7 ways to build a personal brand at work

In a sea of capable competitors, how can you stand out? An effective personal brand could be your savior…

Personal branding is all about marketing yourself, your achievements and your career. It has always been important to have a strong reputation at work but the difference between now and 5 years ago is that social media has made it possible for everyone to access your professional profiles. Your brand, therefore, has to be not only more personal, but more accessible. Building ‘brand equity’ may make the difference between making or breaking your career. Jappreet Sethi, HR & Strategy advisor to startup ventures and author of career site Humanresourcesblog.in shares seven effective ways in which you can build a powerful personal brand.

A personal brand is an investment: Branding lasts longer than the lifespan of the product or person. While projects that you are currently working on may shut down, your brand adds value to your credentials.

Accept yourself: Accepting oneself means being comfortable with whatever you are; it is an innate ability of being at peace with yourself. It is very difficult to accept ourselves when we are wishing that that we were different. Acceptance allows you to “BE” rather than regretting what you are not. Accepting yourself doesn’t mean you can’t change anything about yourself, it means recognising who and what you are, and then making the most of it. 

Set goals: Goals are great for revamping your identity. Personal brands are generally built from impressions, reactions and thoughts that people have about you. Think of your short-term and long terms goals and start thinking of them as integral parts of your personal identity. 

Continuously up skill yourself: Strong personal brands are built on a solid foundation of competence. Competence needs to be revisited every few months.  Make sure you up-skill yourself by attending professional development courses or working on improvement projects. These are golden investments that may give big returns. A word of caution – you must be open to new ideas and way to do things and make an effort to learn them. 

Publish a blog: Publishing a blog that showcases your work shows that you are passionate about whatever you are working on. You can generate healthy discussions and provide insights on your experiences. People will know that you are constantly involved in your field of expertise, and that you are accumulating knowledge from diverse experiences. If you handle this correctly, there will come a time when readers will wait for your next story and choose to ‘subscribe’ to receive your updates. 

Be unique: People are always looking for fresh ideas. You are only as good as your latest work. In layman’s terms, you simply cannot ride on a single idea forever. This is the same reason why Facebook is constantly introducing new changes and updates. Come up with new ideas constantly to keep your brand spanking new. 

Make use of technology to connect: Gone are the days when you could rely on only one source of promotion, today there are many sources to promote content and oneself. The range varies from LinkedIn which has business professionals to Facebook which has more hep audience to Quora which is all about blogs and don’t forget short messages from twitter or pictures from Instagram.

Like it or hate it – the idea of creating a personal brand in inescapable, so start now!

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5 tips to have a career in cloud computing

The cloud computing space is evolving fast and the number of opportunities is intensifying by each passing day. There is a significant demand for fresh talent and for candidates with 2-5 years of experience for this role, according to the TimesJobs.com data. Organisations are seeking specialised skills while hiring these candidates. However, experts believe that skills and expertise can be built with experience and time. But there are other crucial factors that contribute to crafting a successful career in cloud computing. Shriranga Mulay, senior vice president – IT Engineering, Netmagic shares a few tips.

Awareness of Application Programming Interface (API): Awareness of API tops the list. Nothing works without them in the cloud computing space. This is particularly important for a person aspiring to build his career in the cloud software engineering.

Awareness of platforms & ability to build them for virtualisation: The incumbent has to have the know-how about popular cloud development environments such as, VMware, OpenStack, etc. and should have the ability to understand the mechanism to integrate these platforms into the cloud services.

Expertise to bring in a USP: Technically, a lot of services various organisations offer are similar to their competition. One has to figure a USP to sell its employer’s services differently. For eg – Netmagic launched NTSS, a tiered secured storage service, which may look similar to that of its competitors. But Netmagic has chosen superior security technology that brings in more guarantee and QoS. Differentiators like these need to be identified by the applicant and implement them.

Awareness of solution designing and architecture: The aspirant should have a solid understanding of a solution design and architecture in the physical world. This knowledge of the basics helps the person to implement and emulate most of the scenarios on a cloud platform which he would have otherwise done in a physical world. For example, Netmagic’s Firewall is exactly emulating the scenario in the real world on cloud infrastructure and eventually provides the service seamlessly to end users.

General knack to be an explorer: The aspirant should know all technology developments in the cloud industry and related ecosystems. The ability to identify new technologies and then use them in the cloud space to make the product or service better is a critical quality that makes a great cloud computing professional.Certifications also play a pivotal role in building an effective career in cloud computing. There are two types of cloud computing careers that have emerged in the jobs space – IT professionals with specific cloud skills and IT administrators with cloud architecture know-how. According to TechGig.com, some of the top jobs available in these areas for cloud computing professionals in the experience category of 2-5 and 5-10 years include, System Engineer – Cloud (Windows), Cloud Architect Lead Role, Cloud Technical Leads, Cloud and Smarter Infrastructure Consultant.

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The right foods for healthy hair

Eat the right food for healthy hair (Thinkstock Photos/Getty Images)

Trichologist Dr Apoorva Shah from Richfeel, tells us how to take care of hair by eating the right food.

After all hair is all about what you eat therefore having a well-balanced diet is of crucial importance as far as the health of the hair is concerned. It is generally observed that hair problems are more commonly seen with individuals who follow an erratic diet.

Following a diet which is rich with proteins, minerals and vitamins definitely adds up to the health of the hair. Hair is in fact one of the parameters of body's health. So if you have got unhealthy hair it is just not about treating it externally but it has to be treated from within by finding out the exact causative factor causing the hair problem.

This could be the reason why any form of deficiencies in the nutrients or any hormonal imbalance directly affects the hair. In this article we will discuss about the right kind of diet that one should follow to keep their hair healthy.

One thing that you should keep in mind is that your diet should be rich of proteins as well as the minerals and therefore your diet should definitely consist of all these things...

Milk and milk products

You should make sure to have at least one glass of milk daily. Along with this you should also have at least one of the milk products daily which include paneer, cheese, curds etc...

Soya

Having soya proteins in the form of milk, flour, roasted form is also really good.

Veggies

Have your share of veggies and fruits daily which should include pear, tomato, papaya, green leafy vegetables.

Green tea

Green tea is a good anti-oxidant and therefore one should have it to get rid of all the toxins in the body. Generally one should have round about 1 to 2 glasses per day and if you are on a weight loss regime then you can have 3 to 4 glasses per day.

Avoid sugar

Avoid having foodstuffs which are high on sugar content as well as fat content. Avoid having canned food items, processed food items and refined food items.

Mineral-rich food

As already mentioned above you should have food which are a rich source of minerals especially the iron and the calcium.

Water

Make sure to have at least 12 to 14 glasses of water daily and if you cannot consume water then make sure to at least have coconut water daily as it is a rich source of minerals.

If you follow a healthy diet on a regular basis not only your hair but even your body will stay at its best health so make sure to follow the above diet chart to have beautiful hair forever
.

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Volkswagen plans engine assembly in India; to increase 90 per cent localisation

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erman auto giant Volkswagen is considering assembling certain engines in India, with key components produced in the country, as it aims to achieve up to 90 per cent localisation within a few years.

NEW DELHI: German auto giant Volkswagen is considering assembling certain engines in India, with key components produced in the country, as it aims to achieve up to 90 per cent localisation within a few years. 

"Our current level of localisation is 70 per cent and our aim is to take this up to 85-90 per cent in the next few years. To achieve levels of 90 per cent local content, we definitely have to localise engines and gearboxes," Volkswagen IndiaPresident & MD Mahesh Kodumudi said. 

To start with, the group is considering the assembly of certain engines with certain key components localised in India, he added. "We are close to a decision and we will announce as soon as we make this decision," Kodumudi said. 

The localisation programme is part of the company's planned 100 million euro investments for India to expand business, including launching of sedan and SUV in the compact segment and a hatchback. 

Kodumudi said: "Localisation is one of the prime targets for us during our current consolidation phase as it helps us in reducing our costs and improving cost competitiveness." 

Reiterating the group's long term commitment to the Indian market, he said: "After a strong foundation phase, Volkswagen is now in a consolidation phase since last year. With the five brands under Volkswagen Group India, we are preparing ourselves for the next growth phase which is expected to start within two years." 

In the meantime, the company is also working on improving productivity, optimising cost structure and upgrading of sales and after sales network, he added. 

When asked about the company's plans to ramp up production capacity at its Chakan plant, Kodumudi said: "Considering that we can go up to 2 lakh cars on the existing setup, which is almost double of existing production, the domestic market will have to grow further." 

He added that the Chakan plant's current capacity stood at 1.3 lakh units in the existing two-shift system and with a three-shift system, the company can achieve 1.5 lakh cars every year. 

"With some minor upgrades, we can go up to 2 lakh units in the existing setup," Kodumudi said, adding that the company produced 1 lakh cars in 2013 based on the demand from the domestic and export market. 

Similarly, the company has capacity of over 89,000 units in its Aurangabad plant and it has enough scope to attain full capacity functioning before going for further expansion, Kodumudi said. 

The Wolfsburg-based group, which is present in India through a wholly-owned subsidiary has five brands -- Audi, Volkswagen and Skoda, Porsche and Lamborghini -- in the Indian market.

Volkswagen Group India employs about 5,000 employees in the country.

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Government approves 10 FDI proposals worth Rs 140 crore

NEW DELHI: The government has cleared 10 foreign direct investment proposal totalling Rs 139.95 crore, including that of Equitas Holding and Ambit Pragma Fund II. 

The proposals were cleared following recommendations for the same by Foreign Investment Promotion Board ( FIPB) in its meeting held in March, the Finance Ministry said. 

It further said decision on seven proposals was deferred while decision on five have been kept in abeyance. Equitas Holding, a holding cum investment company in micro-finance sector, has got approval to increase FDI from 89.64 per cent to 95.64 per cent by transfer of shares from resident Indians to Non-residents. 

The proposal entails investment of Rs 79.93 crore. Ambit Pragma Fund II, a Trust (APF - II) has got government's nod to increase foreign equity from 93.04 per cent to 94.88 per cent. 

The seven proposals on which decision has been deferred include that of Alhcon Parenterals (India), HBM Private Equity India, Mauritius and Speciality Restaurants. 

Decision has been kept in abeyance on the proposals of Amri India, Financial Software and Systems (P) Ltd, Brunswick India and two others. 

The government also rejected a proposal of I Energy Wind Farms (Theni) which had sought post-facto nod for issue of shares to Indian Energy (Mauritius) Ltd, Mauritius (foreign investor) one day before receipt of inward remittances.

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Marks & Spencer plans to open 100 stores in India by 2016

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Britain's largest clothing retailer Marks & Spencer said that it will open 100 stores in India by 2016.

MUMBAI: Britain's largest clothing retailer Marks & Spencer on Tuesday said that it will open 100 stores in India by 2016 instead of 86 as planned last year. 

The clothing retailer, which runs 40 stores in the country, said its Indian same-store-sales grew 13 per cent in the fiscal year ended March 2014. 

Same-stores-sales is a key performance metric for retailers and measures sales growth at stores open for more than a year. Comparative figures from a year earlier were not available. rs ago, M&S identified India as a priority market and chief executive Marc Bolland last year said that the company planned to offer more stylish and fashionable clothes to Indians after years of struggling with brand positioning in the country. 

M&S faces tough competition in India from the world's biggest fashion retailer Inditex SA and its Zara brand. 

Marks & Spencer operates in India in a joint venture with Reliance Retail, a unit of billionaire Mukesh Ambani's Reliance Industries. 

"Together with our partner Reliance Retail, we are continuing to invest into accelerating our growth in India as we build a leadership position in the market," said Venu Nair, managing director of Marks & Spencer Reliance India.

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US IT companies brace for backlash in China

IBM and Cisco have already seen their China sales drop after last year's revelations by former NSA contractor Edward Snowden.

BEIJING/SHANGHAI: US technology companies will likely bear the brunt of soured ties between Beijing and Washington over internet security, after the US Department of Justice charged five Chinese military officers with cyber espionage. 

US equipment and software providers such as IBM Corp and Cisco Systems Inc have already seen their China sales drop after last year's revelations by former National Security Agency (NSA) contractor Edward Snowden of US government spying. 

Doing business in China could now get tougher, though any Chinese retaliation over the charges may not be obvious, executives and industry analysts said. 

"The environment in China for US technology companies is not very good right now, and this won't make it better," said James McGregor, chairman for advisory firm APCO China. "But if they're losing their intellectual property to cyber hacking they probably see this action as necessary and worrisome." 

IBM's China sales have fallen by a fifth or more for three straight quarters, the Armonk, NY-based firm reported in April. Cisco said last week that its China business declined 8% in the quarter to April 26. 

"There's always a risk of retribution in China," said a person who works closely with US technology firms. "(But) the damage is so pervasive that no company is going to say that the (US) government has acted inappropriately." 

"Companies in any industry seen as a priority for China's industrial policy could be at risk," the person added. 

In December, Google Inc, Microsoft Corp and six other US global technology companies called for an overhaul of practices and laws to limit how governments collect user information amid growing concerns about online surveillance. And last week, Cisco CEO John Chambers wrote to US President Barack Obama calling for "standards of conduct" to ensure that government surveillance doesn't undermine the ability of US technology firms to sell products globally, the Financial Times reported. 

China has consistently denied accusations of cyber espionage, and summoned Max Baucus, US Ambassador to China, to a meeting with assistant foreign minister Zheng Zeguang, state media reported. 

"The Chinese government and military and its associated personnel have never conducted or participated in the theft of trade secrets over the internet," the Xinhua news agency quoted Zheng as telling Baucus. 

Retaliation The US Department of Justice's move signals a new strategy for Washington, but also caught companies operating in China off guard, sparking fresh concern that business could be damaged. 

People at a number of US firms and trade sources said they had not been given a heads-up before the hacking charges were made public, and were concerned that China could make life difficult for US firms. 

"It was very surprising to see that it came out in the way that it did," said a person at a China-based business lobby. "It was a bit of an untraditional tactic for the US government to go about it in this way." 

"I don't think it will be overt retaliation, but there will certainly be ways that the Chinese government will preclude foreign companies from certain sectors," the person added. 

Beijing and Washington have traded blows over cyber espionage and online theft of intellectual property for years. 

The tension was ratcheted up in late 2012 after the United States banned Chinese communications equipment makers Huawei Technologies Co Ltd and ZTE Corp from any role in building US telecoms infrastructure. 

China's government returned fire by pressuring big state-owned firms to stop buying US-made hardware, emphasising security risks following Snowden's NSA revelations, people in the industry said. 

"The issue of cybersecurity is a major and growing concern for the business community," said Gregory Gilligan, chairman of the American Chamber of Commerce in China. 

"AmCham China believes there is a fundamental difference between intelligence gathering for legitimate national security purposes and intelligence gathering for stealing trade secrets, and that the definition of national security ought not include economic interests," Gilligan said in e-mailed comments to Reuters
.

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Reliance Jio to roll out broadband service on fibre across 900 cities

RJio said it is looking to provide advanced voice calling service using voice over LTE (VoLTE) technology.

NEW DELHI: Telecom company Reliance Jio will provide broadband internet services in 900 cities and towns using optical fibre for which it has finalised agreements with partners required for the roll-out.

"In addition to 4G wireless services, RJIL (Reliance Jio Infocomm) is rolling out high speed internet services via FTTx in over 900 cities/towns. The high-speed fibre connectivity will enable RJIL to provide a wide gamut of digital services across various sectors," RJio said in a report.

The company has completed a detailed planning for pan-India implementation of the infrastructure needed for the project.

On 4G services, RJio said it is looking to provide advanced voice calling service using voice over LTE (VoLTE) technology and the company has already showcased technology successfully with Chinese telecom major China Mobile in Barcelona.

"In addition to high speed data (internet) services, the 4G network will provide voice services from and to non-RJIL networks," RJio said.

It added that company has also finalised some vendors for 4G devices at affordable rates and is in process of selecting some more.

The company has already launched free wi-fi spots in eight locations at Ahmedabad and nine locations at Baroda and Surat.

"High-speed internet trials have been provided to over 55,000 unique devices since the launch. Users are provided 72 hours of free usage which can be extended through reactivation," it said.

RJio recently won spectrum in 1800 Mhz, widely known as 2G spectrum, for Rs 11,054 crore in 14 service area. This spectrum can now be used for 4G services.

"RJIL plans to provide seamless 4G services using FDD LTE on 1800 Mhz and TDD LTE on 2300 Mhz through an integrated ecosystem," the company said
.

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New Facebook feature lets friends get nosy

People can also prompt friends to reveal where they work; what schools they attended, or where they were born.

SAN FRANCISCO: Facebook is letting friends pry. New "ask" buttons popping up in profiles of friends at the leading social network let people inquire about omitted information such as whether they are in romantic relationships or where they live. 

People can also prompt friends to reveal where they work; what schools they attended, or where they were born. 

Inviting people to nose into whether friends are available for love or where they can be found prompted online comments about the potential to encourage flirting or even stalking.

There was nothing requiring Facebook members to answer honestly, if at all. 

Word of the "ask" feature came with unconfirmed reports that the Northern California-based online social network is working on a self-destructing message service that could challenge SnapChat — which reportedly rejected a $3 billion offer from Facebook. 

Facebook on Monday declined to comment on what it referred to as "speculation or rumor."

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HTC One (M8) Prime to be made of ceramic: Report

A report says that HTC will use a composite of aluminium and silicone to manufacture the casing of One (M8) Prime.

NEW DELHI: HTC will be using an 'exotic' material material for its upcoming next top-end model as per the latest reports. ​ According to EVLeaks, a Twitter account behind several accurate gadget leaks, the coolest feature of M8 will be the composition of its body material. "It's made out of an exotic material, a composite of aluminium and liquid silicone," claims the account.

A report by Russian website hi-tech.mail.ru too says that HTC will use a composite of aluminium and silicone to manufacture the casing of One (M8) Prime. "This sintered composite material combines the advantages of metal and a low CTE (coefficient of thermal expansion) of ceramics," the report says.

This material is said to be cheaper and easier to produce, and also provide better durability. Reports suggest this will allow ​One (M8) Prime to be a water- and dust-resistant device. 

HTC (M8) Prime is a smartphone that is rumoured to be the upgraded version of One (M8). This smartphone will reportedly have a 5.5-inch screen with QHD (2560x1440p) resolution, higher than the 5-inch Full HD display of the original One (M8). It will run on a quad-core 2.5GHz Snapdragon 805 processor, with 3GB RAM; the current top HTC model has the 2.5GHz Snapdragon 801 chipset and 2GB RAM.

It is also said to have better 4G data transfer capability, allowing it to download data at speeds up to 300Mbps.

HTC is expected to launch this device in September, coinciding with the launch of the next-generation iPhone.

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China bans Windows 8 on government computers

China's government says it will avoid buying computer equipment that runs on Windows 8 in a setback for Microsoft's efforts to promote the operating system.

BEIJING: China's government says it will avoid buying computer equipment that runs on Windows 8 in a setback for Microsoft's efforts to promote the operating system.

The announcement said desktop, laptop and tablet personal computers bought for government use must use a different operating system. The brief statement gave no explanation.

Microsoft wants customers to switch to Windows 8 after support for its 13-year-old Windows XP operating system ended in April. Some customers have avoided that, citing expense and inconvenience.

The government is the biggest buyer of computer software in China, so its purchasing decisions can have a significant impact on sales.

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Panasonic P81 launched at Rs 18,990

The phone will be available starting third week of May.

NEW DELHI: After teasing it through a series of messages, Panasonic has officially launched its new smartphone, P81, at Rs 18,990. The phone will be available starting third week of May.

Panasonic P81 sports a 5.5-inch IPS HD display (720X1280p) and supports dual-sim functionality. Powered by a 1.7GHz MediaTek octa-core processor, the phone comes with 1GB RAM and 8GB internal storage. It also sports a microSD card slot to expand storage capacity.

The phone runs Android 4.2.2 Jelly Bean and offers "Play Life" software features, including a new multi-tasking interface, multi-play dual window operation, the ability to multi-task while watching videos with Pop-i Player and Gesture Play.

Panasonic P81 sports a 13MP rear camera with auto focus and LED flash and a 2MP front-facing camera. It comes with a 2500mAh battery.

The phone is available in Black colour and features a leatherette back cover. The phone comes with app freebies worth Rs 9,900 including 6 month Evernote Premium services worth Rs 1800, free entertainment download from Hungama for a month, India Today e-content and offers from Hot-n-Trendy Space. It also includes a premium screen guard and flip cover worth Rs 2000
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