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Saturday 27 September 2014

IT firms expanding to smaller cities, semi-rural towns


IT firms expanding to smaller cities, semi-rural towns

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Infrastructure limits and scarcity of land in tier-1 IT cities has led to expansion towards smaller cities and semi-rural towns over the last few years. Venturing into these locations is also helping companies in rural sourcing to stay ahead and meet the ever growing talent war.
With social media exploding, cloud computing making deeper inroads and mobile technology becoming a necessity, we will see a pressing need for employees with skills in data programming or administration and mobile development. Tirupati Balaji, director- talent acquisition, UST Global talks to TimesJobs.com about major recruitment trends in the IT services and solutions sector. 
Recruitment Trends
Market forces and rapidity of technology commands how companies make their hiring decisions and how they source talent. A quick look back into the year uncovers four major trends:
  • The pertinent shift in the industry from the traditional time and material (T&M) billing model (billing on a per-person, per-hour basis) to fixed-price proportions (revenue independent of employee addition) has also disrupted hiring and this will continue
  • As a result of abundant labour and predictable demand, campus hiring may continue to dent as more and more companies resort to “just-in-time hiring”. As opposed to hiring entry and junior level staff, companies in India are increasingly looking to hire experienced professionals who would hit the ground running from day one
  • Infrastructure limits and scarcity of land in tier-1 IT cities has led to expansion towards smaller cities and semi-rural towns over the last few years. Venturing into these locations also helps companies in rural sourcing to stay ahead and meet the ever growing talent war
  • Social Media will become more pervasive. Recruiters have been leveraging social media channels like LinkedIn, Facebook and Twitter to screen potential hires and gain access to a larger applicant pool, even as recruitment portals and RPO (recruitment process outsourcing) firms expand their presence
Game Changers
  • Technology has the potential to disrupt traditional recruitment models and provide change the way companies find, assess and recruit their future talent. Major impact will come from how we utilise data and leverage mobility
  • Like markets, companies should also analyse data to reach the talent pool. Investing in market research to determine the best recruiting methods along with strengths in recruiting with hard data will help make the best hiring decisions
  • Optimising recruiting efforts for mobile devices is also becoming increasingly more important as jobseekers increasingly use mobile devices to find jobs
Compensation Trends
The average salary increment in the IT Services and Solutions sector is expected to be marginally lower than last year, but the average variable pay per cent will see a slight increase.         
Skills in Demand
  • Demand for technical talent, not just from the technology sector but more broadly across the entire economy, will remain high
  • With social media exploding, cloud computing making deeper inroads and mobile technology becoming a necessity, we will see a pressing need for employees with skills in data programming or administration and  mobile development
  • As more enterprise information goes online via the cloud, skill-sets in security will be in demand too 
Emerging Skill-Sets
UST Global is making significant investments in accentuating its SMAC [social media, mobility, analytics, and cloud] capability to transform customers’ operations. We have programs in place where we train/cross train resources on specific technologies which are aligned to industry trends.






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