Yahoo's new logo sports dancing exclamation point

While still purple and in all caps, new logo goes sans-serif and includes a reverse white-on-purple version.

 

Yahoo's new corporate logo.

(Credit: Yahoo)

After a month-long typography fashion show Yahoo crowned a new corporate logo Wednesday night.

While still purple and in all caps, the company's new logo dumps the serif-like font for a sans-serif presentation with distinctive interior elevations. It also adds a twist to its familiar exclamation point, allowing it to dance around half the logo during page refreshes before settling at the end of the company's name. An alternate version includes a reverse white-on-purple presentation.

Not all logo redesigns resonate well with consumers. A new AOL logo in 2009, designed to reflect its divorce from Time Warner, was met with derision. The design, which dumped the familiar all-caps logo, was called "lame" by GigaOm's Om Malik. "It is ambiguous at best, and as sexy as the obese, shapeless humans living on Axiom, the flagship of the BnL fleet in Pixar movie 'WALL-E.'"

So is Yahoo's new look a hit or a miss? Take the poll and let us know your opinion. Also, review the other logos below and let us know if one was more appealing, if any.

Best and worst of Yahoo's logo makeover (pictures)

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