1 "TAKE NO AS A QUESTION "

Friday, 11 April 2014

Samsung beats Apple in advertising spendings in India


Samsung beats Apple in advertising spendings in India

Samsung beats Apple in advertising spendings in India
Samsung India spent four times as much as rival Apple in advertising campaigns in India in 2013.

KOLKATA: Electronics and mobile handset maker Samsung India spent four times as much as rival Apple in advertising campaigns in India in 2013, according to three people aware of the expenditure details, in what is being billed as the biggest marketing war of the year. 

At Rs 400 crore, Samsung's advertising budget for mobile phones and tablets dwarfed Apple's Rs 90-100 crore expenditure on promoting its iPhones and iPads in the country, the industry executives said, adding that Sony pumped in Rs 150 crore during the year to promote its Xperia smartphones. 

While Apple refused comment, a public relations firm representing Samsung India said the company could not respond as its offices in Delhi-NCR were observing a holiday on Thursday. 

These figures, however, give a sense of the scale at which the three companies compete in India, one of the fastest growing markets for mobile phones. 

According to the executives, when Apple unleashed a Rs 10-crore advertising campaign in India in the first quarter of 2013 for promotional offers such as the iPhone 4 buyback and cash-back schemes, market leader Samsung followed suit with a similar campaign that cost Rs 20-30 crore. 

Samsung also beat Apple in expenditure on ads for a single product launch. According to the executives, Samsung has spent Rs 50-60 crore on advertisement for each new flagship model it launched in India. The Galaxy S4 and the upcoming Galaxy S5, for instance. In comparison, Apple spent half the amount when it launched iPhone 5S and 5C in India last year. For the first time, the Apple opted for radio campaigns and billboard advertisements. 

Not to be left behind, Sony India has chalked out a Rs 200-crore advertisement plan for smartphones this year, according to its business head (mobile division), Sachin Rai. The company's total marketing budget for this business is of Rs 350 crore. "For instance, we would launch our biggest campaign with Z2 slated for launch soon," Rai said. 

According to research consultancy Gartner, smartphone sales in India increased 166% in the fourth quarter of 2013 from a year ago, the highest globally. 

For Samsung India, sales of smartphones and tablets accounted for about three quarters of its total revenue of Rs 38,000 crore in 2013, according to executives. In comparison, for Apple India, the contribution of this segment doubled to 80% in 2013-14 from a year ago. For Sony India, sales of smartphones accounted for 35% of the company's revenues and are expected to increase to 50% this fiscal. 

"As the fortune of Apple, Samsung and Sony are now tied to the mobility business in India and the fast adoption of smartphones in the market, the marketing war of these giants has reached a peak this fiscal," said Himanshu Chakrawarti, CEO at The Mobile Store, the country's largest cellphone retail chain. 

"These brands are also jostling for more brand presence inside the stores such as more display space and in-store branding."
 


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Heartbleed bug threat spreads to firewalls and beyond

Heartbleed bug threat spreads to firewalls and beyond

Heartbleed bug threat spreads to firewalls and beyond
The Heartbleed vulnerability went undetected for about two years and can be exploited without leaving a trace.

BOSTON: Hackers could crack email systems, security firewalls and possibly mobile phones through the "Heartbleed" computer bug, according to security experts who warned on Thursday that the risks extended beyond just internet web servers. 

The widespread bug surfaced late on Monday, when it was disclosed that a pernicious flaw in a widely used Web encryption program known as OpenSSL opened hundreds of thousands of websites to data theft. Developers rushed out patches to fix affected web servers when they disclosed the problem, which affected companies from Amazon.com and Google to Yahoo. 

Yet pieces of vulnerable OpenSSL code can be found inside plenty of other places, including email servers, ordinary PCs, phones and even security products such as firewalls. Developers of those products are scrambling to figure out whether they are vulnerable and patch them to keep their users safe. 

"I am waiting for a patch," said Jeff Moss, a security adviser to the US Department of Homeland Security and founder of the Def Con hacking conference. Def Con's network uses an enterprise firewall from McAfee, which is owned by Intel's security division. 

He said he was frustrated because people had figured out that his email and web traffic is vulnerable and posted about it on the internet — but he can't take steps to remedy the problem until Intel releases a patch. 

"Everybody is going through the exact same thing I'm going through, if you are going through a vendor fix," he said. 

An Intel spokesman declined comment, referring Reuters to a company blog that said: "We understand this is a difficult time for businesses as they scramble to update multiple products from multiple vendors in the coming weeks. The McAfee products that use affected versions of OpenSSL are vulnerable and need to be updated." 

It did not say when they would be released. 

The Heartbleed vulnerability went undetected for about two years and can be exploited without leaving a trace, so experts and consumers fear attackers may have compromised large numbers of networks without their knowledge. 

Companies and government agencies are now rushing to understand which products are vulnerable, then set priorities for fixing them. They are anxious because researchers have observed sophisticated hacking groups conducting scans of the internet this week in search of vulnerable servers. 

"Every security person is talking about this," said Chris Morales, practice manager with the cybersecurity services firm NSS Labs. 

Cisco Systems, the world's biggest telecommunications equipment provider, said on its website that it is reviewing dozens of products to see if they are safe. It uncovered about a dozen that are vulnerable, including a TelePresence video conferencing server, a version of the IOS software for managing routers. A company spokesman declined to comment on how those issues might affect users, saying Cisco would provide more information as it became available. 

Oracle has not posted such an advisory on its support site. Company spokeswoman Deborah Hellinger declined to comment on Heartbleed. 

Microsoft, which runs a cloud computing and storage service, the Xbox platform and has hundreds of millions of Windows and Officer users, said in a statement that "a few services continue to be reviewed and updated with further protections." It did not identify them. 

Officials with technology giants IBM and Hewlett-Packard could not be reached. EMC and Dell said they had no immediate comment. 

Security experts said the vulnerable code is also found in some widely used email server software, the online browser anonymizing tool Tor and OpenVPN, as well as some online games and software that runs internet-connected devices such as webcams and mobile phones. 

Jeff Forristal, chief technology officer of Bluebox Security, said that version 4.1.1 of Google's Android operating system, known as Jelly Bean, is also vulnerable. Google officials declined comment on his finding. 

Other security experts said that they would avoid using any device with the vulnerable software in it, but that it would take a lot of effort for a hacker to extract useful data from a vulnerable Android phone
.



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Google adds app scanner to make Android phones safer

Google adds app scanner to make Android phones safer

Google adds app scanner to make Android phones safer
Google said it would “continually” scan Android devices to catch and remove malicious apps from them.

NEW DELHI: Google on Thursday said that it would "continually" scan Android devices to catch and remove malicious apps from them. In the last few months, Android has been criticized by security researchers for having relatively poor security compared to other mobile operating systems like iOS and Windows Phone. Most of the criticism is targeted at the easy availability of malicious Android apps that can trick users by impersonating valid and popular apps. 

Just days ago a paid anti-virus app was found in the Play store. However, despite its price of nearly $4, the app turned out to be fake and did not offer any security feature to phone. Google later removed the app from the store. 

Currently, all Android phones are set to install apps downloaded from outside the Play store. If users change these settings and install apps using APK files, they have to agree to a pop up telling them that Google will verify the app. 

"Building on Verify Apps, which already protects people when they're installing apps outside of Google Play at the time of installation, we're rolling out a new enhancement which will now continually check devices to make sure that all apps are behaving in a safe manner, even after installation," said Rich Cannings, an Android security engineer. 

"Because potentially harmful applications are very rare, most people will never see a warning or any other indication that they have this additional layer of protection. But we do expect a small number of people to see warnings (which look similar to the existing Verify apps warnings) as a result of this new capability," added Cannings. 

While Android is safer operating system than something like Windows, it is important for users to follow safe practices. Ideally, you should only install apps that come from the Play store. If you have to install an app using APK method - downloading an APK file and then copying it to the phone - make sure that you trust the source from where you are downloading the APK file. In some cases, cyber criminals use modified APK files of popular games and other apps to distribute malware on Android device
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LG G Flex review: Futuristic smartphone, hefty price tag

LG G Flex review: Futuristic smartphone, hefty price tag




LG G Flex review: Futuristic smartphone, hefty price tag

Expert's Rating

Top Features

1.Unique curved design
2.Decent camera
3.Good battery backup
Readers Rating
Review this
Smartphone technology is evolving everyday. It has reached a stage where phones and tablets sport more powerful processors than PCs and laptops. Device makers introduce features with their flagships that may or may not be of use to end users. However, there have been very few experiments with the form factor of smartphones since the full-touch slab design became mainstream. Flexible materials have been showcased and prototyped, but the last few months have seen the first few commercially available devices that sport flexible materials including a flexible, curved display.

LG G Flex is the second phone after Samsung Galaxy Round to boast of this unique form factor. The phone features the curved from top to bottom and offers some amount of flexibility. While people were skeptical if the phone will make it to all markets, LG decided to launch it widely, though it comes at a steep price. Does the LG G Flex offer enough reasons to buy a curved smartphone? We try to find out in our review.



Build & Design
LG G Flex's unique design catches your eye the very first time you look at the phone. Instead of the conventional flat, slate-like design, the phone is curved at the back in a concave form, vertically (top to bottom). In addition to being curved, the phone can be flattened out to a limited extent by applying pressure when it lays on its front. LG has reduced the flexibility of the phone and it bends as long as the pressure is applied. Making the phone more flexible would have made it appear flimsy.

Putting a flexible display alone would not have made the phone flexible, so LG also had to make the phone's battery and other components flexible.

The phone is comparatively larger than most smartphones and some phablets in the market.

LG claims that the curved form factor makes it ergonomically better for use while talking. However, we feel that the large footprint negates this effect, especially if you have a petite face. We didn't notice any major difference while using the phone for calls. Having said that, the sound output stays consistent and doesn't get muffled even when the phone lies at its back due to the curved design.

The front is dominated by a 6-inch OLED display with a 2.1MP camera and the sensor array placed just above the display. The right edge is barren while the left edge features the micro sim card tray.

The back reminded us of the LG G2 as it features the volume rocker and power keys, just below the 13MP camera lens and LED flash. We're not fans of LG's placement of these keys ,but it does make sense on the G Flex due to its bigger size.

However, the materials used on the G Flex give a special ability to repair minor scratches inflicted on it. While it looks like it's made of glossy plastic, it also comes with a 'self-healing' coating that allows the phone to repair itself. In our tests, we discovered that it doesn't repair all types of minor scratches. Some scratches made by keys and coins did not disappear while others did. You may not need a case to protect it, but you still need to be careful if you're someone who dreads scratches at your phone's back.

The build of LG G Flex is a refreshing change from the usual but apart from a few, we don't see many advantages of its curved form factor.



Display
LG G Flex sports a 6-inch plastic OLED flexible display with a 720p resolution. The resolution seem to be a little underwhelming for a large screen phone, but in everyday use we did not notice a big difference. The display offers vibrant colours, excellent viewing angles and high brightness levels. Text and images look sharp and crisp (though not as sharp as a 1080p display) and watching videos made for a pleasurable experience. While the display is not as flexible as it would have been before being attached to the phone, the curved form factor makes viewing angles better as the screen is at an equal distance from the eyes at all points. Sunlight legibility was also good.

LG includes a special Gallery app that utilizes the curved display and allows you to browse videos and photos. It also includes lock-screen wallpapers that take advantage of the screen and produce a parallax effect when you slightly tilt the phone. Unfortunately, we found these feature to be gimmicky and still don't see a use case for the curved screen. Perhaps, future iterations of the phone will give us more reasons.

LG G Flex doesn't include Gorilla Glass protection, a standard feature found in all flagship smartphones that makes their display resistant to scratches and minor bumps.

Camera
LG G Flex sports a 13MP rear camera and a 2MP front-facing camera. The camera modules are similar to that of the LG G2 except that the G Flex doesn't include Optical Image Stabilization or OIS which means that the phone is more sensitive to shakes while taking photos. It also affects the phone's ability to capture pictures in low-light conditions.



The phone includes the same app that we've seen on the LG G2. It offers different modes and controls for granular settings. G Flex also adds a Face Tracking mode that is capable of detecting faces and alerting you when it detects a face through the LED notification light integrated with the phone's power button, helping you take better selfies. In our use, the feature worked as promised.

LG G Flex takes good quality pictures in the daylight delivering good level of detail, accurate colour reproduction and satisfactory contrast. The G Flex camera takes decent low-light shots but zoom in to 100% and you'll see details missing and some noise.

The front camera takes good quality selfies and offers a great video chat experience.



The phone is capable of recording 1080p video and we were satisfied with the quality of audio and video captured through it.

User interface
LG G Flex runs Android 4.2.2 Jelly Bean, which was a bit disappointing as new phones are shipping with Android 4.4 KitKat, the latest iteration of the OS at this time.

The interface is similar to LG G2 with Optimus UI layer masking Android and enabling customization. The phone features the same bells and whistles that we've seen in the G2, including support for gestures, sensors that keep the screen on or pause videos depending on whether you're looking at the phone and multitasking features that allow you to move between three open apps or run two apps simultaneously. All these features work as promised but we're not sure if you'll use them on a regular basis in the long run. However, there are a number of customization options including themes, the ability to create your own icons and even change the skin of navigation buttons.

The phone also comes with KnockOn, LG's version of double tap to unlock and lock the phone, and Guest Mode for offering select apps to friends or kids when they wish to use your phone.

LG G Flex includes its own voice assistant in addition to Google Now. It was able to understand our accent and was handy for tasks like launching apps, setting a reminder and checking the weather.

For single-handed operation, the phone's keyboard and dial keypad can be aligned towards the right or left sides.

LG G Flex also offers a Quick Remote app to be used with the phone's Infrared Blaster. It enables the phone to act as a universal remote to control audio, video, DTH receiver and home appliances. We found it easy to configure the app and use the phone as a remote.

As we mentioned earlier, the phone includes a special Gallery app called Q Theatre that lets you browse photos, videos and YouTube in an interface that takes advantage of the curved display.

Overall, LG's UI skin is deeply integrated with the phone with all native utility apps looking different from stock Android ones, so purists will be disappointed.

Performance
LG G Flex is powered by a 2.26GHz Qualcomm Snapdragon 800 processor coupled with Adreno 330 graphics and 2GB RAM. We did not notice any lag whatsoever while navigating through the phone's menu, launching apps and switching between them.

In synthetic benchmarks, the phone scored 34,540 in Antutu, 19,997 in Quadrant and 60 in Nenamark 2 tests.

The phone offers 32GB internal storage. Unfortunately, you can't expand the storage as the phone doesn't come with a memory card slot. It offers NFC, Bluetooth, WiFi and GPS connectivity options.



LG G Flex offers excellent call quality and signal reception and we did not encounter issues while making calls even in areas where cell signal is relatively weaker. The phone was able to lock to GPS without any issues. It also offers FM radio.

The external speaker on the phone offers loud sound output.

LG G Flex is backed by a 3500mAh battery (non-removable) and will last you a day and a half even if you put the screen brightness at the highest level and use 3G data all the time. You'll be able to make about 2-3 hours of phone calls, play some casual games and browse the web in this time period. The phone can play video continuously for 8 to 9 hours.

Gaming
We were able to play games like Temple Run 2, Riptide GP2 and Asphalt 8(with Visual Quality set to High and Engine at 100%) without encountering any frame drops or freezes.

Verdict
At a price of nearly Rs 70,000, it is difficult to recommend LG G Flex over other top-of-the-line premium smartphones. The only novelty that the phone offers is its curved display. However, we feel it's still not ready for prime time as LG is not able to offer any significant use case for it. The self-healing back also has its limitations.



Most of the features of the phone are offered by LG's own flagship smartphone, G2, which is available at a much lower price. It offers the same level of performance, as well.

Having said that, G Flex, is an amazing piece of engineering and we'll have to credit LG for bringing this innovation to the Indian market. We are looking forward to the phone's next iteration to see how it evolves in terms of hardware, features and applications centred around the curved display.



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IPL will be beneficial to my growth as a cricketer: Rasool

IPL will be beneficial to my growth as a cricketer: Rasool

IPL will be beneficial to my growth as a cricketer: Rasool
Parvez Rasool will be rubbing shoulders with national and international stars in the Sunrisers squad that is led by Shikhar Dhawan. (TOI Photo)

NEW DELHI: After becoming the first Jammu and Kashmir player to be selected in an IPL team in 2013, Parvez Rasool is now ready for his second stint in the T20 league and reckons that the presence of star players in his team will help him grow as a cricketer. 

The off-spinning all-rounder, who has been bought by Sunrisers Hyderabad for Rs 95 lakh, firmly believes that the T20 event is a big stage to make your presence felt in the national and international market. 

"I feel one should grab every opportunity that comes your way and IPL is sure a perfect platform to showcase one's talent. With so much of television viewership, the world is watching and the selector's also have an eye on the event. It's a great chance for any upcoming cricketer to prove his worth in this T20 extravaganza," Rasool said. 

The 25-year-old will be rubbing shoulders with national and international stars in the Sunrisers squad that is led by Shikhar Dhawan. The Jammu and Kashmir skipper feels great to be a part of the same dressing room that will have players like Dale Steyn, Darren Sammy and Ishant Sharma. 

"The presence of international and national stars in the Sunrisers squad will certainly be beneficial to my growth as a cricketer. I will try my best to spend time with them, on and off the field. And at the end of it performance is key. So I hope that if and when I get a chance to play, I come up trumps," said the wily off-spinner. 

Rasool though got just two IPL games in the last season with Pune Warriors and his outing with the Virat Kohli-led Team India to Zimbabwe was also restricted to the dug-out but he takes all this in his stride. 

"You have to take the rough with the smooth. I personally have taken a lot of positives from all this. I am lucky to have got an IPL break and a chance to travel with the Indian team. How many players get such opportunities?," said a hopeful Rasool. 

On the point of Jammu and Kashmir players getting a raw deal, Rasool argues that performance can wipe away any negativity and believes that it's far more sunny for J&K players now. 

"Our performance has been good in the last couple pf years. Our boys are getting picked in Zonal cricket and also being considered for IPL. I personally graduated from Under-19 to the national team and in IPL for Pune Warriors, so I believe the Kashmiri lads are making their presence felt," said the upbeat all-rounder. 

Rasool did get a few tips from off-spinning great Harbhajan Singh during the Irani Trophy game in February. Rasool was in the Rest of India reserves with Harbhajan as skipper and the J&K player enjoyed the lessons from 'the Turbanator'. 

"It's my fortune to get advice from a player of the stature of Harbhajan Singh. I am constantly in touch with him. His advice is invaluable and has certainly helped my game. I certainly practice what I am taught to master the art," he said. 

Rasool though was critical of the fans' behaviour towards Yuvraj Singh after the T20 final. Rasool harbours lot of respect for Yuvi, who was instrumental in winning two World Cups for India, and feels cricket lovers should not turn fanatics towards their heroes. 

"Anybody can be at the receiving end of the madness of cricket in this country but fans should realise that a player gives his blood and sweat to the country and is human if he errs. I have great respect for Yuvi paaji and feel that he deserves respect and nothing else," concluded Rasool
.



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Honour to play under Kevin Pietersen: Manoj Tiwary

Honour to play under Kevin Pietersen: Manoj Tiwary

Honour to play under Kevin Pietersen: Manoj Tiwary
"Kevin Pietersen has been my idol and it will be a great honour for me to play under his captaincy. I am sure, I will learn a lot from him," said Tiwary. (TOI Photo)

KOLKATA: Injuries have always come at the wrong time for Bengal batsman Manoj Tiwary, who has repeatedly missed out on the action after being in the mix for a India berth. The former Bengal skipper missed the entire 2013-14 domestic season due to a knee injury. Tiwary, who was picked up by the Delhi Daredevils at the IPL players' auctions in February, will be turning out for the franchise for the second time, having played for them in the first two editions of the T20 event before switching allegiance to Kolkata Knight Riders in 2010 in a swap deal. The stylish right-hander spoke to TOI about his injury-related heart-breaks and the upcoming IPL-7. Excerpts:


Importance of IPL-7 for you...

It will be very important. I have been out of action for about seven months. I need to make a fresh start and the IPL provides me with a big platform to get noticed again.


How did you cope with the injury?

It was quite frustrating as there is little you can do when you are injured. I have always been one of the fittest guys in the team, but I had been badly hit by injuries. So you have to accept that and keep faith and hope that you will again get a chance. I have listened to motivational speeches on the net and read about amazing comeback stories of players to keep my spirit up during this period.


It must be difficult to get over a knee injury for a batsman?

A batsman has to shift his body weight from one leg to the other while playing shots. Knees play a very important role. I am okay now and got some runs in the Vijay Hazare and Syed Mushtaq Ali T20 meets. But the IPL will be hectic. There will be back-to-back matches and a lot of traveling. I am confident of getting through the grind.


Your take on the Daredevils...

I am really excited to be playing for the Delhi Daredevils again. I am eager to work with their magnificent support staff. I was not with the Indian team when Gary Kirsten was the coach but my fellow-players spoke highly about him. I am sure he (Gary) will help me get over my shortcomings. Then we have Eric Simons and TA Sekhar sir. They are all very good professionals and I am eager to work with them.


And what about the players?

Kevin Pietersen has been my idol and it will be a great honour for me to play under his captaincy. I am sure, I will learn a lot from him. I feel we have a strong team and we hope to do well.


What do you reckon would be your ideal number to bat?

It's for the team management to decide. However, in a T20 match, it's always good to bat up the order as you get the play maximum balls that way. I would prefer that but I am ready to bat at any position the team management wants me to
.



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Wednesday, 9 April 2014

Twitter acquires Android lock screen startup Cover for undisclosed sum

Twitter acquires Android lock screen startup Cover for undisclosed sumtwitter-mobile-users-635.jpg

A young startup specializing in Android smartphone lock screens that anticipate what "app" a user might want at any give moment said Monday it has been bought by Twitter.
The acquisition comes about a year after the launch of Cover, which said its free application, which hit the virtual shelves of Google Play's online shop in October, has reached hundreds of thousands of users.
Financial terms of the deal were not disclosed. The Cover team has joined San Francisco-based Twitter, according to the startup.
"We built a replacement for Android's default lock-screen that makes our phones easier to use by adapting to our context - providing fast access to the right apps at the right time," Cover said in a blog post.
"Twitter, like Cover, believes in the incredible potential of Android."
The take-over indicates that Twitter is keen to make its popular one-to-many messaging service ever more enticing to people with smartphones powered by Google-backed Android software.
An IDC survey released in February found Android had a 78.1 percent share of global smartphone shipments in the final three months of last year, bolstered by a 40 percent jump in the number of handsets delivered.
For the full year, Android's market share was 78.6 percent to 15.2 percent for Apple's iOS, 3.3 percent for Windows Phone and 1.9 percent for BlackBerry, IDC said.



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Phonejoy review

Phonejoy reviewphonejoy.jpg

Our phones are getting more and more powerful, and looking at games like Bastion and XCOM running on your iPhone shows just how far things we've come since the days of playing Snake on a Nokia phone. The catch is that games like Angry Birds or Threes are a lot more fun than playing most typical genres on a phone because while a full touchscreen is great to look at, virtual buttons and virtual thumbsticks are a nightmare to actually use.
Half the screen gets obscured by your fingers and you spend more time repositioning your thumbs than actually playing leading to a highly compromised experience. Some games, like Epoch or Infinity Blade can find a middle ground between the high action games that we're used to on consoles, and finger friendly controls that will work on a mobile phone or tablet, but they're a compromise that falls short on the innovation that is possible with mobile phones, and the twitchy control that come with a real gamepad.
We tried out the Phonejoy controller which just started delivering gamepads to their Kickstarter backers, and came away pretty impressed. The controller costs $79.99 (approximately Rs. 4,806) to order, and takes between one to two weeks to reach India.
phonejoy_box.jpg
The packaging for the Phonejoy is actually pretty clever in its own right - everything is packed away into foldout compartments, and the box has a ruler on the side which you can hold against your phone, to see if it will actually fit inside the controller. That'll be a lot more useful if this gamepad is ever available at retail here, but for quick reference, you can easily fit a 5-inch phone in there; we were able to put a Sony Xperia Z inside the Phonejoy, and also a Samsung Galaxy Note 2.
If you're using something even bigger than a Note though, this might be a problem, because the Phonejoy is stretched from the middle to accommodate your phone, and larger devices probably won't fit. Of course, since the connection is taking place over Bluetooth, you could just prop the phone (or tablet) in a stand, and play with the gamepad in your hand. It looks like it would be too small to hold comfortably in that mode, but having spent a fair amount of time gaming on the iPad in just that fashion, it's safe to say that the Phonejoy is comfortable to use even without a phone.
Design and Build Quality
The Phonejoy is small, slightly chunky, and does not look like it would be very comfortable to hold. It's very slightly taller than a PS Vita, and about twice as thick. The width is adjustable, but with a 5-inch phone inside, this thing dwarfs the Vita.
phonejoy_in_hand.jpg
The buttons and analogue sticks are laid out in the same placement as an Xbox 360 controller. The left analogue stick is high with a direction-pad below, and to its right is the right analogue, and the four face buttons are above that. On top there are two shoulder buttons for each side.
In the middle, the design has a toothed pattern - this is where the two halves of the Phonejoy meet, and as you can see in the top picture, there's a steel backing that's held together with springs. For now, the Phonejoy closes quite smoothly and holds the Xperia Z very snugly, though this could actually be the one weakness in what is an otherwise impressive build, as over time, the spring might possibly weaken. For now though, it's looking very solid.
The build quality of the gamepad is actually pretty impressive - it feels more durable than a Playstation 3 gamepad and the buttons and sticks look great and feel great too. The shell is made with from pastic, but all the buttons are bordered in chrome and topped with a layer of rubber, including the analogue sticks and even the power and invert toggles. The effect looks pretty good and feels comfortable to use as well. The analogues are very shallow and you might feel a little uncomfortable using them for extended periods of time, as compared to a full sized controller, but it's a necessary sacrifice if you want to be able to take the Phonejoy and slip it into your pocket when you're not actually gaming.
The direction pad also feels a little spongy and if the designers had followed Sony's lead and made each direction a separate button the way it is in the Vita, the pad might have been more comfortable, but there weren't any issues when playing sidescrollers.
Connectivity and Performance
To use the Phonejoy, you need to first pair it with either your Android or iOS device over Bluetooth. While a future version which uses iOS 7's controller has been talked about, the version we reviewed and which is currently available instead uses the iCade profile to pair with an iOS device.
To use, you must first switch on the Phonejoy (the battery has a life of eight hours between charges, and takes about one hour to charge) and set it in the correct mode. To connect to an Android device, you must push the back button and the X button, while you need to hold the back button and B, to switch to iCade mode. There's an LED next to the left stick, which glows blue in Gamepad (Android) mode and red in iCade mode, so it's easy to keep track of this.
phonejoy_android.jpg
Once you've paired, it's simply a question of installing the correct games and playing. This is actually the biggest problem with most controllers - you have to scour websites to find games that are compatible, and solving this is one of the biggest accomplishments on the part of the Phonejoy team. They've released a free app you can download that shows you a list of supported games. You can also tap on those games to go to their Play Store pages and install them. There's also an Installed Games tab in the Phonejoy app, which shows the games on your phone and you can launch the supported games directly from the app too.
There was no discernable lag when playing games like Reaper and Dead Trigger, and the controller was comfortable to use for a long period with an Xperia Z fitted in the middle. The thumbsticks in particular were a pleasant surprise because they looked too shallow to be comfortable. This is close to, if not slightly better, than a PS Vita. The face buttons and shoulder buttons also perform well, but the direction-pad felt weird. Playing Reaper, it worked fine, but there was always a niggling sense of something being a little off, one area where the Vita really rules in comparison.
phonejoy_ipad.jpg
The big draw of this gamepad though is the flexibility it gives you. You can stretch it and use it with an Android phone, then prop up your tablet and use it to play Swordigo (we did) or use it to play games on your PC later. It's unlikely that a PC gamer won't already have some full sized gamepad already but the ease of use with multiple devices certainly makes the Phonejoy more tempting. The catch is that while there was a sort of iCade craze in between, it's got limited support, and most new games support the MFI standard instead, which this gamepad does not work with.
Verdict
The build quality and design of the Phonejoy are top-notch, and for an Android user who enjoys games, there's no real cause not to buy one. Aside from the games in the Play Store, a lot of popular emulators also support the Phonejoy (and can be found in the app) so if you're looking for some classic gaming experiences, then this is a great option - as long as you don't mind spending nearly Rs. 5,000 on a controller. Right now, you can buy a PS3 controller for around Rs. 1,000, while Xbox 360 controllers cost approximately Rs. 2,000. Personally, it seems like a good buy, but it won't feel that way to everyone. If you're an iOS user then it is worth holding on for now, and waiting for the MFI version, although that is not likely to support Android at all.
Price
The controller costs $79.99 (approximately Rs. 4,806) to order from Phonejoy's website, and takes between one to two weeks to reach India.



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