T20 league season six records 52% viewership growth
The
fast-paced, action packed cricket is streamed live by Times Internet
Limited (TIL), the official digital partner of the league in partnership
with YouTube.
NEW
DELHI: The domestic T20 league's sixth season is proving to be a
smashing hit online. Cricket fans in India and all over the world are
enjoying front seat live action on Internet, contributing to strong
growth in online viewership of the exciting tournament. The numbers reflect a new benchmark in online viewership in global and Indian sports history.
The fast-paced, action packed cricket is streamed live by Times Internet Limited (TIL), the official digital partner of the league in partnership with YouTube. As per the viewership numbers recorded at 38 matches, which is fifty percent of the tournament - the www.boxtv.com and www.youtube.com/indiatimes combine recorded a 52% growth viewership over 2012 (75.2M vs 49.3M last year).
Furthermore, the combined viewership of users watching highlights and clips saw a whopping 480% growth in watch hours over 2012. No other live event has ever created this kind of reach in India. In India, Bangalore and Hyderabad lead the viewership with 14 per cent each, with Delhi coming in a close second at 10 percent. The matches that registered the maximum online views were RCB vs PW on April 23 and MI vs RCB on April 25,
"Over the last two years, we have offered IPL fans across the world a superior experience online and steadily grown a loyal viewer base. For IPL 2013, we have worked hard to make the online experience more social and interactive than ever before, and our traffic numbers so far are proof enough that IPL fans are loving it." said Satyan Gajwani, CEO of Times Internet.
Speaking about the response to season 6, Praveen Sharma, head of media sales, Google India, said, "Better streaming experience, increased mobile and tablet device access and growing awareness about the availability of the event online is fueling this growth in viewership. In the past, we usually saw a rise in the first two weeks of the tournament and then it picked up again during the final week. But this year, the growth has been consistent through the tournament. At this rate, we are hopeful of registering strong growth in total viewership by the end of the tournament over last year."
The fast-paced, action packed cricket is streamed live by Times Internet Limited (TIL), the official digital partner of the league in partnership with YouTube. As per the viewership numbers recorded at 38 matches, which is fifty percent of the tournament - the www.boxtv.com and www.youtube.com/indiatimes combine recorded a 52% growth viewership over 2012 (75.2M vs 49.3M last year).
Furthermore, the combined viewership of users watching highlights and clips saw a whopping 480% growth in watch hours over 2012. No other live event has ever created this kind of reach in India. In India, Bangalore and Hyderabad lead the viewership with 14 per cent each, with Delhi coming in a close second at 10 percent. The matches that registered the maximum online views were RCB vs PW on April 23 and MI vs RCB on April 25,
"Over the last two years, we have offered IPL fans across the world a superior experience online and steadily grown a loyal viewer base. For IPL 2013, we have worked hard to make the online experience more social and interactive than ever before, and our traffic numbers so far are proof enough that IPL fans are loving it." said Satyan Gajwani, CEO of Times Internet.
Speaking about the response to season 6, Praveen Sharma, head of media sales, Google India, said, "Better streaming experience, increased mobile and tablet device access and growing awareness about the availability of the event online is fueling this growth in viewership. In the past, we usually saw a rise in the first two weeks of the tournament and then it picked up again during the final week. But this year, the growth has been consistent through the tournament. At this rate, we are hopeful of registering strong growth in total viewership by the end of the tournament over last year."
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