Google is digging deeper into its technology toolkit to turn its social
networking service into a more formidable threat to Facebook, sprucing
up its photo features at a time when sharing snapshots online and on
mobile gadgets is growing more popular.Many of the 41 new features
being added to Google Plus beginning Wednesday will draw upon the
computing power, machine learning, algorithms, semantics analysis and
other innovations that established Google's search engine as the most
influential force on the Internet.
"All of these features
collectively put more of 'the Google' into Google Plus," said Vic
Gundotra, Google's senior vice president of engineering, in an
interview. "This will give people a powerful reason to come to Google
Plus."
But the most compelling new attraction may be a new
photo-management tool that promises to test how much control people want
to cede to computers. It will also further blur the lines between a
real moment in time and augmented reality.
Google promises the
feature will pick out the best shots from a wide assortment of photos.
The automatic photo selection is done by calling upon Google's knowledge
of the elements that make up a visually pleasing picture, coupled with
facial recognitiontechnology and a vast database that helps tie together
the relationships of people appearing in a photo. Google says its
computers will recognize the best photos featuring family members or
close friends of a person who uploads a bunch of pictures to Plus.
"You
have amazing images of the most precious image of your life," Gundotra
told a software developers conference Wednesday as he discussed the
additions to Google Plus. "But if we are honest with each other photos
are very labor intensive."
If the photos don't look quite right,
Google is promising to enhance them, taking over a job that typically
requires people to buy and master special photo editing software such as
Adobe System Inc.'s Photoshop, Apple's iPhoto or Google's Picasa.
Computer-controlled editing tools will automatically remove red eyes,
soften skin tones, sharpen colors and adjust contrast. Google offers
something similar through an "I'm Feeling Lucky" button on Picasa.
In
an effort to get more photos onto the Plus network, Google is offering
to back up all pictures taken on a mobile device, as soon as they're
snapped. To accommodate the increased volume, Google Plus will now
provide each account holder with up to 15 gigabytes of storage for
full-resolution photos.
Gundotra believes Plus' management tools
will be compelling because they are designed to save people the time and
trouble of choosing and editing photos. Google Plus users will be able
to compare all original photos with the versions altered by computers.
The auto-enhancement tool can also be turned off.
Another new
photo feature promises to stitch together a sequence of photos taken of
the same group of people or a panoramic scene. This stitching system can
be used to create a single photo that pulls the best shots of everyone
featured in a series of pictures. It will also produce an animated clip
featuring the motions of people captured in a succession of photos taken
against the same background.
By appealing to people's photo
fondness, Google is hoping to make Plus a more useful and fun place to
hang out than Facebook. But Google Plus still hasn't proven it can
become as much of a magnet as Facebook, largely because people had
already established their online social circles at Facebook.
Google
Plus has built up a broad swath of accountholders since its
introduction nearly two years ago, mainly because so many people already
had set up Google logins while using the company's Gmail or other
services. Gundotra announced Wednesday that Google Plus now has 190
million users who interact on the service each month, up from 135
million in late December. About 390 million people log in to Google Plus
each month, but that includes a large number who have tied their Gmail
accounts to the social networking service. Facebook says it has about
1.1 billion active users.
As such, Google has a long way to go.
Facebook has claimed the title of being the world's largest
photo-sharing site for years, and with last year's purchase of Instagram
only propelled it further ahead. Instagram has 100 million monthly
active users, up from 22 million when Facebook agreed to buy it last
spring.
Rather than offer powerful editing tools or high-quality
pictures, Facebook became the most popular way to share the photos
online simply because it is the most popular place to hang out online.
Today, users upload more than 350 million photos to Facebook each day.
Over
the years, it enhanced the quality of the photos displayed, too, and
has recently redesigned its site to make photos more pronounced.
Instagram, meanwhile, offers an easy-to-use mobile app and playful
filters users can apply to snapshots of friends, quirky buildings or
plates of food.
Google Plus is getting a new look just two months
after Facebook spruced up its news feed - the centerpiece of its service
- to feature photos more prominently and generally make posts look more
like articles in a magazine or newspaper. Unlike Facebook, Google says
there are no current plans to show ads on the revamped Plus.
In
another change aimed at attracting more traffic, Google Plus will start
to display automatic hash tags to identify the main topic being
discussed in a post or featured in a photo. Google is using its
understanding of semantics and photo-scanning technology to figure out
what is going on. Individuals will still have an option of editing or
forbidding a hash tag from appearing if they don't agree with Google's
automatic selection. Clicking on the hashtag will take Google Plus users
to other posts and pictures bearing the same marker. Similar content
being shared by family and friend is supposed to show up first, thanks
to the same ranking system that Google's search engine uses to pick out
the most relevant results.
Facebook doesn't currently use hash
tags, though there have been reports that it is working on incorporating
them to its site, just as Twitter and Instagram already do.