Samsung employees cover iPhone line in New York
A crew of cameramen and videographers working for Samsung Broadcast Center hit the Apple retail outlet at Fifth Avenue.
NEW DELHI: When the iPhone 5 launched in 2012, Samsung's mobile division released a video mocking Apple
fanboys for waiting in line for days to get their hands on a phone that
was smaller than its Galaxy S III and had fewer features. Though funny,
the advertisement failed to make much of an impact as iPhone 5 became the fastest selling smartphone, with first weekend sales touching 5 million.
This time too the company made its presence felt, though in a very different manner - by covering the lines of people at an Apple Store in New York. A crew of cameramen and videographers working for Samsung Broadcast Center hit the Apple retail outlet at Fifth Avenue, Manhattan and asked questions related to why Apple launches attract such a following.
Interestingly, the Samsung Broadcast crew did not ask questions from the people waiting in line, but posed queries to reporters present there. Some of the questions they asked were "Is the crowd more excited or less than previous years?" and "Is the line shorter or longer this year than last?" In effect, the Samsung team was trying to gauge whether Apple fans were getting tired of the company's launches or remain as staunchly loyal as in the past.
A Samsung Broadcast producer, on the condition of anonymity, told technology news website CNET that they are covering the iPhone line out of curiousity.
However, a Samsung Broadcast PR manager tried to downplay the coverage, saying that the broadcast team was in New York for an interview and not the Apple event. He also said that the crew has no relation to Samsung Electronics or the smartphone division.
Apple has announced its weekend sales for the iPhone 5S and iPhone 5C, which together topped nine million units. This is the biggest figure for any smartphone till date, though the company has not revealed individual breakdown of sales for the two handsets.
This time too the company made its presence felt, though in a very different manner - by covering the lines of people at an Apple Store in New York. A crew of cameramen and videographers working for Samsung Broadcast Center hit the Apple retail outlet at Fifth Avenue, Manhattan and asked questions related to why Apple launches attract such a following.
Interestingly, the Samsung Broadcast crew did not ask questions from the people waiting in line, but posed queries to reporters present there. Some of the questions they asked were "Is the crowd more excited or less than previous years?" and "Is the line shorter or longer this year than last?" In effect, the Samsung team was trying to gauge whether Apple fans were getting tired of the company's launches or remain as staunchly loyal as in the past.
A Samsung Broadcast producer, on the condition of anonymity, told technology news website CNET that they are covering the iPhone line out of curiousity.
However, a Samsung Broadcast PR manager tried to downplay the coverage, saying that the broadcast team was in New York for an interview and not the Apple event. He also said that the crew has no relation to Samsung Electronics or the smartphone division.
Apple has announced its weekend sales for the iPhone 5S and iPhone 5C, which together topped nine million units. This is the biggest figure for any smartphone till date, though the company has not revealed individual breakdown of sales for the two handsets.
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