Facebook hires first marketing chief from Motorola Mobility

Gary Briggs formerly served as Motorola's CMO after Google completed its $12.5 billion acquisition last year.

More than a year after going public, Facebook apparently believes it's time to hire the social network's first-ever chief marketing officer.

Gary Briggs, who was formerly the marketing chief at Motorola Mobility, has been hired by the social-networking giant to lead the company's marketing efforts, according to AdAge. Briggs replaced vice president of product marketing Eric Antonow, who has supervised Facebook's marketing efforts for the past three years.

Briggs said in a statement to AdAge that he was excited by the new challenge.Upon Google's completion of its $12.5 billion takeover of Motorola Mobility a year ago, Briggs was appointed Motorola's CMO after serving as vice president of consumer marketing at the Web giant.

"Facebook isn't just a company. For more than a billion people, it's their connection to the friends and things they care about most," Briggs said. "Telling the story of such an important and still very young brand is an incredible opportunity, and I cannot wait to get started."

After six-year stints in consumer marketing at eBay and Pepsico, Briggs most recently served as an adviser to Motorola CEO Dennis Woodside and its new CMO, Bill Morgan.