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Wednesday, 18 June 2014

Twitter testing ‘Share to WhatsApp’ feature on Android app

Twitter testing ‘Share to WhatsApp’ feature on Android app

Twitter testing ‘Share to WhatsApp’ feature on Android app
Twitter may soon roll out a ‘Share to WhatsApp’ button in the upcoming version of its Android app. The button will make it easier for users to share their tweets on WhatsApp.
NEW DELHI: Twitter may soon roll out a 'Share to WhatsApp' button in the upcoming version of its Android app. The button, as the name suggests, will make it easier for users to share their tweets on the mobile messaging app.

The feature is currently under testing, as revealed by posts of some users on the microblogging website.

Presently, users can share tweets on WhatsApp via Share button. Having a button especially for WhatsApp will not only make the task effortless for users but also prompt them to share their tweets with WhatsApp contacts.

As the screenshots show, users will be able to send a message along with the tweet while sending it to a WhatsApp contact.


With this move, Twitter will follow in the footsteps of social sharing website Po.st, which added the 'Share to WhatsApp button' last week.
The new share button may help Twitter reach out to more people, especially in a country like India, where WhatsApp is more popular than Twitter. At present, over 50 million Indians use WhatsApp.

Twitter also launched a new profile design last month. The microblogging website is also testing a feature that will give users the ability to see real-time notifications pop-up on their screens.



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Amazon's 3D smartphone: Challenges ahead

Amazon's 3D smartphone: Challenges ahead

Amazon's 3D smartphone: Challenges ahead
Amazon's phone comes at a time when the nation's largest e-commerce company is at a crossroads.
NEW YORK: Amazon, a company of seemingly boundless ambition, appears to be venturing into yet another market: Smartphones. 

The corporate juggernaut that started out with books and soon moved into music, video, cloud computing and Kindle e-readers is hosting a launch event in Seattle, and media reports indicate the product will be an Amazon phone — perhaps one with multiple cameras that can produce 3D photos. 

Amazon declined to comment, but analysts said the goal is almost certainly a device designed to get customers to buy more things from Amazon. It might include an Amazon shopping app or other features tied in tightly to the products the company sells. 

"It's Amazon. That says to me the core value proposition is going to be about shopping," said Ramon Llamas of the research firm International Data Corp. 

Amazon's phone comes at a time when the nation's largest e-commerce company is at a crossroads. 

Its stock, which surged for years despite narrow profits, has dropped 18% in 2014 to about $326, in part because investors have been losing patience with its habit of plowing revenue back into new ventures. 

Analysts said the move into smartphones is a bit of a head-scratcher, since the company is a late entrant into the highly competitive market. 

For all its success with other products, Amazon will be hard-pressed to compete with Samsung and Apple, the No. 1 and 2 mobile phone companies in the world. 

Globally, Samsung led mobile phone manufacturers with 31% of the 288 million units shipped in the first quarter, followed by Apple at 15%. In the US, Apple dominates with more than 37% of the 34 million units shipped, with Samsung at close to 29%. 

Some analysts have speculated that the 3D feature might tie into an Amazon shopping app. Shoppers might be able to use the phone to take a 3D picture of a product in a store, then search for the object on Amazon and buy it online. 

Analysts said the phone could also come with a data plan that could let owners use Amazon services without using up any data. 

"Anything that generates more repeat orders and more frequent purchases is probably part of what they intend to do with this," said RW Baird analyst Colin Sebastian. 

To compete, Amazon needs more than an expected 3D viewing feature, which has been tried before by smartphone makers like HTC and LG, Llamas said. 

Competing on price won't help if it leaves people with the impression that the device is cheaply built, and getting customers to buy a phone without being about to touch it first could prove difficult, he said. 

"If they sell it only online, as Amazon sells many of its goods and products, that could be a challenge," Llamas said. 

Here's a look at the impact Amazon has had in music, video and other markets it has entered: 

Books
Amazon.com Inc started as an online bookstore in 1995 in CEO Jeff Bezos' garage in Bellevue, Washington. As more and more bookstores have closed, Amazon is now believed to be the nation's largest bookseller, with an estimated 30% of a total book market that PricewaterhouseCoopers estimates hit $34.9 billion last year, and 60% of an e-book market that PwC pegged at $7.9 billion. 

Mike Shatzkin, founder and CEO of book industry consultancy The Idea Logical Co, said book publishers view Amazon with "a mixture of dependence and fear." 

"They can't live without Amazon's sales, and they can't live with Amazon's market power," he said. 

Music
Amazon is a major player in music. It has sold compact discs by mail since 1998 and digital downloads since 2007. 

Russ Crupnick, managing partner of consulting company MusicWatch, pegs Amazon's share at 18% of the $2.8 billion digital download market in the US last year and 23% of the $2.1 billion market for CDs. In comparison, Apple's iTunes commands about 67% of digital downloads and doesn't sell CDs. Amazon is the only competitor to Apple of any real size. 

Amazon last week launched a music streaming service that makes more than 1 million tracks available to members of its $99-a-year Amazon Prime subscription plan. 

Tablets
Amazon took over the e-book market soon after its first Kindle was launched in 2007. It took a big step by introducing its full-color Kindle Fire tablet in 2011, with a price starting at $199 and a screen just 7 inches diagonally. 

"At the time, none of the other vendors had something similar," said Jitesh Ubrani, an IDC analyst. 

But since then, others have matched the size and price, especially Samsung, which has made big gains. Amazon's share of global shipments has slid from more than 7% in 2012 to 2% in the first quarter of the year. 

"Other vendors have cheaper, better products," Ubrani said. 

Movies and TV shows
Amazon is a large retailer of DVDs and Blu-ray discs and also offers online rentals and purchases of digital video products. 

Amazon has 15% of the $1.8 billion US market for movie and TV show rentals and downloads, trailing Apple's 58%, according to Dan Cryan, an analyst with market research firm IHS. 

As for subscription video streaming, Cryan estimates Amazon accounted for 15% of the 43.6 million active US subscribers of streaming video plans through its Prime Instant Video service. Netflix accounted for 73% of active streaming subscribers, while Hulu Plus had 12%. 

Cloud services
Amazon essentially created the marketplace for what is known as cloud infrastructure as a service in 2006 with Amazon Web Services. That is where it allows its servers to be used by third parties to host the data and applications they need to run mobile apps, websites and other services. 

As the overwhelming market leader, Amazon maintains five times the computing capacity of the next 14 service providers combined, according to Gartner analyst Lydia Leong. Amazon is aggressive with price cuts and innovation, which will probably keep competitors like Microsoft from catching up for years, Leong said. 

Overall retail
Amazon sold $40.8 billion worth of goods in North America last year. That's 17% of all e-commerce, according to Anne Zybowski, vice president of retail insights at research firm Kantar Retail.



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Facebook launches Snapchat-rival Slingshot

Facebook launches Snapchat-rival Slingshot

Facebook launches Snapchat-rival Slingshot
The app is designed to appeal to fans of Snapchat and other messaging apps that let people send self-destructing messages to friends.

















NEW YORK: Facebook is taking another stab at ephemeral mobile messaging with an app called Slingshot.

The app is designed to appeal to fans of Snapchat and other messaging apps that let people send self-destructing messages to friends.

Slingshot draws inevitable comparisons to Snapchat. Facebook even tried to buy Snapchat's maker - for $3 billion, according to published reports. But there are some key differences between the two.

Availability
Facebook began making Slingshot available Tuesday to US users, though the company accidentally released it last week in Apple's App Store, giving some vigilant Facebook watchers an early glimpse before the app was removed from the store. Slingshot works with both Apple and Android devices. A Facebook account isn't required.

How it works
After downloading, you can sign up either with a Facebook account or your mobile phone number. You add contacts based on your Facebook friends and phone contacts.

Opening the app takes you to its camera, which has a 'Shoot' button for taking a snapshot and a 'Selfie' button for, you guessed it, a selfie. After taking a photo, you can type a message of up to 140 characters on it or draw a picture. You can then send it to some or all of your Slingshot contacts.

Unlike Snapchat
On Snapchat, people can see a photo sent to them by tapping on it and holding their finger down until it disappears, always within a few seconds. On Slingshot, you can see a message only if you send one back. Until you do, you'll only see a pixilated preview of what's in store. Facebook product designer Joey Flynn says this gives it a "reciprocal, kind of community feel."

Unlike with Snapchat, there is no time limit on when a message disappears. Once you are done looking at it, you can flick it off to the side and it self-destructs, much the same way you'd reject a potential mate on Tinder's dating app.

Slingshot also allows reaction shots. This splits your screen in half and lets you snap a photo to return to the sender. In this case, the recipient won't have to send back a message to view your response.

Second take
Facebook had a previous Snapchat-like app called Poke, but it never caught on.

Slingshot is the second app to come out of Facebook's Creative Labs, an internal project designed to develop separate apps in a startup-like environment.

The first app from the lab was Paper, a social news reader that came out in February. The effort comes as Facebook seeks to broaden its reach beyond its 1.28 billion users by splintering off some of its functions to separate apps — and creating stand-alone apps for entirely new features and audiences.

Ten people have been working on Slingshot since January. It grew out of a December hackathon at Facebook where people were trying to figure out out "new ways of sharing," Flynn says.

Flynn says he thought of his two brothers, both of whom are "non-technical, they don't live in San Francisco." The three communicate on iMessage, the iPhone's built in-messaging system, and Flynn would often send photos and messages to his brothers to no response other than a 'Seen' receipt. Slingshot, he says, is intended to make sharing stuff more reciprocal.

The prospects

Even Facebook acknowledges that its Creative Labs apps are starting small and might not reach an audience that Facebook itself reaches. The idea is to offer something for everyone.



But with a plethora of social sharing apps out there, Slingshot faces fiery competition — not just from Snapchat but also Instagram, which Facebook owns, and WhatsApp, which Facebook is buying for $19 billion. The challenge will be to show how it's different.





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Binny and other freakish spells

Binny and other freakish spells

Binny and other freakish spells
© Getty Images
Sunil Joshi's 5/6 remains the best bowling against South Africa by any bowler in ODIs.





















Stuart Binny produced a freakish spell against Bangladesh at Mirpur, where his match figures of 4.4-2-4-6 broke the 21-year old record of the best bowling figures by an Indian in ODIs. Following this sensational effort, gocricket.com looks at other freakish spells that have blown oppositions away in ODIs. Note: The criteria for the bowler in this case will be five wickets or more but less than or equal to 15 runs.

Sunil Joshi (10-6-6-5) v South Africa, Nairobi 1999

South Africa were completely confounded by Sunil Joshi's guile as he ripped through the middle order with his slow left-arm orthodox. His haul of 5/6 still remains the best bowling figures against South Africa by any bowler in ODIs as India notched up a comfortable eight-wicket win.

Courtney Walsh (4.3-3-1-5) v Sri Lanka, Sharjah 1986

It was a devastating display of bowling from Courtney Walsh as Sri Lanka were crushed in Sharjah. Chasing 249 for victory, Walsh ripped through the Sri Lankan lower-middle order as they collapsed from 45/2 to 55 all out, their lowest ever score in ODIs at that time. Out of Walsh's five wickets, four were bowled.

Shahid Afridi (9-3-12-7) v West Indies, Providence 2013

Shahid Afridi was known to be a maverick with the bat. However, on a warm July day in Providence, he put in a bowling display for the ages. He confounded the West Indies batsmen with his straight deliveries and legbreaks as he destroyed them with a haul of 7/12. West Indies were bowled out for 98, their lowest total at home in ODIs and this was the second best haul by a bowler in ODI history.

Ajantha Mendis (8-1-13-6) v India, Karachi 2008

In the final of the Asia Cup, India were confronted with a mystery spinner. They found that they would soon by mystified by Ajantha Mendis. For the first time in the modern era, the world saw the advent of the carrom ball as India were demolished by his accuracy. All Indian batsmen were confounded by his guile as his haul helped Sri Lanka retain the Asia Cup.

Glenn McGrath (7-4-15-7) v Namibia, Potchefstroom 2003

The Metronomic Master unfurled his brilliance and Namibia had no chance as they folded up for 45, which at that time was the second lowest total in World Cups. The 256-run margin of defeat was the highest ever in ODIs at that time.

Anil Kumble (6.1-2-12-6) v West Indies, Kolkata 1993

Eden Gardens witnessed a special demolition by Anil Kumble as he ripped through West Indies' batting to finish with 6/12, the best haul by an Indian bowler at that time. This gave India Hero Cup trophy as they won by 102 runs.

Imran Khan (10-2-14-6) v India, Sharjah 1985

It was a sensational display by Pakistan skipper Imran Khan as India folded up for 125. To his dismay though, the Indian bowlers came back strongly and dismissed Pakistan for 87. However, this haul remained Imran's best in ODIs.



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Monday, 2 June 2014

Samsung Galaxy S5 mini specs, photos leaked

Samsung Galaxy S5 mini specs, photos leaked


Samsung Galaxy S5 mini specs, photos leaked
SamMobile has released Samsung Galaxy S5 mini photos that show it will have the same dotted pattern on the back as its older sibling, but feature a smaller screen.

NEW DELHI: With Samsung Galaxy S5, S5 Active and K Zoom already launched, the tech community is now waiting for the launch of the Galaxy S5 mini. The smaller version of flagship model Galaxy S5 has been leaked several times earlier, but the latest leak gives a photo and detailed specifications of the smartphone. 

Technology website SamMobile has released a set of Samsung Galaxy S5 mini photos that show it will have the same dotted pattern on the back as its older sibling, but feature a smaller screen. The report also says that it will have top-end Galaxy S5 features like heart rate monitor and fingerprint sensor. 

Earlier reports have said that the mini variant of the Galaxy S5 will also be water-resistant, but the leaked photos show that the microUSB port will not be covered, making it vulnerable to damage in case it is dropped in water.


In terms of specifications, Galaxy S5 mini is said to have a 4.5-inch Super AMOLED display with 720 resolution, 1.4GHz quad-core Exynos chipset, 1.5GB RAM, 8MP rear camera, 2.1MP front camera, 16GB internal storage and microSD support. 

The report says that the Android 4.4 (KitKat)-powered Samsung Galaxy S5 mini will have TouchWiz UI on top, complete with new software features like Ultra Power Saving Mode, Private Mode, Kids Mode etc. 

Samsung is hosting an event on June 12, where it is expected to unveil Samsung Galaxy S5 Primeand a range of premium tablets. The word on the tech grapevine now is that Galaxy S5 mini may be announced at the same event as well
.



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Thursday, 22 May 2014

Nikon Coolpix AW120 Review: Travelling Tough

Nikon Coolpix AW120 Review: Travelling Tough

nikon_coolpix_aw120_cover_ndtv.jpg
If recent industry reports are to be believed, the market for point-and-shoot digital cameras is dwindling year-on-year. This isn't surprising giving the increasing popularity of smartphones, especially ones with more-than-capable cameras. The need of the hour for digital camera manufacturers is to come up with products that can do things smartphones can't, in terms of both, features and image quality.
Some manufacturers have tried to stand apart with rugged or a waterproof cameras which cater to people who enjoy travelling or are into extreme sports. Nikon, an industry veteran, has the Coolpix AW series of point-and-shoot cameras servicing this demographic. Apart from being waterproof, these cameras are also shockproof and could very well be great travel companions.
Nikon unveiled 16 new cameras in its 2014 Spring Series, one of which was the Coolpix AW120 - an upgrade to the AW110. The new model is almost identical to its predecessor except for a slight increase in heft, higher ISO sensitivity, and improved battery life. Let's dive right in (see what we did there?) and find out if the AW120 is worth buying.
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Design
No one who has seen the Coolpix AW110 will notice much different with the design of the Coolpix AW120. It has the same toughened plastic enclosure with a protruding lens in the top right corner with the flash to its right. We received the camouflage edition for review, but it It is also available in red, black and blue. The Coolpix AW120 weighs around 213g including the battery and memory card. The problem with the weight is that the camera becomes slightly unwieldy to use with one hand.
A perforated black strip runs around the edges of the camera . On the top are the power and shutter release buttons. The shutter release is ever-so-slightly raised, making it easy to locate, and its tactile feedback is good too. The eyelets for a strap are in the upper right and left corners. The left edge has buttons for the Map and Action functions.
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The right edge is probably the most important surface of the camera since this is where you'll find the waterproof cover which protects the battery chamber, memory card slot, Micro-HDMI port and Micro-USB port. This cover has a unique latching mechanism that we found difficult to figure out initially, but got used to later. On the bottom is the tripod socket. One handy feature is that you can charge the AW120's battery just by plugging in a Micro-USB charger; you don't have to take the battery out and use a separate sled.
The back of the camera features a 3-inch OLED monitor. The zoom control to its right is just a bit too small in our opinion, and its mechanism is rather awkward to use. A video record button is right next to it. There are four buttons for functions such as pulling up the scene modes, reviewing pictures, showing the menu, and deleting photos. The four-way navigation controls double up as shortcuts to the self-timer, macro mode, flash options, and exposure selection. All these buttons are rather small and felt a little uncomfortable to use during our time with the camera. Another irritating problem was a slight rattling sound every time we shook the camera, which made us a bit wary of the build quality.
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Features and specifications
The Coolpix AW120 is waterproof up to 18m and also freezeproof up to -10 degrees Centigrade. In the sweltering heat of Mumbai there was no way we could test if the camera was freezeproof, but we did dunk it in a bucket of water. The Coolpix AW120 worked flawlessly under water and managed to capture just fine. Moreover, the Coolpix AW120's internal components are shockproof, which means that it should be able to survive drops from a height of 2m. Reluctantly, we dropped it, and found that it didn't sustain even a single scratch. We have to give it two thumbs up in the ruggedness department.
The 16-megapixel Coolpix AW120 has a 1/2.3-inch CMOS sensor, which is similar to the one in the Samsung Galaxy Camera - fairly basic for a digital camera. It is engineered to capture images in the light sensitivity range of ISO 125 to ISO 6400. The lens has a focal length of 4.3-21.5mm. The Coolpix AW120 has a wider aperture of f/2.8 compared to the AW110's f/3.9. In macro mode, this rugged camera can get as close as 1cm to a subject, which is pretty good. It can also capture full-HD (1080p) videos and up to 6.9 still frames per second in burst mode.
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The 3-inch OLED screen has an anti-reflective coating which does increases legibility in sunlight. The screen is rather bright and even if it isn't as good as an electronic viewfinder, it at least comes close to showing you what the camera can actually capture.
The camera features built-in Wi-Fi to connect to Android and iOS devices. We tested this feature on both mobile OSes and it just didn't work. There is also a preloaded map of the world, and your GPS location data can be appended to image metadata, which worked fine. The Action button that we mentioned earlier brings up a menu of quick options that can be navigated by tilting the camera, which really doesn't work too well. Otherwise, the software on the camera is easy to navigate and fairly smooth too with no lag.
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Performance
The camera took exactly a second to power on - a good number to boast about. It doesn't take too long to focus and capture images either. We recorded an average time of 51ms to capture images under good lighting conditions. In high-quality burst mode the Coolpix AW120 was able to take five images in 7 minutes, 33 seconds which is slightly on the higher side. 
Our ISO test revealed that noise started creeping in at ISO800. Take a look at the top left corner of the image to judge the image quality. The small black speck becomes indistinct at higher settings.
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For all practical purposes we expect users to stick to auto settings but in case one wishes to experiment with ISO settings and low-light photography, we advise using a tripod. We used the auto mode - which, weirdly, is the mode that lets you play with all the available controls -  to shoot in low light and found that unless a tripod or a flat surface was used the camera failed to focus properly. Captured images had a yellow tinge to them. As expected, using the flash to create an artificial source of light adds a metallic effect to textures, which feels extremely unnatural. But the flash is really powerful and could light up a 300 sq.ft. room with ease.
There is absolutely no oversaturation in daylight shots, and colour reproduction is close to natural. This might put off some users who want flair in their photographs but we think that it is great for a point-and-shoot digital camera. On the flip side, green leaves on a tree tended to merge into each other, meaning the camera doesn't handle chromatic aberration to well. Moreover, we even noticed that the camera made it look like we were soft-focussing our subjects. 
Videos had natural colours and there was no discernible tearing, though the soft-focus problem was apparent here too. Thus, despite all the wonderful weather-proofing features, the Coolpix AW120 falls slightly short of 'good' in the picture quality department.
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One area where the Coolpix AW120 shines is in macro mode. The picture clarity, colour reproduction and overall definition of textures were all really good. The battery is rated to last for 350 shots before dying and we noticed that this was roughly accurate. But please note that if you are using the Wi-Fi and GPS features it will lose charge faster. 
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Verdict
Sports and travel enthusiasts who want a no-nonsense compact camera should give the Nikon Coolpix AW120 some serious consideration. Users with a Coolpix AW110 have no reason to spend money to update. Sporting a price tag of Rs. 17,950 (MRP), the Coolpix AW120 is decently priced for the features it offers. But there are some caveats - underwhelming images in low light, and a lack of fine detail even in daylight. You'll have to decide whether the Wi-Fi, GPS, ruggedness, and weatherproofing features are important enough to make it worth settling for less-than-ideal image quality.
Price: Rs. 17,950

Pros
  • Truly rugged construction 
  • Great macro performance 
  • Good battery life 
Cons
  • Below par low-light performance
  • Added heft 
Ratings (Out of 5)
  • Build/Design: 4
  • Image Quality: 3
  • Video: 3
  • Battery Life: 4
  • Value For money: 3.5
  • Overall: 3.5



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Snapdeal Raises $100 Million Funding at $1 Billion Valuation

Snapdeal Raises $100 Million Funding at $1 Billion Valuationsnapdeal_screenshot_site.jpg

Homegrown e-commerce giant Snapdeal has raised $100 million (Rs. 590 crores approximately) in a new round of funding from Temasek, BlackRock Inc, Myriad, Premji Invest and Tybourne. The latest round of funding values the company at $1 billion (Rs. 5,900 crores approximately), WSJ's Digitsreported.
In February, the Delhi-based firm had raised about $133.7 million (about Rs. 830 crore) from its existing investor, eBay and others.
"We manage our funds well and are well-capitalised. This round of funding was more to bring on new partners who can play an important role in the future of the company than just to raise funds," Snapdeal co-founder and CEO Kunal Bahl told PTI, declining to comment on the total funds raised so far.
Snapdeal's existing investors include Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel Capital and Saama Capital.
"This round of funding is an endorsement of our differentiated strategy and progress as India's largest online marketplace. I am confident that these new partners will contribute to Snapdeal's long-term success," he said.
Credit Suisse acted as Snapdeal's exclusive financial advisor and Indus Law acted as legal advisor for financing.
On business growth, Bahl said he is confident that the company would hit the $1 billion revenue mark this year.
"We have seen manifold growth and a lot of it is being driven by mobile. More than 50 percent of our orders are now coming through mobile phones. This year, we should hit the $1 billion milestone," he said.
The company, which is inspired by Chinese e-Commerce giant Alibaba's marketplace model, today connects over 30,000 sellers with buyers across the country.
"Some of our investors are also investors in Alibaba. We want to continue focusing on creating life changing experiences for the buyers as well as sellers through the Snapdeal ecosystem," Bahl said.
On acquiring firms with the cash on books, he said Snapdeal would look at inorganic growth with tech firms but stay away from e-commerce firms.
"It doesn't make sense for us to acquire another e-commerce firm since the industry is still in its nascent stages. It would destroy value for both companies. What we could look at is tech companies that can help enhance buyer and seller experience," he said without disclosing further details.



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Facebook App to Get Shazam-Style Audio Recognition for Music, Movies, and TV Shows


Facebook App to Get Shazam-Style Audio Recognition for Music, Movies, and TV Shows

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Facebook on Wednesday said its mobile application will be getting an ear for music, as well as for film or television show sound tracks.
A feature being added in coming weeks to Facebook in the US on smartphones or tablets powered byApple or Android software is intended to recognize songs, shows or movies based on listening, according to product manager Aryeh Selekman.
"When writing a status update - if you choose to turn the feature on - you'll have the option to use your phone's microphone to identify what song is playing or what show or movie is on TV," Selekmansaid in a blog post.
Once activated, the audio feature searches for titles of songs, shows or films matching verses, lines or sound tracks and then lets people add the information to Facebook posts, according to Selekman.
Music shared in a post using the technique will include the option of Facebook friends getting 30-second previews of songs.
Information added to posts about recognized TV shows will include which episode was being watched "so you can avoid spoilers," Selekman said
Publicis Group alliance
Facebook also said it had sealed a partnership with French advertising and public relations giant Publicis Group emphasizing image and video marketing at the leading social network and its smartphone imagery-sharing service Instagram.
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"Our work with Publicis will center on bringing clients closer to our products, and creating new planning and measurement tools to make buying easier, more efficient, and ultimately prove out ROI," Facebook global agency director Patrick Harris said in an email response to an AFP inquiry.
Facebook-owned photo sharing service Instagram in March landed its first deal with a major ad agency.
The leading social network wouldn't disclose financial aspects of the alliance with Omnicom, but online reports indicated it could be worth as much as $100 million in ads from clients the agency represents.
Facebook has maintained that Instagram's advertising strategy will involve displaying a limited number of high-quality images or videos from brands that already have a strong presence at Instagram.
Instagram in November began displaying ads as Facebook moved to start making money from the smartphone photo sharing service it bought in a billion-dollar deal in early 2012.
Instagram's opening roster of advertisers included Adidas, Lexus, PayPal, Burberry and Ben & Jerry's ice cream.
California-based Facebook is carefully adding magazine-quality photo ads to Instagram as it hopes to bring in revenue from the service without alienating users.


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Flipkart, Myntra Deal Likely to Be Announced on Thursday

Flipkart, Myntra Deal Likely to Be Announced on Thursday

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Homegrown e-retailer Flipkart is likely to acquire a majority stake in online fashion retailer Myntra in what could be the biggest consolidation in India's e-commerce sector.
According to sources, the deal could be worth about Rs. 2,000 crore. The figure could not be independently verified. The transaction is likely to be announced on Thursday.
Myntra has sent invitations to the media for a conference in Bangalore tomorrow to announce a "strategic development" but did not divulge further details.
The stake acquisition has been in the works for a few months now, with the final details being worked out in the past few weeks.
"We will be unable to comment on market speculation at this stage," a Flipkart spokesperson said.
India's e-commerce market has seen huge growth in the past few years as more people log on to the Internet to shop.
While apparel and electronics are bestsellers for most e-commerce firms, categories such as home decor and household items are also popular.
The industry, estimated to be worth about $3 billion (Rs. 17,700 crores approximately) currently, has firms such as SnapdealeBay and Amazon, which follow the marketplace model.
Flipkart started in 2007 as an online bookstore and now sells products across categories, including fashion and electronics. It now also sells white goods and furniture.
Led by increasing Internet penetration and youngsters shopping online, Flipkart's annualised sales crossed $1 billion (over Rs. 5,900 crore) a year ahead of target.
The company planned to reach the billion dollar mark for gross merchandise value by 2015.
It also operates under the marketplace model, which allows retailers to offer products on its platform.
Since its inception, the Bangalore-based firm founded by Sachin Bansal and Binny Bansal has raised over $500 million (Rs. 3,000 crores approximately) from investors including Naspers, Tiger Global, Accel Partners, Dragoneer, Morgan Stanley, Sofina and Vulcan Capital.
Last year, it raised $360 million (Rs. 2,100 crores) from private equity firms, one of the largest funding deals in the Indian e-commerce space.
Myntra sells products from over 650 brands like Nike, HRX by Hrithik Roshan, Biba and Steve Madden and clocked revenue of about Rs. 1,000 crore in the previous financial year.
It aims to double its revenue in this financial year as it expands its seller base and adds products.
Myntra has about 100 sellers on board and plans to increase this number to 1,000 by fiscal end.



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As onsite assignments decline, home’s the new world for techies

As onsite assignments decline, home’s the new world for techies

As onsite assignments decline, home’s the new world for techies
Software engineer Hisham (name changed to protect identity) was sent by Wipro on a two-year assignment to work ‘onsite’ at a client’s facility in France but was unexpectedly recalled 18 months into the stint.
He resigned from Wipro and joined a European firm because his Indian salary wasn’t enough to repay the loans he had taken based on the expectation that the lucrative onsite assignment would run its full course and there would be more to come.
“For many of us, who had taken loans back home and dreamt of a better lifestyle, things have come to a halt,” said the 28-year old, who is among the thousands of software workers for whom the ‘onsite dream’ is ending.
As onsite assignments decline, home’s the new world for techies
The promise of working onsite and being paid three or four times the India wage used to be a major draw for those looking to work at IT outsourcing companies. But that attraction is waning as developed markets such as the US and Europe reach saturation and companies move more work offshore to India. “Overseas work opportunities are not happening in the same proportion as earlier of the IT sector population,” said Akhilesh Tuteja, partner and head of the technology practice at consulting firm KPMG.
In the early days of the IT industry, the obsession to work at a client location was driven in part by the possibility of enabling a much better lifestyle in India. The IT dream grew with young engineers returning from onsite to buy a new house, a bigger car, and better living conditions.
“IT companies are becoming much larger so your chances of getting an overseas posting are that much lesser.” said Tuteja, observing that the difficulty in obtaining work visas in the US, increased local hiring and cost-cutting by companies are other reasons for the reduction in onsite assignments.
Infosys, India’s second-largest software provider, has been reducing the number of people it deploys at client facilities in the US and Europe, according to employees. The move is seen as part of chairman NR Narayana Murthy’s attempt to cut costs and improve profit margins after nearly two years of under performance.



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