Monday, 15 September 2014

Desi dating apps woo young Indians

9/15/2014 12:46:00 pm TECHNOLOGY No comments

Desi dating apps woo young Indians

Playing cupid: Challenges for dating apps in India range from inhibition towards taking online meetings offline and bandwidth.

NEW DELHI: Their parents may be scrounging matrimonial websites but young Indians with smartphones are spoilt for choice when it comes to desi dating apps. Homegrown free apps such as Thrill, Woo, DesiCrush, Truly Madly and more, and are available on both Android and iOS.

Woo claims to have made 12,000 matches on the app since July. Thrill, that started beta testing about a year ago, claims to have nearly 50,000 users, while Desicrush, also active in the US and the UK, has about 60,000 from India alone.

This is how they work: a user signs up with a picture, and basic details. The account is more often than not linked to the person's Facebook profile for authenticity. A person can define certain parameters and is then shown different profiles which s/he can then either like or reject. It is only when two people like each others' profile mutually are they notified and can begin chatting within the app. If they wish, they can meet offline.

The apps take cue from international dating app Tinder which enjoys an explosive popularity in the US. Globally, they make 12 million new matches every day. The app entered the Indian market last year. "India is still a new market for us, but our user base in India is growing by over 1% per day," says Tinder's vice president of communication Rosette Pambakian.

Woo founder Sumesh Menon says the acceptance of such apps shows confidence in the way young people want to conduct relationships today. "People in the 25-30 age group are financially independent and don't want to outsource their life decisions," says Menon. Josh Israel, co-founder of Thrill moved to India over a year ago, seeing the potential of the smartphone apps market here. "The smartphone market was growing and user mindset was shifting. No one was building a dating app particularly for India. We were told India is conservative and wasn't ready for something like this. But today everyone is making these apps," says Israel, adding that they are seeing significant growth in tier 2 cities. "There are fewer opportunities to go out and meet people in such cities," says Israel, adding that a market opportunity exists not just with apps, but relationships in general.

The Indian apps are looking to monetize through "freemium" models, where people can pay for certain features, like appearing first in a search. "We offer a subscription upgrade that allows members to appear first in search results, highlighted profile and send unlimited messages versus the five allowed daily for free," says Jay Chahil founder of Desi Crush.

The skewed gender ratio of the country is even more skewed on mobile dating apps. On Tinder, it is 45 women to 55 men globally. The women to men ratio is 3:7 on Thrill and Desi Crush and 4:6 on Woo. Menon says that while talking to the target group during the app development, women expressed inhibitions about being on a network that is dominantly populated by men, and about men uploading fake profiles.

"We want ours to be a curated community. 20% of the users who sign up on Woo are rejected," says Menon about quality control on his app. Desi Crush co-founder Jay Chahil points to the same problem. "Everyone on the app has to sign in through Facebook. We look for things like a certain number of pictures, and that the person is not married," says Chahil.

Challenges for such apps in India range from inhibition towards taking online meetings offline, and bandwidth. Israel says it is they are keeping the app simple to accommodate low network spreads and low-end phones.

However, change seems to be afoot. Menon also points out the way people have now begun to project their online selves. "Earlier, in the days of Orkut, and when Facebook had just entered the market, people would put up pictures of flowers or puppies as their display pictures. Now they are more confident about putting their real selves out there," he says.

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TAG Heuer smartwatch won't copy Apple Watch'

9/15/2014 12:45:00 pm TECHNOLOGY No comments

TAG Heuer smartwatch won't copy Apple Watch'

French luxury group LVMH's watch brand TAG Heuer has plans to launch its own smartwatch at the latest at Basel watch fair next spring.

ZURICH: French luxury group LVMH's watch brand TAG Heuer has plans to launch its own smartwatch, the head of its watch business told a Swiss newspaper.

"We want to launch a smartwatch at TAG Heuer, but it must not copy Apple Watch," Jean-Claude Biver told Sunday newspaper NZZ am Sonntag.

Switzerland's watch industry is facing competition from smartwatches that allow its wearers to make calls, receive messages or monitor their fitness by connecting to their smartphone.

"We cannot afford to just follow in somebody else's footsteps," Biver said, adding the Swiss watch industry would present smartwatches at the latest at Basel watch fair next spring. He did not give further details on the planned smartwatch.

Biver and TAG Heuer could not immediately be reached for comment.

Apple which has so far been absent from the smartwatch market, unveiled its Apple Watch last week.

LVMH's biggest watch brand, TAG Heuer, which also makes the luxury smartphone Meridiist, said last year it had made a one-off smartwatch for members of the Oracle sailing team
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News digest: Best of ME Tech

9/15/2014 12:44:00 pm TECHNOLOGY No comments

News digest: Best of ME Tech

Here's a quick look at what made news in the world of technology in the week just gone by...

Apple unveiled iPhone 6, 6 Plus: Apple did not let down its admirers despite failing to surprise them. In line with the numerous leaks and rumours ahead of its launch event, the iconic Cupertino, California company unveiled two new thinner, bigger and faster smartphones — iPhone 6 and iPhone 6 Plus — and a new smartwatch simply called the Apple Watch. The two phones finally take Apple to the big-screen smartphone segment, sporting 4.7- and 5.5-inch screens respectively.

Is Apple delaying iPhone 6 India launch? While Apple did not announce the timeframe for availability of iPhone 6 and iPhone 6 Plus in India during the iPhone launch event, it announced September 26 as the availability date for the two new phones on its website shortly after the event. A few hours later, the Cupertino giant changed the date to October 17. A day later, it completely removed the date, disappointing potential consumers who're eagerly waiting for the new phones.

It is possible that Apple removed the launch date after anticipating supply delays for one or both the new iPhone models. Having said that, Apple typically makes the iPhone available in India around Diwali. If it follows the same pattern, it could still launch the iPhone 6 and iPhone 6 Plus around October 23.

Apple also unveiled Apple Watch: Apple has finally ventured into the world of wearable gadgets with the much-awaited device called Apple Watch in two sizes across three variants. The iPhone maker said this product is the "most personal device we've ever created."

Many praised Apple Watch, priced from $349 when it debuts next year, for its clean aesthetic, but some bloggers and editors said the watch had a masculine aura, which would limit its allure to parts of the style-conscious crowd. Others said the design, while pleasing, was less than revolutionary.

There are two key details that could make or break the smartwatch's success Apple didn't talk about on stage: its battery life and how much the different straps will cost.

4.93 million Gmail passwords leaked: Russian hackers have leaked the email IDs and passwords of as many as 4.93 million Google accounts. The same Google account password is used across all Google products, such as Gmail, Drive, Plus, YouTube, Maps etc.

The account details have been posted on bitcoin forum btcsec.com by a user named Tvskit. On the forum, Tvskit has said that approximately 60% of the passwords are still active. Google in a blog post, however, refuted the claim and said that only 2% of the passwords still work and also said that its automated anti-hijacking systems would have blocked many of the login attempts.

Apple Pay: Apple also unveiled a new mobile wallet aimed at allowing consumers to use iPhones linked to credit cards for more secure, convenient payments.

Apple chief Tim Cook said the Apple Pay system would replace an "antiquated payment process" with "an entirely new payment system" that allows consumers to touch their phones to retail terminals.

The new payment system will be built into the new iPhones and Apple's operating system.

Amazon cuts Fire phone price: Amazon took a drastic step to avert disaster, announcing that it would charge 99 cents for its recently released Fire phone, basically giving it away if users signed a two-year contract with AT&T, its exclusive carrier.

Analysts said the drop from $200 was inevitable, but they were not sure it would help.

Microsoft to remove Nokia branding and Windows Phone name: According to a reportedly leaked document obtained by tech blog Geek On Gadgets, Microsoft will soon remove both Nokia's branding and the Windows Phone name from its upcoming smartphones.

The newly announced Lumia 830 and Lumia 730 may be the last devices attached to Nokia's brand. Upcoming Windows-based phones will keep the Lumia name, but will only be branded by Microsoft.

Micromax launched Canvas Nitro: Indian handset maker Micromax has launched Canvas Nitro A310, a new budget smartphone at Rs 12,990. The phone will be available exclusively on ecommerce marketplace Snapdeal starting today. The phone features a faux-leather back to give it a premium design.

Twitter tests buy buttons: Twitter started testing 'buy buttons' that let people make purchases directly from marketing posts fired off at the globally popular one-to-many messaging service.

The move comes as Twitter works to ramp up its appeal to people curious about what is happening at any given moment and to advertisers eager to connect with them.

Facebook's market value tops $200 billion: The market value of the social networking site Facebook has crossed the $200 billion mark, making it the 22nd largest company in the world.

The company's stock closed at $77.6 Monday — a new all-time high — giving it a market capitalisation of $200.26 billion, media reports said.
Microsoft may buy Minecraft maker Mojang: Microsoft is in serious discussions to buy Mojang AB, the Swedish company behind the popular "Minecraft" video game, The Wall Street Journal said, citing a person with knowledge of the matter.

The deal is be valued at more than $2 billion and could be signed as early as this week, the Journal reported.

Twitter to raise $1.3 billion: Twitter said it plans to raise $1.3 billion by issuing convertible senior notes, its first debt offering since its market debut in November.

The social media company's shares fell about 1.5% in extended trading on Wednesday.

The company plans two offerings worth 650 million each in convertible senior notes due to mature in 2019 and 2021, the microblogging website said in a filing
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News digest: Best of ME Tech

9/15/2014 12:44:00 pm TECHNOLOGY No comments

News digest: Best of ME Tech

9/15/2014 12:44:00 pm TECHNOLOGY No comments

News digest: Best of ME Tech

Raina: Dhoni's faith makes it easier

9/15/2014 12:42:00 pm CRICKET No comments

Raina: Dhoni's faith makes it easier

After having played a key role in winning India a bilateral ODI series on England soil after a gap of 24 years, Suresh Raina is gearing up for his next assignment - the upcoming Oppo Champions League Twenty20 (CLT20) where he will don the Chennai Super Kings jersey. The left-hander spoke to TOI on his recent international performances, the preparation for the tournament, and what makes CSK such a consistent side.

You scored 160 runs, took four wickets in the ODI series against England and were named Man of the Series. What was the key to the success?

From gearing up mentally for the tour, to working on the basics and on the type of conditions one gets there, I was up for it. All I wanted to do was to go out there and express myself. I am quite happy with the way I performed, and more importantly, help India win.

You were supposed to be in Hyderabad ahead of CSK's first game, but made a surprise visit to Chennai. What's the reason for that?

The boys have been training here for the last few days, and I decided to be part of it. I wanted to spend some time with them before the start of the tournament. I batted at No 5 in England, and I wanted to have a hit since I would be batting at No. 3 for CSK.

What makes CSK such a consistent outfit over the years?

I think we not only have wonderful players who have done well over the years, but also been blessed with a great bunch of coaching and support staff. Our players share a special bond with them, and that gets reflected in our performances on the field.

One sees great on-field camaraderie between you and MS Dhoni. What's the secret to that?

Dhoni is one of the best skippers we have had across all formats. He has always supported me whether I was turning up for India or for CSK. Once your skipper shows such faith in your abilities, all you have to do is back it up with performances.

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It takes a mentor for graduates to succeed

9/13/2014 11:22:00 am TECHNOLOGY No comments

It takes a mentor for graduates to succeed

With millions of students returning to school — both K-12 and college — this is a good time to review the intriguing results of some research that Gallup did over the past year, exploring the linkages between education and long-term success in the workplace.
That is: What are the things that happen at a college or technical school that, more than anything else, produce “engaged” employees on a fulfilling career track? According to Brandon Busteed, the executive director of Gallup’s education division, two things stand out.
Successful students had one or more teachers who were mentors and took a real interest in their aspirations, and they had an internship related to what they were learning in school.
“We think it’s a big deal” where we go to college, Busteed explained to me. “But we found no difference in terms of type of institution you went to — public, private, selective or not — in longterm outcomes. How you got your college education mattered most.”
Graduates who told Gallup that they had a professor or professors “who cared about them as a person — or had a mentor who encouraged their goals and dreams and/or had an internship where they applied what they were learning — were twice as likely to be engaged with their work and thriving in their overall well-being,” Busteed said.
Alas, though, only 22 per cent of college grads surveyed said they had such a mentor and 29 per cent had an internship where they applied what they were learning. So fewer than a third were exposed to the things that mattered most.
Gallup’s data were compiled from polls of parents of fifth through 12th-graders, business leaders and interviews with teachers, superintendents, college presidents, principals, college graduates, Americans ages 18 to 34 and students in grades 5 through 12. All told, “We collected the voices of close to 1 million Americans in the past year alone,” said Busteed, who added that he found the results “alarming” — not only because too few students are getting exposed to the most important drivers of workplace engagement but because there is also a huge disconnect in perceptions of the problem.
Busteed said that 96 per cent of the college provosts Gallup surveyed believed their schools were successfully preparing young people for the workplace.
“When you ask recent college grads in the workforce whether they felt prepared, only 14 per cent say ‘yes,’” he added. And then when you ask business leaders whether they’re getting enough college grads with the skills they need, “only 11 per cent strongly agree.” Concluded Busteed: “This not just a skills gap. It is an understanding gap.”
This comes at a time when America faces creative destruction on steroids thanks to the dynamism of technology and growing evidence that climbing the ladder of job success requires constant learning and relearning.
Therefore, the need for schools to have a good grasp of what employers are looking for and for employers to be communicating with schools about those skills is greater than ever.
Some help may be on the way from Washington. Last year, President Barack Obama quietly asked Vice president Joe Biden to oversee an overhaul of the government’s education-to work programmes after hearing from one too many employers across the country that, as one White House official put it, “they were having trouble hiring workers for some of their fastest-growing jobs,” such as operating sophisticated machine tools or software testing and debugging.
As they dove into the problem, said Byron Auguste, a White House deputy national economic adviser, they found that the success stories shared a lot of the same attributes that Gallup found to be differentiating. In successful programmes, said Auguste, “Students got as much applied, hands-on experience as possible, whether in a classroom or on a job site.
Schools, colleges and training centres had close partnerships with regional employers, industry groups and skilled trade unions to stay up-to-date on job-relevant skills.
And students or working learners got a lot of coaching and guidance to understand how to trace a direct path between their training today and careers tomorrow.”
The key now is to scale those insights. The labour department has awarded $1.5 billion in the last three years to more than 700 community colleges to develop employer-validated training programmes for new careers like natural gas field work and cyber security.
Later this month, another $500 million is set to be awarded as part of a kind of race t the top for whoever can build the best community college-industry group partnerships anywhere in the country where new industries are finding gaps in the kind of workers they need.
Employers used to take generalists and train them into specialists for their industry. But fewer employers want to do that today or can afford to in a globally competitive economy, especially when they fear they’ll train someone who will then leave for a competitor. So everyone wants employees out of college or technical schools who are as ready to plug and play as possible.
That’s why government has a role in fostering more and more employer-educator partnerships — this is the new, new thing — which businesses, small and large, can benefit from, as well as all would-be employees.

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Digital risk officer: An emerging job profile

9/13/2014 11:18:00 am TECHNOLOGY No comments

Digital risk officer: An emerging job profile

Business functions within enterprises are evolving into the digital realm, exposing critical enterprise assets to digital security threats and risks that were unheard of previously. To mitigate these risks, a new job profile of information security professionals having sound experience in digital risk management strategies is emerging.
Within certain industries like manufacturing, telecom, retail and oil and gas there are two different technology groups which function.

One is the Operation Technology (OT) group which manages a network of various electronic devices, sensors and software for controlling and monitoring equipments such as plant machineries, switches, antennas, transceivers and others. This group consists of mechanical engineers who manage the daily functioning of all operation technologies of the business

The other is the Information Technology (IT) group which manages the core IT infrastructure and the various enterprise applications which the business uses. The IT group typically consists of tech professionals

Typically the OT and the IT groups have functioned in silos, with each group having its own distinct talent pool. But of late, need for convergence of IT and OT at various levels and the digital extension of various internal business functions such as legal, compliance, marketing, sales and operations is throwing the enterprise open to a range of digital risks that were previously unheard of.
This is calling for digital risk mitigation professionals with deep domain knowledge of how to proactively assess and address potential risks that could impact the digital information generated in various formats, by various business functions.
Emergence of digital risk officer profiles
Gartner, the global IT research and advisory firm, recently came out with a report highlighting the emergence of IT, OT, Internet of Things (IoT) and physical security technologies having inter-dependencies that require a risk-based approach to governance and management.
The report highlighted that digital risk management is the next evolution in enterprise risk and security and that by 2017, one-third of the large enterprises engaging in digital business models and activities will have a digital risk officer (DRO) role or an equivalent.
Role of a digital risk officer
Though the role of DRO is centered on security and risk management, it is not going to overlap with the role that a chief information security officer (CISO) was traditionally responsible to function in.
“While a CISO and his/her team would continue focusing on securing the IT systems and applications within the enterprise, the CDRO and his team would focus on how to leverage IT to predict, identify and mitigate risks emerging within the organisation, across various levels and business functions,” said Ganesh Ramamoorthy – research director, Gartner.
Giving an example of the DRO’s job role, Ganesh said, “In a manufacturing industry there is increasing convergence of IT systems with digital systems of plant equipments and other such physical assets which are critical to the business. Here, the DRO professionals need to understand the trigger point of security risks which can impact these physical assets and how to proactively and re-actively manage these incidents in the shortest possible time through IT.”
With more and more industries looking at converging engineering systems and business functions with IT solutions, the role of DRO will be indispensable for ensuring enterprise security. This is an exciting opportunity for IT security professionals to keep an eye out for.

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Key skills for a successful career as an SEO Expert

9/13/2014 11:08:00 am JOBS, TECHNOLOGY No comments

Key skills for a successful career as an SEO Expert

At one time, SEO was not a separate profession. Web masters performed some basic SEO for the sites they managed. But today, the demand for good SEO experts is constantly rising, with high demand for junior/entry level professionals
Many young professionals, looking for an interesting career path in digital space, wonder if Search Engine Optimization (SEO) is a good road to take. It is indeed but since it’s a specialised role, the skill requirements are also distinct. Aditi Oberoi, co-founder & CMO, Digital Academy reveals the key skills required to make a successful career as an SEO Ninja.

Stay ahead of the curve: SEO requires a combination of art and science of digital marketing. The job is always exciting. There’s always something to test and something new to learn. You must always be prepared to up-skill and stay ahead of the curve.

Work with other marketing channels: Quality SEO requires research, training and experience. Google is constantly evolving its search algorithm and companies are struggling to keep up with these changes with respect to their SEO activities. Over the year, one of the biggest change has been that SEO has become an integrated part of the marketing process. If you want to be successful as an SEO expert you really need to understand social media and how to use it, distribute content and gain more links. You also need to be well versed in PR and outreach.
Be agile and creative: With an average of two daily algorithm tweaks, Google keeps the SEO industry on its toes all the time. Further, search engines (particularly Google) have grown very complex with a myriad of new variables at play. This means that if you are not agile, creative, analytical and data-driven, you will hardly succeed in a big way. So it’s very important to keep experimenting, testing new techniques, investigating the impact of old activities and using web analytics extensively.
Create killer content strategies: Today,SEO is more than pure on-page and off-page optimisation. It is a blend of creating a content strategy based on what the prospect really needs and putting that strategy in place. SEO is dynamic; therefore, SEO experts should always be flexible. The love of developing content marketing ideas and strategies can take an individual a long way in this career choice.
SEO requires patience: SEO professionals and customers both need to understand that SEO takes constant effort and time. It could take months to move ahead in the ratings or to build effective links. Additionally, if you stop optimising for some time, most likely you will experience a considerable drop in ratings. You need lots of motivation and patience to not give up when things are not going your way.

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US threatened to fine Yahoo $250,000 a day

9/13/2014 10:48:00 am TECHNOLOGY No comments

US threatened to fine Yahoo $250,000 a day

The documents, made public in a rare unsealing by a secretive court panel, "underscore how we had to fight every step of the way to challenge the US government's surveillance efforts," Yahoo general counsel Ron Bell said in a blog post.

WASHINGTON: US authorities threatened to fine Yahoo $250,000 a day if it failed to comply with a secret surveillance program requiring it to hand over user data in the name of national security, court documents showed on Thursday. The documents, made public in a rare unsealing by a secretive court panel, "underscore how we had to fight every step of the way to challenge the US government's surveillance efforts," Yahoo general counsel Ron Bell said in a blog post.
The documents shed new light on the PRISM program revealed in leaked files from former National Security Agency contractor Edward Snowden.
The program allowed US intelligence services to sweep up massive amounts of data from major Internet firms including Yahoo and Google.
Bell said 1,500 pages of documents were ordered released by the Foreign Intelligence Surveillance Court in the case dating from 2007. He said that in 2007, the government "amended a key law to demand user information from online services."
"We refused to comply with what we viewed as unconstitutional and overbroad surveillance and challenged the US government's authority," he said.
Yahoo's court challenge failed and it was forced to hand over the data. The court records were kept sealed.

"At one point, the US government threatened the imposition of $250,000 in fines per day if we refused to comply," Bell said.
Since the Snowden leaks, Yahoo and others have been seeking to make public these court documents to show they were forced to comply with government requests and made numerous attempts to fight these efforts.
The opening of these court dockers to the public "is extremely rare," Bell said, adding that the company was in the process of making the 1,500 pages publicly available online.
"We consider this an important win for transparency, and hope that these records help promote informed discussion about the relationship between privacy, due process, and intelligence gathering," Bell added.
But he said that "despite the declassification and release, portions of the documents remain sealed and classified to this day, unknown even to our team."

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Apple Watch has no sex appeal: Louis Vuitton watch guru

9/13/2014 10:43:00 am TECHNOLOGY No comments

Apple Watch has no sex appeal: Louis Vuitton watch guru

"This watch has no sex appeal. It's too feminine and looks too much like the smartwatches already on the market," LVMH's watch guru Jean-Claude Biver said.

BERLIN: Apple's long-awaited smartwatch looks "too feminine" and its design will not stand the test of time, luxury giant LVMH (Louis Vuitton Moet Hennessy)'s watch guru has told German media.

Jean-Claude Biver, who heads the French group's luxury-watch division, said the US tech titan had made "some fundamental mistakes" designing the Apple Watch.

"This watch has no sex appeal. It's too feminine and looks too much like the smartwatches already on the market," Biver said in an interview with daily Die Welt.

"To be totally honest, it looks like it was designed by a student in their first trimester," added Biver, who heads up the brands Tag Heuer, Zenith and Hublot.

Biver predicted the much-anticipated device, with its square face and curved edges, would soon be outdated.

"Luxury always has something timeless, it's rare and conveys prestige," he was quoted as saying, adding that the same could not be said for Apple Watch, which is expected to be bought by millions of customers and will likely be beyond repair in a few years' time.

Biver is not the first watch chief to be dismissive of Apple's efforts. Swatch CEO Nick Hayek earlier told Swiss media that the world's biggest watch group was "not nervous" about Apple's foray into the market.

Apple Watch, which comes in several colours and links to the iPhone, will start at $349 (270 euros) when it is released early next year. The wrist device is the first new product category to be launched by Apple since the death of co-founder Steve Jobs in 2011.

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