1 "TAKE NO AS A QUESTION "

Monday, 15 September 2014

How Katiyabaaz is championing the plight of the ‘Powerless’

How Katiyabaaz is championing the plight of the ‘Powerless’

As far as vigilante superheroes go, Loha Singh is utterly unique. For starters he is real. He didn’t need to don mask and a cape and play a comic book inspired crusader whose heroics are aided with special effects. Every single day he endangers his life connecting wires with his bare hands so that the underprivileged bastions of Kanpur city can get access to electricity. When filmmakers Fahad Mustafa and Deepti Kakkar approached him to play himself in their documentary, he agreed even though he says, “I thought I will end up in jail for Katiyabbaz.”
Loha Singh
Katiyabaaz is a documentary like no other. For one, it has an item number. Indie filmmakers Fahad Mustafa and Deepti Kakkar bootstrapped mightily to bring their vision to life and they are determined that the film will be seen by mainstream Bollywood audiences. The film revolves around the power crisis affecting Indian society- forty crore people live without electricity. But it is also a story with heart and soul. For that reason it is smashing through barriers of genres through Bollywood, entertaining while it educates and gives us a wonderful homegrown Robin Hood to cheer for in Loha Singh.
Powerless
YourStory speaks to Fahad Mustafa about the challenges of bootstrapping a film, fusing fiction and reality to make a documentary that everyone will watch, why this particular issue is so close to his heart and the amazing reaction Katiyabaaz is getting from audiences all over the world.
What real life event sparked the idea for Katiyabaaz?
Katiyabaaz
I was born in Kanpur but grew up outside the country. During that time the memories of the city stayed with me. If you have been to a small Indian city like Kanpur you see these wires dangerously crisscrossing over your head and you know there is a story going on there. Years later when I came back to India and visited it, I found hardly anything had changed. This was interesting because in between my trips, Delhi had changed drastically. But Kanpur remained in an inexplicable time warp. This was fascinating and initially the film was going to be about Kanpur. Electricity was simply a motif in the story. But during the creative process it took on a life of its own, a narrative device to which you could connect various things, and we decided to go with the flow.
How did you and Deepti Kakkar come to collaborate on this project?

Fahad Mustafa & Deepti Kakkar
Fahad Mustafa & Deepti Kakkar
Deepti and I have been together for the last ten years. She is from Ghaziabad and so closely identified with the theme of Katiyabaaz as well. We started making films together in Delhi when we were undergraduate students in St. Stephen’s college. Then we moved to Vienna, worked with the UN and were involved with many other things. But we kept making films together and founded a production company called Globalistan Films. So this has always been a joint passion for the both of us.
Loha Singh is such a unique protagonist. Was he an actor to begin with or did you rope him in for this film specifically?
No he is not an actor at all. He is what he does in the movie. He is a Katiyabaaz (In Hindi katiya means a wire. A katiyabaaz is someone who steals electricity through illegal wiring). We found him and he agreed to come in front of the camera and show us what he does and why he does it. He is a very intriguing fellow.
How did you secure funding for the film?
The initial seed money came from an award that we had won. Then we collected funds from nine different countries including Netherlands, Korea, Austria, Sweden and Canada. There were film grants that were available. We got into co-production with a US based company. The budget was around 1.5 crore and we cobbled it together somehow.
What were some of the biggest restraints in terms of budget and resources and how did you overcome them?
The big problem was always the budget. We wanted to make the film in a certain way. We wanted to involve the Indian audience deep within the film- have songs, interesting narrative devices, etc. The production values themselves involve a certain amount of investment.
The problem was that nobody in India wanted to fund a documentary, even when the subject is so critical to today’s society. We started the production and the budget kept growing. We kept chasing the money while we were making the film. There would be situations where we would get twenty thousand dollars from somewhere and realize that now we could rent a train. And then we had to finish shooting that within a week. So yes, the biggest challenge was balancing production with direction.
What all film festivals have you travelled with Katiyabaaz? What has the experience been like?
We started at the Berlin Film Festival in February 2013. Then we went to Tribeca, Rio de Janeiro, Melbourne, Dubai and Copenhagen. In fact, I was invited to be on the jury in Copenhagen. The experience has been phenomenal. We got great responses. The first time we screened, there were eighteen hundred people in the auditorium and they gave us a standing ovation. In Germany we were compared to some of the Oscar winning films of last year. Overall we are thrilled with the reaction we have received from the world over.
How far do you think Katiyabaaz has been successful in raising the critical awareness about the issues that it highlights?
Akhilesh Yadav
It is heart-warming to see the discussion it is generating not only among the mainstream audiences but also among policy makers. Uttar Pradesh Chief Minister Akhilesh Yadav declared that every power corporation employee must see the film. In Maharashtra the Aurangabad Electricity Association is doing targeted screenings of the film in areas where electricity theft is the highest. There is a joint initiative between the Ford Foundation and the World Bank to do a lot of policy related screening and panel discussions of the movie around the world.
This is such a huge crisis that is affecting the country. Forty crore people are without electricity. What we discovered while making the film is that it is only during elections that people talk about this. Otherwise it is conveniently forgotten. It is about time that we, as a society and a political economy, took a step back and decided how we are going to address this issue. In terms of getting the conversation started and the dialogue going, Katiyabaaz has made a big difference.
How did you draw a line between fiction and reality while making the movie?
There is a very clear line between the two in the film. What is more relevant in terms of the narrative is truth and reality. The whole thing is real and presented as it happens. We have used fictional devices to enhance the emotive connect. Both fiction and documentary forms borrow from each other a lot, especially in recent times. We don’t see a big difference between the two forms. At the end of the day, it is what the best way to tell a story is.
Do you see the success of Katiyabaaz paving the way for more ventures like this where responsible film making and entertainment go hand in hand?
Absolutely. We hope that the theatrical release of Katitabaaz creates a market for films like this and not just lose out to content because certain films are marketed at certain audiences for only “entertainment”. We don’t even know what that means.
How did Vikram Aditya Motwane and Anurag Kashyap come on board?
We were screening for the industry in Mumbai and Vikram saw the film. He immediately jumped on board. It was amazing how someone like him committed to our film so quickly. Then we showed the film to Anurag. His father was with an electricity company at some point, so this was quite personal for him too.
So where does katiyabaaz Loha Singh go from here? Is he planning to branch out into acting with his new-found fame?
The sad reality of Loha Singh’s life is that not much is going to change. He is a product of a certain set of circumstances and unless those change for him, and millions of other people in Kanpur, he is going to go through life with a lot of frustration. We reach out to him whenever we can, but we cannot take responsibility of another person’s life. He was a celebrity to begin with in Kanpur, thanks to his electrical wizardry. Hopefully he can get out of that state in life someday.






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Here are 10 exciting African tech startups

Here are 10 exciting African tech startups

This year at the annual technology Web Summit in Dublin we’ll be seeing African startups pitching on the stage. Here are a few startups which made the cut to go to Europe and pitch in November.
iMote  is a Morocco based startup developing gesture control app. Focusing on iOS and Android devices with the new bluetooth low energy, it lets you control your device with gesture. Without touching your phone and with a simple gesture or a push of a button, iMote let’s you skip to the next song, order a cab, decrease your smart AC temperature, take family pictures, or make your phone ring when you can’t remember where you misplaced it.
iMote_Morocco YourStory_Africa
BSAVI  is a South African based startup in fintech space. It claims to do what your bank doesn’t do for you. Quick, safe and simple bill reminders and social invoices where you tag your bills, split it with friends.  It also helps you save as you spend daily by showing you smart offers/deals profiled to your affordability and location. The app lets you know your daily available cash to spend after all your bills have been paid. BASAVI claims they only make money when people save money.
Jampp  is a South African based startup in mobile adtech space. Jumpp is an ambitious startup with teams spanning across Buenos Aires, London, Rio de Janeiro and Cape Town. Jampp uses programmatic and big data technologies to conduct tracking, real-time optimization and mobile media buying at scale.
Jampp_South_Africa YourStory
Sweepsouth is a South African startup in the domestic services landscape. Last year, the husband and wife team of Alen Ribic and Aisha R. Pandor struggled to find a part-time domestic cleaner over the holidays. So that made them start Sweepsouth, to sweep the tradition market powered by technology. For busy people the booking process is less than five minutes. In the confirmation email after booking the appointment, they include the name, picture and a short bio of the professional cleaner that has been matched to your appointment. Their hourly rate is 50 South African Rand.
Sweepsouth YourStory_Africa
8bit is a South African based startup engaged in content discovery and native advertising space. 8bit provides suite of tools for online publishers to assists them in better understanding and growing their online audiences across various networks. 8bit was a cohort of 88mph’s Cape Town accelerator program, the startup has secured US$110000 funding earlier this year.

Friendite is a Nigerian based dating social network for 300,000+ singles. It is the fastest growing site. Friendite provides its members a way to find a match, a feature to share pictures and videos.  Friendite has raised $40,000, as it wants to grow across Africa. The team has planned to raise an additional round.
Friendite_Nigeria YourStory_Africa

PushCV  is a Nigerian based startup, a job marketplace to match the right employee to the right employer. Boasting over 41,000 CVs presently, the platform measures an individual’s knowledge, skills and abilities against that of other peers. Individuals become aware of their status in their areas of interest; and gain the knowledge of what areas need work.  The Learning Center Explore has courses and materials for employees self improvement. Careerpedia helps members to discover new careers and explore new opportunities. There is also Ask to get professional help for issues affecting your career. Prospects can take mock interview and get professional recommendations. The CV matching helps candidate to be in front of right employers.
PushCV YourStory_Africa
Smartbug.ng  is a Nigerian startup building an e-commerce platform. Smartbuy is an online shopping mall helping consumers find the best possible deals for computers, mobiles, electronics and much more.
Smartbuy_Nigeria YourStory_Africa
Voise  is an Egyptian based app in a messaging space. Voise is a simple app to send / broadcast clear looking full screen notes to your friends in two easy and simple steps. Voise notes you receive and reply to will be automatically dismissed to give you a clean experience.
Voise_YourStory Africa
NileCode  is based in Egypt in a web service industry.  NileCcode is a multi-service web solutions provider that caters to domestic, regional, and international clients. It is made up of a team of young professionals seeking to ensure the best quality service for their clients using innovative and creative techniques.























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How TechSparks rocked Delhi this weekend!

How TechSparks rocked Delhi this weekend!    

A healthy rivalry amongst cities is always good for a growing ecosystem, whichever field it may be. Bangalore, Delhi and Mumbai are usually in the thick of things when one talks about startups and India. Bangalore pretty much remains at the top when it comes to technology stratups but others are quickly picking up. And Saturday gave ample proof of that with the regional event of TechSparks 2014. Overall, we felt that the maturity level needs to go up a notch but Delhi gets full marks on enthusiasm. The Delhi regional event was one of the quickest to get sold out and we also had to stop on the spot registration.
Suraj_SaharanHere’s what was in storefor the audience and everything went according to plan. The event was opened with a round of networking and lunch before everyone headed to the first talk of the day from Suraj Saharan, co-founder Delhivery.  Suraj took the audience through the journey of Delhivery and how they’ve managed to get more than 7000 customers and how Delhivery would use its recent $35 million series C funding.
Some of the key points from his talk:
  • Focus on creating value for the customers, the valuation of the company will take care of itself.
  • Focus on team from Day 1- create an organization that is well oiled and works smoothly together.
  • How Delhivery setup the processes
  • How Delhivery differentiates themselves- Distributed hub model (an innovation in managing supply chain), focus on technology and agility.
Suraj_Delhivery
VaibhavThe other big talk of the event came from Vaibhav Padlikar of Phone Warrior, the mobile application that has managed to get more than 3 million downloads organically. PW is an integrated SMS and Call Blocker app available for Android, BlackBerry and Nokia smartphones. Vaibhav spoke about a number of things about ranging from the growth trajectory to raising funds for the app, key highlights:
  • One of the recurring questions the audience had in mind- revenue model. Although Phone Warrior has competition from the likes of True Caller, it as managed to grow organically and has shown good metrics to attract investor confidence. One a product has good traction, revenue model can be worked out.
  • Phone Warrior’s larger picture- to create a globally-relevant cloud-based platform to crowd-source mobile phone numbers and turbo-charge the value of this data through big data techniques, graph search and machine learning.
Alongside talks, there was a Tech Bazaar also in place which had some exciting startups showcasing, Here is We Do Sky, a drone company from Delhi in action:
From the other side of the table, we had Abheek Anand of Sequoia Capital to talk about Startup Metrics and what VCs are looking for. Abheek was subjected to a volley of questions from why investors have more confidence in pedigree founders to deeper questions on metrics. One of the important factors that entrepreneurs and investors miss out on is the addressable market in the next five years. It is very important for a company to be addressing a large enough market if it is looking to raise funds. For instance, mobile in India- On the higher side, the current number of data subscribers on mobile would be around 40 million and if you consider ones who’d pay, this number would follow under 5 million. But this same market, five years down the line is more likely to be 10x. Then the market becomes exciting.AbheekAfter this, we had two more workshops: A Branding and Marketing workshop conducted by Brand Capital and a Design thinking Workshop by Intel. The Design Workshop was the perfect finishing touch where the audience was required to pair up and there was a poll to decide what topic would every team be working on. “A smart home experience” was the chosen subject and then the teams underwent a 8 step design process to come up with solution. The whole exercise is a scaled down version of how to think design with any product.Intel DesignThe talks and workshops were followed up by another networking session for an hour. All in all, it was a fantastic event and we hope the momentum continues as we head on to the other two cities. Social media was also abuzz with tweets flying in at a rapid face throughout the event. follow the #tsparks to stay updated on the happenings.

























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MaxMyTV – Connect and Control anything at your home

MaxMyTV – Connect and Control anything at your home

Some good news for couch potatoes. That big black screen that takes up so much space in your mind can now be put to better use. MaxMyTV, an over-the-top (OTT) solutions company, is putting together ways to integrate various parts of your life to the idiot box. Which means you can not only tweet, check Facebook and email from your TV, but also install video surveillance and control your household devices. Think Internet of Things meets Social TV meets Smart TV.
The Beginning:
After around 12 years of developing various kinds of Embedded systems products for companies like DELL, Tata, and Larsen & Toubro, MAnoharan was bitten by the entrepreneurship bug. He was mulling over a couple of ideas like interactive TV, online buying/selling platform and video storage/sharing portal.
Around then, Manoharan’s wife, also a software developer, moved to Pittsburg for a year on an onsite product and he decided to use the opportunity to launch his own enterprise. While he was working on a couple of ideas, the Startup Weekend – a global Startup event – came to Pittsburgh. This was 2012.
Manoharan pitched the idea of an interactive TV – the only hardware pitch at the largely software event and found an encouraging response. One of the attendees was Andrew Moore, a Google vice president.
Geared up from the positive reactions to his pitch, Manoharan returned home and began working on his product. He roped in former colleague and hardware expert Saravanabhavan and a friend Evenageline as co-founders. Evangeline would look after marketing and business development in the U.S., while Manoharan and Saravabhavan focused on building the product.
Challenges:
The challenges were plenty. Starting with getting to the Start-up weekend. “I got a old car and was driving for the first time in Downtown Pittsburgh. I didn’t have a GPS at that time. I took a wrong turn and there I was in the middle of a bus only one way road. I used my Chennai driving sense and made a U-turn and drove back on the “Oneway Bus lane”. I knew if seen by a cop the consequences would be severe. But I was so desperate to pitch my idea that nothing else would have stopped me.”
And other upheavals:
“That was the weekend the apartment management had asked me to vacate from my apartment due to some unforeseen reasons. So for all 3 days of the Startup Weekend I had to work during the day and then move everything to the new apartment in the night. Without the help of my wife I wouldn’t have overcome all the challenges. My choir friends in Pittsburgh also play a big part in helping me overcome the challenges.”
Business potential:
The market of Internet of Things is estimated at $19 trillion. while the market size of Social TV is $151.14 billion now estimated to rise to to $256.44 billion by 2017.
About the product:
The device will enable you to control home sensors and access detailed analytics right from your TV, and access home automation devices right from your smartphone. Alerts from Sensors, Video from IP Camera or Social Media conversations can be seen while watching a TV program or LIVE event. You can also install surveillance devices and monitor them via IPTV.
Max1
What next?
The company is analyzing different manufacturers and see how well they can scale. On the software side we are also adding more security features to the Home automation part. “We will also be testing with 3rd party sensors so that ideally a consumer should be able to plug in any popular sensor and make it work with our smart hub,” he said. All entrepreneurs are risk takers and Manohar is no exception. “The riskiest thing which I have done so far is quitting DELL-FORCE10(which was one of the highly paying employers in Chennai) and travelling to US to build my own product,” he says.
Couch potatoes, weigh in here. IS this something you would like to see in your living room? Share your thoughts here.
Check out MaxMyTV for more details - http://www.maxmytv.com/
















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How Xiaomi prices its high-end phones at low prices: a short lesson in the Economics of Pricing

How Xiaomi prices its high-end phones at low prices: a short lesson in the Economics of Pricing


On June 6, 2010,  eight partners came together to co-found a software startup that would create a new custom ROM based on Android. The startup wanted to create an easy-to-use interface that could provide added functionality to Android. The strong team was led by a CEO who had had successful exits in the past. Lei Jun who founded Joyo.com in 2000, which was later acquired by Amazon in 2004, also held positions at Kingsoft, leading the company to its IPO on the Hong Kong stock exchange.
Jun launched the startup’s firmware, called MIUI, in August, 2010 and soon realized that his company had to build hardware to go with the MIUI experience. The first handset was launched in August next year – the Mi One, a top spec phone with a great price way ahead of its time. Since then a lot many things have changed for Xiaomi. For one, the 4-year-old ‘startup’ has beaten Samsung to become the largest smartphone maker in the largest handset market of the world – China.
In the second quarter of 2014, Xiaomi shipped more than 15 million of its devices, compared to 13.2 million of Samsung. The firm that terms itself a ‘mobile internet company’ rather than a ‘handset manufacturer’, shipped 18.7 million devices in 2013 and is already on its way to an ambitious target of 60 million devices this year. Within four years of its inception, Xiaomi has gone from being a startup to a $10 billion upstart and has every smartphone-maker in its cross-hairs, as it keeps undercutting on price and sells high-end specs at low prices.
Xiaomi Pricing strategy



But how does Xiaomi do it? Is it losing money on every device it sells? Or does it have an innovative strategy of its own?

The pricing conundrum and a wee bit of Economics

Pricing is probably one of the most difficult parameters to optimize, for any company. It’d seem simple enough – just sell the product for more than what it costs. But price is determined by several other factors like branding, positioning, marketing, and many times more important than most – psychology.
For example, if you want to price your products at a premium, the product needs to have a unique positioning, in terms of USP of the product or a never-before-seen innovation. You can then employ the WTMWB pricing strategy – What The Market Will Bear, and try to sell at premium prices as fast as possible before the competition get s on to your USP and tries to undercut you. This strategy works best with ‘Early Adopters’ as these are the set of people who are not very price-sensitive and look to get their hands on new, innovative technologies.
The GPMT strategy in pricing
GPMT or Gross Profit Margin Target is what the companies usually look at when trying to set prices. In simple terms, it is the gross profit margin that they need to pay back their expenses and generate positive net income and cash flow.
Mathematically, GPMT = (Price of the product – Cost of the goods and services being sold) / Price of the product
In a typical, manufacturer-distributor-retailer model, the manufacturer aims for a GPMT of 50%, that is it wants to sell the product at twice the cost price. The latter two look at a GPM of 10-15% and 30-50% respectively.
By now it should be easy to understand that when you are buying a product, you are paying not just for the cost of the material, manpower etc involved in it, but also the profit margin (quite obvious) and the costs incurred in marketing, brand positioning and advertising.
A typical smartphone maker puts its products on shelves of thousands of its retail stores across geographies which incur staff, real-estate and maintenance costs. This of course on top of the extravagant spending that goes into grabbing the eyeballs of customers, advertisements – print, digital, banners, hoardings, TV ads etc.
Now imagine a manufacturer that takes out several parts from the above equation. It doesn’t believe in traditional advertising, shuns the concept of retail stores and chains and decided to do all its selling online. Don’t you see how that would lead to a significant amount of reduction in the ‘Cost price’? Well, among several other things, this is exactly what Xiaomi does.
Hugo barra quote

The Pricing strategy employed by Xiaomi

To start off with Xiaomi sells its products online only, through ecommerce. This ensures that it doesn’t have to worry about the costs of warehousing and distribution.
“We are an e-commerce company. We live on the internet. We are selling exclusively through e-commerce. And the price there can be much lower, because the price on e-commerce is essentially fulfillment and shipping cost,” explains Hugo Barra, VP Global, Xiaomi while exclusively speaking with YourStory.
Xiaomi also shuns traditional models of advertising and depends solely on Social Media marketing and word-of-mouth.
“We don’t invest in traditional marketing. We live on the social media which is a lot less expensive to us,” adds Barra.
Apart from this, Xiaomi cuts cost at every stage. It sources components itself and deals with these sellers with a different strategy. Xiaomi also bets on ‘Moore’s Law’. Unlike other bigger players who discontinue their models after 6-8 months in the market, Xiaomi sells it products for upto 18-20 months after launch. This means that, in accordance with Moore, the price of the individual components have gone down while the price of the phone remains constant throughout.
But the most important thing to note is that Xiaomi is a ‘mobile internet company’. It is looking to make money, not on its hardware, but by selling apps, games and special Android themes and Internet services on top of its custom MIUI – a pricing strategy very well-adopted by the e-commerce behemoth Amazon.
In the past too, many Chinese handset players have entered the market with low-priced phones. But with low prices tagged along the low quality as well, giving the Chinese market a bad name. Xiaomi and Barra set the tone right by bringing high-end quality with affordable prices.

On the Chinese market and being called the ‘Apple of China’

Xiaomi has been time and again called the ‘Apple of China’. The fact that Lei Jun launches the phone in typical Steve Jobs-esque manner and attire doesn’t help refute the cause. But ask anyone from the Xiaomi team on their comparison with Apple and they will start off with their admiration for the Cupertino-based phone maker.
“Apple is one of the most extraordinary that the world has ever seen, and will continue to be for a long time. On that account one would say that being compared to Apple is a great thing,” Barra starts off.
Barra goes on to differentiate Xiaomi, though.
The reality is that we are a lot more and a different kind of company. You could say that Xiaomi is like bits and pieces of Google, and Apple, and Amazon. We have the Software engineering horsepower of a Google, the design ambitions of an Apple and the e-commerce platform and customer service focus of an Amazon.
Barra believes that the smartphone industry from China has already left a significant legacy over the last couple of years. Talking about products from China, Barra mentions Oppo, OnePlusOne and Huawei who have come out with world-class products.
“Looking at these products no one can say that they are less interesting or less appealing than products coming out of Korea, Japan or the US,” he summarizes.
‘Apple of China’ or not, one thing is for sure that Xiaomi has made significant strides into whichever markets it has entered in a relatively short period of just four years.
















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