‘Candidates showing strong track record of advanced outcomes impress me’

Interview of the Day: ‘Candidates showing strong track record of advanced outcomes impress me’

Dippak Khurana, CEO & Co-Founder, Vserv.mobi

What is the job scenario like in mobile advertising sector? How has it changed over the years? 

With brands evaluating diverse strategies to attract and retain discerning consumers of the new connected world, Mobile Advertising has witnessed immense growth in the last couple of years. Analyst firm, Gartner has predicted that global revenue from this sector will reach $24.5 billion by 2016. This indicates the potential of the industry, highlighting that the demand for talent will only continue to grow.

The world is increasingly becoming tech-savvy with consumers spending more time on their personal devices (tablets, smartphones etc.). This rise of mobile viewing is a key factor fueling growth of the sector, leading to a higher demand for talent to continue this momentum. As a result, agencies now need to make a clear shift in their strategies which will give rise to better careers in the mobile ad space.

You have been a part of several teams that pioneered several landmark projects. How was the experience like?

I have always been involved in building new businesses. My association with the digital space started almost one and a half decade ago, and I initially worked very closely with companies who were establishing themselves in the newly found Internet medium. After a few solid years there, I moved to the mobile sector as I realised that it will be a key driver in shaping the future of digital globally. I co-founded Vserv.mobi in 2010. Over the last twenty years, I have been able to leverage my expertise to build business models for new products/services for the digital ecosystem and the experience has been extremely enriching.

What were some of the main challenges you faced while setting up this venture? 

While every business has challenges, we believe that a strong bonded team can navigate through them. Hence, we have focused on building the right team.

• Finding the right talent in a young industry and convincing them to join a fledgling start-up
• Raising Angel capital can be a difficult task in emerging markets like India
• Continued conviction to scale up our new venture, and innovate in the competitive mobile advertising space

What are the best practices you employ to hire, engage, and retain talent?

We work in a globalised era and cannot escape imbibing the best practices from other countries and cultures. As a result, I have inculcated the best practices from US organisations in my style of working and at Vserv. US corporations tend to be innovative, farsighted and their leaders are risk takers. They are never complacent, always meticulous and this aids in building a successful organisation.

What are the skills you look for in a prospective candidate? (Both technical and soft skills)

Candidates that are able to show a strong track record of advanced outcomes impress me the most. This shows they are hungry not just to win, but win by a margin. The clarity of his/her skills is another attribute that I look for. Passion for the mobile and digital business is also a key trait I would look for. In addition, strong domain expertise in various areas such as product management/ development, strong analytical skills and business development are some other factors which would be deciding factors during recruitment.

What are some of the key workforce related challenges you face? How do you tackle them?

The biggest challenge in terms of workforce is that most individuals benchmark good outcomes, and not outstanding outcomes. So they need to be constantly driven to raise the bar. Another challenge is hiring the right talent which possess a strong desire to contribute to the growing mobile ecosystem. Other includes finding and retaining individuals who have the ability to constantly learn and innovate and remain nimble-footed while adapting to the dynamic business environment

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