Online Employer Branding Is Key To Attract Good Talent

Irrespective of the company size, it’s important to build a strong employer brand name on the internet

A large number of employers now-a-days are tracking prospective candidates on the internet and analysing their social media presence to determine their fitment in their organisation. Even candidates have become very particular when it comes to choosing their employer. They leverage the power of the internet to find the right career option. According to a TimesJobs.com poll, 65 per cent respondents would research the right sector and company needed for their career growth. Another 45 per cent would check and access jobs from multiple sources on the internet.

“There is often a lot of focus and talk about organisations finding the right talent that align with their competence and cultural needs. What is equally important is for the job seeker to find an organisation that reflects and supports his/her values and career objectives,” stated Chinmayi VS, head- Human Resources, Maxim Integrated, during one of the TimesJobs.com High-Tea chat session.

She believes that a job seeker’s primary goal is to seek an organisation that offers him/her a good role with learning and career progression opportunities, along with a good working culture. He/she would be spending at least 40 hours, five days a week in an organisation; therefore it is important that a job seeker finds an organisation and colleagues reflect the values he/she believes in.

“There are websites that reflect employee ratings that certainly provide a generic view of the employee engagement and culture but it may not be accurate. A job seeker can explore the company’s work culture and career opportunity system directly on their website or by contacting employees of the company,” she highlighted.

It’s imperative for organisations to engage job-seekers online to attract the best talent. Leveraging the power of social media can prove to be a highly effective method to tap into this talent pool. During one of the recent TimesJobs.com Boardroom Dialogues, Rajesh Pandey, vice president – Human Resources, OnMobile Global Ltd, highlighted that social media plays a key role in employer branding, so does word-of-mouth. Therefore, it’s very critical to manage your organisational brand on social media and the internet.

According to Dalbir Singh, India staffing director, Microsoft India, engaging candidates on the web is imperative for attracting good talent. He highlighted that, in spite of being such an impressive brand, Microsoft still has to engage talent online as much as any other organisation.  They are actively involved in blogging, conducting webinars and promoting dedicated pages. “Put your opportunity across, if it excites them, they will come to you,” he stated.

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