last year, Ecom Express had raised angel round of funding led by Oliphans Capital who specialise in early stage investments.
“The infusion will go towards strengthening Ecom Express’s current reach, expanding operations, investing in technology and automation, attracting key talent and to build a healthy flow in working capital,” said the company’s Co-Founder and CEO, TA Krishnan.
“With the intention to become an enabling partner and make significant contributions to the growth of the e-commerce industry, we are confident that this fund infusion will provide the impetus to achieve our company’s vision and drive our growth plans in a more focused manner,” added Krishnan.
The India online retail market is growing at an explosive rate and research shows that it is projected to grow from $3 billion in 2013 to $ 23 billion by 2018. This opens up huge demand for logistic services, offering tremendous opportunities for dedicated solutions providers like Delhivery and Ecom Express. The Company has continually focused on building its capacity and strength in service fulfilment, reverse logistics, technology and automation, and COD (Cash-On-Delivery) management.
With trained and qualified industry professionals in senior management, Ecom Express has a good understanding of the end consumer needs and offers customized and innovative solutions to its e-commerce customers. Ecom Express’ unique delivery models have ranged from ‘try and buy’, same day delivery and branded delivery and as well as catering to flexible remittance cycles.
Speaking about thesis behind investment, Srini Vudayagiri, Investment Director at Peepul Capital Advisors, said “The e-commerce industry is growing quickly and logistics is a critical component of the value chain. There is a tremendous opportunity for a dedicated logistics player who can understand and play an enabling role for the e-commerce industry. Ecom Express is strongly positioned to leverage this opportunity given their track record and the experienced leadership team behind the Company,” he said.

 

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Facebook:https://www.facebook.com/moxiestarssolutions. 

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Can Micromax’s Canvas Nitro compete with Moto G (next gen)?

Gone are the times when smartphone wars were just limited to Apple and Samsung. It is now a war between the new rivals – Xiaomis, Micromaxs and the Motorolas of the world.
It is a great sign to see Micromax competing and dominating the mobile market in India. One of the biggest product technology successes this country has seen lately, the mobile handset maker is already India’s largest mobile phone seller.
When Micromax launched its telecommunications operations, the Indian mobile phone market was dominated by leading international phone makers including Nokia, Samsung, LG, Sony Ericcson and others. But the country was still missing a player who would cater specifically to Indian tastes and flavours. When Micromax began speaking to local customers to identify their needs, it only strengthened their conviction that even as most of the global giants were bringing some of their best-selling models to the Indian market, they weren’t addressing the local needs.
According to a report by independent market research and consulting firm, Counter Point Research, Micromax has overtaken Samsung to become the largest mobile phone supplier in India in Q2 2014.
Micromax’s share of handset shipments was 16.6% in the period of April-June while Samsung’s share was 14.4%. Samsung finds itself at the second position after a long time at the helm.
In its pursuit of democratizing technology by offering innovative solutions, Micromax has now announced the launch of Canvas Nitro A310 in India. The new smartphone offers the perfect blend of sleek looks, powerful performance and innovative user interface with a host of inbuilt apps to offer a superior mobile experience.
Micromax sells more than 3 million Mobility Devices every month, with a presence in more than 560 districts through 1,30,000 retail outlets in India. With presence across India and global presence in Russia and SAARC markets, the Indian brand is reaching out to the global frontier with innovative products that challenge the status quo that innovation comes with a price.

Commenting on the launch Vineet Taneja, Chief Executive Officer, Micromax said,

It has been our constant endeavor to listen to Indian consumers for better understanding of their ever-evolving needs. Inspired by specific needs of consumers, Canvas Nitro is yet another product from the Micromax stable to democratize technology with amalgamation of superior technology, great design and seamless usability. Our partnership with Snapdeal further simplifies the process for millions of new-age Indian consumers who prefer to shop online to get Canvas Nitro with just a few clicks.

Speaking further about the launch and the future of the smartphone maker, he added,

Micromax has always been the first to identify and address the gaps through its innovative offerings that provide best experience at an affordable cost. We will continue to simplify and enhance the consumer experience by introducing innovative products and services, taking the best smartphone experience to the last mile.

The Canvas Nitro is power packed with a 1.7GHz Tru octa-core processor promising seamless multi-tasking and an improved application performance.
Equipped with a 5-inch HD IPS display, the phone offers a dynamic contrast and color vibrancy with an immersive graphic quality. Running on latest Android 4.4 KitKat, users get access to a number of features including voice search, Google Drive, Hangouts for video calls, smart contact prioritization etc.
Micromax is selling Canvas Nitro exclusively on Snapdeal for Rs. 12,990/- from September 08, 2014.
Speaking on the exclusive deal with Micromax, Kunal Bahl, Co-Founder & CEO, Snapdeal.com said,

We are excited to be partnering with Micromax to launch their latest product – the Canvas Nitro. The new product has most superior technology and we are sure that this will be well received by our 25 million members. At Snapdeal.com, Mobile and Tablets is one of our fastest growing categories and this partnership is a strategic decision to add onto our offerings.

Few features of the phone

Capture the precious moments with focus on ‘Selfies’
Equipped with a 13MP Auto Focus rear camera with Flash one can capture images in supreme clarity. It comes equipped with an All–in-One Camera Widget, wherein users can choose from a normal photo mode to a video mode to selfie, front ‘n’ back & stable shot mode and a 5MP Fixed Focus front camera, will allow users to get the best quality selfies.
All social feed clubbed into QuickLook
With QuickLook, users can now get their entire social and news feed displayed together on one screen. With a collage like interface, it offers a variety of choices for the users to choose and display content from, like news from various sources & categories, Facebook news feed, trending tweets and weather information.
Smart Alerts
The smartphone also comes with Smart Alerts enabling the users to view notifications right on the lock screen. In case of a notification, a band appears on the screen with individual icons for each notification and the colour of the band reflects the latest notification for applications like SMS, calls, Facebook, Gmail, Whatsapp and Hangouts.
Customized Smart Gestures
The phones also pack an array of customizable smart gestures like ‘Pinch In, Pinch out, 2 finger flick up, 2 finger flick down, 2 finger flick left, 2 finger flick right’ that can be assigned to a number of actions like open messages, app drawers, adjust music volume, play/pause etc.
Given the launch of Moto G (next gen) and already sold out Xiaomi Mi3, the 15k range market is heating up giving consumers good choices for lesser price.

 

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Flipkart launches new private label Citron

Flipkart, the poster boy of Indian ecommerce is again in the news. It has now entered into home appliances and personal healthcare space by launching a private label, Citron. Citron as a brand label includes a wide range of cooking utilities and grooming products. This is the third label that Flipkart has introduced after Flippd and Digiflip in apparels and consumer electronics field, respectively.
The entire product range from Citron is priced between INR 500 and INR 1000 including home kitchen appliances and healthcare products. The range includes sandwich makers, hand blenders, pop-up toasters and electric kettles. The personal healthcare category has shavers and trimmers, hair straighteners and dryers. Kalyan Krishnamurthy, SVP – Retail at Flipkart says

The launch of Citron is our next step in expanding the private labels offering at Flipkart. This enables us to offer our customers quality products at a great value for yet another category after lifestyle and tablets. In the next three months we will expand into selling various other products such as irons, induction cooktops, juicers, mixers etc.

At present Flipkart has over 20 million products cross 70+ categories including Books, Media, Consumer Electronics and Lifestyle. They claim themselves to be the only players offering one day delivery in 50 cities and same day delivery in over 13 cities as of now. They have over 26 million registered users and deliver over five million shipments every month.



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Snapdeal partners with Mapmygenome to offer DNA testing service

Snapdeal seems to be super aggressive as far as expansion is concerned. After cracking partnership with Tata Value Homes, the Delhi-based company has tied up with Mapmygenome India to offer DNA testing service.
With this service, consumers will be able to order personal genomics tests, which will help them identify the ideal lifestyle for them to lead a healthy and fit life.


Mapmygenome uses state-of-the-art technology to decode and understand an individual’s DNA and provides actionable steps for individuals to lead a healthy life. The brand offers a variety of mapping tests such as Genomepatri, CardioCardiomap, Oncomap, Gynaecmap, and Brainmap among others.
Speaking about the tie-up, Amit Maheshwari, Vice President, Fashion at Snapdeal.com, said, “This partnership is in line with our commitment to provide our consumers with the widest range of products and services which help them lead a better life. Mapping the genome aids in predicting, preventing, and treating a number of diseases. The collaboration will help us in reaching out to 25 million+ members across the country and enable them to understand the gene-disease interaction better.”
Founded by Anu Acharya in 2011, Mapmygenome offers tests which range between Rs 1,000 to 25,000. The company started with arbitrary pricing and arrived at the price point that makes sense to them as a startup and for the customer.

In August, the Delhi-based company had launched CapitalAssist, which will enable sellers on the platform by helping them meet their growing working capital requirement as they scale their businesses.
Talking about the partnership, Anu Acharya, CEO of Mapmygenome, said, “This is a partnership of two pioneers in India offering customers the best possible user experience in their quest for better health. Personal genomics now gets more personalized. This partnership will help consumers snap out of status quo and do something proactive about their health.”
Snapdeal has also announced its entry into the hospitality segment with 50,000 products across brands like cookware and bakeware, dining and serving and bar & glassware among others.
Last month, Snapdeal raised an undisclosed amount of funding from Ratan Tata. Earlier, this year it had raised $133 million led by eBay along with Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel Capital and Saama Capital participating in the round.

 

 

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Way2SMS founder Raju Vanapala launches LearnSocial

Raju Vanapala is a first generation entrepreneur who found success with ‘Way2Online Interactive India Pvt Ltd’ that runs the messaging portal way2sms.com. Hyderabad based way2sms had over 40 million users and exited to ValueFirst in 2012 (the deal was estimated to be worth INR 200 crores). Raju Vanapala has now moved on and his next bet is in the online learning space. Vanpala’s latest venture LearnSocial is on a mission to build a global marketplace for Instructor-led Online Learning. Differentiating from the traditional online education or the new generation of Massive Open Online Course (MOOC) platforms, LearnSocial offers Live Instructor-led online courses on a range of topics including Technology, Languages, Business Management, Robotics and many others.
With a team size of 50, LearnSocial identifies industry relevant courses for college fresher/s, mid-career professionals, senior professionals; and also partners with passionate Industry experts. LearnSocial captures each lecture to ensure the best teachings are accessible forever. Commenting on the launch, Vanapala says

Delivering the best with same level of excellence, irrespective of the geographical location, is what we believe in. Hence, unlike others, our Instructors are not traditional professors. They are hand-picked, highly experienced and passionate people working with large corporate firms across sectors. LearnSocial equips each trainer to deliver a special learning experience to any individual from any remote corner. All it takes is internet connectivity of less than 1 MBPS to access all cutting edge and industry relevant courses at LearnSocial.

LearnSocial has partnered with over 200 industry experts to teach on this learning platform. Going forward, LearnSocial plans to increase the number of courses and in diverse segments. Currently 11 courses are available on the platform and about 10 new courses will be added each month going forward.
Online Learning has been picking up and our recent list of the companies in the test prep space is testimony to that (list of 15+ test prep websites). The entire online education space is opening up with big players getting in as well and a fresh burst of innovation changing how education works. We’re still far away from a radical change and deep adoption but technology in education most certainly cannot be ignored anymore.
Stay tuned to hear more from Raju, here is their website: Learn Social

 

 

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Samsung looks to shed its ‘Goliath’ tag even as it partners Flipkart for exclusive deal

Taking a leaf out of Motorola and Xiaomi’s books, Samsung Corp has partnered exclusively with Flipkart for its Galaxy S5 Mini phone, which went on sale today, the online retailer announced in a statement.

The era of Online exclusive deals

Flipkart is no stranger to exclusive deals. Motorola Mobility was its partner for its flagship phone launches earlier this year. The deal was Motorola’s bid to make a reentry into the Indian market and it turned out to be a roaring success with the company selling over a million units of its Moto X, Moto G and Moto E devices. Continuing with the deal, Moto G (2nd gen) and the new Moto X are also being sold on the same platform.
In July, China’s Xiaomi captured the imagination of Indian consumers when its Mi3 phones sold through Flipkart in India sold out in seconds. The exclusive deal with Flipkart saw over 100,000 units of its flagship device being sold in less than three months time. The company has since defocused itself from Mi3 sales and is currently focused on selling its low-priced RedMi 1S via the same platform. The device priced at 5,999 has already sold 80,000 units in two flash sales which lasted for 4.2 and 4.5 seconds, respectively.

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Other e-commerce companies are not too far behind. Global major Amazon Inc, which has recently sharpened its focus on the Indian market, has also announced tie-ups with Microsoft Corp for its entire range of interactive gaming devices, such as the X-Box and Kinect.
Snapdeal, the other leading e-commerce destination, also has announced exclusive deals with Jolla phones and Clay Craft, a bone chine and ceramic tableware maker. Snapdeal is pushing its expansion plans aggressively. After cracking a partnership with Tata Value Homes, the Delhi-based company today announced a tie-up with Mapmygenome India to offer DNA testing service on its portal.
Consumer product companies vie for tie-ups with online retailers as it pretty much guarantees that the seller will put in an aggressive market plan for the launch and create enough buzz online for the product.
That works not just for electronics, but for books and other online merchandise as well. Note for instance, a front page advertisement of author Chetan Bhagat’s forthcoming novel, by Flipkart which has a sole tie up with Rupa Publications for its distribution.
Samsung’s Galaxy S5 mini, a lower-priced variant of its current flagship the Galaxy S5, will also run on Android’s 4.4 KitKat OS with a Quad Core 1.4GHz processor and is compatible with Samsung’s wearable Android devices. It retails on Flipkart at Rs. 25,999.

Samsung facing attack on all fronts

Samsung’s move was no doubt a result of the heat it has been facing in India after home grown Micromax overtook the South Korean giant’s lead to become the country’s biggest handset supplier in the April-June quarter this year.
According to a report by Counterpoint research, Samsung’s mobile phone market share was 14.4 percent, behind Micromax’s 16.6 percent share, while in the smartphone segment, the Indian phone-maker at 19.1 percent is breathing down Samsung’s neck, despite the Korean firm’s 25.3 percent share, an 8 percent decrease from the last year.
In China, Xiaomi shipped 15 million smartphones in the second quarter of 2014, compared to 4.4 million in the same period in 2013. Samsung had sold 13.2 million smartphones in China in Q2, 2014, a significant decrease from the 15.5 million it sold in the same period a year ago.

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While local players continue to beat Samsung on their turf, giants like Google are localizing solutions to fit customer’s needs.
Take for example the Android One smartphone program from Google. This program strives to provide a feature set for smartphones that is unified across devices and is tailored-made for the particular market. The program has already three Indian phone makers on board as partners – Micromax, Karbonn and Spice. For Samsung, which is rapidly losing share in emerging markets, a push from Google to fulfill the fast growing local demand for lower priced phones spells serious trouble.
India, which is the third fastest growing market for smartphones, offers a good testing ground for the program. An improvement in quality, that Android One promises to bring to the cheaper handsets, will lead to a surge in demand. Interestingly, many consumers in India will be buying a smartphone for the first time and if they like the low-cost product, Samsung will be under even more intense pressure to cut on its margins and reduce prices.
Google is projecting that the Android  One phones will be priced under $100. Samsung does sell phones at sub-$100 prices, but its marketing is focused around the high-priced devices. The South Korean giant might have to rethink its strategy for the lower-end and mid-priced devices.
There are other thorns in the Samsung flesh as well. Mozilla announced its super-low-cost $33 phone in India, the Spice Fire One.
With other Chinese handset makers entering India, the competition will only grow fierce.
“We will see intensified competition in the Indian smartphone space as Asian OEMs such as Xiaomi, Gionee, Huawei and Asus enter with premium-like hardware at an aggressive price-point attracting young tech-savvy but price-conscious urban buyers,” Neil Shah, director at Counterpoint Research, concluded.
The disruption has already begun. Will the Goliath fall down again? Or does it have a trick up its sleeve? Let’s wait and watch.

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Yahoo’s ‘old wine in a new bottle’ strategy with their new publisher platform – Recommend

Yahoo has been experimenting a lot with the great in-house talent it has acquired over the past 2 years. ‘Native Ads’ is the next experiment at Yahoo HQ to boost their revenues in order to provide a platform for various 3^rd party players in the market.
Traditionally, ads have always been the core revenue generators for search engines. With the rise in content generation and accompanied massive growth in content consumption, however, there’s a great new source of revenue for these players to be explore and perfected – Native Ads.
The ‘Native Ads’ plan
Yahoo plans to have its ‘Native Stream Ads’ appear on different publishers’ websites via their content recommendation engine, which also features sponsored posts.

Yahoo’s differentiating its recommendation engine from the others like Outbrain that promote content on other sites. Yahoo ‘Recommends’ only promotes content on the publisher’s own site, along with Yahoo’s stream ads. Like other ad engagement networks, the host publishers share a cut of the click-revenue on those ads. Yahoo’s ‘Native Stream Ads’ would look like Facebook’s Sponsored Stories in that they adapt display ads as content links within its site’s content channels.
This is Yahoo’s first chance to extend the range of its ads beyond its own channels. It has already signed publishers like CBS Interactive’s GameSpot, TV Guide and Vox Media’s SB Nation onboard.

Israeli competitors
Today, both the Israeli startups Taboola and Outbrain have been globally helping hundreds of partners with their content partnerships, and churning millions in this business. It now definitely gets interesting with the entrance of Yahoo in this recommendation and native ad promotions business.
Started in 2007, Israel-based Outbrain has been rumoured to launch its IPO soon. It’s projected that they could raise over $100 million at a valuation of over $1 billion, while Taboola is in the process of raising a huge funding round to scale and diversify its product line. The growing craze of Buzzfeed and related websites that are trying to innovate with native advertorials coupled with its recent huge valuation clearly validates the potential of native advertisements.
The recommended content box from Yahoo would be visible on both the desktop and mobile properties in a in the same way ‘You may want to read more’ sections are usually found on content websites. The only difference is that this box would show the host publishers own content with few native ad content links from Yahoo.
Yahoo!
Yahoo has benefited from native ads since the past few quarters with volumes if not with the profits. It has earned close to 40% of its revenues for the last quarters from display ads. This is surely going to be a great monetization model for the company that has not been able to grow its revenue flow under the glamorous leadership of Marissa Mayer.

The company has suffered heavy losses over the past seven consecutive quarters due to the drop in revenues from Yahoo’s display ads.
Yahoo’s ad-buying marketplace, Gemini, has given advertisers the platform to buy ads for mobile search and native ads since this February. Yahoo could further extend mobile ad analytics to these advertisers using Flurry’s platform that it acquired in the early part of this year.

Yahoo is hopeful that its mobile display and search business will surge fast on account of its early acquisitions of Aviate and Gemini. The intelligent android launcher, Aviate has been receiving a great response globally and smartly clubbing information for the end user. Its intelligence technology coupled with Gemini’s mobile search native ad platform could do wonders for Yahoo; it’s for the time ahead to speak for itself. The recent release of Yahoo Mail and News app are also receiving some accolades and the average time spent per user on Yahoo’s platform is spiking slowly, definitely a good sign for its ad business.
With every passing day, Yahoo’s focus on content and mobile is becoming clear. Post Alibaba IPO period is going to be an interesting period to see what Marissa Mayer does with Yahoo’s stakes.






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Zovi to triple its inhouse design team, will sell internationally this month Manish-Zovi

Zovi to triple its inhouse design team, will sell internationally this month

Zovi is an online retailer of affordable fashion that started back in 2010. The company was found by Satish Mani, Kavindra Mishra and Sartaj Mehta but it underwent a management shuffle in 2012 when Manish Chopra was roped in as a CEO. Funded by SAIF Partenrs and Tiger Global, Zovi is more of an incubated idea. “The thesis was that we believed and continue to believe that the largest fashion brand in India will be built online,” says Ravi Adusumalli, Managing Partner, SAIF Partners.

Growth story

The company was started to build a private label that offers affordable fashion to the Indian consumer. With wide ranging products from apparel to footwear, Zovi has always been an online player and has grown steadly over the past coupLe of years. It has raised $25 million till now and acquired Inkfruit back in 2013 (Inkfruit had itself raised $10 million). Both had common investors in SAIF.
Zovi doesn’t compete with players like Flipkart or Snapdeal since it develops, stocks and delivers all its own products. Zovi has inhouse ideation, design, manufacturing and other capabilities. Exact numbers with respect to deliveries hasn’t been disclosed but CEO Manish Chopr tells us that growth has been very promising and the momentum is only building. “The company continues to scale quite rapidly and is now growing 10-12% MoM. We believe that the company will continue doing so as we have only scratched the surface,” says Ravi. Traffic wise, Zovi stands at an India Alexa rank of 62 at the time of writing this. The company saw a significant spike in July before starting to taper down again. This might have been result of an ad spend to push up the bar.

The road ahead

Zovi has invested heavily in building the capabilities of its inhouse team. “We rely heavily on our in house design team which we plan to ramp up three times in the current year,” says Manish. Zovi has a team strength of more than 200 of which around 25% would be design. Zovi’s acquisition of Inkfruit had helped in infusing a different flavour initially.
Another big news from Zovi’s stable is that the company intends to sell internationally starting this month. “We did an internal study and found that there is a huge demand for occasion led ethnicwear from the Indian diaspora in the international market. There is a gap and we are in a good position to cater to it,” says Manish. Zovi would start with US this month and then enter UK, West Asia and Australia by the end of year.
Zovi will also be raising more funds to fuel the international growth. Talking about the future, Manish says that growth is the only thing in mind. Their investors are also confident and Ravi says, “We plan to continue funding the company and have no plans for an exit in the near future. There is little reason that the company can’t grow 10X from here.”









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Adobe launches Adobe Marketing Cloud, a scalable solution for marketing needs

We already know of Adobe as the creative mastermind that gave us numerous design tools that make designing on computer so easy. Now they have created a product which can take care of all your marketing woes.
The thought process must have started sometime back, but the first step that Adobe took in the direction of becoming a marketing solutions company was in 2009. On October 23, 2009, Adobe acquired Omniture Inc for $1.8 billion, thus getting under its wing web analytics, measurement and optimization technologies. Next it acquired Day Software in 2010 to strengthen its web content management, digital asset management and social collaboration offerings. It acquired Neolane in 2013 to help build its campaign management capabilities. Taking one step at a time, Adobe thus built its next gen tool that will help the organization grow in the coming years.
The Adobe Marketing Cloud (AMC) officially entered the market in 2012 and since then has worked with Experian, ‘The Economist’, Symantec, Sony and Lenovo among others. One of the first movers in the digital marketing cloud space, Adobe is aggressively talking to CMOs across brands to explain the utility of the product and get them to try it.
They recently conducted an event in Mumbai where about 50 CMOs got an in depth understanding of AMC and the difference it can make to the business. At the event we caught up with Suresh Vittal Kotha, who joined Adobe as VP, Marketing Strategy, through the company’s acquisition of Neolane, where he was the chief product officer.
Suresh spoke exclusively  about the plans for AMC in India.

Will AMC put ad agencies out of business?
Advertising agencies which have for long been partnering brands to help plan their media strategy may now have to compete with Adobe besides the other ad agencies which pitch for the client’s business. However, the probability of such a thing happening immediately is rare because clients and brands adopting technology with a minimum price point of $20,000 per annum looks difficult. And secondly, the training needed to work with the AMC platform will take some time.
Even Suresh vehemently denies the thought. “Advertising agencies are one key aspect across the ecosystem, they have access to CMOs, technology office, and they do a lot of media planning for brands. Therefore, they become key instruments in helping deploy and make brands successful to use the cloud. This is not just a technology channel; it’s a people, process, and organization design tool, which encourages creativity inside the organization. And to do this the entire marketing ecosystem has to be involved. It would be a fallacy to think it’s just a technology initiative,” explains Suresh.
AMC is already working with the who’s who in advertising, including Ogilvy, Publicis, WPP, and IPG etc. In some cases Adobe deals directly with the client, and in cases where the client says they have an agency if record , Adobe works with them for implementing AMC, says Suresh.
Market approach strategy
Adobe is talking to the C-suite at companies to sell AMC. AMC will not just be a tool for measuring digital outlay, but it will also help understand, measure and better plan advertising to be done through traditional channels. The wide spectrum of touch points that AMC will cover would include digital, TV, print, retail channels and even the company call centre, says Suresh.
While the ‘Adobe’ name does open doors that is not necessarily the final aim. With every organization under pressure to prove the worth of each dollar being invested in marketing, an investment in a solution like AMC is not an easy decision. Everyone from CMO, CFO, CIO and sometimes even the CEO is involved in decision making. “Marketers have to prove the worth of their investments, else they don’t get funding. And they in turn are willing to give us an opportunity to help them earn their business,” says Suresh about partnership strategies.
Decision makers differ from organization to organization, as well as from geography to geography. CMOs are big decision makers in the US, while in India they play the role of lead co-ordinator /influencer. CMOs are making the business case and influencing the organization to drive discussions forward. In telcos, Suresh says their first point of contact to discuss AMC is mostly the Chief Digital officer, who works for the CEO because he is mostly responsible for customer experience. “Marketing today is not just about the 4Ps. The CMO is the representative of the customer inside the boardroom and is speaking on behalf of the customer. It is part of their job to make sure that anything new in the organization is focused towards the customer as they are a big part of it,” says Suresh.
Adobe is not just focused on digital businesses, but Suresh admits digital businesses would find more utility for AMC than traditional businesses like FMCG. AMC comprises of six different solutions and customers can choose to opt for either one or more than one solution as per the need of their business. Adobe Campaigns is for planning campaigns across channels, and not just digital. Adobe analytics helps understand web analytics and cross level analytics. The Media Mix planning solution can assist CMOs decide where to deploy the marketing budget they have,  which channels to use and how much to allocate.
AMC has the top 5 automotive companies in the world as its clients and are meeting brands across different sectors to onboard them. From India, MakeMyTrip is one of their first customers. Suresh says online brands and e-commerce brands will perhaps be the first ones to adopt the platform, because of the synergies between the two, but for brands from the traditional space the journey has just started.
At present, the US market is leading growth for AMC. However, APAC, AMEA, Middle East and North America hold equally promising potential, thinks Suresh. If North America is all about analytics, in APAC mobile rules the roost.
While AMC has plans to carve its own niche, how does it compare to Facebook and Google which already have an advantage of leading digital campaigns, analytics and measurement for brands. Suresh says AMC helps brands measure impact beyond Facebook and Google. “We are FB preferred partner and work with Google in many places. It is how the ecosystem is evolving. As a brand you have to consume data from many places as well as push out data to many places. We don’t go into a system thinking that everything in the system will be replaced with AMC. We recognize our clients and we have to fit into that. If you are only doing marketing on FB, then you don’t need AMC. But in my experience for a brand, FB is only one part of their strategy,” says Suresh.



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