As it happened: Apple iPad Air 2 and iPad mini 3 launch
11:49 PM
Tim Cook is back on stage and is talking about all Apple devices from the Apple Watch to the new Retina iMac.
11:48 PM
The new Mac Mini features 4th gen Intel Core processors, Intel Iris and HD Graphics, 802.11ac Wi-Fi and starts at $499.
11:46 PM
It features AMD Radeon R9 graphics, 1TB fusion drive and starts at $2499. Starts shipping today.
11:42 PM
The new iMac integrates new backlight technology and uses 30% less energy. Uses an oxide based TFT for enhanced brightness.
11:40 PM
Apple had to use different materials and integrate new technologies to implement the new display in the iMac
11:38 PM
The new iMac with Retina display has a 27-inch 5120x2880 pixel display. Apple calls it the Retina 5K display. It is the most pixel dense display available.
11:35 PM
The iPad mini 2 and iPad Air will continue to be available. These have got a $100 price cut.
11:27 PM
We have some developers on stage to demo new apps that take advantage of the new iPad Air's powerful hardware.
11:26 PM
Touch ID on iPad Air 2. It's the first time Apple has integrated the feature on a tablet. It was first seen on the iPhone 5S.
11:21 PM
The iPad Air 2 also features auto-HDR. Shiller is showcasing some breathtaking photos shot with the iPad Air 2.
11:20 PM
The iPad Air 2 has a 10 hour battery life, 180 times the graphics performance of the original iPad and sports the M8 motion coprocessor. It has also got a new 8MP iSight camera and supports 1080p video capture.
11:18 PM
The iPad Air 2 is powered by Apple's new A8 X processor that is 2.5 times faster and has a 40% faster CPU.
11:17 PM
Phil Schiller takes the stage to talk about the iPad Air 2. He informs the iPad Air 2 is 18% thinner than the iPad Air .
11:14 PM
As expected, Tim Cook just announced the new iPad Air 2. It looks incredibly thin at 6.1mm! It's the world's thinnest tablet.
11:09 PM
Apple CEO Tim Cook is now back on stage and he's talking about the iPad. We'll get to see the new iPads!
11:04 PM
Federighi is demonstrating how you can take calls on your phone via the Mac through Continuity. He's also taking a dig on the media's focus on Apple's obsession with secrecy!
11:00 PM
Continuity looks very interesting, especially if you're heavily invested in Apple's ecosystem of devices, services and apps.
10:58 PM
Federighi is now detailing Continuity that lets iOS devices communicate and integrate with iOS devices. It even lets users make calls through their Macs.
10:47 PM
Federighi is doing a recap of iOS 8 features and how developers have already updated their apps to benefit from them.
10:43 PM
Apple's WatchKit is the software development tool to create apps for Apple Watch. It will launch next month. The Apple Watch will be available early 2015.
10:39 PM
Cook says it's the biggest iPhone launch ever. Apple is also launching the new iPhones in India at midnight.
10:38 PM
The new iPhones will be in 32 countries by the end of the week. About to launch in China in a few hours.
10:35 PM
Tim Cook is now talking about how the new iPhone 6 and 6 Plus have got a great response from customers.
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