Nokia's wireless chargers perk up local coffee shops
What
will it take for wireless charging to catch on? Nokia and Coffee Bean
and Tea Leaf shops hope that making stations public will do the trick.
Specifically, Nokia said it would sponsor wireless charging stations using the Qi protocol at Virgin America airport lounges and Coffee Bean and Tea Leaf stores.
Earlier this week, I finally saw Nokia's power-promotion installed at my favorite Coffee Bean location on San Francisco's busy Market Street. What a sorry sight it was.
Market Street is a bustling downtown location, so I'm not entirely surprised that Nokia's promotional sign is crammed in tight. Unfortunately, its image of the yellow Lumia 920 is only visible from a side angle, and almost completely obscured by customers and a table.
In front of the sign, the wooden, six-seater table in question houses two towers of power outlets and sports disintegrating printed paper urging you to lay your Qi-compatible phone down right there to give it a power top-up. (By the way, Qi is pronounced "chee.")
Hiding the source of the charge is a great idea that boosts the chargers' aesthetics and makes the pricy units harder to steal. (Embedded stations also happen to be one future implementation of a second-generation wireless charging standard.)
However, why go to the effort of carving out perfect indentations if you're only going to use decomposing and coffee-stained notices to attract users, many of whom might not know if they have a Qi-enabled phone, let alone what Qi even is.
And for heaven's sake, Nokia, or Coffee Bean, or whomever is in charge of this promotion, please do yourself a favor and have store clerks set up posters where they can do the most good promoting your actual product, the wireless charging phones you're trying to sell.
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