Motorola in talks with retailers on Moto G, Moto X

Motorola Mobility is banking on a strong brand recall and its online sales model for success in India.

NEW DELHI: Handset maker Motorola Mobility is banking on a strong brand recall and its online sales model for success in India, a market which it had quit in August 2012 and re-entered with Android smartphone Moto G and which could hold the key to the company's rebound globally. 

The company that will soon be owned by Lenovo has had discussions with retailers who want to sell Motorola phones in India, where the brand still has strong consumer recall, said Magnus Ahlqvist, corporate vice-president, EMEA and APAC at Motorola Mobility. 

"I have an open dialogue with many of the key players in the industry on the large format retail side and also with the operators. All of them are showing a lot of interest because they're all seeing that Motorola is a highly relevant brand for Indian consumers," said Ahlqvist. 

The company is getting a lot of interest from retailers to stock its products - Moto G and Moto X, said Ahlqvist, adding that though it may consider options in the future, it will continue with its present strategy to sell online, which is working extremely well. 

Motorola is the only handset seller in India which sells exclusively through online retailer Flipkart. It's first launch Moto G was sold out within hours of launch, prompting it to sell Moto X on the leading e-commerce portal last week, establishing a successful online-only sale model. 

According to industry insiders, Motorola has sold tens of thousands of Moto G devices, the 16 GB variant of which is priced at Rs 13,999 and the 8GB at Rs 12,499 on Flipkart, making it one of the most attractive purchases. Ahlqvist declined to share the sales figures of Moto G and Moto X, which is available for purchase priced between Rs 23,999 and Rs 25,999. 

The company was absent from India most of last year when smartphone sales exploded and cornered over 15% of the Indian mobile phone market. Indians bought over 41 million smartphones in 2013, according to research firm IDC. 

The smartphone market is expected to rise to 60 million devices in 2014, which will make up about 40% of total mobile phones sales from the country, offering huge potential for Motorola Mobility. 

Ahlqvist said that the company underwent a huge transformation in August 2012, after Google acquired Motorola's mobility business for $12.5 billion. "It required tough decisions in terms of reducing the number of products and business to a small number of markets but the forced change has helped it build business for the long term", he said, explaining Motorola's move to pull out of the India market
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