In a recent Techgig.com meet, industry leaders discussed the need to use technology to further the green agenda of businesses
Understanding the urgent need for environmental reforms, businesses
around the world are increasingly adopting green initiatives.
Technological innovations and green solutions are enabling organisations
to cut down their carbon foot-print. While advancements in technology
have catapulted us into a different era, this has had some major
environmental repercussions as well. In 2012, data centres worldwide
consumed 322 TeraWattHours of electricity – the environmental impact of
which is equivalent to cutting down billions of trees. Recently, news
reports have been published about pollution due to internet which is
estimated at 830 million Tonnes of CO2 every year. With the agenda of
sustainable development, TechGig.com, in association with Vigyanlabs
Innovations and World Wildlife Fund (WWF), recently organised a panel
discussion with a focus on: ‘How technology can foster the corporate
green agenda’.
Earth Hour, a WWF’s global campaign inspiring governments,
businesses, communities and individuals to take a stand against climate
change, was one of the key focal points of this discussion. The
discussion witnessed the presence of many industry leaders and
technology visionaries, representing an array of industries,
highlighting the various green initiatives undertaken by them as well as
the challenges associated with implementing them. The panellists
included, Daya Prakash, CIO, LG, Samiron Ghoshal, Partner and Head – IT
Advisory Services, Ernst & Young, Ramnik Kohli, Vice President –
Sales & Marketing, EAFT Technologies, Ravish Jhala, Corporate Head –
IT, The Leela Palaces, Hotels and Resorts, SK Wali, Head-CSR Projects,
JK Organisations, Anil Veer, VP-IT, Aricent Technologies, Dharanibalan
Gurunathan, Executive, Offerings Management & Development, Global
Technology Services, IBM, India/South Asia, Srinivas Varadarajan, CEO,
Vigyanlabs Innovations and Neha Simlai, Manager – Communications for
Business and Sustainability, WWF.
Talking about the importance of green agenda in his organisation, SK
Wali, Head-CSR Projects, JK Organisation stated, “Green means to deliver
a product which utilizes less energy and recycle the product which is
not used by the people. This might have been driven by the systems of
getting more profitable figures, but now, along with the profitability,
we see it’s giving huge dividends in terms of actually operating our
manufacturing units. We are becoming more and more efficient across all
domains. So, for us, green means to sustain our manufacturing base for a
longer period.”
He also highlighted that they have started using silica based
products instead of carbon black for making eco-friendly green tyres,
which are already being used on roads.
Anil Veer, VP-IT, Aricent Technologies, stated, “Green means to do
more with less. When our company started expanding, we noticed that
there were numerous data centres. In the last two years, we have started
consolidating and have migrated five data centres into one. In the past
two years we have consolidated 85% of our IT infrastructure servers to a
virtual environment. So, for us, green also means effectively and
efficiently consolidating to energy efficient devices.”
He also pointed out that, with offices all across the globe,
employees utilise a large amount of resources while travelling and for
inter-office collaboration. “We provide an environment where they can
collaborate extensively using various audio and video conferencing
mediums. This helps to bring down the travelling requirements
tremendously.”
Stressing the significance of green agenda in his organisation,
Dharanibalan Gurunathan, Executive, Offerings Management &
Development, Global Technology Services, IBM, India/South Asia, stated
that green for IBM is far beyond technology, it is religion. “In an
Indian context, buildings contribute close to about 30% of energy
consumption and that is one of the biggest challenges we have. So, one
of the themes that we have embarked upon is start building a smarter
planet, building by building.”
Talking about IBM’s future agenda in terms of promoting green, he
added, “All our research is on cloud. All our development labs are on
virtualised desktops. That is again cloud. We want to take this entire
agenda with our clients as well, and make an impact. Our ex-chairman has
made a commitment that by 2015 we would build a 7 billion $ cloud
terminal. This is because every cloud initiative translates to energy
saving.”
Ravish Jhala, Corporate Head – IT, The Leela Palaces, Hotels and
Resorts highlighted that every employee of the organisation follows a
set of green guidelines called the green ethos. “In all our properties
that we have built, 25-30% of the total area is marked as the green
zone. This means a lot in today’s business scenario as this space could
be utilised for extra rooms or business inventories. We dedicate this
space for tree plantation and landscaping and build an overall
environment for the neighbourhood.”
“Most of our hotels are built as lead certified hotels. Both IT and
engineering play a major role in terms of lead certification. Our hotel
in Bangalore is one of the first hotels in the country to be awarded the
energy conservation consistency award by the President in 2012. The
complete focus has been given on energy saving, sustainability and
environment,” he added.
Daya Prakash, CIO, LG, pointed out that most of their products are
built keeping in mind the energy efficiency agenda so as to ensure
lesser consumption of energy while the product is being used.
Understanding the need to cut down on paper wastage during the office
documentation process, he also pointed out that in his organisation,
the complete workflow management and documentation has been IT-enabled.
This has considerably helped them to bring down the wastage of paper as
well as the time requirement of the approval cycles.
Ramnik Kohli, Vice President – Sales & Marketing, EAFT
Technologies, stated, “As an organisation, our first focus towards going
green is going paperless. We are offering our clients paperless
solutions. We have partnered with various top institutions of India
wherein, they would be distributing tablets among students to cut down
the paper usage. Also, the whole courseware would be bundled through
that. “
According to Samiron Ghoshal, Partner and Head – IT Advisory
Services, Ernst & Young, from an end user perspective there are few
pointers of how an industry looks at the whole green initiative.
Bottom-line is paramount. Every entrepreneur looks at the bottom-line.
Secondly, green agenda adds to the brand value and visibility,
especially with the younger generation.
Srinivas Varadarajan, CEO, Vigyanlabs Innovations, stated, “While
building intelligent power management solutions across industries, we
found that awareness regarding what consumes how much of power in still
lacking in most industries. People have to be made aware of how much
power is consumed.”
Talking about their future agenda, Varadarajan stated, “We are going
to come out with more and more energy efficient products and at the same
time create more awareness and help people reap the benefits of energy
savings in terms of ROI.”
Neha Simlai, Manager – Communications for Business and
Sustainability, WWF, stated, “In terms of what we do on a daily basis,
it is critical for organisations like us to engage with businesses on a
more direct level. It’s necessary at this point for WWF as an
organisation to leverage its position with businesses. But having said
that, a lot of the NGO space, fortunately or unfortunately, runs on
emotional movements and I don’t think we can break away from them at
this point. Especially, given the general level of awareness in India
and abroad as well.”