[Photo Sparks] Branding and marketing: T-shirts for startups!

In the earlier 19 posts, we brought you creative photographs from an art fair, music festival, telecom expo, art museum, mobile showcase, math museum, social hackathon,bookstore, co-working space, sensorium, lantern festival, outdoor ads and computer museum. In this photo essay, we showcase T-shirts of startups. Make YourStory’sPhotoSparks your regular source of photographs that celebrate creativity and innovation!

Traditional and outdoor media are some channels for getting word out there about your startup – T-shirts are another effective and affordable way of ‘personal’ marketing, and also help rally your team around a fun uniform. Many companies feature a number of elements in their T-shirts, sweatshirts, hoodies, caps, jackets, bags and stationery – company name, URL, Twitter handle, logo, motto, trick question, cartoon and even a sense of humour. It gets visibility for your company and helps start conversations. You can also distribute or sell the T-shirt to others and amplify the message. Service-businesses even use T-shirts as uniforms to convey a sense of professionalism.

Different messages on the front, back and sleeves of the T-shirt can reflect a dialogue, or multiple aspects of your brand. As this week’s photo gallery shows, T-shirts are being effectively used by startups, startup networks (Mobile Monday), startup conferences (TechSparks),co-working spaces (BeagleLoft) and the Startup Weekend movement. Emerging music bands also use T-shirts for getting the word out, such as Divine Raaga (from India) and Yakina (from Malaysia). T-shirts have been used to make cultural and political statements, and even play around with the names of popular products – such as the i-Pho T-shirt from Vietnam (pho is the popular Vietnamese noodle soup!).

So what does your T-shirt look like?   

For more ideas on T-shirt marketing, check out the online posts by Cameron Herold,Mike Riches and Sujan Patel. In the coming editions of PhotoSparks, we will be showcasing cool business cards of startups! 

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