Microsoft, Spotify, The Echo Nest team up on MixShape
Application plays virtual deejay, creating the ultimate playlist and visual display based on the user's mood.
Microsoft, Spotify, and a "music intelligence" start-up named The Echo Nest announced yesterday the launch of a visual playlist tool called MixShape. The feature allows users to toss their Spotify playlists of up to 300 tracks into MixShape and come away with a finely tuned playlist, complete with visual display. MixShape analyzes the tracks and creates a mix for the "optimal flow between songs." That flow depends on the "mood" the user selects, which, at this time, is limited to romance, party, work, or exercise.
I tried MixShape out on my Mac running Chrome. The feature works as advertised and you can maneuver your mouse around the page to pick songs and modify the "mood." MixShape also lets users export their playlists to Spotify.
MixShape officially launched in the U.K. today. It's still accessible, however, where Spotify is available.
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