6 Steps To Build Successful Career In Retail

New entrants need to focus on analytical skills, creativity and decisiveness

According to industry experts, career prospects in the Retail sector look promising in 2014. The boom in the sector is mostly led by multi-national corporations adding retail outlets in India seeing the changing demand and preferences of the Indian Consumers. Owing to soaring consumer demand, retail companies will continue their hiring spree in 2014, especially at entry level and front-line roles.

Vaibhav Singhal, MD & CEO, Savemax shares a 6-step guide to build a successful career in the Retail sector during a *TimesJobs.com High-Tea session:

• Education: Technically, one does not need any specialised education to get into the Retail industry. The nuances of retail and categories can be picked up on the job as well.
  
  
• Skills: There is an ample growth and development opportunities in the Retail sector. The new entrants in this sector should focus on analytical skills, creativity, and decisiveness and risk tolerance. At the store level, one needs to understand the store planning, people management, inventory control, understanding of operations and customer management skills well, apart from being good with data.
  
  
• Jobs: Demand for talent will grow in functions such as store operations, supply chain management, merchandising, human resource, finance and marketing. The industry will require qualified graduates/MBAs to execute these jobs.
  
  
• Experience v/s Expertise: Expertise cannot be compromised in any field. One cannot get a good experience if there is lack of expertise to begin with. However, expertise gets enhanced with experience as well. So it is a cycle. One needs to start well and then progress (learn) better.
  
  
• Job profile v/s brand name: Having a clear job profile is important for all employees. For a candidate it’s important to have a clear picture about the company’s vision, future plans, financial strength, and culture before he comes on board. The candidate should also have adequate knowledge about people who are leading the company.
  
  
• Focus on customer delight: Retail is a business where focus is on customer delight. New entrants should possess the right attitude, enthusiasm and maturity to serve their prospective and existing customers effectively.Companies can then train them with ground level understanding of consumption patterns in the Retail industry and strategies to attract new customers as good customer service plays an essential role in building a network of loyal customers, which will result in business growth and development. This has to be backed by sound retail fundamentals, basic common sense and the right service attitude.

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