1 "TAKE NO AS A QUESTION "

Thursday, 22 May 2014

Nokia X successor in the works, features leaked

Nokia X successor in the works, features leaked

Nokia X successor in the works, features leaked
Nokia X2 will be powered by a 1.2GHz dual-core Snapdragon 200 processor and have 1GB RAM and 4GB internal storage.
NEW DELHI: After completing the acquisition of Nokia, Microsoft is continuing working on its Android portfolio. The successor of Nokia X, the first Android phone by the company to hit the market, is reportedly under development and a few key specifications have already leaked online.

According to a screenshot posted on Baidu.com, the upcoming Nokia X2 is powered by the Snapdragon 200 (MSM8210) processor, backed by 1GB RAM. It will also have 4GB internal storage. Nokia X has a 1GHz dual-core Snapdragon S4 Play processor and 512MB RAM.

Nokia X2 smartphone scores 11827 in Antutu benchmark test, which is nearly as high as to that of Moto E (12528 in our test). The phrase "Nokia X2 2015" is written on top of the screenshot, suggesting that the smartphone may be launched next year.



There is no word on the new software features and other hardware specifications of the successor of Nokia X.

Nokia's Android phones feature a heavily customized user interface that combines the elements of Windows Phone and Asha platforms. These smartphones have been launched as a "feeder" service for Microsoft's Lumia range, giving users access to Lumia-like user interface on Android.

Image courtesy: tieba.baidu.com



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Can Microsoft Surface Pro 3 replace the laptop?

Can Microsoft Surface Pro 3 replace the laptop?

Can Microsoft Surface Pro 3 replace the laptop?
The company's new product, the Surface Pro 3, has a 12-inch screen, larger than many small laptop screens. 

Many people have both laptop computers and tablets and use them for different tasks. Microsoft on Tuesday redoubled its vision that the two devices should be one and the same, introducing a new version of its Surface tablet with a larger screen.

The company's new product, the Surface Pro 3, has a 12-inch screen, larger than many small laptop screens. The more spacious screen reflects a sharpening of Microsoft's belief that it can still distinguish itself in the tablet market, where it is currently an also-ran, with a device that meets professional and personal needs.

Microsoft argues that current tablets, most notably the iPad, are great for watching movies and other forms of entertainment or reading, but are far weaker when it comes to getting work done. The company's proposition is that the Surface can do both well. A bigger display, Microsoft argues, will let people look at more than one application on their screens at the same time — like email and a word processor — as they can on their laptops.

"We want products and technology that enable people to dream and get stuff done," Satya Nadella, the chief executive of Microsoft, said at an event in New York.

This has been Microsoft's approach since it introduced the original Surface in 2012, however. Earlier Surface versions had a 10.6-inch screen, larger than those on most other tablets.

Microsoft has won praise from many quarters for the design of the Surface, including a cover that also doubles as a laptop-like keyboard and track pad.

Critics of Surface say a hybrid device forces too many design compromises. Timothy D Cook, the chief executive of Apple, once said in reference to the Surface that "you can converge a toaster and refrigerator, but these things are probably not going to be pleasing to the user."

Sales of the Surface have been disappointing, and the company is losing money on the devices. During the first quarter of the year, Microsoft's share of worldwide shipments in the market for tablets and two-in-one computers — tablets with detachable keyboards like the Surface - was 1.3%, putting it in seventh place in the market, according to IDC, the technology research firm. Apple was No. 1 with 32.7%.

The new Surface will start at $799, $100 less than the previous comparable version. The Surface Pro 3, which can be preordered starting on Wednesday, will be available in the US and Canada on June 20.

Before the event on Tuesday, many people expected Microsoft to introduce a smaller Surface, to compete with the iPad Mini, the most popular product in Apple's tablet family. Microsoft is working on such a device, according to a person briefed on the discussions who spoke only on the condition of anonymity. But the company decided against announcing the product on Tuesday, the person said, after Nadella asked the managers of the Surface team if they believed strongly that the device was ready to be shipped.

The Surface team felt the smaller device was not ready, in large part because of software issues, this person said. Microsoft has not completed a version of its Office applications for touch-screen devices running the company's Windows operating system.

Microsoft was concerned that the current Office applications would be difficult to operate on a Surface with a small screen, the person said. A version made for Apple devices has already been released.

"This continues to be a massive uphill battle for Microsoft and Nadella," said Daniel Ives, an analyst at FBR Capital Markets. "It feels like a small step in the right direction from a product perspective and strategy perspective."

The innards of the Surface Pro 3 include a microprocessor made by Intel, the chip giant that makes the microprocessor inside most conventional PCs. That means Microsoft's device can run applications written for PCs, unlike the iPad and other tablets.

The new Surface will inevitably be compared with the iPad, and not favorably in many respects. At 1.76 pounds, the Surface Pro 3 is heavier and more expensive than the 1-pound iPad Air, Apple's largest tablet, which starts at $499. Yet Microsoft believes a more apt comparison is Apple's MacBook Air, an ultraslim laptop that is a hit among professionals and starts at $899 and weighs 2.38 pounds.

"This device actually makes a much better argument for consolidating into one device," said JP Gownder, an analyst at Forrester Research.

Panos Panay, a corporate vice president at Microsoft and a creator of the Surface product line, emphasized repeatedly that Microsoft's new product elegantly balanced the capabilities of both devices.

"I am sure that this is the tablet that can replace the laptop," Panay said
.



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Tuesday, 20 May 2014

How to avoid blunders while searching for a job


How to avoid blunders while searching for a job

How to avoid blunders while searching for a job
Find out how to avoid the mistakes that can stall your search for the job of your choice.

1. Waiting for consultants’ response Job seekers irrationally believe that sharing resumes with consultants is enough to land them a job and, thus, await calls that never come. The market operates differently.
The consultant works on behalf of customers who pay him, that is, employers, not candidates. Any resume shared with them goes into their overflowing data bank. The mathematical probability of landing a vacancy with a customer that exactly matches your profile is remote.
If a vacancy arises later, the consultant will find your CV along with many others, as well as on job portals, negating the assumed advantage. So, only your actions will determine the outcome of your search. Increase your efforts to reach out to employers. Sharing your profile on professional networks and job portals is adequate for consultants.
2. Carpet bombing This involves an attacking army softening up enemy defences by saturating the area with artillery shells. Some job seekers adopt this strategy and send out hundreds of mails and resumes to every e-mail ID they can lay their hands on.
This only succeeds in creating new enemies. Senior managers, who take hiring decisions, get hundreds of unsolicited e-mails and treat them as junk. This approach is a total failure and a waste of your job search time. What works instead is a targeted e-mail and resume after you have made the effort to communicate with the person concerned.
You would have already discussed either a specific requirement and your fit or how the other person might connect you to a suitable reference.
3. Forgetting your homework Homework matters more in a job search than it did at school. Not spending enough time and effort on jobs that you want is a big mistake. Landing up at an interview without knowing the employer thoroughly can cost you the job.
Research all public information on the company and develop connections to get an insider’s perspective. Use your contacts to speak to a decision-maker and set up a meeting. If you have been approached by a consultant, glean every bit of information about the role and supplement it with independent efforts.
During the interview, your knowledge will signal your keenness. You will be able to contribute with ideas and relevant questions and differentiate yourself from the rest.
4. Ignoring the network Not building a strong network of people is perhaps the biggest blunder. Most jobs will come through references and connections of people you know. Networking means creating mutually beneficial relationships and building them before you need them.
Invest in people with the sole purpose of helping them. If it takes five minutes or less to connect two people for their benefit or to share a reference, then do it immediately. Start by spending time with your immediate circle of family and friends, then move to ex-colleagues.
Aim to meet 3-5 people a week over coffee or a meal just to strengthen the relationship. When you start the job search, reach out individually to your network and ask for connections or references to decision-makers you want to meet.
5. Selling the wrong story There are two ways in which you can sell wrong stories to potential employers and harm your job search.
Firstly, your resume can read like a job description instead of a list of accomplishments. The recruiter is keen to learn how well you performed in your previous role rather than the expectations from that position. Help him shortlist your resume by quantifying and benchmarking your accomplishments.
Thus, ‘Achieved 120% of sales target for fax machines, highest in a team of 20′ works better than ‘To sell fax machines to corporate clients in the southern region’.
he second set of wrong stories can be told in interviews if you only describe what you seek in the role. The employer would rather hear you speak about how well you have understood the requirements and the results you will achieve. So, focus on challenges faced by the firm and outline the solution, including an estimate of the numbers you can deliver.
6. Playing the spoilt child Many fresh graduates, either from pedigree schools or with protective parents and successful professionals, display an irrational sense of entitlement during the selection process.
This drastically cripples their chances of converting an opportunity. Good credentials merely signal your potential but employers have learnt the hard way that a strong work ethic coupled with a team player attitude delivers better results.
They may select a more respectful and humble candidate. At a senior level, if an executive approaches an employer with arrogance, the latter may weigh the benefits of having a strong gladiator versus the demoralising effect on the rest of the team members.
7. Setting up to fail Create a plan by mapping your goal and dedicating time and resources. Decide your priorities vis-a-vis role, function, job title, compensation, work hours, travel, culture, team size and job security.
Then research and speak to people to make a list of industries and firms you want to work for. Finally, figure out ways to engage with them. You also set yourself up for failure when you lose hope and give up.
An endless wait for response and rejections can drain you of motivation and the lack of confidence can cost you an interview. So keep your mind occupied in your present job or other interests, and practise your interviews repeatedly.


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Good news for job seekers: Modi’s victory turns mood bullish in dovish job market


Good news for job seekers: Modi’s victory turns mood bullish in dovish job market

Good news for job seekers: Modi’s victory turns mood bullish in dovish job market
The mere fact of Narendra Modi’s emphatic victory in the elections is enough for sentiment to have changed dramatically in the job market.
Leading recruitment and search firms, including Korn/Ferry International, ABC Consultants, Ikya Human Capital Solutions, EMA Partners, Transearch India and RGF Executive Search, said the general mood has turned bullish almost overnight in a job market that has been on a roller coaster for the past 8-10 quarters amid a prolonged economic slump.
Some sectors had already started picking up in the January-March quarter on the hopes of business sentiment turning positive and a stable government coming to the helm. This has now translated into expectations of big hiring across sectors starting as early as three months from now.
Good news for job seekers: Modi's victory turns mood bullish in dovish job market
“Corporates got sick of inertia and the market had already started picking up in the last quarter. The clear-cut mandate means that expectations have gone up further in terms of the job market looking up,” said Navnit Singh, chairman and country head, Korn/Ferry International, a leading global search firm.
That sentiment was echoed by K Sudarshan, managing partner, India, and regional vicepresident, Asia, EMA Partners International. “Hiring is a function of corporate mood and confidence. The general mood is bullish and a spurt in the job market imminent,” he said.
In a survey that placement firm ABC Consultants conducted in early May, close to 85% of employers had indicated that total headcount in their companies will increase in FY15. “Things were already beginning to look good. We can now expect a new wave of anticipatory hiring,” said Shiv Agrawal, managing director, ABC Consultants.
Given the nature of the decisive mandate, recruiters could not have asked for anything more, Agrawal added. “I won’t be surprised if the increase in employment starts looking like the 2007 levels,” said Ajit Isaac, chairman of Ikya Human Capital Solutions.
While the new government may take a while to start making policy changes, job market momentum is going to build in three to six months. “We see an unprecedented job market from here on,” said Atul Vohra, managing partner, Transearch India. RGF Executive Search predicts a steady growth in the next six months and a big surge in the job market around October.
“This stable government will build momentum in the job market. Domestic business groups that depend on government decisions are expected to do big hiring now,” said R Suresh, managing director. Recruiters expect the infrastructure sector to drive the job market, along with financial services and real estate that will make a strong comeback.
The sectors that picked up in the last quarter include consumer, healthcare and technology while the downturn persisted in engineering, manufacturing and auto. With a stable government in the offing, infrastructure leads other sectors in job market sentiment.
Recruiters also expect an immediate spurt in mining and metals. Healthcare and environment-related reforms are likely to do wonders to the job market, said Sudarshan of EMA Partners.
“If the new government is able to strengthen infrastructure and defence sectors, the resultant public and private spending will result in job creation in big numbers,” Singh of Korn/Ferry added. The job market upturn is expected to cover most of the sectors in six months.


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7 ways to build a personal brand at work

7 ways to build a personal brand at work

7 ways to build a personal brand at work
In a sea of capable competitors, how can you stand out? An effective personal brand could be your savior…
Personal branding is all about marketing yourself, your achievements and your career. It has always been important to have a strong reputation at work but the difference between now and 5 years ago is that social media has made it possible for everyone to access your professional profiles. Your brand, therefore, has to be not only more personal, but more accessible. Building ‘brand equity’ may make the difference between making or breaking your career. Jappreet Sethi, HR & Strategy advisor to startup ventures and author of career site Humanresourcesblog.in shares seven effective ways in which you can build a powerful personal brand.
A personal brand is an investment: Branding lasts longer than the lifespan of the product or person. While projects that you are currently working on may shut down, your brand adds value to your credentials.
Accept yourself: Accepting oneself means being comfortable with whatever you are; it is an innate ability of being at peace with yourself. It is very difficult to accept ourselves when we are wishing that that we were different. Acceptance allows you to “BE” rather than regretting what you are not. Accepting yourself doesn’t mean you can’t change anything about yourself, it means recognising who and what you are, and then making the most of it. 
Set goals: Goals are great for revamping your identity. Personal brands are generally built from impressions, reactions and thoughts that people have about you. Think of your short-term and long terms goals and start thinking of them as integral parts of your personal identity. 
Continuously up skill yourself: Strong personal brands are built on a solid foundation of competence. Competence needs to be revisited every few months.  Make sure you up-skill yourself by attending professional development courses or working on improvement projects. These are golden investments that may give big returns. A word of caution – you must be open to new ideas and way to do things and make an effort to learn them. 
Publish a blog: Publishing a blog that showcases your work shows that you are passionate about whatever you are working on. You can generate healthy discussions and provide insights on your experiences. People will know that you are constantly involved in your field of expertise, and that you are accumulating knowledge from diverse experiences. If you handle this correctly, there will come a time when readers will wait for your next story and choose to ‘subscribe’ to receive your updates. 
Be unique: People are always looking for fresh ideas. You are only as good as your latest work. In layman’s terms, you simply cannot ride on a single idea forever. This is the same reason why Facebook is constantly introducing new changes and updates. Come up with new ideas constantly to keep your brand spanking new. 
Make use of technology to connect: Gone are the days when you could rely on only one source of promotion, today there are many sources to promote content and oneself. The range varies from LinkedIn which has business professionals to Facebook which has more hep audience to Quora which is all about blogs and don’t forget short messages from twitter or pictures from Instagram.
Like it or hate it – the idea of creating a personal brand in inescapable, so start now!



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5 tips to have a career in cloud computing

5 tips to have a career in cloud computing
The cloud computing space is evolving fast and the number of opportunities is intensifying by each passing day. There is a significant demand for fresh talent and for candidates with 2-5 years of experience for this role, according to the TimesJobs.com data. Organisations are seeking specialised skills while hiring these candidates. However, experts believe that skills and expertise can be built with experience and time. But there are other crucial factors that contribute to crafting a successful career in cloud computing. Shriranga Mulay, senior vice president – IT Engineering, Netmagic shares a few tips.
Awareness of Application Programming Interface (API): Awareness of API tops the list. Nothing works without them in the cloud computing space. This is particularly important for a person aspiring to build his career in the cloud software engineering.
Awareness of platforms & ability to build them for virtualisation: The incumbent has to have the know-how about popular cloud development environments such as, VMware, OpenStack, etc. and should have the ability to understand the mechanism to integrate these platforms into the cloud services.
Expertise to bring in a USP: Technically, a lot of services various organisations offer are similar to their competition. One has to figure a USP to sell its employer’s services differently. For eg – Netmagic launched NTSS, a tiered secured storage service, which may look similar to that of its competitors. But Netmagic has chosen superior security technology that brings in more guarantee and QoS. Differentiators like these need to be identified by the applicant and implement them.
Awareness of solution designing and architecture: The aspirant should have a solid understanding of a solution design and architecture in the physical world. This knowledge of the basics helps the person to implement and emulate most of the scenarios on a cloud platform which he would have otherwise done in a physical world. For example, Netmagic’s Firewall is exactly emulating the scenario in the real world on cloud infrastructure and eventually provides the service seamlessly to end users.
General knack to be an explorer: The aspirant should know all technology developments in the cloud industry and related ecosystems. The ability to identify new technologies and then use them in the cloud space to make the product or service better is a critical quality that makes a great cloud computing professional.Certifications also play a pivotal role in building an effective career in cloud computing. There are two types of cloud computing careers that have emerged in the jobs space – IT professionals with specific cloud skills and IT administrators with cloud architecture know-how. According to TechGig.com, some of the top jobs available in these areas for cloud computing professionals in the experience category of 2-5 and 5-10 years include, System Engineer – Cloud (Windows), Cloud Architect Lead Role, Cloud Technical Leads, Cloud and Smarter Infrastructure Consultant.



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The right foods for healthy hair

The right foods for healthy hair

The right foods for healthy hair
Eat the right food for healthy hair (Thinkstock Photos/Getty Images)

Trichologist Dr Apoorva Shah from Richfeel, tells us how to take care of hair by eating the right food.


After all hair is all about what you eat therefore having a well-balanced diet is of crucial importance as far as the health of the hair is concerned. It is generally observed that hair problems are more commonly seen with individuals who follow an erratic diet.

Following a diet which is rich with proteins, minerals and vitamins definitely adds up to the health of the hair. Hair is in fact one of the parameters of body's health. So if you have got unhealthy hair it is just not about treating it externally but it has to be treated from within by finding out the exact causative factor causing the hair problem.

This could be the reason why any form of deficiencies in the nutrients or any hormonal imbalance directly affects the hair. In this article we will discuss about the right kind of diet that one should follow to keep their hair healthy.

One thing that you should keep in mind is that your diet should be rich of proteins as well as the minerals and therefore your diet should definitely consist of all these things...

Milk and milk products

You should make sure to have at least one glass of milk daily. Along with this you should also have at least one of the milk products daily which include paneer, cheese, curds etc...

Soya

Having soya proteins in the form of milk, flour, roasted form is also really good.

Veggies

Have your share of veggies and fruits daily which should include pear, tomato, papaya, green leafy vegetables.

Green tea

Green tea is a good anti-oxidant and therefore one should have it to get rid of all the toxins in the body. Generally one should have round about 1 to 2 glasses per day and if you are on a weight loss regime then you can have 3 to 4 glasses per day.

Avoid sugar

Avoid having foodstuffs which are high on sugar content as well as fat content. Avoid having canned food items, processed food items and refined food items.

Mineral-rich food

As already mentioned above you should have food which are a rich source of minerals especially the iron and the calcium.

Water

Make sure to have at least 12 to 14 glasses of water daily and if you cannot consume water then make sure to at least have coconut water daily as it is a rich source of minerals.

If you follow a healthy diet on a regular basis not only your hair but even your body will stay at its best health so make sure to follow the above diet chart to have beautiful hair forever
.



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Volkswagen plans engine assembly in India; to increase 90 per cent localisation


Volkswagen plans engine assembly in India; to increase 90 per cent localisation


Volkswagen
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erman auto giant Volkswagen is considering assembling certain engines in India, with key components produced in the country, as it aims to achieve up to 90 per cent localisation within a few years.

NEW DELHI: German auto giant Volkswagen is considering assembling certain engines in India, with key components produced in the country, as it aims to achieve up to 90 per cent localisation within a few years. 

"Our current level of localisation is 70 per cent and our aim is to take this up to 85-90 per cent in the next few years. To achieve levels of 90 per cent local content, we definitely have to localise engines and gearboxes," Volkswagen IndiaPresident & MD Mahesh Kodumudi said. 

To start with, the group is considering the assembly of certain engines with certain key components localised in India, he added. "We are close to a decision and we will announce as soon as we make this decision," Kodumudi said. 

The localisation programme is part of the company's planned 100 million euro investments for India to expand business, including launching of sedan and SUV in the compact segment and a hatchback. 

Kodumudi said: "Localisation is one of the prime targets for us during our current consolidation phase as it helps us in reducing our costs and improving cost competitiveness." 

Reiterating the group's long term commitment to the Indian market, he said: "After a strong foundation phase, Volkswagen is now in a consolidation phase since last year. With the five brands under Volkswagen Group India, we are preparing ourselves for the next growth phase which is expected to start within two years." 

In the meantime, the company is also working on improving productivity, optimising cost structure and upgrading of sales and after sales network, he added. 

When asked about the company's plans to ramp up production capacity at its Chakan plant, Kodumudi said: "Considering that we can go up to 2 lakh cars on the existing setup, which is almost double of existing production, the domestic market will have to grow further." 

He added that the Chakan plant's current capacity stood at 1.3 lakh units in the existing two-shift system and with a three-shift system, the company can achieve 1.5 lakh cars every year. 

"With some minor upgrades, we can go up to 2 lakh units in the existing setup," Kodumudi said, adding that the company produced 1 lakh cars in 2013 based on the demand from the domestic and export market. 

Similarly, the company has capacity of over 89,000 units in its Aurangabad plant and it has enough scope to attain full capacity functioning before going for further expansion, Kodumudi said. 

The Wolfsburg-based group, which is present in India through a wholly-owned subsidiary has five brands -- Audi, Volkswagen and SkodaPorsche and Lamborghini -- in the Indian market.

Volkswagen Group India employs about 5,000 employees in the country.


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Government approves 10 FDI proposals worth Rs 140 crore


Government approves 10 FDI proposals worth Rs 140 crore


approved

NEW DELHI: The government has cleared 10 foreign direct investment proposal totalling Rs 139.95 crore, including that of Equitas Holding and Ambit Pragma Fund II. 

The proposals were cleared following recommendations for the same by Foreign Investment Promotion Board ( FIPB) in its meeting held in March, the Finance Ministry said. 

It further said decision on seven proposals was deferred while decision on five have been kept in abeyance. Equitas Holding, a holding cum investment company in micro-finance sector, has got approval to increase FDI from 89.64 per cent to 95.64 per cent by transfer of shares from resident Indians to Non-residents. 

The proposal entails investment of Rs 79.93 crore. Ambit Pragma Fund II, a Trust (APF - II) has got government's nod to increase foreign equity from 93.04 per cent to 94.88 per cent. 

The seven proposals on which decision has been deferred include that of Alhcon Parenterals (India), HBM Private Equity India, Mauritius and Speciality Restaurants. 

Decision has been kept in abeyance on the proposals of Amri India, Financial Software and Systems (P) Ltd, Brunswick India and two others. 

The government also rejected a proposal of I Energy Wind Farms (Theni) which had sought post-facto nod for issue of shares to Indian Energy (Mauritius) Ltd, Mauritius (foreign investor) one day before receipt of inward remittances.


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Marks & Spencer plans to open 100 stores in India by 2016

Marks & Spencer plans to open 100 stores in India by 2016


M&S
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Britain's largest clothing retailer Marks & Spencer said that it will open 100 stores in India by 2016.

MUMBAI: Britain's largest clothing retailer Marks & Spencer on Tuesday said that it will open 100 stores in India by 2016 instead of 86 as planned last year. 

The clothing retailer, which runs 40 stores in the country, said its Indian same-store-sales grew 13 per cent in the fiscal year ended March 2014. 

Same-stores-sales is a key performance metric for retailers and measures sales growth at stores open for more than a year. Comparative figures from a year earlier were not available. rs ago, M&S identified India as a priority market and chief executive Marc Bolland last year said that the company planned to offer more stylish and fashionable clothes to Indians after years of struggling with brand positioning in the country. 

M&S faces tough competition in India from the world's biggest fashion retailer Inditex SA and its Zara brand. 

Marks & Spencer operates in India in a joint venture with Reliance Retail, a unit of billionaire Mukesh Ambani's Reliance Industries. 

"Together with our partner Reliance Retail, we are continuing to invest into accelerating our growth in India as we build a leadership position in the market," said Venu Nair, managing director of Marks & Spencer Reliance India.



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US IT companies brace for backlash in China

US IT companies brace for backlash in China

US IT companies brace for backlash in China
IBM and Cisco have already seen their China sales drop after last year's revelations by former NSA contractor Edward Snowden.

BEIJING/SHANGHAI: US technology companies will likely bear the brunt of soured ties between Beijing and Washington over internet security, after the US Department of Justice charged five Chinese military officers with cyber espionage. 

US equipment and software providers such as IBM Corp and Cisco Systems Inc have already seen their China sales drop after last year's revelations by former National Security Agency (NSA) contractor Edward Snowden of US government spying. 

Doing business in China could now get tougher, though any Chinese retaliation over the charges may not be obvious, executives and industry analysts said. 

"The environment in China for US technology companies is not very good right now, and this won't make it better," said James McGregor, chairman for advisory firm APCO China. "But if they're losing their intellectual property to cyber hacking they probably see this action as necessary and worrisome." 

IBM's China sales have fallen by a fifth or more for three straight quarters, the Armonk, NY-based firm reported in April. Cisco said last week that its China business declined 8% in the quarter to April 26. 

"There's always a risk of retribution in China," said a person who works closely with US technology firms. "(But) the damage is so pervasive that no company is going to say that the (US) government has acted inappropriately." 

"Companies in any industry seen as a priority for China's industrial policy could be at risk," the person added. 

In December, Google Inc, Microsoft Corp and six other US global technology companies called for an overhaul of practices and laws to limit how governments collect user information amid growing concerns about online surveillance. And last week, Cisco CEO John Chambers wrote to US President Barack Obama calling for "standards of conduct" to ensure that government surveillance doesn't undermine the ability of US technology firms to sell products globally, the Financial Times reported. 

China has consistently denied accusations of cyber espionage, and summoned Max Baucus, US Ambassador to China, to a meeting with assistant foreign minister Zheng Zeguang, state media reported. 

"The Chinese government and military and its associated personnel have never conducted or participated in the theft of trade secrets over the internet," the Xinhua news agency quoted Zheng as telling Baucus. 

Retaliation The US Department of Justice's move signals a new strategy for Washington, but also caught companies operating in China off guard, sparking fresh concern that business could be damaged. 

People at a number of US firms and trade sources said they had not been given a heads-up before the hacking charges were made public, and were concerned that China could make life difficult for US firms. 

"It was very surprising to see that it came out in the way that it did," said a person at a China-based business lobby. "It was a bit of an untraditional tactic for the US government to go about it in this way." 

"I don't think it will be overt retaliation, but there will certainly be ways that the Chinese government will preclude foreign companies from certain sectors," the person added. 

Beijing and Washington have traded blows over cyber espionage and online theft of intellectual property for years. 

The tension was ratcheted up in late 2012 after the United States banned Chinese communications equipment makers Huawei Technologies Co Ltd and ZTE Corp from any role in building US telecoms infrastructure. 

China's government returned fire by pressuring big state-owned firms to stop buying US-made hardware, emphasising security risks following Snowden's NSA revelations, people in the industry said. 

"The issue of cybersecurity is a major and growing concern for the business community," said Gregory Gilligan, chairman of the American Chamber of Commerce in China. 

"AmCham China believes there is a fundamental difference between intelligence gathering for legitimate national security purposes and intelligence gathering for stealing trade secrets, and that the definition of national security ought not include economic interests," Gilligan said in e-mailed comments to Reuters
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