Boom time for PPOs as Citibank,
Wipro, M&M, Philips, others use the route to pick candidates.
A poor job
market should logically have had a knock-on effect on B-school preplacement
offers (PPOs). But no, these are actually thriving, even at non-IIMs.
It seems
counter-intuitive but the worse the market, better the PPO offers to students.
Also, PPOs have become a key hiring strategy for companies that would rather
avoid the intense scramble for talent in the few final placement days.
With companies
such as Citibank, Wipro, Mahindra & Mahindra and Philips, among
others, increasingly using the PPO route to pick candidates, this is reflecting
in a flurry of such offers at leading B-schools.
XLRI, XIM,
MDI-Gurgaon, Narsee Monjee Institute of Management Studies, Jamnalal Bajaj
Institute of Management Studies,TAPMI and IMI are all confident of
surpassing last year’s numbers.
It’s a similar
situation at the Indian Institutes of Management, with IIM-Calcutta,
IIM-Lucknow and IIM-Bangalore witnessing a big surge in PPOs.
Companies feel PPOs are more efficient and
cost-effective, besides being a win-win situation as candidates also get the
opportunity to see whether a company is the right fit for them.
“I am
personally a great fan of PPOs because instead of trying to gauge a candidate
from a 40-60 minute sort of interview, it is far better to have them immersed
in the system for 8-10 weeks, and see how they function,” said Pratik Kumar,
executive vice-president for human resources at Wipro.
PPOs are made
by companies to students who have interned with them based on performance, and
generally result in a firm job offer. Summer interns are among the preferred
profiles of students recommended for hiring for full-time management associate
positions, said Anuranjita Kumar, country HR officer, Citi India. The twomonth
stint provides an opportunity to assess work ethic and values, she said.
Citi has
already awarded seven PPOs to students from XLRI, JBIMS, MDI, Indian Institute
of Foreign Trade and Faculty of Management Studies. “About 60% associates of
the 2013 batch at Citi were hired through the summer internship channel,” Kumar
said.
Top institutes
are reaping the dividends. MDI-Gurgaon has already received 52 PPOs
till now from the likes of Deloitte, P&G, Coca-Cola, Reckitt
Benckiser, Mahindra & Mahindra, JPMorgan Chase and Goldman Sachs.
That’s 27% up from the 41 PPOs it received in the whole of last year. It is
expecting a 10-20% jump in remuneration. “The increasing number of PPOs
showcases the fact that companies are realising the investments that
incur on training the students for two months,” said Kanwal Kapil,
chairperson-placements, MDI-Gurgaon.
TAPMI has
received 12 PPOs already, compared with seven last year, and is confident there
are more in the works. XIM-Bhubaneswar has nearly 40, with the highest salary
offered being Rs 18.25 lakh.
Students at
XLRI-Jamshedpur have got 41 PPOs and 27 PPIs (preplacement interviews), with
offers ranging from Rs 12 lakh to Rs 22 lakh. Last year’s total PPO count was
72. ABG, Asian Paints, BCG, Capgemini, Cisco, Citibank, Colgate Palmolive,
DBS, Hindustan Unilever, ITC, Philips and Tata
Administrative Services are among those who have made PPOs at XLRI. IMI,
which had 17 PPOs last year, has got 12 offers this time. “We should be getting
at least 24 by December,” said Irfan A Rizvi, dean-corporate and alumni
relations, IMI.
JBIMS has
received 25 PPOs and PPIs so far and is confident of surpassing last year’s
tally of 55 by December. Chennai’s Great Lakes Institute of Management, which
had its first batch going for summer internships this year, has around 10 offers
already.
Debashis
Sanyal, dean at NMIMS, confirmed that PPOs are turning out to be the favoured
recruiting method for companies, with 85 offers in the bag.
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