Lessons from My First Job: Abhishek Joshi, Zenga Media

Abhishek Joshi, CEO, Zenga Media, shares his first job experience with TimesJobs.com

My First Job was: Ananda Bazaar Patrika Group of Publications

My experience: It was a unique experience being the first corporate exposure for a young kid out of the MBA School, it was a fantastic journey wherein I was exposed to the different functions – circulation sales, ad-sales, brand and events and that too in different locations across the country. It gave me a head-start to have a firsthand experience across the corporate structure for my future journey to head a business.

Things I learnt: People are the most important cogs in the wheel in any organization and it’s imperative to be a people manager and take them along to achieve the common objective.

Skills I Acquired: Interpersonal, analytical, negotiation, networking and strategic skills.

My Manager’s Teaching: To be intuitive and be well aware of the happenings around the space and be a quick decision maker to change course if need arises.

My Journey So Far: From an enthusiastic student of marketing to a well-grounded manager of people, resources and processes have been a fruitful and an exciting journey!

Turning Point in my Career: The last 12 years has seen many turning points in my career with every job change and every step in a different industry, role or function has been important and exciting but the most important turning point has been when I came on board of ZengaTV wherein I have a chance to govern how the business in this sunrise industry is or will be managed in the future.

My most crucial step: The most important and crucial assignment till date is with Zenga wherein I am responsible for the 2 most important constituents in the business – Viewer and the Advertiser, it’s my constant endeavor to keep the viewer engaged, entertained and sustained with the content offerings whereas on the other hand the advertiser also gets the maximum returns with every Ad-dollar spent on this platform. The 2 most important cogs in the wheel is my core responsibility and if they are well taken care of then the business will see an exponential growth in no time.

My Advice: My advice would be to never lose focus on the core objective and put all the processes in place to achieve that common goal.

Where I see myself 5 years from here: Where I will be in the next 5 years completely depends on what I do and achieve in the next couple of years, ideally would like to see myself on a beach in the Caribbean’s playing beach cricket in 5 years time!

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