Micromax YU Yureka review

Micromax recently unveiled Yureka, its first budget smartphone to be powered by Cyanogen's software under a new sub-brand that it calls YU. Besides running the developer-friendly flavour of Android, known for its customization capabilities, the phone also boasts of the latest hardware and 4G connectivity.

At Rs 8,999, it is one of the most competitively priced smartphones available in the India market. But does it really live up to all the hype surrounding it? We try to find out in our review...

Build & design

At first glance, the Yureka smartphone doesn't look very different from other Micromax budget devices, complete with a glossy, black plastic front panel and capacitive touch keys. The corners are pronouncedly rounded while the edges are flat. Although it falls in phablet territory, the Yureka doesn't feel humongous.




The phone has a removable back panel that has slightly rounded edges and a soft matte finish. Micromax refers to the finish as 'Moonstone Grey' and it does remind us of the OnePlus One although the similarity is more in the grey colour than in texture. The power key is placed at the right edge while the volume rocker sits at the left side. The keys are made of plastic and offer decent tactile feedback.

The 13MP rear camera and LED flash are placed at the back towards the left side and don't protrude out. You'll also find some YU branding (the only bit) and a speaker grill at the back. removing the back cover reveals the battery compartment, two micro-sim card slots and a microSD card slot.

For a phone priced at Rs 8,999, the YU is a decently built device.

Display

Yureka features a 5.5-inch IPS display with HD (720x1280p) resolution. Unlike OnePlus One, the panel is not full-HD and this implies that the number of pixels per inch are less.

We noticed some distortion due to lower pixel density and also found colours to be a little over saturated. The display's colour temperature is on the cooler side resulting in a blue tint. Switching from a OnePlus One, we found the tint to be intimidating resulting in whites looking blue and colours not looking very accurate.



The display is also reflective resulting in slightly less optimum under-sun legibility. We also found that colours appeared slightly different as you change the viewing angle. The display has Gorilla Glass 3 to protect against scratches and an oleophobic coating to prevent smudging.

Touch response was good though. Overall, we feel that Micromax could have used a better display panel.

Software

Micromax YU Yureka runs Cyanogen OS 11 a custom aftermarket version of Android (version 4.4 KitKat) developed by Cyanogen. CyanogenMod, Cyanogen's Android ROM, is known for its customizability, enhanced performance and additional security and privacy features.

The look and feel is very close to stock Android barring a few UI elements, although customization is possible via themes. The default theme has been tweaked a bit and the icons looked different from the OnePlus One which also runs the same OS.

The default theme features the usual lock screen, home screen and app launcher navigation structure. Long tapping on an empty space on the home screen launches a pull-up settings menu that lets you customize the home screen, app drawer and app icons. You can choose the scrolling effect, app shortcuts sorting mode, and icon size among other settings, and customize it. You can also hide app icons in case you don't want someone to see the apps you're using.

The software offers a high level of customization and lets you tweak the lock screen, status bar and notifications panel as per your liking. You can choose to enable direct access to the quick settings panel by pulling the right edge.

There's a dual-view notification tray with the first panel featuring notifications and a quick access ribbon with toggles for select settings and the second one offering the quick settings panel. It also offers pop-up notifications.

You can also choose between on-screen navigation buttons and hardware navigation buttons, and programme hardware buttons to perform different actions. For instance, you can make the Home button the call answer key or make the volume rocker keys wake up the device.

This is just the tip of the iceberg and the phone offers customization at every level thanks to the OS.

CyanogenMod also offers advanced privacy and security features including Privacy Guard through which you can prevent apps from accessing your personal data. There's also support for secure messaging through WhisperPush encrypted SMS.However, these messages are supported between devices running Cyanogen and devices that are TextSecure compatible. The Phone app also allows you to block and blacklist phone numbers.

CyanogenMod also offers a Themes app that lets users browse through, download and apply themes. Themes change the complete look and feel of the phone including the UI style, navigation bars, icons, fonts, boot animation and sounds.

YU Yureka also lets you sync app and game data through the Baton app but we were not able to use the service and it just returned a 'could not connect to server' error message.

The other native apps include a File Manager, a Gallery app, Sound recorder and a Screencast app. The Gallery app automatically organizes local and cloud-stored photos arranging them by time (Moments), occasion (Albums) and type (Media). The phone also includes all Google apps.

The phone's software features AudioFX app that offers equaliser presets for the phone's speaker, headset, Bluetooth output and Wireless output. It also offers a custom equalizer setting and additional settings for Bass boost, Surround sound and reverb.

Camera

YU Yureka features a 13MP rear camera (f2.2 aperture, capable of 1080p video capture) with Sony EXMOR CMOS sensor and a 5MP front camera with 71 degree field of view. The phone can also shoot slow-motion videos as 60 frames per second and a future software update will make it capable of shooting slow motion video at 120 frames per second.



Yu comes with the CyanogenMod Camera app that offers granular settings for controls including size, quality, shutter speed, focus duration, focus mode, and ISO, among others. Vertical swipes change the scene mode while horizontal swipes lets you browse pictures and videos shot with the phone. The app offers Panorama, Burst and HDR modes.



The quality of images captured outdoors, in daylight was satisfactory with good level of detail, accurate colour reproduction, little noise and good contrast.

Low-light shots were not as good and had considerable amount of noise, especially under 100% zoom.

The front camera captures good quality selfies and the Beauty mode really enhances them. It's also good for voice chats.

Performance

YU Yureka sports the latest internals and is one of the cheapest devices to offer 4G connectivity and a chip based on 64 bit architecture.

The phone is powered by a 64 bit Qualcomm Snapdragon 615 octa core chip with 1.5GHz processor cores, Adreno 405 graphics and 2GB DDR3 RAM. We've seen the same chip in the recently launched Vivo X5Max phone. Qualcomm's latest chip supports dual-mode 4G LTE connectivity with support for both LTE TDD 2300MHz and LTE FDD 1800MHz bands covering most present and upcoming Indian 4G networks. We were not able to test 4G as our city doesn't have any LTE networks yet.

It's worth pointing out that the 64-bit architecture is not supported by Android 4.4, but Cyanogen and Micromax have promised that the phone will soon get the Android Lollipop update. Phones still need more memory to fully leverage 64-bit capabilities and 2GB would not really suffice.

Thanks to all the power under the hood, we did not notice any stutter or lag while launching and switching between apps, editing photos, browsing the web, clicking pictures, watching high definition videos or playing graphics-heavy games.

In terms of synthetic benchmarks, it scored 16,914 in Quadrant Standard, 30,883 in AnTuTu, 2007 in Geekbench 3 (Multi-core) and 55 in NenaMark 2. The benchmark scores are comparable to that of Xiaomi Redmi Note 3G. We don't endorse benchmark tests and do not recommend a phone based solely on benchmarks as real world performance is different at times.

We were able to play videos of popular file formats without any hiccups.

Call quality was average but at times the other party complained of lower loudness levels. The phone works well even in weak signal areas and we did not face any network-related issue. It comes with GPS and A-GPS for navigation and maps and was easily able to lock a signal.



YU offers dual-sim functionality but doesn't allow you to forward calls from one line to the other. This means it won't notify you and forward calls when you get a call on the other line.

The sound output through the phone's speaker outlet was decent, however, the sound quality was not great. Also, sound gets muffled when the phone is placed on a soft surface.

YU comes with a 2500mAh battery and the results were mixed, especially if you turn on full brightness and keep 3G data on.

With moderate to high usage, including about one to two hours of making calls, playing games, clicking some pictures, listening to music and browsing the web, the phone will last you a full working day (11 to 12 hours with 1-2 hours screen on time) even if you put the screen brightness at the maximum level and keep 3G turned on.

If you switch to auto brightness the backup goes up considerably.

Gaming

We played games like Looney Tunes Dash, Leo's Fortune, Riptide GP2 and Asphalt 8 (with Visual Quality set to High and Engine at 100%) without encountering frame drops or freezes.



Verdict

It's difficult not to recommend the Yureka if you're looking for a premium smartphone and don't want to spend much. It's certainly the best smartphone available for less than Rs 10,000 especially considering that it also supports 4G connectivity.

The build quality and display are not top notch but the performance offered by the phone is superior compared to other phones in the price segment. Of course, availability is difficult due to the flash sales model but if you can get your hands on one, the Yureka is a great buy.

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Gionee Elife S5.1 review: The affordable beauty

Thin is in, and everyone's trying to do it. Samsung recently unveiled its thinnest smartphone, while Vivo and Oppo are breaking the boundaries with smartphones measuring less than 5mm! With companies one upping each other in terms of slimmest smartphones so quickly, it is easy to forget that Gionee smartphones have held the title of being the thinnest models in the market twice in 2014 itself.

Gionee, a Chinese brand, recently launched the Elife 5.1 smartphone in India. It is the thinnest model in the company's portfolio, measuring 5.1mm and is the only affordable ultra-thin phone you can buy in India today. We review the Gionee Elife S5.1 to find out if it is only about the thin body or there's something more to it...

Design
If you want a great looking smartphone under Rs 20,000, look no further. Gionee Elife S5.1 is easily the most beautiful affordable smartphone you can find in the market today, even beating the layered Lenovo Vibe X2, which has a unique look of its own. The smartphone uses premium materials like glass and metal, with no hint of cheap plastic. The edges are more curved than chamefered, so there is very little chance of chipping.



On an individual level, it is easy to mistake the Gionee Elife S5.1 for iPhone 6, as it shares much of its looks with the latest Apple smartphone. The gold coloured version of the Gionee model is strikingly similar to the new iPhone as the edges emulate the new Apple design to a surprising degree, down to the white coloured plastic inserts. On the other hand, the rear panel of the Gionee smartphone, covered by glass, resembles the design language introduced by Sony two years ago with Xperia Z. The glass on the front and the back are protected by Gorilla Glass 3.

But it's not just the design that wins it accolades, as Gionee Elife S5.1's overall profile is worth talking about. At less than 100grams, it is the lightest smartphone in the market; it is lighter than any iPhone, Samsung Galaxy or any other model you can find today. Holding it in the hand is a delight! It's practically weightless compared to other smartphones in the market today. And, of course, it's just 5.1mm thick.



Overall, Gionee Elife S5.1 is certainly a looker, and this was validated by the number of enquiries we received about it not only in the office but also in public places. The number of people asking us about the smartphone beats the enquiries we usually receive for any other smartphone by miles.

Display



Gionee Elife S5.1 has a 5-inch HD (720x1280p) display, with slightly over 300 pixels per inch. Now, this is not pixel density or even what Lenovo Vibe X2 and Huawei Honor 6 offer, but the colour saturation is able to mask over any potential pixilation and we were able to enjoy movies on the phone without a hitch.

The display uses an AMOLED panel, meaning saturated colours but without any hint of oversaturation; however, you cannot change the colour temperature. The viewing angles and brightness levels are as good as you will get on any smartphone at this price range. The text and videos appear sharp,

Frankly, there is nothing to not like about Gionee Elife S5.1's screen, as it easily matches what the best phones under Rs 20,000 offer.

Hardware
Gionee Elife S5.1 is powered by a 1.7GHz octa-core MediaTek MT6592 processor and comes with 16GB storage; in order to keep the phone thin and light, Gionee has scrapped the microSD card slot, so you don't have the option of storage expansion. The phone has 1GB RAM and 2,050mAh, 8MP rear camera and 5MP selfie shooter, along with the usual connectivity options (2G, 3G, Wi-Fi, GPS, microUSB 2.0 and Bluetooth 4.0).

Software
The software of Gionee Elife S5.1 still needs some work before it can be called perfect. The Android 4.4 (KitKat)-based Amigo 2.0 skin is way, way different from Google's stock software. You don't have an app drawer and all apps by default are downloaded on the homescreens, something we have seen in a few other smartphones as well. There are three pre-loaded themes and a large number of pre-installed apps; you can uninstall the apps and download more themes.

The main problem we encountered with Gionee Elife S5.1's software is with the task switcher, which appears when you long press the Options button below the screen. If you are operating an app and want to switch to another by long-pressing Options key, the phone won't let you. Instead, you press the Home key first (which takes you to the homescreen) and then long-press the Options key. It is a cumbersome process that needs to be fixed as soon as possible, as it hampers the user experience.

The notification panel has a whole screen dedicated to toggles (accessed by a swipe to the left once the notifications appear). All your usual toggles appear there, barring the flashlight. You can download a flashlight app of course, but you can't place it among the toggles. Then the one-touch button that lets you control the screen timeout is faulty. It gives three options: 15 seconds, 30 second and 1 minute, but it reverts to 15 seconds automatically even if you select either of the two other timeout options.

We also don't really like the fact that Gionee's Amigo 2.0 software changes the app icon, which takes away any app's default look and replaces it with the look designed for the theme use you are using on the phone.

Gionee Elife S5.1's software, despite all its faults, is still usable, even though it gets a little bit of getting used to.

In pics: Gionee Elife S5.1 smartphone

6 of 6

Though 1GB of RAM may seem insufficient, we observed no lag or jittery performance from the phone during our review period. The 2,050mAh battery may also be cause of some concern, but the phone delivers battery life of nearly a day on one charge with moderate usage.

Performance
When you are competing with the likes of Huawei Honor 6 and Lenovo Vibe X2, you better come all guns blazing. Well, Gionee Elfie S5.1 doesn't come strapped to the boot with the top hardware, but it does well enough to hold its own amid tough competition.

The Amigo 2.0 OS, despite needing polish, is pretty light and supports the octa-core processor and 1GB RAM so well that the smartphone does not lag at all, though closing apps that you don't much would help the performance. Sure, it's not the snappiest performers in this range, but it is easily among the faster ones. Spending over a week, we did not notice even a hint of lag even though 1GB RAM had us worried for a while (hey, Huawei Honor 6 has 3GB RAM at the same price).

The 2,050mAh battery was also a cause of concern for us when we started the review, but that also turned out be unfounded. Even with the screen at full brightness and 3G/Wi-Fi turned on, the software ensures that the battery is conserved as much as possible, and you can eke out a full day of battery life with moderate usage. It will last you 8-10 hours even if you stream videos a lot or use it actively for several hours.

Gionee Elife S5.1's multimedia performance is a mixed bag. You get a very good screen that offers great colours and no pixilation, but the loudspeaker audio dampens the experience a little. The audio is okay at best, never truly capturing the accurate tone; we also noticed some distortion at high volumes, which is pretty common in sub-Rs 20,000 smartphones.

The calling experience is good, with no dropped calls. It also latches on to the network signal so you can get at least 2G internet if accessing 3G is a problem in certain areas.

Though the smartphone comes with 16GB internal storage, nearly 6GB is reserved for system files, leaving you with approximately 10GB to store all your data as there is no provision for storage expansion.

Camera



The camera performance of Gionee Elife S5.1 is good. The colours and contrast levels are optimum, so you get nice looking photos, but you lose out on the finer details in many photos taken with this phone. This is due to the glazed look that appears when the phone tries to reduce noise, thus taking a toll on the overall image quality.

However, photos taken in areas with sufficient sunlight appear very, very good. Images shot in overcast wintery conditions also appear okay, such as the one below:



The default camera app is sufficiently well-stocked, but misses out on filters; for filters, you need to open the pre-loaded Charm Cam app.

Verdict
If you are looking for a smartphone that will turn heads, Gionee Elife S5.1 is the one for you. No questions about that. It is thin, it is light and it is beautiful.

But if you want more than that, you will have to look at the balance it offers. Gionee Elife S5.1 is a good performer, though not the best out there. Its battery life is surprisingly good and the camera quality is acceptable. The call quality is good and display is as good as it gets.

Do we recommend it? Yes. However, remember that Lenovo Vibe X2 edges past it on most counts due to better hardware.

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Windows 10: 6 Things To Know

Microsoft has taken the wraps off the latest version of its operating system Windows 10. 

The company showcased more Windows 10 features and shared information related to its pricing at a recently concluded event. The essence of Windows 10 is its Continuum feature, which promises users a unified experience across various devices say PCs, tablets and smartphones. While this device-agnostic approach is key to Windows 10, the update also adds several other features. 

Here are six important things you should know about Microsoft Windows 10...

1. Windows 10 Will Be Free For Existing Users

January 22, 2015

Microsoft announced that Windows 10 will be free for customers running Windows 7, Windows 8.1, and Windows Phone 8.1 if they upgrade in the first year after launch. 

While this comes as good news for Windows loyalists, it also means that Microsoft will shift to a subscription-based model for its flagship operating system.

2. Cortana Comes To Desktops

January 22, 2015

Microsoft's personalized virtual assistant and Apple Siri rival Cortana, will now be available on personal computers via Windows 10. Cortana made its debut on Windows Phone-powered mobile devices. 

The Cortana bar will be placed next to the Start menu and will answer voice and text questions, search across the web and desktop, and bring notifications. Microsoft’s new web browser will also have Cortana built-in and ready to help when users who need assistance.

3. Project Spartan Replaces Internet Explorer

January 22, 2015

Microsoft also unveiled a new web browser code-named Spartan. It will be the successor to Internet Explorer and feature a new web-rendering engine. 

The browser will offer distraction-free browsing, built-in note taking, annotating and sharing, and reading list features in addition to built-in support for the Cortana virtual assistant. It will also offer synchronisation across Windows devices.

4. Xbox App For Windows 10

January 22, 2015

Microsoft is also bringing some features of its Xbox gaming console to Windows. It will allow gamers to see their games collection and chat with other gamers making the experience more social and interactive.

It will also offer Game DVR through which gamers will be able to share, comment and view gameplay clips. Users will be able to record clips while playing PC games. Users will also be able to stream games from their Xbox One console to their Windows 10 PCs.

5. New Interface Features

January 22, 2015

The early preview version of Windows 10 featured a Start menu similar to the one seen in Windows 7. The next build brings the ability to enlarge the Start menu to full-screen similar to Windows 8 Start screen. 

The Notifications menu at the right now also features an Action Center that has toggles for settings such as Wi-Fi, Bluetooth and Brightness among others, similar to Windows Phone.

6. Unified Platform

January 22, 2015

Windows 10 will run on all devices across form factors, including phones, tablets, 2-in-1s and PCs. 

The OS will come with a feature called Continuum which will detect when you remove a keyboard from a 2-in-1 and switch to a touch-optimised UI with big tiles. It will also have a universal app marketplace. Microsoft also demonstrated apps such as Calendar and Office featuring common UI elements across different devices.

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IIT-B unveils 'world's cheapest' netbook

IIT Bombay has tied up with Delhi-based company Basic Computers, which has delivered 1,000 netbooks for the pilot phase.

NEW DELHI: IIT Bombay has developed a 10-inch netbook, which it claims could be the world's cheapest, at around Rs 6,000. The netbook, conceived during the institute's work with the low-cost Akash tablet, will be unveiled in the second week of February.

"We wanted a device that would make it easy for people to 'create' information. The netbook was born out of this desire," says professor Kannan Moudgalya at IIT Bombay . He explains that while a tablet is useful to retrieve information, a netbook can create it, through processes such as programming and data entry.

The IIT Bombay team has worked on designing the netbook's specifications besides creating the OS image and the accompanying software bundle.

"One of the mandates of the low-cost tablet project was to continue to do research and development on affordable access-cum-computing devices," says Moudgalya.

The project's objective was to understand its shortcomings and address them in the next product. In a bid to address the needs of students and to drive information creation, the team at IIT Bombay thought it was important to have a fully functional keyboard as opposed to a virtual keyboard, more battery time, a larger screen size (10-inches as compared to a 7-inch screen on a tablet), greater memory, more storage, a normal USB slot (not a micro USB), while not letting go of the price focus.

The netbook also needed to be light-weight for students to carry comfortably.

"We put in a lot of effort to arrive at specifications for the hardware -- trying out various machines available in the market, working with different design specifications, and then looking for manufacturers through a tender process," says Moudgalya.

IIT Bombay has tied up with Delhi-based company Basic Computers, which has delivered 1,000 netbooks for the pilot phase.

Under the pilot, IIT Bombay plans to lend these netbooks to all first year BTech students at the institute who have to undergo an introductory programming course, CS 101. Out of nearly 450 students who are taking this course in the current semester, close to 100 do not have their own laptops.

The HRD ministry's Akash project, undertaken during the UPA regime, was marred by launch delays and quality issues. "With the new government focusing on virtual classrooms, low-cost computing devices are the need of the hour, but there has to be a focus on quality. Also, the pricing shouldn't hamper functionality," says Rohin Kapoor, senior manager education practice at Deloitte.

Moudgalya, however, says the Akash project has been completed successfully at IIT Bombay's end. One of the objectives of this project, he says, was to explore the viability of such a low-cost tablet. The second objective was to bring down the prices of such devices in the market.

"We have achieved both these objectives and it is now with the Directorate General of Supplies and Disposals for final procurement," he adds
.

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E-commerce fuels India's commercial property boom

While e-commerce companies comprised less than 5% of the 30 million square feet of offices leased in 2014, they are expected to drive demand over the next three to six years.

NEW DELHI: Internet retailer Amazon and its fast-growing local rivals are driving a boom in commercial property leasing in India as their storage needs rise, with shoppers in the country going online to buy everything from televisions to groceries.

Demand from e-commerce firms, a tiny fraction of India's retail industry, accounted for as much as 40% of 1.7 million square feet of warehouses leased in 2014 -- a seven-fold increase from 2013, according to consultants CBRE South Asia. Warehouse rents have risen by a quarter over the past year.

Other estimates indicate office rents in India's tech hub Bengaluru could rise by as much as a fifth in the next six to nine months as e-commerce companies add to demand.

The result, say developers and analysts, is a speedier than expected recovery for India's commercial property sector, badly dented by two successive years of sub-5% economic growth.

"The best has yet to come for the sector and that will have a snowball effect on the property sector with increased appetite for office space, logistics and warehouse," said Sigrid Zialcita, managing director, research for Asia Pacific at consultant Cushman & Wakefield.

In October, online retailer Flipkart , one of India's largest market place sites, agreed to lease 3.25 million square feet of office space in Bengaluru from developer Embassy Group, making it one of the biggest commercial property leasing deals ever.

"There will be large requirements from these kinds of companies," said Jitendra Virwani, chairman and managing director of Embassy, adding such deals were few, but growing.

READ ALSO: Inside the technology that 'runs' Amazon, Flipkart, Myntra

While e-commerce companies comprised less than 5% of the 30 million square feet of offices leased in 2014, they are expected to drive demand over the next three to six years.

Uptake of total warehouse space is likely to more than double to 4 million square feet in 2015, as more Indians shop online.

Revenues of e-commerce companies in Asia's third-largest economy are expected to rise to $1.5 to $2 trillion over the next 10 years, says Cushman. India already has the world's third-largest population of internet users.

Among those looking for space is Amazon, which needs a million square feet of offices in Bengaluru, according to property consultants. Amazon had no immediate comment.

Indian classifieds portal Quikr said it is looking for 50,000 square feet. Furniture retailer Pepperfry said it plans to grow its shed space to 3 million square feet by 2017 from 250,000 square feet, while rival FabFurnish said it would more than double its space to 800,000 square feet by mid-2016.

Cushman's Zialcita said that while technology and outsourcing companies will make up the lion's share of demand for now, e-commerce firms will contribute notably in future.

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TCS CEO Chandrasekaran: Going digital a necessity, not an option

As the chair as the chair of the IT governors' steering committee of the WEF, Chandrasekaran will work towards defining an agenda of priorities for the IT industry.

DAVOS: Betting big on the Internet of Things (IoT) as the third major wave in technology space, Tata Consultancy Services (TCS) chief N Chandrasekaran has said that going digital was no more an option, but a default now. 

While digital economy and emerging trends in the technology space remained a key point during various sessions at the World Economic Forum, Chandrasekaran said IoT would transform every company, industry and even the society going forward. 

Taking over as the chair of the IT governors' steering committee of the WEF, the TCS managing director and CEO said, "Going digital is no longer an option for all of us, it is the default." 

IoT is the interconnection of uniquely identifiable and embedded computing devices within existing Internet infrastructure. 

As the chair, Chandrasekaran will work with WEF and CEOs of other global IT companies in 2015-16 to define an agenda of priorities for the IT industry, as they help other industries navigate an era of transformational change. 

As per the discussions here, over 50 billion devices are expected to be connected to each other by 2020, driving a large-scale re-imagination of how societies live, interact and do business. 

In his opening remarks during a Harvard Business Review breakfast session on IoT, Chandrasekaran said: "The Internet of Things will transform every company, industry and society. This is the third wave of the connected economy -- the first wave through the world wide web allowed sources of information to be connected." 

"In the second wave, the social web allowed for individuals to connect, and now in the third wave, have IoT connecting multiple electrical and electronic devices across homes, offices, factories and cities.
"

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Samsung’s Tizen phone will be made in India

According to industry sources, Samsung has sold about 50,000-55,000 units of Z1 since the launch on January 14.

NEW DELHI: Buoyed by the market response to its Tizen OS-based smartphone in India, tech giant Samsung plans to manufacture the 'Z1' at its Noida facility soon. 

The South Korean firm, which is the world's largest smartphone player, had launched the device earlier this month in India. 

"The compelling proposition of an easy to use and clutter free interface (of Z1), along with premium design has met wide consumer acceptance... The Z1 will be manufactured in company's Noida plant in UP," Samsung India vice president marketing (Mobile and IT) Asim Warsi told PTI. 

The Noida facility has a capacity of producing over four million mobile phones a month and manufactures both affordable and high-end devices here. 

India is the first market globally, where the Z1 was launched at Rs 5,700, targeted at first-time smartphone buyers. 

"The phone will soon be launched in Bangladesh," Warsi said. 

According to industry sources, Samsung has sold about 50,000-55,000 units of Z1 since the launch on January 14. 

Currently, only a few devices, including Samsung's smartwatch products run on the Tizen platform. A majority of Samsung's mobile phones are Android-based, which is also the dominant OS on most smartphones across the globe. 

Samsung developed Tizen with Huawei Technologies and Intel Corp to challenge the Android software that powers most of the world's mobile devices. 

It had, on several occasions last year, tried to launch a Tizen smartphone in Japan, France, Russia and India but every time balked at the last minute citing a lack of support from carriers and app developers. 

One of its most affordable smartphones, the Z1 has Samsung offering localised entertainment apps and a simple user interface with the Tizen OS. 

The dual SIM device is powered by a 1.2GHz dual-core processor, 768MB RAM and 4GB internal memory expandable up to 64GB. It features four-inch display, 3.1MP rear and a VGA front camera and 1,500mAh battery. 

The device was showcased at the Tizen Developer Conference in San Francisco last year. 

Previously, Samsung ran 'Bada' OS, which did not see much success. It has since been working on merging the platform with Tizen, which is backed by chipmaker Intel. 

The other popular operating systems include Apple iOS, Microsoft's Windows Phone OS and BlackBerry's proprietary platform. 

"Samsung Z1 sales have surpassed all expectations in a highly competitive and a fiercely fought price segment, which offers consumers the widest choice. We are also witnessing significant usage of the entertainment package with consumers downloading music and enjoying free movies and live TV," he said.

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