7 ways to build a personal brand at work

In a sea of capable competitors, how can you stand out? An effective personal brand could be your savior…

Personal branding is all about marketing yourself, your achievements and your career. It has always been important to have a strong reputation at work but the difference between now and 5 years ago is that social media has made it possible for everyone to access your professional profiles. Your brand, therefore, has to be not only more personal, but more accessible. Building ‘brand equity’ may make the difference between making or breaking your career. Jappreet Sethi, HR & Strategy advisor to startup ventures and author of career site Humanresourcesblog.in shares seven effective ways in which you can build a powerful personal brand.

A personal brand is an investment: Branding lasts longer than the lifespan of the product or person. While projects that you are currently working on may shut down, your brand adds value to your credentials.

Accept yourself: Accepting oneself means being comfortable with whatever you are; it is an innate ability of being at peace with yourself. It is very difficult to accept ourselves when we are wishing that that we were different. Acceptance allows you to “BE” rather than regretting what you are not. Accepting yourself doesn’t mean you can’t change anything about yourself, it means recognising who and what you are, and then making the most of it. 

Set goals: Goals are great for revamping your identity. Personal brands are generally built from impressions, reactions and thoughts that people have about you. Think of your short-term and long terms goals and start thinking of them as integral parts of your personal identity. 

Continuously up skill yourself: Strong personal brands are built on a solid foundation of competence. Competence needs to be revisited every few months.  Make sure you up-skill yourself by attending professional development courses or working on improvement projects. These are golden investments that may give big returns. A word of caution – you must be open to new ideas and way to do things and make an effort to learn them. 

Publish a blog: Publishing a blog that showcases your work shows that you are passionate about whatever you are working on. You can generate healthy discussions and provide insights on your experiences. People will know that you are constantly involved in your field of expertise, and that you are accumulating knowledge from diverse experiences. If you handle this correctly, there will come a time when readers will wait for your next story and choose to ‘subscribe’ to receive your updates. 

Be unique: People are always looking for fresh ideas. You are only as good as your latest work. In layman’s terms, you simply cannot ride on a single idea forever. This is the same reason why Facebook is constantly introducing new changes and updates. Come up with new ideas constantly to keep your brand spanking new. 

Make use of technology to connect: Gone are the days when you could rely on only one source of promotion, today there are many sources to promote content and oneself. The range varies from LinkedIn which has business professionals to Facebook which has more hep audience to Quora which is all about blogs and don’t forget short messages from twitter or pictures from Instagram.

Like it or hate it – the idea of creating a personal brand in inescapable, so start now!

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