1 "TAKE NO AS A QUESTION "

Tuesday, 9 September 2014

Wait begins for 'Apple's best product line in 25 years'


Wait begins for 'Apple's best product line in 25 years'



Wait begins for 'Apple's best product line in 25 years'
It has been four years since Apple introduced a completely new gadget and the pressure is on for the world's largest tech company to wow at its "special event" in Cupertino, California.

SAN FRANCISCO: It has been four years since Apple introduced a completely new gadget and the pressure is on for the world's largest tech company to wow at its "special event" in Cupertino, California.

Apple has fed the high expectations, with promises by executives that the company's best product pipeline in 25 years is being readied inside its secretive facilities. That's a high bar for a company whose hits include the modern, graphic-based personal computer, the smartphone, the iPod and the tablet PC.

Those now ubiquitous gadgets were created under the innovative and famously meticulous eye of Apple co-founder Steve Jobs, who died in 2011. When CEO Tim Cook takes the stage on Tuesday, technology aficionados, investors and rivals will be watching closely to see whether Jobs' handpicked successor inherited the magic touch or whether Apple's winning streak is coming to an end.

"We think Apple's pipeline is finally going to satisfy those who have wondered if the company has any new products. The stock price has been rallying as investors are beginning to believe that Tim Cook all along was telling the truth that there is an incredible pipeline of products," said Michael Yoshikami, CEO of Destination Wealth Management.

In the last five years, the period beginning July 1 has been the most fruitful for holders of Apple shares, with an average price gain of about 22.5%, compared with 11% gains seen in the first half of the last five years.

Below are some of the key products and features to look out for at Apple's big event on Tuesday:

iWatch?:
Rumours of an Apple smartwatch go back several years, but Tuesday may finally be showtime. The watch, which will reportedly have a flexible screen and come in two sizes, will track its wearer's health and fitness, double as an electronic wallet and of course, display messages. The watch is not likely to go on sale until sometime in 2015 and Apple may not even reveal its price on Tuesday. But with rivals such as Google and Samsung already entering the smartwatch market, tech-watchers are anxious for Apple to show its cards.

"The market has been waiting for Apple's product as the real category-defining product," said FBN Securities analyst Shebly Seyfari.

iPhone 6:
Smartphones are Apple's bread-and-butter, representing more than half of its revenue, and the company is expected to introduce a pair of new models with bigger screens, a sleeker design and wireless payment capabilities. The iPhone 6 will be available with 5.5-inch or 4.7-inch screens, a step up from the current models' 4-inch screens. There is also speculation that some phones will boast extra-tough screens made from scratch-resistant sapphire material.

Mobile Wallet:
Apple has reportedly struck deals with major credit card providers Visa, MasterCard and American Express. The partnerships, as well as a special communication chip within the new iPhone and smartwatch, would allow consumers to use their gadgets at stores to buy everything from coffee to blue jeans — changing the shopping experience and extending Apple's reach from the web to real-world commerce.

Health:
Apple's launch of the "HealthKit" data service earlier this year made it clear that it sees its products helping consumers manage personal health information. By incorporating the HealthKit service into the iPhone 6, and by packing its smartwatch with sensors capable of monitoring physical movements and heart rates, Apple could lay the groundwork for a broader push into mobile healthcare.

One More Thing?
Apple's Jobs was famous for surprising fans with unexpected products at the end of his presentations. Could Cook preserve the tradition with a peek at a long-awaited Apple television, a rumored bigger iPad or a completely unexpected product?






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Meet the new 'rebel' in the smartphone market





Meet the new 'rebel' in the smartphone market



Meet the new 'rebel' in the smartphone market
OnePlus started out with the dream of creating the perfect smartphone.

NEW DELHI: China-headquartered hardware startup OnePlus started out with the dream of creating the perfect smartphone - one that packs in high-end hardware, premium design and fluid software and at the same time, not burn a big hole in the pocket.

Pete Lau, vice president of premium Chinese handset brand Oppo, resigned with an aim of turning this dream into reality. Nine months after the company's inception, it won't be wrong to say that the OnePlus One, the company's smartphone has been able to create some online buzz. Its invite-only order system has made it viral on the internet with fans and potential customers clamouring for invites on forums and social networks.

While the company is shipping the phone globally to markets like Austria, Belgium, Denmark, Finland, France, Germany, Hong Kong, Italy, Netherlands, Portugal, Spain, Sweden, Taiwan, United Kingdom, and the United States, it
is seeing a high degree of interest from customers in India. The company now has its eyes on the Indian market but is laying the groundwork as it feels India is much more complex than others.

Interacting with TOI Tech, Carl Pei, director, OnePlus global, said the company was scouting for head of its India operations and
was also in talks with leading online retailers for an exclusive partnership to make the OnePlus available in the Indian market.

"We're looking for someone who would understand the market in a better way and relate to the culture. India may turn out to be one of the most important market
s for us in the long term and we want to ensure everything is in place before we launch the phone here. You get one chance to make a first impression and it's hard to fix things if you go wrong," said Pei.

OnePlus wants to set
up a network of physical service centres in India. Right now its five global warehouses double up as service centres or just replacement hubs as it is mostly shipping replacements when users encounter hardware issues. Pei admits that at times the process is long and frustrating.

- The invite system

Currently, OnePlus has an invite-only system in place for orders. You can either fill up a form and wait for about a month to get an invite or ask a friend who acquired a OnePlus One phone for one. You can also post on the OnePlus forums or participate in contests and give-aways to get your hands on
the phone. Interestingly, there is an aftermarket for invites. Pei informed that people were selling invites on eBay for as high as $200. In fact, 9-10% of all invites are on eBay, as per him.

An invite is usually valid for 24 hours and you get a day's grace to place your order. This allows OnePlus to clear the inventory in 48 hours of its arrival in the warehouses. Not all invites are valid for 24 hours and the company is testin
g user behaviour with invites of different duration as it increases volumes.

It has also announced that it will introduce pre-orders by October-November in addition to the invite system.

For India
, OnePlus is still assessing if it will have the same invite-only buying system.

"The reason for the invite system was to control the inventory and to create a better user experience. We're going to look at what we learnt from the invite system, in addition to flash sales and pre-orders and see what fits the Indian market."



- Meeting increased demand

Ther
e has been a lot of backlash from people who've been struggling to get their hands on the OnePlus One after the company failed to meet demand following initial round of shipments.

Pei told us that some key components of the phone take a long time to reach production facilities from suppliers. The longest period for a component to be delivered is three and a half months
, so the company needs to know how many units it wants to produce three and a half months from the current date when it places orders. " This is also the reason why three and a half months after the launch,- we didn't have enough units. But at the same time we can't take a risk and go overboard. Hardware is complex; we had to control our risks product risks and inventory risks."

"For a small startup like OnePlus which makes little or no money from hardware, it
is important to be safe than sorry. When you have no margins and you start producing a lot of phones that you can't sell, you can be bankrupt. We would rather be conservative in our demand estimates than burn our hands and shut shop," Pei reiterated.

OnePlus is a lean company with around 40 employees. While a majority of the employees used to work at Oppo, some executives have moved in from Xiaomi and Tencent. Pei told us that a third of the team is European an
d a third is North American, while the rest are from China.

The company has 15 people looking after post-sales support and it will soon announce a senior executive to lead its CS team.

- Revenue stream

Interestingly, just like Xiaomi, OnePlus makes no money from hardware. It is able to price the phone close to its production cost by cutting the middlemen. The company doesn't advertise and sells exclusively through the online channel.

According to Pei, for the first two years, the company's goal is to get the product into the hands of the people. It wants the phone to speak for itself and leverage the positive word of mouth. It aims
to make money by increasing volumes over that period of time.

OnePlus has set
-up its own software team and apps and services will be the second revenue stream, the other one being accessories. The company will soon introduce earphones and power banks.

It is not looking at expanding into other smartphone and device segments at least this year
, as it wants to focus on its flagship smartphone. It has already started working on the OnePlus Two which will debut in the second quarter of 2015.

- The Oppo connection

Pei seemed dismayed with some media outlets referring to OnePlus as an Oppo subsidiary after documents showing Oppo as the sole owner of the company emerged online.

According to Pei, Oppo and OnePlus have a common investor in Oppo Electronics, which also owns the Chinese mobile manufacturer with the same name. He informed that the company will soon have another investor when it raises funding, by end of the year or beginning of 2015.

However, OnePlus One is currently manufactured in Oppo's production lines in Dongguan, China.

- The sexist campaign controversy

OnePlus launched a contest in which women were asked to submit a photo of themselves with its logo drawn on a piece of paper or themselves, to win invites to buy the phone. The campaign drew a lot of flak for its sexist rules and the company had to cancel it.

"The original idea was not bad. There are girls who want the phone but don't have the time to participate in forums or play contests, and we wanted them to experience the phone. I admit the execution was really bad and the rules made it sexist. I take full responsibility for it and apologise. We need to be clear and professional and this was a misstep on our part," said Pei.

 

 

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Tuesday, 2 September 2014

HTC Desire 510 With 4G LTE Support, Snapdragon 410 SoC Launched

HTC Desire 510 With 4G LTE Support, Snapdragon 410 SoC Launchedhtc_desire_510.jpg

HTC has launched a new 4G LTE smartphone, the Desire 510. The company says the all new Desire 510 is the company's most affordable smartphone in HTC's Desire lineup to support 4G LTE.
The Desire 510, the successor to the budget Desire 500 launched last year, will be rolled out with mobile carriers and retailers in Europe and Asia, while will be also available with select carriers in the US. HTC, as of now, has not revealed any price details for the Desire 510, or dates of availability.
HTC Desire 510 runs Android 4.4 KitKat with the company's proprietary HTC Sense UI with BlinkFeed, Zoe and other features. The new Desire smartphone from HTC features a 4.7-inch (480x854 pixels) FWVGA display. It is powered by a 1.2GHz quad-core Qualcomm Snapdragon 410 processor (with 64-bit support) that's coupled with an Adreno 360 GPU and 1GB of RAM.
It comes with 8GB of built-in storage that can be expanded via microSD card (up to 128GB). The HTC Desire 510 features a 5-megapixel rear camera without flash, and also includes a 0.3-megapixel front-facing camera.
Apart from 4G LTE support, the Desire 510 includes 3G, Wi-Fi 802.11 b/g/n, Micro-USB, Bluetooth 4.0, GPS, Glonass, 3.5mm audio jack, and GPRS/ EDGE connectivity options.
It is backed by a 2100 mAh battery, that is rated to deliver 17 hours of talk time and 646 hours of standby time on 3G network.
The Desire 510 will be available in Terra White and Meridian Grey colours. The company notes that the smartphone sports a polycarbonate chassis and also supports HTC's Dot View case.
Commenting on the launch, Peter Chou, CEO, HTC Corporation said, "The industry has been talking about the 4G effect for so long now that it's easy to forget that only a small selection of top-end devices are taking advantage of the technology. Owning the latest and greatest technology shouldn't be reserved for those with the highest budgets. People today should expect their smartphones to double as mobile entertainment hubs. This means ensuring that they're fully loaded with the latest movies, TV shows and albums, by taking advantage of the super-fast network speeds available. The HTC Desire 510 does this and more, making it the perfect mobile media device."

Display

4.70-inch

Processor

1.2GHz

Front Camera

 0.3-megapixel

Resolution

 480x854 pixels

RAM

 1GB

OS

 Android 4.4

Storage

8GB

Rear Camera

5-megapixel

Battery capacity

2100mAh



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Lenovo S860 Review: Bucking Trends and Breaking Rules

Lenovo S860 Review: Bucking Trends and Breaking Rules

lenovo_s860_front_ndtv.jpg
Some phones boast about being the slimmest in the world. Some aim to be the lightest. Not the Lenovo S860. Next to any of today's waif-like smartphones, this one looks like a military tank. It's unapologetically hefty, but promises one massive feature that many other companies have chosen to let slide over the years: multiple-day battery life.
As competition intensifies, every manufacturer in the world has raced to shave every possible bit of weight and thickness while still cramming more and more features in. Huge high-resolution screens, powerful processors, always-on sensors and high-speed data connections all take a toll on battery life, but few people would be willing to sacrifice style in order to make room for a bigger, heavier battery.
Lenovo at least seems to be willing to take a chance, and we welcome the break from convention.
lenovo_s860_frontupright_ndtv.jpg
Look and feel
So, the Lenovo S860 isn't concerned with being slim or light, but just how far does it go in the opposite direction? The answer, it seems, is a bit too far. The S860 is a hulking beast of a phone by today's standards. At 10.3mm and 190g, it's the thickest and heaviest handset we've seen in a very long time. It also looks too plain to make up for this. Despite the promise of a phenomenal battery, a lot of people will be put off.
This is definitely not the most comfortable phone to hold or use with one hand. In addition to its weight, it's difficult to reach all corners of the relatively large screen thanks to the phone's thickness.
The S860 is a very unassuming brick with no real distinguishing features on the front. You can just about discern the earpiece, front camera and notification LED above the screen. The capacitive buttons are hidden and don't light up until they're touched, which makes it a bit difficult to find them when needed.
lenovo_s860_topangle_ndtv.jpg
The sides and back have a metallic finish, though only the back looks brushed. Lenovo calls its colour Titanium but it's more like a very subtle purple. The cutouts for the camera lens and flash are centred on the back and chamfered to give them a silver-ringed look. Right below them is a huge Lenovo logo embossed in a mirror-finish metal.
The rear panel isn't removable, and the two Micro-SIM cards sit side-by-side in a single tray on the phone's left side. The power button and volume rocker are on the right. There's only a standard 3.5mm headset socket on the top, but the Micro-USB port on the bottom is flanked by twin speaker grilles. Hopefully, the phone's large body will allow for decent speakers.
lenovo_s860_thickness_ndtv.jpg
Specifications and software
The S860 also isn't very exciting when it comes to its specifications. It has a decidedly mid-range quad-core MediaTek MT6582 SoC running at 1.3GHz but there's a healthy 2GB of RAM. Storage is limited to the 16GB of onboard flash memory, since there's no microSD card slot.
The screen measures 5.3 inches diagonally but its resolution is only 720x1280. Considering the number of 1080p phones now available at mid-range prices, this isn't all that impressive. You get Wi-Fi b/g/n, but the older Bluetooth 3.0 standard which means popular low-energy accessories aren't supported.
The most interesting feature of the Lenovo S860 is its 4,000mAh battery which is around twice as large as most phones offer these days. There's also an additional trick: using the included USB OTG adapter, you can plug other devices into the S860 to charge them. This could come in handy in a pinch, but only as long as you have an OTG adapter handy (which, honestly, isn't ever likely to be the case). Unsurprisingly, the phone comes with a rather hefty 2-Ampere charger.
lenovo_s860_bottom_ndtv.jpg
Even though it was launched relatively recently, everything about the S860 already feels about one generation too old - that's how fast things move in this industry.
The S860 comes running Android 4.2 but an update to version 4.4.2 is already available and you can download it as soon as you take the phone out of its box. Lenovo has stuck with the same skin and suite of apps we've already seen on the Lenovo S660 andVibe Z this year, but it's a little brighter, with more colourful icons. We would prefer to have separate homescreens for widgets and an app drawer for shortcuts, but these are all mixed together. Once you fill up your menu pages, rearranging icons and widgets becomes quite painful.
lenovo_s860_screens1_ndtv.jpg
The notifications shade is well designed, with a row of five shortcut icons that can be pulled downwards to show 11 more shortcuts. You can lock apps in the task switcher so you don't shut them down accidentally. There's a tab in the Settings app called Feature Settings which shows the controls for Lenovo's own Android enhancements. You can enable a floating one-touch shortcuts panel, unlock the screen with a swipe even when it's off, and make the phone keypad (but nothing else) stick to one side of the screen for easy one-thumb dialling. There are also that let you lock the phone by shaking it, delay locking if your face is in front of the phone, increase the ringtone volume when the phone is in a pocket, and automatically dial numbers when you raise the phone to your face.
Smart Scenes lets you define a Wi-Fi network preference and ringing profile during a fixed time interval on weekdays and/or weekends, but this is not the same as geofencing which actually detects where you are using GPS.
lenovo_s860_screens2_ndtv.jpg
Lenovo's SYNCit and SHAREit apps are preinstalled, and they're fairly useful. The former lets you back up and restore your contacts, messages and call log while the latter requires both the sender and recipient to have it in order to exchange files.
SECUREit appears to have been renamed to just plain Security, but it still includes antivirus, privacy, data usage, anti-spam, anti-theft, cleanup, parental control and private storage features. The comprehensive Power Manager app gives you detailed battery usage stats and helps you gauge how much time you have till the battery runs down. It also lets you recalibrate the battery usage meter and switch into a power saving mode which prevents apps from running and using data in the background, and an emergency mode which shuts down all functions other than calling and messaging.
Chrome and UC Browser are both preinstalled, along with AccuWeather, Kingsoft Office, Evernote, Facebook, Twitter, Skype, and a few "freemium" Ubisoft games.
lenovo_s860_rear_ndtv.jpg
Camera
The Lenovo S860's camera performance came as a pleasant surprise. Photos were mostly clean and subtle details were visible across shots taken in a variety of lighting conditions. There tended to be a little fuzziness at medium to long distances and colours were just a little too muted for our liking, but the overall quality was highly impressive.
Close-up shots were outstanding, and photos taken in the right light were adequately sharp even when viewed on a big screen at 100 percent. Photos taken indoors were a bit grainy but still perfectly usable when scaled down to normal proportions.
lenovo_S860_cam_outdoors_ndtv.jpg
(Click to see full size)
Low-light performance was mixed - many of our test shots came out fuzzy and with poor detail when there was really no illumination at all, but the flash was quite powerful and quality improved with every little bit of added light.
Video was fine, for the most part. The default recording resolution is 720p but it can be bumped up to 1080p. Detail levels were just about okay and we had trouble with light and dark areas within the same frame, but videos came out smooth and sound was captured quite well.
lenovo_S860_cam_lowlight_ndtv.jpg
(Click to see full size)
Lenovo's camera app is clean and minimal. You have controls for the flash, HDR mode, creative filters and timer right on screen, while other settings such as exposure, white balance, ISO and focus mode are in a menu. There are dedicated modes for picture-in-picture, panorama, macro, face beauty and EV bracketing.
Performance
We were pretty disappointed with the benchmark results posted by the Lenovo S860. Mediatek's MT6582 just isn't a great performer, especially in the graphics department, and it shows. The GFXbench result was a substandard 7.1fps, and 3DMark's low-spec Ice Storm test for 720p devices returned only 3141 points. AnTuTu and Quadrant scored 17,096 and 8,667 points respectively. Some of these scores are lower than or at par with those of recently released sub-Rs. 10,000 phones such as the Asus Zenfone 4 and Zenfone 5. The perpetually-sold-out Xiaomi Mi 3 (Review | Pictures) of course blows them all away.
lenovo_s860_frontbottom_ndtv.jpg
The S860 handled our 1080p test videos quite well, except for a bit of artefacting in our most heavily encoded file. Casual games ran reasonably well. Only one of the two symmetrical grilles on the phone's bottom is a speaker. The sound it produced was loud and rich, but distorted at high volume.
Of course we were most excited to see how well the battery would hold up. With a capacity of 4,000mAh, we were expecting the S860's battery to power it through 14 or more hours in our video loop test (and were fully geared up to monitor it for that long) but we were disappointed yet again. The S860 ran for 9 hours and 2 minutes - which is still fantastic by any standard - but isn't quite as much as we would have really liked.
lenovo_s860_rearupright_ndtv.jpg
Verdict
The Lenovo S860 does not perform as well as the current crop of popular mid-range Android phones such as the Xiaomi Mi 3 and Asus Zenfone 5 (Review | Pictures). Considering it's priced higher than either of those two devices, things really don't look good for it.
The battery is of course a compelling argument in favour of the S860. You should be able to get at least a day and a half worth of uninterrupted usage including a reasonable amount of time spent on calls, messaging, Web surfing, gaming and watching videos - but as tempting as that sounds, you'll have to decide whether it's worth putting up with this phone's bulk, weight, and average performance.

Lenovo S860 in pictures
Lenovo S860

Lenovo S860

Rs. 21500
  • Design
  • Display
  • Software
  • Performance
  • Battery life
  • Camera
  • Value for money
  • Good
  • Good battery life
  • Very good camera
  • Good construction quality
  • Bad
  • Mediocre performance
  • Specifications not competitive in current market
  • Heavy and unwieldy
Read detailed Lenovo S860 review




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Apple Sends Invitations for September 9 Event; iPhone 6 Launch Expected

Apple Sends Invitations for September 9 Event; iPhone 6 Launch Expectedapple_iphone6_event_loopinsight.jpg

Apple's latest product launch will be in a setting that holds a special place in its history, signaling how big this event is for the company.
The Sept. 9 launch, which is expected to feature a larger iPhone and possibly a computerized watch, will be in the same Silicon Valley venue where Apple's late co-founder, Steve Jobs, took the wraps off the original Mac computer 30 years ago. That machine was hailed as a major breakthrough that helped bring personal computing to the masses.
These events have become an annual rite since the 2007 release of the iPhone, but this year's may be the most highly anticipated since the iPad came out in 2010.
A "smartwatch" or other wearable technology would mark the company's first foray into a new product category since the iPad came out.
True to its secretive nature, Apple Inc. isn't giving any clues about what's on the Sept. 9 agenda. "Wish we could say more," Apple said in a succinct white invitation mailed Thursday to reporters and others.
The company scheduled the event at an auditorium about 3 miles from its Cupertino, California, headquarters. It seats about 2,300 people, a far larger capacity than the places that Apple usually uses to show off its new products.
Apple watchers expect an iPhone with a larger screen than the 4-inch display on the previous two generations of the device. The iPhone 6 is expected to feature a 4.7-inch screen to make it more competitive with larger smartphones made by SamsungElectronics and other rivals relying on Google Inc.'s free Android software. There also has been speculation that Apple may release another iPhone model with a 5.5-inch screen.
A bigger-screen iPhone could unleash a surge of sales among Apple fans who own iPhone with smaller displays. Some analysts think Apple could sell at least 70 million units of the iPhone 6 within the first few months after the device hits the market.
Although the iPhone is Apple's biggest moneymaker, much of the intrigue around this year's event surrounds the possibility that the company may release a long-awaited smartwatch that could help monitor people's health and serve as control center for Internet-connected appliances and electronics in the home.
Apple CEO Tim Cook has indicated that he is intrigued with wearable technology devices, but hasn't provided any concrete clues about what the company is working on. Cook has only said he is excited about what Apple's latest inventions, a sentiment echoed by one of his top lieutenants, Eddy Cue, who earlier this year hailed the company's product pipeline as its best in 25 years.
Apple has just been redesigning and adding features to its iPhone, iPad, iPods and Mac since the release of the iPad, raising concerns among investors that the company had run out of new ideas after the October 2011 death of Jobs, who served as its chief visionary.
Those worries have subsided during the past four months as the excitement has built for Apple's new products. Apple's stock hit a new high of $102.78 in Thursday morning's trading before falling back to close at $102.25, up 12 cents for the session. The shares have risen 25 percent in 2014.





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HTC One (E8) Dual SIM Review: Tweaking a Winning Formula


HTC One (E8) Dual SIM Review: Tweaking a Winning Formulahtc_one_e8_cover_ndtv.jpg

After HTC managed to garner some traction with the HTC One (M8) and the HTC Desire 816, we think that the company might be on the road to recovery. Taking advantage of this positive trend, HTC has tweaking the winning formula very slightly, to appeal to a broader audience. The Taiwanese company has announced the HTC One (E8) Dual SIMrecently.
In a polycarbonate shell, the One (E8) has a lower price tag than the One (M8), but almost the same specifications as its elder brother. One could equate the One (E8) toApple's iPhone 5C. Anyway, this phone has the task of living up to the fine precedent set by the One (M8). Let's find out if it succeeds.
htc_one_e8_front_camera_ndtv.jpg
Look and feel
HTC nailed it with the design of both the One (M7) (Review | Pictures) and the One (M8). The aluminium chassis of both models have been hailed by critics, including us, as the best designed phones of their generations. With the One (E8), HTC strips away all the metal goodness and creates a polycarbonate lookalike. The Misty Gray colour option has a matte texture, while the rest of them - Polar White, Electric Crimson, Maldives Blue, and Purple -  have shiny glossy exteriors. We got the Polar White version for review.
The dimensions of the HTC One (E8) are only marginally different from those of its elder sibling. The width has increased ever so slightly by 0.1mm to 70.7mm. The One (E8) is also 146.4mm tall and 9.9mm thick. The bulge on the rear is concentrated at the center and as a result the phone actually feels a lot slimmer while using it. Moreover, the use of plastic actually makes the device lighter at 145g.
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The front of the phone is identical to that of the One (M8). The two front-firing BoomSound speakers are above and below the 5-inch screen which takes up most of the area on the front face. Above the screen there is also a front-facing camera and an array of sensors. The power button is on the top as usual and still feels difficult to reach. On the bottom are the Micro-USB port and the 3.5mm jack. The right edge has the volume rocker and a tray for the microSD card, and similarly on the left is a tray for two Nano SIM cards. The rear has the primary camera and flash, both of which have silver rings around them. The colour of the ring varies depending on the body colour, for example the Misty Gray version has a golden ring.
Overall, the One (E8) is sturdily built and is rather comfortable to use.
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Specifications and software
The hardware components housed inside the polycarbonate body of the HTC One (E8) don't vary too much from those of the One (M8). It has the same quad-core Qualcomm Snapdragon 801 processor clocked at 2.5GHz with an integrated Adreno 330 GPU. There is 2GB of RAM, which is sufficient for multitasking. The phone has 16GB of internal storage which can be further expanded by 128GB using a  microSD card.
The One (M7) and One (M8) stood apart from their competitors thanks to their unique UltraPixel cameras. With the One (E8), HTC has decided to go with a tried-and-tested 13-megapixel camera on the rear and a 5-megapixel one on the front. Both can shoot 1080p videos. The One (E8) can connect to LTE networks but not on the 2300MHz band and as a result it won't work in India. The phone has support for Wi-Fi a/b/g/n, Bluetooth 4.0, and pairing using NFC. It also doesn't have an Infrared LED, unlike the One (M8).
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The 5-inch screen is protected by Gorilla Glass 3. It has a resolution of 1080x1920, which translates to a crazy 441ppi. The viewing angles, sunlight legibility, colour reproduction and saturation levels are all so good that we think this is the best screen we've seen on a smartphone. The same holds true for the 5-inch screen of the One (M8).
HTC has slapped its own Sense UI 6 on top of Android 4.4.2 for the One (E8). It is not too different from what we saw on the HTC One (M8). There is a simple software tweak that is very useful and once we got used to it couldn't find one reason why it shouldn't be a staple feature in all smartphones - the unlocking procedure. One can not only swipe upwards on the screen to unlock the phone, but also double tap to wake it up, and swipe from the left to go to Blinkfeed directly. It came in rather handy since the physical button on the top is tough to reach. Additionally when somebody calls, the user can just raise the phone to their ear in order to pick up the call.
The default homescreen is HTC Blinkfeed, a Flipboard-style magazine which shows curated content from pre-determined websites and social networks. We really hope that HTC in a future update removes the dock which sits as an overlay on top of Blinkfeed. 
HTC's Zoe app has finally entered its beta stage and the company has stated that there are bound to be bugs. The final version is expected to be released sometime in September.
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Zoe, at its core, lets the user choose from a set of photos and videos on the device (or shoot them if necessary) to create a compilation video using the pre-set themes that are available. At the moment, the number the available themes are low. There are a few third-party apps that are pre-installed but fret not since they are all pretty good. Users of Fitbit's fitness bands are in for some luck here since the Fitbit app is pre-installed.
Camera
Since the phone doesn't have an UltraPixel camera or the dual-camera setup found in its metal-bodied counterpart, the inventive shooting modes are also missing. In fact, the camera app is the same one we saw in the HTC Desire 816, minus the software-generated Depth-of-Field mode.
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The images captured by the 13-megapixel camera in good lighting conditions portray warm, natural and accurate colours, which might seem muted for users who want the colours to pop. However, the captured details looked smudged when zoomed in. The camera also has a problem over-exposing backgrounds. Low-light images have some detail and the camera manages to capture a decent amount of light but at the end of the day we have to remember that we are talking about a smartphone camera and there is only so much it can achieve. The rear camera can capture 1080p videos. What is even better is that it can do so at 60fps. The captured video quality is really good and you won't be disappointed with the results.
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The front-facing 5-megapixel camera is a bit of a letdown. We expected it to capture more details but most of the captured area was smudged. The camera app allows users to change the level of make-up on images captured by the front camera, which essentially removes blemishes on the face.
Performance
Not surprisingly, the phone was very snappy during daily usage considering it has the same specifications as HTC's flagship One (M8). We opened a ton of apps and the Snapdragon 801 processor coupled with the 2GB of RAM didn't allow the phone to break a sweat. We played Real Racing 3 and Shadowgun, and both worked flawlessly with absolutely no lag.
In our AnTuTu and Quadrant benchmarks, the phone scored 37,321 and 23,513 respectively, which is very close to what the One (M8) achieved. Similarly, the Adreno 330 GPU managed to log scores of 29.4fps and 18,711 in the GFXbench and 3D Mark Ice Storm (Unlimited) tests. In fact, in our Sunspider test for loading HTML pages, the One (E8) scored a very good 643.1, which is better than what the elder sibling achieved.
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The phone played all our test HD videos without skipping frames or artefacting. In fact, viewing videos on the phone is a pretty immersive experience for a smartphone thanks to the gorgeous screen and the tireless performance of the internal hardware. By now we know that the BoomSound speakers have the best sound output on a smartphone and HTC has fitted the One (E8) with this feature as well. We loved the stereo separation on the speakers and crystal clear sound definition even at the highest volume setting. Our review unit didn't come with a bundled headset but we tried our reference headphones and the quality of sound was really good.
During a phone call, we were treated to clear sound and not once did the phone lose reception in the half-an-hour conversation that we had. In our battery test, the phone lasted us 9 hours and 7 minutes, which is less than what the elder sibling managed. However, there is a power saver mode that works really well and one could use it in case there is a dire need to use the phone for a while without charging it.
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Verdict
HTC seems to have hit another home run with the One (E8). If you do not mind the polycarbonate outer casing (we don't), it is a cheaper and much more sensible buy than its elder brother at Rs. 33,990. There are options such as the Nexus 5 (Review |Pictures), iPhone 5C and the LG G2 (Review) which are also available  - but keep in mind that all of them run year-old specs. If you want the latest and greatest specs the One (E8) is definitely a great buy at this price. That is unless you want to buy two Xiaomi Mi 3 (Review | Pictures) phones.
  • Design
  • Display
  • Software
  • Performance
  • Battery life
  • Camera
  • Value for money
  • Good
  • Class-leading display
  • Blazing fast performance
  • Innovative software touches
  • Bad
  • Camera performance is average
  • Heats up slightly


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